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2024 Elections

BIDEN’S PLAN FOR TRUMP: BURY HIM WITH CAMPAIGN CASH

A massive avalanche of spending is about to come the former president’s way.

Joe Biden and the Democratic National Committee have a $41 million cash
advantage over Trump and the Republican National Committee, according to Federal
Elections Commission filings. | Tasos Katopodis/Getty Images

By Elena Schneider

03/06/2024 05:00 AM EST

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Joe Biden and his allies intend to bury Donald Trump in campaign cash, hoping
that the president’s financial advantage will be the equalizer in a race that’s
becoming more of an uphill climb for the president.

The results from Super Tuesday all but guaranteed a Biden-Trump rematch this
November. It also marked another step toward a showdown that’s poised to be the
most expensive and among the most vicious in modern political history.

An estimated $2.7 billion is expected to be spent just on presidential campaign
advertising this cycle. Pro-Biden super PACs Future Forward and American Bridge
already have committed to a blizzard of ads, with $250 million and $200 million
in spending respectively, as Democrats prepare an onslaught of ads to turn
voters’ attention away from Biden’s age and remind them of Trump’s chaotic first
term. In a memo released Wednesday morning, the Biden campaign said that groups
allied with it had committed to spending more than $700 million to help defeat
Trump.

And with the president’s team eager to turn 2024 into a choice election for
voters, plans are in place for the campaign itself to ramp up contrast
ad-spending this spring. A person familiar with Biden’s campaign strategy but
not authorized to speak about it publicly said it will come earlier than when
then-President Barack Obama’s allies began turning up the heat on Republican
rival Mitt Romney in 2012.

What to expect in Biden's high-stakes SOTU speech

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“Super Tuesday was always circled on our calendars because there’s a segment of
persuadable voters who don’t believe that this was going to be a rematch,” said
Bradley Beychok, co-founder of American Bridge, one of the pro-Biden super PACs.
“This is going to be a ‘what’s behind door number two?’ election and door number
two is a second Trump term, and that’s terrifying. Voters need to remember how
chaotic the first Trump presidency was.”

“This,” he added, “is going to be a war until November.”

Biden enters the informal start of the general election trailing Trump in
polling averages and with a sagging approval rating. But he does have money.

Biden and the Democratic National Committee have a $41 million cash advantage
over Trump and the Republican National Committee, according to Federal Elections
Commission filings. He has benefited from only nominal primary challengers,
allowing him to rake in cash while Trump spent it, both on his campaign and his
legal bills.

It’s the ultimate advantage of incumbency, being able to “plan ahead for the
general” by “raising money, making early investments on the ground and online
and nailing your contrast message and creative,” said Stephanie Cutter, a
longtime Democratic consultant who has worked on multiple presidential
campaigns.

“Those investments need to be made right now, so that advantage will start
materializing in key ways,” she said. “We already see it in fundraising.”

The campaigns of former President George W. Bush in 2004 and Obama in 2012 are
examples of huge fundraising hauls giving the incumbent an edge, serving as
templates the Biden reelection campaign could follow. Obama’s reelection
campaign, in particular, famously outlined a strategy to “kill” Romney in the
summer of 2011. But it wasn’t until May of 2012 that the super PAC supporting
Obama unloaded its television ad campaign offensive going after Romney’s career
in private equity.

Biden, like Obama, is “sitting on good cash advantages, and frankly, approval
ratings that aren’t great,” said Ami Copeland, who was Obama’s deputy national
finance director in 2008. “There was time for them to define Romney through that
cash, and there is time now to define Trump in the same way.”

Bill Burton, a founder of that Obama-era super PAC, Priorities USA, said Trump
may be harder to bury in an avalanche of purely negative attacks than Romney
precisely because the negatives associated with him are already baked into the
voters’ psyche.

“We’re engaged in a presidential race where one of the candidates is embroiled
in over 90 different crimes he’s accused of committing, and he’s still ahead in
the polls,” Burton said. “I suspect that there’s only straight up negative ads
you can hope to run effectively. More importantly, they have to express the
choice between the two candidates.”

Biden and allied groups have already signaled plans to launch a sharply negative
onslaught, focusing on Trump’s brags about the overturning of Roe v. Wade and
the role he played in inciting the riots on Jan. 6. An early example came from a
TV ad featuring Dr. Austin Dennard, a Texas woman who left her state to end a
life-threatening pregnancy.

Ad: ‘Forced’ | Biden for President

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“At a routine ultrasound, I learned that the fetus would have a fatal condition
and that there was absolutely no chance of survival,” she said in the Biden
campaign ad, backed by a half-million dollar buy. “In Texas, you are forced to
carry that pregnancy, and that is because of Donald Trump overturning Roe v.
Wade.”

Framing 2024 as a choice also made clear in Biden’s comment following Super
Tuesday, when Trump swept nearly all the contests: “Tonight’s results leave the
American people with a clear choice: Are we going to keep moving forward or will
we allow Donald Trump to drag us backwards into the chaos, division, and
darkness that defined his term in office?”

But it’s hardly a certainty that a money advantage will materially matter in
November. In 2020, Trump and the RNC sat on a $200 million cash edge over Biden,
who emerged from a fierce and expensive Democratic presidential primary with
nearly empty pockets that spring. That didn’t translate into a victory for
Trump, nor does it guarantee Biden’s in 2024.

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* DEVELOP AND IMPROVE SERVICES 515 PARTNERS CAN USE THIS PURPOSE

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Information about your activity on this service, such as your interaction
with ads or content, can be very helpful to improve products and services and
to build new products and services based on user interactions, the type of
audience, etc. This specific purpose does not include the development or
improvement of user profiles and identifiers.

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Object to Legitimate Interests Remove Objection

* USE LIMITED DATA TO SELECT CONTENT 110 PARTNERS CAN USE THIS PURPOSE

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Content presented to you on this service can be based on limited data, such
as the website or app you are using, your non-precise location, your device
type, or which content you are (or have been) interacting with (for example,
to limit the number of times a video or an article is presented to you).

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Object to Legitimate Interests Remove Objection

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USE PRECISE GEOLOCATION DATA 257 PARTNERS CAN USE THIS PURPOSE

Use precise geolocation data

With your acceptance, your precise location (within a radius of less than 500
metres) may be used in support of the purposes explained in this notice.

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ACTIVELY SCAN DEVICE CHARACTERISTICS FOR IDENTIFICATION 117 PARTNERS CAN USE
THIS PURPOSE

Actively scan device characteristics for identification

With your acceptance, certain characteristics specific to your device might be
requested and used to distinguish it from other devices (such as the installed
fonts or plugins, the resolution of your screen) in support of the purposes
explained in this notice.

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ENSURE SECURITY, PREVENT AND DETECT FRAUD, AND FIX ERRORS 488 PARTNERS CAN USE
THIS PURPOSE

Always Active

Your data can be used to monitor for and prevent unusual and possibly fraudulent
activity (for example, regarding advertising, ad clicks by bots), and ensure
systems and processes work properly and securely. It can also be used to correct
any problems you, the publisher or the advertiser may encounter in the delivery
of content and ads and in your interaction with them.

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DELIVER AND PRESENT ADVERTISING AND CONTENT 476 PARTNERS CAN USE THIS PURPOSE

Always Active

Certain information (like an IP address or device capabilities) is used to
ensure the technical compatibility of the content or advertising, and to
facilitate the transmission of the content or ad to your device.

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MATCH AND COMBINE DATA FROM OTHER DATA SOURCES 341 PARTNERS CAN USE THIS PURPOSE

Always Active

Information about your activity on this service may be matched and combined with
other information relating to you and originating from various sources (for
instance your activity on a separate online service, your use of a loyalty card
in-store, or your answers to a survey), in support of the purposes explained in
this notice.

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LINK DIFFERENT DEVICES 316 PARTNERS CAN USE THIS PURPOSE

Always Active

In support of the purposes explained in this notice, your device might be
considered as likely linked to other devices that belong to you or your
household (for instance because you are logged in to the same service on both
your phone and your computer, or because you may use the same Internet
connection on both devices).

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IDENTIFY DEVICES BASED ON INFORMATION TRANSMITTED AUTOMATICALLY 460 PARTNERS CAN
USE THIS PURPOSE

Always Active

Your device might be distinguished from other devices based on information it
automatically sends when accessing the Internet (for instance, the IP address of
your Internet connection or the type of browser you are using) in support of the
purposes exposed in this notice.

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