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Skip to main content CONTINUE TO SITE ➞ DON’T MISS TOMORROW’S PACKAGING INDUSTRY NEWS Let Packaging Dive’s free newsletter keep you informed, straight from your inbox. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. * Deep Dive * Events * Press Releases * Topics Sign up * Search * Sign up Search * Manufacturing * Regulation * Sustainability * CPG * Design * Materials * Supply Chain * Technology * Finance An article from GENERAL MILLS’ PACKAGING RECYCLABILITY INCHES UP, FOOD-GRADE PCR USE POSES A CHALLENGE In a new report Thursday, the company noted incremental progress on making all of its packaging recyclable or reusable by 2030. It also said packaging comprises 8% of its value chain’s GHG emissions. Published April 18, 2024 Katie Pyzyk Senior Reporter * * * * * * Boxes of General Mills cereal are displayed on a grocery store shelf on Dec. 20, 2023, in San Anselmo, California. Justin Sullivan via Getty Images General Mills is progressing on making its packaging reusable or recyclable while working to overcome barriers to increasing its use of postconsumer recycled material, according to its 2024 global responsibility report released Thursday. The report — which covers data from the fiscal year 2023 period of June 1, 2022, through May 28, 2023 — describes the company’s three-tiered approach to addressing 25 ESG issues. Packaging falls among the six top priority areas under tier 1. The report notes that while packaging plays a critical role in protecting products and ensuring safety, it “presents challenges both in terms of raw materials used in production as well as the waste generated when improper disposal occurs, and is a top sustainability issue with consumers.” A key goal is for all General Mills packaging to be recyclable or reusable by 2030. It reached 93% by weight in FY 2023 (excluding Asia and Latin America, external supply chain and pet treat businesses), which is up from 92% the previous year. The report cites the significant time and financial investments in innovation that are needed to achieve the packaging sustainability goals — especially given the wide variety of packaging used across its SKUs. In the fall of 2023, which is technically outside the time frame covered in this report, General Mills converted its plastic value-sized cereal bags to “a recyclable structure,” according to the report. Also last fall, the company transitioned packaging for Betty Crocker cake mixes to be fully recyclable. Generally, the company aims to reduce its plastic use. In FY 2023, 11% of General Mills’ packaging by weight was plastic, down from 12% in 2022. General Mills’ cereal liners contained at least 35% postconsumer recycled content in 2023. The company aims to increase the amount of PCR in its plastic packaging. But because most of its plastic is direct food-contact flexible packaging, currently there is not “a widely available and safe food-grade post-consumer recycled plastic (“PCR”) alternative.” The FY 2022 report also stated that challenge with food-grade PCR. But it highlighted a partnership working to create the Myplas film recycling plant in the company’s home state of Minnesota, which was expected to produce recycled plastic pellets that could be used for food packaging. The Myplas facility opened in December, but as of last week was non-operational and facing an eviction lawsuit. General Mills’ latest ESG report does not mention Myplas. Keep up with the story. Subscribe to the Packaging Dive free daily newsletter Email: * Select user consent: By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Sign up A valid email address is required. Please select at least one newsletter. Also in 2023, the company was an inaugural participant in the Recycle Check program. The Recycling Partnership launched the labeling initiative last year to improve consumers’ access to local recycling information via codes to scan on packaging, with the intention of reducing consumer confusion about, and increasing participation in, recycling programs. The packaging value chain accounts for 8% of General Mills’ greenhouse gas footprint, according to the company’s concurrently released inaugural climate transition action plan. Of those emissions, 38% are linked to metal, 35% to fiber and 21% to plastic. General Mills aims to reduce scope 3 emissions 30% by 2030, compared with a 2020 baseline, and it charted 7% in 2023. * post * share * post * print * email * license Filed Under: Sustainability, Supply Chain PACKAGING DIVE NEWS DELIVERED TO YOUR INBOX Get the free daily newsletter read by industry experts Email: * Select user consent: By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Sign up A valid email address is required. Please select at least one newsletter. EDITORS’ PICKS * Lindsey Shuey/The Republican-Herald via AP Deep Dive CARTON SHORTAGE MAY LAST THROUGH SCHOOL YEAR, BUT BRANDLESS PACKAGING BRINGS RELIEF Pactiv Evergreen said it’s producing half-pint cartons at maximum capacity as a supply chain disruption still challenges dairies and schools. Some people suggest the problem originates from an Ohio converting plant shuttering. By Katie Pyzyk • Jan. 12, 2024 * etiennevoss via Getty Images FROM COKE TO HERSHEY, CPGS SEARCH FOR THEIR SWEET SPOT IN PACK SIZE Consumers are increasingly interested in smaller portion sizes, as well as value-priced multipacks, for their snacks and soda. These changing sizes can have implications from production to recycling. By Shefali Kapadia • March 18, 2024 GET THE FREE NEWSLETTER Subscribe to Packaging Dive for top news, trends & analysis Email: * Select user consent: By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Sign up A valid email address is required. Please select at least one newsletter. MOST POPULAR 1. Brazilian paper company pursuing $15B offer for International Paper: Reuters 2. Ino worms its way into compostable packaging with silk cocoon product 3. Upcoming round of linerboard price increases marks fiber companies’ second attempt in 2024 4. Tetra Pak makes US push to shift more canned foods to cartons LIBRARY RESOURCES * Playbook How AI and Robotics Can Level Up MRF Operations Custom content for EverestLabs * Playbook How a Rapid Improvement Approach Boosts Manufacturing Performance Custom content for Performance Solutions by Milliken * Trendline How top restaurants invest in back-of-house technology Supported by Choco View all COMPANY ANNOUNCEMENTS * MAXIMIZING PROFITABILITY: Data Driven Solutions in the Packaging Industry From HiFlow Solutions View all | Post a press release WHAT WE’RE READING * The Wall Street Journal US Producer Prices Rose More Than Expected in April * Supply Chain Dive High port volumes expected for 2024’s peak season * Packaging Insights Coveris boosts medical packaging sector with multi-million investment View all PACKAGING DIVE NEWS DELIVERED TO YOUR INBOX Get the free daily newsletter read by industry experts Email: * Select user consent: By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Sign up A valid email address is required. Please select at least one newsletter. COMPANY ANNOUNCEMENTS View all | Post a press release MAXIMIZING PROFITABILITY: Data Driven Solutions in the Packaging Industry From HiFlow Solutions May 06, 2024 Want to share a company announcement with your peers? Get started ➔ Editors’ picks * Lindsey Shuey/The Republican-Herald via AP Deep Dive CARTON SHORTAGE MAY LAST THROUGH SCHOOL YEAR, BUT BRANDLESS PACKAGING BRINGS RELIEF Pactiv Evergreen said it’s producing half-pint cartons at maximum capacity as a supply chain disruption still challenges dairies and schools. Some people suggest the problem originates from an Ohio converting plant shuttering. By Katie Pyzyk • Jan. 12, 2024 * etiennevoss via Getty Images FROM COKE TO HERSHEY, CPGS SEARCH FOR THEIR SWEET SPOT IN PACK SIZE Consumers are increasingly interested in smaller portion sizes, as well as value-priced multipacks, for their snacks and soda. These changing sizes can have implications from production to recycling. By Shefali Kapadia • March 18, 2024 Latest in Sustainability * Ino worms its way into compostable packaging with silk cocoon product By Katie Pyzyk * BlueTriton launches premium water bottles as aluminum packaging’s role grows in market By Maria Rachal * EPR laws’ labeling implications create more questions for CPGs By Maria Rachal * Plastic tube recyclability has ramped up rapidly, but not without some tumult By Katie Pyzyk -------------------------------------------------------------------------------- * * * * EXPLORE * About * Editorial Team * Contact Us * Newsletter * Article Licensing * Press Releases * What We’re Reading REACH OUR AUDIENCE * Advertising * Post a press release RELATED PUBLICATIONS * Food Dive * Manufacturing Dive * Waste Dive -------------------------------------------------------------------------------- image/svg+xml Industry Dive is an Informa business © 2024 Industry Dive. 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