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BUTTERFLY NETWORK: ACHIEVING DOUBLE DIGITAL GROWTH WITH TRANSLATION



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> You can have the greatest product in the world, but if people don’t know how
> to use it or if customers can’t get their questions answered about the
> product, it doesn’t matter. Smartling’s amazing Customer Success and Solution
> Architecture teams gave us the guidance we needed to meet our tight deadlines
> to successfully launch Butterfly Network internationally.
> 
> Brandon Fiegoli
> Product Manager

Butterfly Network is a first-of-its-kind point-of-care ultrasound (POCUS)
company that has redefined ultrasound technology. The company produced the first
and only handheld ultrasound system built on a semiconductor chip that plugs
into a mobile device - all for the cost of $2,000. Butterfly Network has been
able to deliver a revolutionary experience to people in need while realizing its
mission of democratizing medical imaging.


CHALLENGE

When Butterfly Network first decided to expand into the worldwide market, they
used a highly recommended and well-known translation company to translate
documents and guides. Butterfly Network sent the translated documents to the
countries and regions where they would be used to validate that they were
sharing quality content with their users. The translations did not pass quality
tests, and their users said the documents didn’t make sense.

Because Butterfly Network’s product has the potential to save lives it must meet
rigorous requirements. Their customers must have access to documentation,
information, and a product interface that is in their native language. With only
six weeks until the launch date, Butterfly Network turned to Smartling for help.


SOLUTION

Partnering with Smartling’s Customer Success and Solution Architecture teams,
Butterfly Network was able to seamlessly integrate with Smartling’s API
connections to automatically send and receive translated words efficiently. They
also benefited from integrated glossaries, style guides, visual context, and
consolidated dashboards.

In the first 10 days of using Smartling’s platform, 70,000 words were
translated. This enabled Butterfly Network to successfully expand its product
into 13 markets in six months. Because Smartling was able to meet every one of
these tight deadlines, Butterfly Network was able to commit to rolling out their
product to these international markets as promised.

--------------------------------------------------------------------------------

Tags:Case StudyGlobal Delivery NetworkAPICloud Translation


MEET OUR TRANSLATORS

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JEAN-FRANÇOIS | NEW YORK, NY


NAO | MIE-GUN, JAPAN


SILVAN | CLERMONT-L’HÉRAULT, FRANCE


MARIA | BARI, ITALY


TANER | ISTANBUL, TURKEY


OANA | MONTÉGUT-ARROS, FRANCE


TERESA | BERLIN, GERMANY


DANIEL | ASTURIAS, SPAIN

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