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Text Content

 * Subway Burger
 * Our Proposal
 * All Natural
 * Contact





RETHINKING THE CLASSIC BURGER FOR A HEALTHIER BODY AND PLANET

Learn more

THE PROBLEM & THE SOLUTION


ENVIORMENTAL AND NUTRITIONAL IMPACTS OF SAFERWAY BURGER

Saferway burger would simultaneously have a positive impact on heart disease,
strokes, climate change and natural resource depletion as illustrated below. The
focus was on key metrics that can be reliably defined and quantified at the
national level with currently available data. Data used include nutrition facts,
land area required for feed production, Nitrogen application rates for crops,
crop-specific irrigation amounts, and GHG emissions.

Research at the University of Michigan showed that the amount of CO2 produced
per 4 oz of beef meat is 6.61 lbs. If just 10% of the ground beef consumed per
year in the USA is replaced with Saferway ground meat, there will be 11.2
billion lbs less CO2 emitted to the atmosphere or the equivalent of replacing
1.5 million  combustion engine cars per year with electric ones. Moreover,
according to a peer reviewed study published in the Proceedings of the National
Academy of Sciences, 76 million m3 of irrigation water will be saved per year
and 7 million hectares of land will be freed for other crops for just replacing
10% of the consumed ground beef in the USA with Saferway ground meat.




SOME IMPORTANT DATA

 * Nutrition Facts per Serving (4 OZ)
   
 * Greenhouse Gases Emission per Serving (4 OZ)
   
 * Resource Needed per Consumed Serving (4 OZ)
   
   



BEFF MEAT WILL NOT DISAPEAR, IT’LL CHANGE


BURGER DIET AND ENVIRONMENT: GOT BEEF?  

Ground beef, mainly hamburgers, is undoubtedly the most consumed individual red
meat product in the United States. Americans consume about 10 billion pounds of
ground beef per year. The average American eats three hamburgers every week—
nearly 50 billion burgers per year and about half of this is consumed in
restaurants. The versatility, taste, price and convenience of ground beef have
contributed to its popularity. Unfortunately, along with its high level of
consumption, ground beef has also been a major contributor of saturated fat and
calories to the American diet and it is one the largest driver of all important
environmental impacts such as  greenhouse gases emissions (GHG), land use, water
consumption, biodiversity and ecosystem function to name just the most salient
components.




IN THIS CONTEXT, WHAT IS TO BE DONE?  

For Health and environmental reasons, there has been a trend  to eliminate or
reduce the consumption of red meat. To avert the worst warming impacts, McKinsey
& Co. estimates each person on Earth, on average, will need to cut by over half
the percentage of protein they’re projected to get from ruminant animals, mainly
beef, by 2050. But most people like the taste of meat and want the experience of
eating meat, particularly beef. Instead of trying to convince meat eaters to eat
a kale and quinoa wrap, why not try to make beef burgers for them in a better
way and yet fit their needs?


SAFERWAY BURGER: ALL NATURAL!

BODY AND EARTH ARE IMPORTANT


THE GOAL: HEALTHIER AND ENVIRONMENTALLY  FRIENDLIER BURGER 

Companies and institutions have been rolling out strategies and approaches to
address this goal including better farming practices, reduction of food loss and
waste, cultivating cell-based meat using actual animal cells and introduction of
ultra-processed meatless meat like Beyond Meat burger or the Impossible Burger.
Disappointing repeat purchases of meatless meat after trial are a key
contributor to the market challenges. The eating experience is why many
consumers aren’t repeating purchases. Consumers say their taste, texture, and
flavor come up short in terms of juiciness and fatty mouthfeel, lack of
sustained springy and bouncy texture during chew down. With plant-based meat,
one cannot make a choice based on environmental benefits alone; taste,
nutritional profile and price are very important factors too. Other major plant
burger makers are struggling as well.



PERFECTION DOESN’T EXIST, BUT BETTER THAN NOW… IT DOES


WHAT IS THE KEY FOR A BETTER BURGER?

The biggest challenge is to reconcile functional needs and taste with
nutritional and environmental concerns. Recognizing these issues, Saferway
Research Center has developed a new technology to make beef burgers
significantly healthier and environmentally friendlier than their original
counterparts using all natural ingredients. Saferway burger is made with fresh
beef and other all natural allergens free ingredients that give it an
exceptional taste, functionality and cost effectiveness. It is designed for
beef-eating consumers who don’t want to sacrifice something by giving up
conventional meat, and thereby replacing some or all of their ground beef
purchases. This is the driver that will give Saferway burger the potential to
make a huge difference for the environment and the healthcare system. The scale
is large enough for Saferway burger to be the next world changing disruption in
the food system and not another niche market product.


SAFERWAY RESEARCH CENTER, LLC


AZIZ AWAD, PH.D.
FOUNDER & PRESIDENT


SAFERWAY BURGER
ALL NATURAL INGREDIENTS! 



CONTACT INFORMATION

PH: (248)320-0650
EMAIL: DR.ACAWAD@GMAIL.COM

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© 2023 SAFERWAY RESEARCH CENTER LLC. Created by AXIONTIC LTD


SAFERWAY RESEARCH CENTER LLC
 * Subway Burger
 * Our Proposal
 * All Natural
 * Contact

© 2023 SAFERWAY RESEARCH CENTER LLC