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HomeVitafoods EuropeHeart health and beyond: Relaunching the conversation around
phytosterols [Interview]
Vitafoods Europe 2024
PAID CONTENT

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HEART HEALTH AND BEYOND: RELAUNCHING THE CONVERSATION AROUND PHYTOSTEROLS
[INTERVIEW]


ARTICLE-HEART HEALTH AND BEYOND: RELAUNCHING THE CONVERSATION AROUND
PHYTOSTEROLS [INTERVIEW]

Merken
© Vitafoods Insights
While phytosterols have been shown to boost heart heath and provide other key
benefits, awareness among formulators and consumers remains low. At Vitafoods
Europe 2024, Dr Susan J. Hewlings will discuss the latest scientific evidence,
and identify key market opportunities for the supplements sector.

Anthony Fletcher | Apr 04, 2024


Resources
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Dr Susan J. Hewlings is VP of research affairs at Radical Science – a start-up
that focuses on decentralised trials in the dietary supplement space – and
co-founder of consultancy firm Substantiation Sciences. A major part of her
career has involved writing white papers and peer-reviewed publications on all
issues related to nutrition.

“Some time ago, IPSSA – the International Plant Sterols & Stanols Association –
asked me to research and write a review paper about phytosterols,” she recalls.
“The aim was to restart the conversation surrounding sterols, especially in the
US.”


SHARING KEY CLINICAL FINDINGS

As Hewlings dug deeper into the topic, she found huge amounts of scientific
evidence to support the beneficial use of phytosterols and stanols in people
with mild hypercholesterolemia, or in conjunction with heart medication such as
statins.

Numerous human randomised controlled studies and meta-analyses, for example,
have consistently shown the efficacy of phytosterols in reducing LDL cholesterol
levels, and in promoting


overall cardiovascular health, even among individuals with no pre-existing
health conditions.



Research also strongly suggests other potential beneficial applications.
Phytosterols may offer health advantages, including antioxidant properties and
mood-enhancing effects. They could also be used for weight management, and the
maintenance of healthy blood-sugar levels and blood pressure. Hewlings will
discuss in greater detail these clinical findings at Vitafoods Europe (14-16
May, Geneva).


BENEFITS OF PHYTOSTEROL SUPPLEMENTATION

Another key topic will be supplementation. “Most people fail to consume
sufficient amounts of phytosterols in their diets,” notes Hewlings. “This
underscores the importance of supplementation to achieve optimal intake. Indeed,
a key issue I highlight in my paper is the fact that supplementation can be
beneficial.”



Supplementation is important, says Hewlings, because of the need to go beyond
functional food. “Based on the literature, I have put forward a recommended
daily dose of 2–3g of phytosterols and sterols,” she says. “It would be a
challenge for any consumer to consume this amount just through food.”

This therefore presents a huge opportunity for the dietary supplement sector.
Beyond the health benefits, phytosterols are also well aligned with a growing
consumer preference for plant-based and sustainable ingredients.


THE IMPORTANCE OF COMMUNICATION

For Hewlings, the key challenge now is communicating the beneficial effects of
phytosterols, as well as the need for supplementation. “Phytosterols could be a
great addition to heart health supplement formulations but are simply not as
widely used as the research warrants,” she says. “Even many formulators are not
aware of the potential of phytosterols. From what I’ve read and discussed with
colleagues though, there seems to be more awareness in Europe than the US.”

One effective way of framing phytosterols, says Hewlings, might be to
communicate how these compounds can help to maintain cholesterol levels within
healthy limits, and can be part of a diet that maintains heart health. The
amount of literature and research on phytosterols also means that they have a
strong safety profile. “Consumers are looking or clinical substantiation, and
you couldn’t get much better than what is available for phytosterols,” adds
Hewlings.

At Vitafoods Europe 2024, Hewlings hopes to get attendees thinking about the
potential of phytosterols, through highlighting the many health benefits and the
untapped potential in the supplementation space.

“I enjoy having these conversations,” she says. “I like using my experience in
education and academia, and talking about things that have clinical evidence
behind them. For me, Vitafoods will be about integrating education, industry,
and science, and bringing together all the things I’ve done throughout my
career.”



Kensing – a US-headquartered leading manufacturer of natural vitamin E and
phytosterols – is Platinum partner for the Vitafoods Europe Conference under the
‘Healthy ageing, longevity, and metabolic health’ theme. Kensing has invited Dr
Hewlings to deliver a session on its behalf. Her presentation is entitled
‘Unlocking Heart Health with Phytosterols: Plant-Based Supplementation for
LDL-Cholesterol Control’. Dr Hewlings’ academic achievements include a PhD in
Nutrition, an MS in Exercise Physiology, and a BS in Nutrition from Florida
State University. She is a registered dietitian.

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