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Submission: On July 22 via api from US — Scanned from IT
Submission: On July 22 via api from US — Scanned from IT
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LABROOTS 2024 MEDIA KIT
Webinars
Media Kit Overview Custom Virtual Events Virtual Event Series Hybrid Events
Webinars Digital Advertising
×
WEBINARS
Labroots has the turn-key solution to webinars!
View Rate Card Request Info
TABLE OF CONTENTS
* Overview
* Webinar Features
* Webinar Samples
* Webinar Trial Packages
* Webinar Packages, Go Virtual
* Continuing Education Credits
OVERVIEW
Labroots webinars and webinar packs are a great solution to your company’s
ongoing campaigns and promotions. This long-form media opportunity is a unique
way to reach your ideal audience and generate high-quality leads with real-time
analytics and attendee data.
AVERAGE WEBINAR METRICS:
407 Webinars Produced in 2023
These statistics are based off of webinars that followed our best practices.
Total Registrants
482
Live Attendees
153
On Demand
267
Total Viewers
62%
FACTS & FIGURES
--------------------------------------------------------------------------------
Analytics
Geography
Institution Type
Content by Category
--------------------------------------------------------------------------------
Users
4.7 Million
Average Website Sessions
1 Minute 45 Seconds
Average Webinar Sessions
26 Minutes
Average Virtual Event Sessions
3.93 Hours
Monthly User Sessions
577K
Annual Page Views
13.9 Million
Social Media Followers
2.5 Million+
Opted-In Newsletter Subscribers
809 K+
User Location
--------------------------------------------------------------------------------
North America: 54%
Asia: 20%
Europe: 16%
South/Central America: 5%
Oceania: 3%
Africa: 2%
User Institution Type
--------------------------------------------------------------------------------
Academia (University/College): 31%
Hospital/Medical Center: 26%
Commercial/Industry
(Biotech/Pharma/Life Science Company): 19%
Private (CRO, CMO, Research Institute): 15%
Government: 7%
Other: 2%
+
Content Categories Trending Articles / Webinars / Virtual Events
--------------------------------------------------------------------------------
Health & Medicine 10,483 / 4,882 / 366
Cell & Molecular Biology: 4,519 / 875 / 94
Technology: 4,139 / 395 / 63
Genetics & Genomics: 3,230 / 614 / 77
Microbiology 3,249 / 569 / 55
Neuroscience: 3,559 / 397 / 42
--------------------------------------------------------------------------------
SEE MORE
Plants & Animals: 3,646 / 141 / 16
Earth & The Environment: 3,681 / 68 / 14
Cancer: 2,666 / 629 / 85
Clinical & Molecular DX: 2,678 / 663 / 109
Immunology: 2,448 / 744 / 86
Chemistry & Physics: 3,015 / 142 / 36
--------------------------------------------------------------------------------
Drug Discovery & Development: 2,329 / 507 / 78
Space & Astronomy: 2,447 / 10 / 0
Cardiology: 1,736 / 126 / 30
Cannabis Sciences: 1,140 / 179 / 23
LABROOTS TESTIMONIALS
HEAR WHAT OUR CLIENTS HAVE TO SAY ABOUT THEIR LABROOTS EXPERIENCE
Read Testimonials
WEBINAR FEATURES
Labroots webinars have all the fixings. We have truly narrowed down the best
practices and features that make for a successful webinar.
WHAT TO EXPECT:
* Branded registration page
* Live polling, surveys, & customizable presentation interface
* 12 months on-demand
* Hosted on the Labroots website forever
* MP4 copy of the webinar
* Comprehensive reporting & metrics
* Continuing education (CE) credits to attendees: P.A.C.E., CEU, and more (if
applicable)
* Speaker selection assistance (optional)
* Webinar moderation
* Live Q&A
* Webinar marketing
* Email Blasts (up to 5 emails, capped at 20,000)*
* Social Media x 2 (Facebook & X), 1 x (Labroots LinkedIn)
* Banner Ads (delivers for up to 2 weeks)*
* Automatic reminder emails to webinar registrants
* Inclusion in the WAVE Newsletter
* Inclusion in a Trending Newsletter
* A prompt approval of the marketing materials will ensure promotions are
executed to their fullest extent.
See More
See Less
--------------------------------------------------------------------------------
HOW IT WORKS:
After purchasing a webinar or webinar package with Labroots, your Sales Manager
will introduce you to your Production Manager who will schedule a Kick-off call
with you to go over the webinar creation process. On this call you can secure
your date(s), review all necessary materials to build out the registration page,
determine the type of webinar (live, pre-recorded, pre-recorded with live QA),
and ensure all of your questions are answered.
Once your microsite (registration page) is created, it will be sent to you for
review. When the microsite is approved, the Labroots marketing team will begin
promoting your webinar to your tailored audience selection. Following the live
broadcast of your webinar, you will be able to access detailed registration and
attendee information over the 12 month on-demand period.
To target the correct audience you will be provided with:
1. An Audience Selection Form that finds the perfect Labroots email database to
promote your webinar and ensure content is marketed to the right audience
2. A Webinar Social Media Form to choose from 16 of Labroots category-based
social media pages, targeting a more niche demographic for increased webinar
attendance and engagement
Partnered with On24
WEBINAR SAMPLES
1.
2.
3.
4.
5.
6.
7.
Previous Next
View Upcoming Webinars
WEBINAR TRIAL PACKAGES
Labroots Webinar Trial Packages are the perfect sampling of webinars, virtual
event series sponsorships, and digital products. Our Webinar Trial Packages
allow you to explore which Labroots products provide the best ROI for your
company and/or campaign.
THE WAVE TRIAL PACKAGE INCLUDES
* 1 Webinar
* 2 Virtual Events (get to choose)
* 2 Virtual Event Booths OR Track Speakers OR 1 Virtual Event Booth & 1 Track
Speaker
THE DIGITAL MEDIA & WEBINAR TRIAL INCLUDES
* 1 Webinar
* 1 Banner Ad for 1 Month
* 5 Newsletter Sponsorships
* 1 Email Blast to 10K Recipients
* 5 Social Media Posts
* 3 Sponsored Articles
View Rate Card
TARGET YOUR AUDIENCE WITH EASE!
Use Labroots’ comprehensive Audience Selection Form.
View Form
WEBINAR PACKAGES, GO VIRTUAL
Having produced hundreds of virtual events and thousands of webinars over the
last 15 years, Labroots has a solution to fit your needs.
Let us help you make your webinars and virtual event a success.
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
If these options aren’t enough, visit the Custom Virtual Events media kit page
to explore all of the virtual event opportunities that Labroots has to offer.
* Webinar Packs
* Single Webinar
* 2 Pack Webinars
* 3 Pack Webinars
* 5 Pack Webinars
* 10 Pack Webinars
* 20 Pack Webinars
* Persistent Virtual Event
* Microsite/Registration Page
* Lobby/Entry Point
* Exhibit Hall or Product Showroom or Virtual Lab
* Auditorium (Webinars)
* Breakout Room (video chat meetings) or Resource Center
* Production
* A dedicated Production Manager
* P.A.C.E. Continuing Education Credits
* Experienced Moderator
* Tech/Test Practice Calls and Pre-recordings
* MP4 recording of the presentation
* Comprehensive Reporting & Metrics
* Reminder Emails
* Marketing
* Email Blasts (up to 5 emails, capped at 20,000)
* Social Media Posts x 5 Social Media Posts (2 Facebook, 2 X, 1 Labroots
Linked)
* Banner Ad (MPU 300,250) on Labroots.com (2 weeks)
* WAVE Newsletter Banner Ad
* Trending Newsletter Banner Ad
Download Webinar Packages
In partnership with:
--------------------------------------------------------------------------------
If these options aren’t enough, visit the Custom Virtual Events media kit page
to explore all of the virtual event opportunities that Labroots has to offer.
UNPARALLELED QUALITY.
EXPERT ASSISTANCE.
UNIQUE PLATFORM.
Request Info
Interested in hosting a custom virtual event? Click here to learn more.
CONTINUING EDUCATION CREDITS
By participating in some of our virtual events and webinars, you can earn
Continuing Education credits. Each event offers different educational credits
based on the content of the event and the eligibility of the presentation.
Please see below for the types of CE’s offered.
--------------------------------------------------------------------------------
* P.A.C.E.
* CME
* CPD
* CEU
* RACE
--------------------------------------------------------------------------------
Professional Acknowledgment for Continuing Education (P.A.C.E.)
--------------------------------------------------------------------------------
All laboratory professionals who are licensed or certified need continuing
education (CE). Some employers also require CE in addition to or in place of
those requirements. This includes all Medical Laboratory Scientists, formerly
Clinical Laboratory Scientists or Medical Technologists (known as MLSs, CLSs, or
MTs); all Medical Laboratory Technicians, formerly Clinical Laboratory
Technicians (known as MLTs or CLTs); and some Phlebotomy Technicians or PBTs.
Typically, they need 12 contact hours per year to meet most requirements.
Labroots is an approved provider of P.A.C.E. CE credits through the ASCLS.
P.A.C.E. CE credits are acceptable in all states and countries except for
Florida, USA. We are an approved provider of Florida CE’s through the State of
Florida CE Broker. P.A.C.E. CE credits are available during the presentations
enduring (on-demand) period and expire after one year from the date of the live
broadcast.
Continuing Medical Education (CME)
--------------------------------------------------------------------------------
Continuing Medical Education (CME) credits are essential for medical
professionals to maintain their licensure and stay updated on the latest
advancements in their field. These credits are obtained through educational
activities which are developed and reviewed by experts in clinical areas,
designed to sustain, develop, and increase the knowledge and skills necessary
for optimal patient care. CME is a cornerstone of lifelong learning for
healthcare professionals, ensuring that their expertise remains current and
effective.
Continuing Professional Development (CPD)
--------------------------------------------------------------------------------
Continuing Professional Development (CPD) credits serve as a quantifiable
measure of engagement in professional learning and skill enhancement activities.
These credits are accumulated by participating in various educational
experiences, ranging from formal courses to informal training sessions, and are
essential for professionals to maintain their licensure or membership in certain
regulatory bodies. CPD credits demonstrate a commitment to continuous personal
and professional growth, ensuring that individuals remain knowledgeable and
competent in their respective fields.
Continuing Education Unit (CEU)
--------------------------------------------------------------------------------
Continuing Education Units (CEUs) earned through NSGC-approved educational
opportunities will be accepted by the American Board of Genetic Counseling for
purposes of Genetic Counselor recertification. Labroots works with the NSGC to
provide Category 1 CEUs. The NSGC grants a CEU for all educational programs with
content targeted specifically to genetic counselors (10 hours of presentation
are equivalent to 1 Category 1 CEU). Following the CEU approved presentation, an
attendee will be required to take a quiz of the presentation and pass it (pass
no-fail), as well as fill out an evaluation and submit a $25 fee, to receive
their CEU certificate. These certificates are processed and provided by the
NSGC. A CEU credit is available during the presentation enduring (on-demand)
period and expires after 2 years from the date of the live broadcast.
American Association of Veterinary State Boards Registry of Approved Continuing
Education (RACE)
--------------------------------------------------------------------------------
Veterinarians must certify that they have completed a certain number of hours of
approved continuing education to renew their license to practice veterinary
medicine. Typically, they need 36 hours per year to meet requirements. Labroots
is a provider of R.A.C.E. through the American Association of Veterinary State
Boards (AAVSB). Following the CE-approved presentation, an attendee will be
required to fill out an evaluation of the presentation to receive their CE
certificate. These certificates are processed and provided by Labroots. R.A.C.E.
CE credits are available during the presentations enduring (on-demand) period
and expire after one year from the date of the live broadcast.
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