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Platform
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 * Integrations
   Connect Amplitude to hundreds of partners
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 * Analytics
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Platform

 * Analytics
   Understand the full user journey
 * Integrations
   Connect Amplitude to hundreds of partners
 * Experiment
   Test, analyze, and optimize at scale
 * Data Management
   Complete data you can trust
 * Customer Data Platform
   Unite data across teams
 * Customers
   Discover why customers love Amplitude

 * Analytics
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 * Experiment
 * Data Management
 * Customer Data Platform
 * Customers

Solutions

INDUSTRY

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 * Media
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 * Financial Services
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Solutions


INDUSTRY

 * Financial Services
   Personalize the banking experience
 * B2B
   Maximize product adoption
 * Media
   Identify impactful content
 * Healthcare
   Simplify the digital healthcare experience
 * Ecommerce
   Optimize for transactions

 * Financial Services
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 * Ecommerce

Resources

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 * Blog
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   Connect with peers in product analytics
 * Events
   Register for live or virtual events

 * Community
 * Events

SUPPORT

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Platform
 * Analytics
   Understand the full user journey
 * Integrations
   Connect Amplitude to hundreds of partners
 * Experiment
   Test, analyze, and optimize at scale
 * Data Management
   Complete data you can trust
 * Customer Data Platform
   Unite data across teams
 * Customers
   Discover why customers love Amplitude

 * Analytics
 * Integrations
 * Experiment
 * Data Management
 * Customer Data Platform
 * Customers

Platform

 * Analytics
   Understand the full user journey
 * Integrations
   Connect Amplitude to hundreds of partners
 * Experiment
   Test, analyze, and optimize at scale
 * Data Management
   Complete data you can trust
 * Customer Data Platform
   Unite data across teams
 * Customers
   Discover why customers love Amplitude

 * Analytics
 * Integrations
 * Experiment
 * Data Management
 * Customer Data Platform
 * Customers

Solutions

INDUSTRY

 * Financial Services
   Personalize the banking experience
 * B2B
   Maximize product adoption
 * Media
   Identify impactful content
 * Healthcare
   Simplify the digital healthcare experience
 * Ecommerce
   Optimize for transactions

 * Financial Services
 * B2B
 * Media
 * Healthcare
 * Ecommerce

Solutions


INDUSTRY

 * Financial Services
   Personalize the banking experience
 * B2B
   Maximize product adoption
 * Media
   Identify impactful content
 * Healthcare
   Simplify the digital healthcare experience
 * Ecommerce
   Optimize for transactions

 * Financial Services
 * B2B
 * Media
 * Healthcare
 * Ecommerce

Resources

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 * Blog
   Thought leadership from industry experts
 * Resource Center
   Expertise to guide your growth

 * Blog
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PRIVACY NOTICE

Table of Contents
 * 1. Introduction
 * 2. What This Privacy Notice Covers
 * 3. Personal Data We Collect And How We Use The Personal Data
 * 4. When Amplitude Discloses Personal Data
 * 5. Customer End User Data
 * 6. International Transfer
 * 7. Our Commitment To Data Security
 * 8. Your Choices About How We Use And Disclose Information We Collect From You
 * 9. Other Information About Our Privacy Practices
 * 10. Updates And Changes To The Privacy Notice
 * 11. Disputes
 * 12. California Privacy Rights
 * 13. Contact Us
 * 14. Cookies
 * 15. Previous Privacy Version

Last Updated: December 30, 2022


1. INTRODUCTION

Amplitude, Inc. ("Amplitude," "we," or "us") is a cloud-based product-analytics
platform that helps customers build better products. Amplitude respects the
privacy of individuals and is committed to protecting the information of
visitors to the website ("Visitors") and individuals or entities that register
to use the Amplitude products and services ("Customers"). This Privacy Notice
describes Amplitude’s practices for collecting, storing, using, disclosing, and
otherwise processing information in relation to Visitors of the website,
amplitude.com, including our Community Forum and Amplitude Academy ("Website"),
Amplitude’s marketing activities, and Customers accessing and using our products
and services (collectively, "Product").

Please read the following carefully to understand our policies and practices
regarding your information collected through the Website, through your use of
the Product, and through our marketing activities. If you do not agree with the
below policies and practices, your choice is not to use our Website or register
to use our Product, or to unsubscribe from our marketing.


2. WHAT THIS PRIVACY NOTICE COVERS

This Privacy Notice covers how we treat Personal Data that we gather about you
in the course of our business, including when you access or use our Website or
Product and through our or our partner’s events and marketing activities.
Specifically, Amplitude is the controller of your Personal Data as described in
this Privacy Notice, when it collects personal information from: (i) Visitors to
Amplitude’s publicly available Website; (ii) Customers and their employees or
other authorized users of their Amplitude instance when registering to use and
using the Product; and (iii) when we receive personal information from or about
you through our sales and marketing activities or events.

Throughout this Privacy Notice, "Personal Data" means any information that
identifies or relates to a particular individual and also includes information
referred to as "personally identifiable information" or "personal information"
under applicable data privacy laws, rules or regulations.

For clarity, this Privacy Notice does not apply to Customer End User Data (as
defined below) submitted by our customers to the Product. In those
circumstances, Amplitude is processing Customer End User Data on behalf of that
customer and that customer is responsible for the collection and use of your
data. In addition, this Privacy Notice does not apply to the mobile
applications, websites or services offered by our Customers or other
third-parties. You should refer to that customer’s or third party’s privacy
notice and direct any inquiries to them.


3. PERSONAL DATA WE COLLECT AND HOW WE USE THE PERSONAL DATA

3.1 PERSONAL DATA WE COLLECT

The Personal Data you provide to us directly

 * You provide your Personal Data to us when you voluntarily fill in forms on
   our Website such as when you request a demo or to contact sales. This
   Personal Data may include: first and last name, company name, job title, work
   email address, country and/or state, phone number and the content of your
   request.
 * You may also share Personal Data with us through our Website when you
   register for an event or online webinar or training; sign up to receive our
   newsletter; subscribe to our blog; register to contribute and participate in
   our Community Forum or use Amplitude Academy; download a white paper or
   playbook; or complete a survey. This Personal Data may include: first and
   last name, company name, job title, work email address, country and/or state,
   phone number and the content of your request.
 * In order to access and use the Product, you are required to register for an
   account with us. When you register for an account, you may provide Personal
   Data to us, including first and last name, company name, job title, work
   email address, country and/or state, phone number, and username and password.
 * You may also provide Amplitude with your personal information at a marketing
   event or through marketing activities. This Personal Data may include: first
   and last name, company name, job title, work email address, work address,
   phone number and the content of your request.
 * If you attend an in-person or virtual event or agree to be recorded in a
   telephone or video meeting, we may record some or all of that event or
   meeting. For events, we may also document the event by taking photos or
   interviewing you at the event. We use this information for business and
   marketing purposes and training purposes.
 * You may choose to participate in an Amplitude program that allows you to pay
   fees with a credit or debit card, in which case you may provide your credit
   card or other payment details information directly to our third party payment
   processor. As explained below, Amplitude does not store this information.

The Personal Data we collect from third party sources

Amplitude may obtain Personal Data about you from third parties, including, but
not limited to, marketing event organizers, partners, resellers, and public
databases and websites.

 * Service providers. For example, we may use third party providers of business
   contact information. The Personal Data provided to Amplitude by these Service
   providers about you may include your first and last name, company name, job
   title, business mailing addresses, business email addresses and business
   phone numbers, and LinkedIn URLs for purposes of delivering relevant Product
   updates and information, email content, advertisements and events.
 * Advertising partners. We receive information about you from some of our
   service providers who assist us with marketing or promotional services,
   related to how you interact with our Website, event promotions,
   advertisements or communications. Amplitude requires that any third party
   providing us with Personal Data contact information has obtained the
   information lawfully and has the appropriate consent to share the information
   with Amplitude.

Targeted Online Advertisements:

We use third party service providers to help us understand our marketing efforts
and to reach potential customers across the web. These third parties may use
targeting and advertising cookies to track your online activity and across
different channels, including our websites, email, and other websites and
applications, to understand your interests, to display an advertisement for
Amplitude, or email you with a marketing communication for Amplitude.

This Privacy Notice does not apply to, and we are not responsible for, cookies
in third party ads. You should check the privacy policies of advertisers and/or
ad services to learn more about their use of cookies and your information.

Information We Collect Automatically:

 * As you navigate through and interact with our Website or Product, we may use
   cookies, which are small files placed on your computer or mobile device, and
   web beacons, which are small electronic files located on pages of the Website
   or in email communications, to collect certain information about your
   equipment, browsing actions and events, and patterns. You can learn more
   about cookies and how we use them here.
 * We also use cookies to access information when you sign in, store your
   preferences, interact with certain functionality in the Product, to keep you
   logged in, and to store a limited amount of behavioral data.
 * The data automatically collected from cookies and web beacons may include
   information from your Web browser (such as browser type and browser language)
   and details of your visits to our Website, including traffic data, logs about
   your login history, identity confirmation, page views, length of visit and
   website navigation paths as well as information about your computer and
   internet connection, including your IP address and connecting software. We
   collect this data in order to help us provide, support and improve our
   Website, the Product and the user experience with our Website and Product,
   and for network and information security purposes. You can learn more about
   cookies and how we use them here.
 * Additionally, Amplitude may use third party software to track our Customers
   interactions with the Product in a manner that allows us to reproduce and fix
   issues and to identify areas of improvement for our Product. Customers can
   opt out of the use of this software during their use of the Product by
   contacting us at privacy@amplitude.com.
 * The information we collect automatically may also include statistical and
   performance information arising from our Customers’ use of our Product and
   Visitors to our Website. This type of data will only be used by us in an
   aggregated and anonymized manner.

3.2 THE WAY AMPLITUDE USES YOUR PERSONAL DATA

We use Personal Data that we collect about you or that you provide to us as is
necessary to run our business and to carry out day-to-day business activities.
How we use the Personal Data we collect depends in part on how you choose to
communicate with us, how you use our Website and/or Product and interact with
us, and any preferences you have communicated to us. In general, we use the
Personal Data in order to respond to a request from you, to carry out our legal
obligations, to fulfill a contract with you, to provide the Product or other
services to you, to make improvements to the Product, to protect your vital
interests, to provide you with notices and for other purposes with your consent
as described below.

 * We use the Personal Data you provide to us when you fill in forms on our
   Website to respond to your request, provide requested information, and to
   contact you about that request. Our legal basis for processing this personal
   information is our legitimate interest in communicating with you and
   fulfilling your requests.
 * We may use your Personal Data to provide the Product to you, including to
   make improvements to the Product and understand your preferences to
   personalize your experience, as well as for non-marketing or administrative
   purposes (such as notifying you of major changes to the Website, the Product
   or for customer service purposes). Our legal basis for processing this
   Personal Data is in the performance of our contract to provide the Product or
   other services to you.
 * We also use the Personal Data you provide to us for the purpose of operating
   our Website and Product; to detect bugs, report errors and to maintain the
   quality and safety of our Website and Product; and for ensuring the security
   and integrity of our Website and Product. Our legal basis for processing this
   personal information is our legitimate interests, namely the proper
   administration of and security of our Website and Product.
 * For Personal Data that we collect through tracking technologies about your
   interaction with our Website and Product, we use this information for
   analyzing the use of the Website and Product in order to improve the quality
   and design, user experience, and performance of our Website and Product. Our
   legal basis for processing this type of data is our legitimate interests,
   namely, to provide you with a better user experience.
 * For Personal Data we collect through targeted or online advertising cookies,
   we use this information to display and measure engagement with advertisements
   across different devices and sites and to serve you with marketing materials.
 * We may use the Personal Data you provide to us at marketing events, when you
   register for an online webinar or download a whitepaper for the purpose of
   offering, marketing and selling products and services to you or to
   communicate with you about an event. Our legal basis for processing this
   Personal Data is consent, which you can withdraw at any time.
 * We may also use any of your Personal Data identified in this Privacy Notice
   for the purposes of: (i) enforcing our agreements and policies, including
   Terms of Service or Main Service Agreement, (ii) protecting or defending
   Amplitude’s legal rights; (iv) protecting your vital interests or the vital
   interests of another natural person; or (v) complying with a legal
   obligation.
 * We may use your Personal Data for any other business purpose stated when
   collecting your Personal Data or as otherwise set forth in applicable data
   privacy laws.

We will not collect additional categories of Personal Data or use the Personal
Data we collect for materially different, unrelated, or incompatible purposes
without providing you notice.

As noted in the list above, we may communicate with you if you’ve provided us
the means to do so. For example, if you’ve given us your email address, we may
send you promotional email offers or email you about your use of the Product or
Website. Also, we may receive a confirmation when you open an email from us,
which helps us improve our Website and Product. If you do not want to receive
communications from us, you can unsubscribe from marketing communications or
email us with your preferences at privacy@amplitude.com or ccpa@amplitude.com.

3.3 LEGAL BASIS FOR PROCESSING PERSONAL DATA FOR EEA, UK, AND SWISS VISITORS AND
CUSTOMERS

If you are an individual in the European Economic Area (“EEA”), United Kingdom,
Switzerland, or another relevant jurisdiction, we collect and process Personal
Data about you only where we have a legal basis or bases for doing so under
applicable laws. The legal bases depend on how you use the Website and/or
Product, the Product your organization has purchased or uses, how you choose to
interact and communicate with Amplitude’s Website and Product, and whether you
attend Amplitude events. However, we will collect Personal Data only where we
have your consent to do so, where we need the Personal Data to perform a
contract with you, or where the processing is in our legitimate interests and
not overridden by your data protection interests or fundamental rights and
freedoms. In some cases, we may also have a legal obligation to collect Personal
Data from you and we will endeavor to make that clear at collection.


4. WHEN AMPLITUDE DISCLOSES PERSONAL DATA

We may disclose Personal Data that we collect or you provide to us as described
below.

 * We may disclose Personal Data that we collect or you provide to us to our
   subsidiaries and affiliates.
 * We may share your Personal Data collected from you as described in this
   Privacy Notice with third-party service providers who need to access the
   Personal Data in order to perform services on behalf of Amplitude, such as
   processing or storing such information, securing our Website or Product, or
   providing analytics services on our behalf. The third-party service providers
   are limited to using the Personal Data solely to provide the services to us
   and are bound by contractual obligations to keep Personal Data confidential
   and secure and to use it only for the purposes for which we disclose it to
   them.
 * If you are part of an Amplitude program that allows you to pay fees with a
   credit card or debit card and you choose to pay such fees with a credit card
   or debit card, your credit card or debit card information is provided
   directly to our third-party payment processor, Stripe, to process the
   payments. The payment information is transmitted directly via an encrypted
   connection to Stripe. Stripe uses, processes and stores your Personal Data
   and payment information in accordance with Stripe’s privacy policy available
   at stripe.com/us/privacy. Amplitude does not collect or store your payment
   information. Stripe maintains that it is PCI compliant and you can learn more
   about Stripe’s security measures available at stripe.com/help/security.
 * We may share your Personal Data if we believe disclosure is necessary to
   comply with applicable laws, regulations, respond to a court order, subpoena
   or a government request (such as a search warrant). If a government request
   or other legal process requires Amplitude to disclose your personal data,
   then Amplitude will use reasonable efforts to provide you with prior
   notification of the disclosure unless Amplitude is prohibited by law from
   doing so.
 * Amplitude also reserves the right to disclose your Personal Data that
   Amplitude believes, in good faith, is appropriate or necessary to: (i)
   enforce our agreements and policies, including for billing and collection
   purposes, (ii) protect the security or integrity of the Website or Product;
   or (iii) protect or defend Amplitude’s legal rights.
 * In the event that Amplitude is acquired by or merged with a third party
   entity, we reserve the right, in any of these circumstances, to transfer or
   assign your Personal Data as part of such merger, acquisition, sale, or other
   change of control. In the unlikely event of our bankruptcy, insolvency,
   reorganization, receivership, or assignment for the benefit of creditors, or
   the application of laws or equitable principles affecting creditors rights
   generally, we may not be able to control how your personal information is
   treated, transferred, or used.
 * Amplitude may disclose anonymized and/or aggregated information about
   Visitors to the Website or our Customers’ use of the Product that does not
   identify any individual.
 * Amplitude makes available our Community Forum and other resources or
   materials where you may post user generated content. The information you
   choose to post is publicly available and may be read and collected by others
   that visit these sections of the Website. Except for the details in your
   profile (e.g., username), the categories of data disclosed in these
   circumstances will depend on what information you choose to provide.
 * Amplitude may disclose Personal Data to third-party business partners at your
   direction, if you access or request contact from the third-party business
   partners through the Product or Website or at a marketing event.
 * Amplitude may disclose Personal Data that we collect or you provide to us for
   any purpose disclosed by us when we collect the information or with your
   consent, such as advertising or marketing providers.


5. CUSTOMER END USER DATA

This Privacy Notice does not apply to Customer End Users, Customer End User Data
or Customer Applications. With respect to the Personal Data collected by our
Customers and submitted to the Amplitude platform, Amplitude is a processor and
only processes such Personal Data in accordance with the instructions of our
Customers. Our Customers may integrate into their mobile applications, websites
or other services (collectively, "Customer Applications") certain aspects of our
Product in order to understand how their own users ("Customer End Users") engage
with the Customer Applications ("Customer End User Data").

Our Customers, not Amplitude, choose the type of Customer End User Data
collected by Customer Applications, and submitted and processed through our
Customers’ use of the Products. We process the Customer End User Data only
according to the instructions of Customers and our legal obligations with
respect to the Customer End User Data is set forth in the agreement between us
and our Customers. The collection of Customer End User Data through Customer
Applications is governed by our Customers’ privacy policies, and if you are a
Customer End User then you should review the Customer’s privacy policy to learn
more about the Customer’s data handling practices.

While Amplitude recognizes that an individual has the right to access, delete
and amend the data collected about that individual, Amplitude only has a
relationship with our Customers and does not interact with the Customer End
Users. As such, if you are a Customer End User and you would like to access,
amend or delete your data, you need to contact the Customer directly with your
request which Customer may process. Amplitude will respond within a reasonable
period of time to any such request or assistance requested by our Customer.

Amplitude only retains the Customer End User Data we process on behalf of our
Customers for as long as necessary to provide the Product to our Customers or as
required to comply with legal obligations, resolve disputes and enforce any
agreement.


6. INTERNATIONAL TRANSFER

By interacting with the Website or using the Product or otherwise providing
information to Amplitude, you understand that your Personal Data may be
transferred to the United States or another country other than your country of
residence and you consent to such transfer. In order to ensure that your
Personal Data receives an adequate level of protection and security, Amplitude
has implemented appropriate safeguards for cross-border transfers of Personal
Data, as required by applicable data protection laws. These safeguards include
using the European Commission-approved standard contractual clauses to protect
the transfer of your Personal Data to Amplitude’s corporate affiliates or
service providers, if required by applicable law.

Amplitude also remains self-certified under the EU-U.S. and Swiss-U.S. Privacy
Shield Frameworks. However, it is not currently relying on these frameworks for
the transfer of Personal Data.

Amplitude complies with the EU-U.S. and the Swiss-U.S. Privacy Shield Frameworks
as set forth by the U.S. Department of Commerce regarding the collection, use
and retention of Personal Data transferred from the European Union, and the
United Kingdom and Switzerland to the United States, respectively, in reliance
on Privacy Shield. Amplitude has certified to the Department of Commerce that it
adheres to the Privacy Shield Principles with respect to such information. If
there is any conflict between the terms in this Privacy Notice and the Privacy
Shield Principles, the Privacy Shield Principles shall govern. To learn more
about the Privacy Shield program and to view the certification for Amplitude,
please visit: https://www.privacyshield.gov/.

For the actions of third party agents Amplitude engages to process data on our
behalf, Amplitude remains responsible and liable under the Privacy Shield
Principles if a third party agent processes the Personal Data in a manner
inconsistent with the Privacy Shield Principles, unless Amplitude proves that it
is not responsible for the event giving rise to the damage.


7. OUR COMMITMENT TO DATA SECURITY

Amplitude uses commercially reasonable physical, managerial, and technical
safeguards designed to secure your Personal Data from accidental loss and from
unauthorized access, use, alteration, and disclosure. These measures include,
for example, physical access controls, encryption, firewalls, and detection and
monitoring. Our personnel who may have access to your Personal Data are required
to keep that information confidential and trained on their security and privacy
obligations.

You, however, are also responsible for maintaining the confidentiality of your
password and other information used by you to access the Website or use the
Product. While Amplitude does its best to protect your Personal Data, any
transmission of your Personal Data is done at your own risk and Amplitude cannot
guarantee that such Personal Data may not be accessed, disclosed, altered, or
destroyed by breach of any of our physical, technical, or managerial safeguards.
Except as expressly required by law, we are not responsible for the theft,
destruction, loss or inadvertent disclosure of your Personal Data or
information. If Amplitude learns of a security systems breach, then we may
attempt to notify you electronically so that you can take appropriate protective
steps. Amplitude may post a notice on the Website or in Product if a security
breach occurs. Depending on where you live, you may have a legal right to
receive notice of a security breach in writing.


8. YOUR CHOICES ABOUT HOW WE USE AND DISCLOSE INFORMATION WE COLLECT FROM YOU

We strive to provide you with choices regarding your Personal Data and we
understand that you have the right to access, correct, delete, object to and
restrict our use of your Personal Data. We also understand that you have the
right to obtain a copy of your Personal Data from us and to withdraw your
consent to the processing of your Personal Data by us. Please note that the
rights set forth in this Section 8, unless otherwise noted, apply globally to
all Visitors and Customers, whether or not you are a California resident or a
resident of the EEA, United Kingdom, or Switzerland. We have created mechanisms
to provide you with the following control over your Personal Data:

 * You may choose not to provide Personal Data through our Website or when you
   register for the Product, in which case Amplitude may not be able to provide
   certain services to you or respond to your requests.
 * You can access, review, correct and/or change your Personal Data by logging
   into your account on the Website or Product and visiting your account profile
   page. You may also send us an email at privacy@amplitude.com or
   ccpa@amplitude.com to request access to, correct or delete any Personal Data
   that you have provided to us. In some cases, we may not be able to delete
   your Personal Data except by also deleting your user account.
 * If you do not wish to have your email address or other contact information
   used by us to promote our own products or services, you can opt-out by
   checking the relevant box located on the form on which we collect your
   Personal Data, by updating your user or subscription preferences in your
   account profile(s), or by sending us an email stating your request to
   privacy@amplitude.com. If we have sent you a promotional email, you may
   unsubscribe to receive future emails via the unsubscribe link in that email
   or adjust your user preferences in your account profile as noted above. The
   opt out specified above does not apply to information provided to us as a
   result of a purchase, product service experience or other transactions. You
   cannot unsubscribe from non-promotional and transactional communications.
 * You may also request a copy of your Personal Data that you have provided to
   us directly by sending an email to privacy@amplitude.com or
   ccpa@amplitude.com. We will provide you a copy of your Personal Data in a
   commonly used electronic form.
 * If we collected and processed your Personal Data with your consent, where
   required by law, you can withdraw your consent at any time by emailing
   privacy@amplitude.com or ccpa@amplitude.com.
 * Depending on your country or state of residence, including if you are a
   California resident, you have the right to opt out of the sale of Personal
   Data, certain sharing of Personal Data with third party ad partners, and the
   right to limit the use or disclosure of sensitive personal information. We do
   not sell your Personal Data or use or disclose sensitive personal information
   for purposes other than those permitted by the CCPA. We may share Personal
   Data with third party ad partners, such as through cookies or by providing
   lists of email addresses for potential customers so we can reach them across
   the web with relevant ads. If you wish to opt out of sharing, you may adjust
   your preferences in the Cookie Settings.
 * If you wish to opt out of this sharing of your Personal Data with cookies on
   this domain, please update your Cookie Settings.

Please note to exercise the rights set forth above we may ask you to: (1)
provide sufficient information to allow us to verify that you are the person
about whom we have collected Personal Data, and (2) describe the request in
sufficient detail to allow us to understand, evaluate, and respond to it. Each
request that meets both of these criteria will be considered a "Valid Request."
We may not respond to requests that do not meet these criteria. We will only use
Personal Data provided in a Valid Request to verify you and complete your
request. You do not need an account to submit a Valid Request.

We will work to respond to your Valid Request within 30 days of receipt. We will
not charge you a fee for making a Valid Request unless your Valid Request(s) is
excessive, repetitive, or manifestly unfounded. If we determine that your Valid
Request warrants a fee, we will notify you of the fee and explain that decision
before completing your request.

You may submit a Valid Request, or appeal our response to a valid request, by
emailing us at privacy@amplitude.com or ccpa@amplitude.com with the appropriate
information and detail.

We will not discriminate against you for exercising your rights under the GDPR,
CCPA or other applicable data privacy laws or regulations. We will not deny you
our goods or services, charge you different prices or rates, or provide you a
lower quality of goods and services if you exercise your rights under the GDPR,
CCPA or other applicable data privacy laws or regulations.


9. OTHER INFORMATION ABOUT OUR PRIVACY PRACTICES

9.1 Our Retention Practices

Personal Data that Amplitude collects and processes as a controller for the
purposes identified in this Privacy Notice are not kept by Amplitude for longer
than is necessary for the specific purpose identified in this Privacy Notice,
unless required to comply with our legal obligations (for example, if we are
required to retain your Personal Data to comply with applicable laws or
regulations), resolve disputes, and enforce our legal agreements and policies.
When we no longer have a legitimate business need to retain your Personal Data,
we will either delete or anonymize it.

9.2 Children’s Privacy

Amplitude’s Website and Product are not directed at children. We do not
knowingly collect or solicit Personal Data directly from individuals that are
under the age of 13. If you are under 13, please do not provide or send us any
Personal Data or attempt to register for or otherwise use the Product. If we
learn that a child under 13 has directly provided us with their Personal Data
through the Website or Product, or that we have collected information for a
child under 13 through our marketing activities, then we will delete that
information. If you believe a child under 13 has registered for an account on
the Website or Product, or is receiving marketing materials from Amplitude,
please contact us at privacy@amplitude.com.

9.3 Automated Decision-Making

Amplitude does not use any Personal Data provided by you for the purpose of
automated decision-making or profiling.

9.4 Other Websites; Links

Our Website, Product or marketing materials may contain links to other third
party websites or applications (such as Facebook, LinkedIn or Twitter). This
Privacy Notice does not apply to any third party websites, including through any
application that may link to or be accessible from or on the Website or Product,
and Amplitude is not responsible for the privacy policies and the content of the
third party websites or applications.


10. UPDATES AND CHANGES TO THE PRIVACY NOTICE

Please note that we reserve the right, at any time, to add to, change, update,
or modify this Privacy Notice, to reflect changes in our practices,
technologies, additional factors, and to be consistent with applicable data
protection and privacy laws or other legal requirements. The modified Privacy
Notice will be posted on this website along with the effective date. If, in our
reasonable discretion, the changes are material, we will provide you with
additional notice (such as adding a notice on our Website, in the Product, or
sending you an email notification). Changes to this Privacy Notice are effective
when they are posted on this page.


11. DISPUTES

As part of our commitment to the Privacy Shield Principles, if you are a
resident of the European Union or Switzerland and you have a privacy or data use
concern, please contact Amplitude directly at privacy@amplitude.com and
Amplitude will use its best efforts to address your concern within 45 days of
receipt of your complaint. For an unresolved privacy or data use concern that
Amplitude has not addressed satisfactorily, please contact our U.S. based third
party dispute resolution provider (free of charge)
at https://www.jamsadr.com/file-an-eu-us-privacy-shield-or-safe-harbor-claim.

For any Privacy Shield disputes that cannot be resolved by the methods above,
you may be able to invoke a binding arbitration process under certain
conditions. To find out more about the Privacy Shield’s binding arbitration
scheme, please
see: https://www.privacyshield.gov/article?id=ANNEX-I-introduction.



The Federal Trade Commission has investigation and enforcement authority over
Amplitude’s compliance with the Privacy Shield Framework.


12. CALIFORNIA PRIVACY RIGHTS

Under the California Consumer Privacy Act of 2018 and its amendments (“CCPA”),
California residents have certain rights to disclosures about how we collect,
use, retain and disclose your Personal Data. This section addresses those
requirements. For a description of all of our data collection, use and
disclosure practices, please read this Privacy Notice in its entirety.

Personal Data Collection and Disclosure

Amplitude does not sell Personal Data as we understand the term “sell” to be
defined by the CCPA. We share Personal Data, as we understand the term “share”
to be defined by the CCPA, as set forth below.

The categories of Personal Data we may collect from you, from third parties, and
from your interactions with us, and categories of third party recipients to whom
we disclose such Personal Data for business purposes are set forth below. For
additional detail about the Personal Data we collect and use and with whom we
share this Personal Data and for what purpose, please review Sections 3 and 4
above.

Categories of Personal Data We Collect Categories of Third Party Recipients to
Whom We Disclose Personal Data for Business Purposes
Identifiers (such as name, email address, work address, and phone number)
Service providers; third parties
Commercial information (such as account records and transaction data)
Service providers; third parties
Internet or other network or device activity (such as browsing history or
Website or Product usage)
Service providers
Geolocation data (such as country, city, or approximate location inferred from
your IP address)
Service providers
Professional or employment-related data
Service providers; third parties

The following categories of Personal Data have been shared in the preceding 12
months with third party advertising partners and advertising technology
providers so that we can reach you with advertisements for our products and
services and make them more relevant to you:

 * Identifiers and contact information
 * Analytics or other electronic network activity.

Amplitude does not use or disclose sensitive personal information for purposes
other than those permitted purposes under the CCPA. Amplitude does not have
actual knowledge that it sells or shares Personal Data of individuals under the
age of 16.

We retain Personal Data as described in Section 9.1 above.

California law gives California residents the right to make certain requests
with regard to their Personal Data. Please see Section 8 for a description of
your choices and how you may make a request.


13. CONTACT US

If you have any comments, concerns or questions about this Privacy Notice or our
privacy practices in general, please send an email to privacy@amplitude.com,
ccpa@amplitude.com, or send mail to:

Amplitude, Inc.
Attn: Privacy
201 Third Street, Suite 200
San Francisco, CA 94103


EFFECTIVE DATE

This Privacy Notice was last updated on December 30, 2022.


14. COOKIES

Amplitude uses cookies, web beacons and other tracking technologies to collect
certain information about your equipment, browsing actions, and patterns. Below
we describe what cookies and web beacons are, why we use cookies and web
beacons, the types of cookies and web beacons that we use, as well as what you
can do in order to manage and delete cookies and web beacons.

What are cookies and web beacons?

 * Cookies are small text files that websites often store on computer hard
   drives or mobile devices of visitors to their websites. A cookie contains a
   unique number, which is used to recognize your computer or mobile device when
   you return to our Website. Cookies can remain on your computer or mobile
   device for different periods of time. The cookies can be either "persistent"
   cookies or "session" cookies. Persistent cookies are stored by a web browser
   and remain valid until a set expiration date. Session cookies only exist
   while your internet browser is open and are automatically deleted once you
   close your browser.
 * Web beacons (also referred to as clear gifs, pixel tags, and single-pixel
   gifs) are small electronic files contained on pages of websites that permit
   companies to count users who have visited certain webpages on a website and
   are used for other related website statistics (e.g., recording the popularity
   of certain website content and verifying system and server integrity).

What does Amplitude use cookies and web beacons for?

Amplitude uses a variety of cookies, web beacons and other tracking technologies
for different purposes. Specifically, Amplitude uses cookies and web beacons to
enhance the experience of our visitors to our Website (for example, by
remembering your preferences and letting you navigate between pages efficiently)
and to better understand how the Website and Product are used. Cookies may tell
us, for example, whether you have visited the Website before or whether you are
a new visitor.

What types of cookies and web beacons are used by Amplitude?

Amplitude uses both first-party and third-party cookies and web beacons.
First-party cookies and web beacons are cookies and web beacons that are served
directly by Amplitude to your computer or mobile device. Third-party cookies and
web beacons are served by a third-party service provider on behalf of Amplitude.
Third-party cookies are most commonly used for advertising and analytics
purposes.

There are four categories of cookies and web beacons used by Amplitude.
Specifically, Amplitude uses essential, performance, functionality and
advertising cookies and web beacons.

 * Essential cookies, web beacons and other tracking technologies are necessary
   for the operation of the Website and Product. These tracking technologies
   enable you to move around on the Website and use the Website’s features. You
   may not opt-out of these types of cookies because they are required to
   operate the Website and Product.
 * Performance cookies, web beacons and other tracking technologies collect
   information about how you have used the Website and Product. We use
   performance cookies, web beacons and other tracking technologies to improve
   the user experience with our Website and Product.
 * Functionality cookies, web beacons and other tracking technologies allow us
   to remember how you are logged into our Website, when you logged in or out
   and the actions you have taken while you have been logged into the Website.
 * Advertising cookies, web beacons and other tracking technologies are used by
   our third-party service providers to deliver advertising to you on other
   third-party websites as well as help measure the effectiveness of our
   advertising campaigns. We also use these types of cookies to analyze Website
   visits and ad conversions from third-party websites.

The table below lists the types of cookies and third party service providers
currently used by Amplitude but may not include all cookies or third party
service providers. In addition, the below list of cookies and third party
service providers is subject to change at any time.

Cookie TypeWho serves itWhat it doesMore information
Performance
Amplitude
We use our own products and services to analyze the user behavior within our
website and our own products and services.
For more information about our privacy practices, see
https://amplitude.com/privacy
Performance
Google Analytics
We use Google Analytics to analyze the use of our website.
For more information about Google’s privacy practices, see
https://policies.google.com/privacy
Performance
Split.io
We use Split.io for experimentation.
For more information about Split.io’s privacy practices, see
https://www.split.io/legal/privacy-policy/
Performance
Optimizely
We use Optimizely to optimize page content on our website.
For more information about opting-out of Optimizely’s cookies, see
https://www.optimizely.com/legal/opt-out/
Performance
Splash
We use Splash to connect with event attendees and measure event impact.
For more information about Splash’s privacy policy, please see
https://splashthat.com/privacy
Performance
Hotjar
We use Hotjar to analyze use of our website.
For more information about Hotjar’s privacy practices, see
https://www.hotjar.com/legal/
Functional
Mutiny
We use Mutiny to personalize content on our website.
For more information about Mutiny’s privacy practices, see
https://www.mutinyhq.com/privacy
Functional
Drift
We use Drift to power chat functionality.
For more information about Drift’s privacy practices, see
https://www.drift.com/privacy-policy/
Advertising
Marketo
We use Marketo for marketing automation services.
For more information about Marketo’s cookie policy, see
https://documents.marketo.com/legal/cookies/
Advertising
Doubleclick
We use Doubleclick to track advertisements and measure website visits and
conversions.
For more information about opting out of the ads, see
https://adssettings.google.com/u/0/authenticated
Advertising
LinkedIn
We use LinkedIn to track conversions and website visits from our advertisements
displayed on LinkedIn.
For more information about LinkedIn’s privacy practices, please see
https://www.linkedin.com/legal/privacy-policy
Advertising
Facebook
We use Facebook to track conversions and website visits from our advertisements
displayed on Facebook.
For more information about Facebook’s privacy practices, please see
https://www.facebook.com/help/www/213802165366955
Marketing
AddThis
We use AddThis for their website tools like social sharing buttons.
For more information about AddThis’s privacy practices, please see
https://www.oracle.com/legal/privacy/addthis-privacy-policy.html
Marketing
Rollworks
We use Rollworks for account based marketing.
For more information about Rollworks’s privacy practices, please see
https://www.nextroll.com/privacy

What are your choices about cookies?

You can decide whether or not to accept cookies through our Cookie Settings link
on our Website. Most browsers allow you to configure the browser settings so
that cookies from websites cannot be placed on your computer or mobile device.
If you choose not to accept cookies, then you may be able to continue browsing
our Website but we may not be able to provide you with certain features. If you
want to opt out of advertising or performance cookies, then you may do so by
reviewing the privacy policies of the third party service providers who serve
the advertising and performance cookies identified above. If you would like
further information about cookies and how to manage and delete them, please
visit www.allaboutcookies.org or www.youronlinechoices.eu.

You can also delete all cookies that are already on your computer. If you do
this, however, you may have to manually adjust some preferences every time you
visit a site and the Product, Website and functionalities may not work.

What are your choices about cookies and interest-based advertisements?

Through the Digital Advertising Alliance and Network Advertising Initiative,
several media and marketing associations have developed an industry
self-regulatory program to give consumers a better understanding of, and greater
control over, ads that are customized based on a consumer’s online behavior
across different websites and properties. To make choices about internet-based
ads from participating third parties, including to opt-out of receiving
behaviorally targeted advertisements from participating organizations or to
learn more about opting out of advertising cookies, please visit the Network
Advertising Initiative’s or Digital Advertising Alliance’s consumer opt-out
pages, which are located at http://networkadvertising.org/choices/ or
www.aboutads.info/choices. For those users located in the European Union, you
can visit the European Interactive Digital Advertising Alliance’s user
information website a http://www.youronlinechoices.eu/.


15. PREVIOUS PRIVACY VERSION

January 1, 2020

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