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PRIVACY POLICY
LAST UPDATED/EFFECTIVE DATE: MARCH 8, 2024
1. OVERVIEW
Please review this Privacy Policy carefully as it describes how Insider,
Inc. d/b/a Business Insider (“Business Insider”) and its affiliates and
subsidiaries, including eMarketer, Inc. (“EMARKETER,” and collectively with
Business Insider the “Company”, “we”, “our”, or “us”) collect, use, and
disclose information about you when you interact with us online, via our
websites and apps, and offline, in person (collectively, the “Service”).
If you have any questions about our privacy practices, please contact us as
set forth in the “Contact Us” section below. If you are a resident of
certain jurisdictions, including California, Virginia, Connecticut,
Colorado, Utah, and other U.S. States with Similar Privacy Laws, or located
in Europe or the United Kingdom, please see the additional disclosures at
the end of this Privacy Policy.
To learn more about our privacy practices with respect to personal
information collected by Business Insider and EMARKETER for
employment-related purposes, please refer to our Business Insider Employee
Privacy Policy and EMARKETER Employee Privacy Policy , respectively. Our
Service is for a general audience, is not targeted to children, and does
not knowingly collect personal information from children under 13 years of
age.
If you have a disability and would like to access this Privacy Policy in an
alternative format, please review the Insider Inc. Accessibility Statement.
2. INFORMATION COLLECTION
For purposes of this Privacy Policy, “personal information” means
information that relates to an identified or identifiable individual.
Depending on how you interact with our Service, this may include collection
and processing of personal information including, but not limited to, the
categories and types of personal information listed below.
INFORMATION YOU PROVIDE
We collect personal information you provide directly via the Service,
including when you:
* Use our Service;
* Access our content, including our articles, webinars, research reports
and podcasts;
* Register or update an account;
* Request quotes, product demos, support, information, or access to our
information products and services;
* Subscribe to newsletters, promotional communications, alerts, sales
outreach, updates and other materials;
* Fill in forms, including when you enter competitions, promotions or
surveys;
* Register for events, webinars or other content offers; or
* Contact us.
The categories of personal information we collect include the following:
* Contact Data. We may collect your first and last name, email address,
postal address, phone number, and similar contact data.
* Company Data. Where you interact with us in a business to business
context, we may collect your job title and company name, size, email
address, phone number, and postal address.
* Credentials. When you register for an account with us, we may collect
passwords, password hints, and related information for authentication and
account access.
* Biographic and Demographic Data. Business Insider may collect demographic
information you voluntarily provide to us, including your country, age,
and gender.
* Profile Data. We may collect a personal description, and other profile
information you submit.
* Payment Data. We use payment processors to collect personal information
necessary to process your payment if you make a purchase with us,
including your payment instrument number (such as a credit or debit card
number), and the security code associated with your payment instrument.
We do not directly collect or maintain full payment card information.
* Personal Contacts Data. We may collect personal information you provide
about your contacts, including information about other employees at your
company.
* Content. We collect the content of communications you send to us (such as
feedback and questions to customer support), which may include personal
information.
* Inferences. We may draw inferences from any of the personal information
identified and discussed in this Privacy Policy
* Other Personal Information. We may collect other personal information you
provide, such as the content provided either in your job application or
in your communications with us, including interactions with us online,
in-person, or on the phone.
INFORMATION FROM DEVICES USING OUR SERVICES
When you access the Service via a web browser, mobile application,
newsletter, or other device, we and other parties use a variety of
technologies that automatically collect information about your device and
how your device interacts with our Service, including cookies, pixels,
device IDs, localStorage, and other similar technologies. Some of these
technologies store data that may be considered personal information in the
browser or on your device. Other technologies may use network-related or
other information to recognize your device (e.g., IP address). The
categories of information we automatically collect include the following:
* Service Use Data. We collect data about your interaction with our
Service, the webpage, newsletter, or services feature you were using
before you came to our Service, your web or application request, pages of
our websites that you visit, information you search for via our Service,
access times and dates, and other similar information.
* Activity Information. We collect data when you access and interact with
our Services, including browser or device model and settings, operating
system, and unique identifiers, clickstream data, cookies and
localStorage, browsing history, search history, web-based location, IP
address, geolocation, and any other internet usage information our
Service may automatically record when you visit.
We use this information for a variety of purposes (further addressed in the
“Use of Your Information” section below), including analyzing and enhancing
our products and services, personalizing our Service for you, and serving
advertising.
For further information on how we use tracking technologies for analytics
and advertising and your rights and choices regarding them, please see the
“Analytics and Advertising Technology” and “Your Advertising Choices”
sections below.
INFORMATION FROM OTHER SOURCES
We may supplement the information we collect with information from other
sources, such as publicly available information about your online and
offline activity from social media services, analytics and advertising
technology companies, advertisers, commercially available sources,
information from other companies under a common control (“Company
Affiliates”), or clients or business partners with which we offer
co-branded services.
Depending on your interactions with us, we may not have collected
information from you for each of the categories above. We are not
responsible for the accuracy of any information provided by other parties
or for their policies or practices.
3. USE OF YOUR INFORMATION
We collect and use information for our business and commercial purposes in
accordance with the practices described in this Privacy Policy, and as
permitted under applicable law. Our business purposes for collecting and
using information include:
* To operate and manage our Service, including your registration and
accounts on our websites;
* To provide the products and services you request and purchase, allow you
to participate in panels, events, sweepstakes and contests, and carry out
the transactions you have requested;
* To facilitate the creation and maintenance of, as well as to secure, your
membership and/or subscription account;
* To provide you with customer support and respond to your questions; this
may include the use of chatbots. Please note that the inquiries and
responses to those chatbots may be transcribed and retained.
* To communicate with you regarding updates, technical notices, orders,
security alerts, administrative messages, and information regarding
changes to our policies;
* To provide, market, and develop our products and services, including to
maintain our websites and mobile applications, troubleshoot, conduct data
analysis, test and research, and better understand the interests of our
users, readers, and subscribers who use our services and products;
* To maintain the safety, security, and integrity of our Service, for
example, by authenticating users and providing account security and fraud
detection. We may also use your information to monitor, detect, and
prevent fraud and improper or illegal activity;
* To deliver video content to you in the ordinary course of our business;
* To conduct market research and develop quality assurance, including to
study, develop, and improve our products and services. This may include
measuring and analyzing audience traffic, including tracking user
interests, trends, and patterns. We may, in accordance with applicable
law, also aggregate, anonymize, and/or deidentify personal information we
collect and use it for any purpose, including product development and
improvement activities;
* To comply with legal requirements and/or to investigate or address claims
or disputes relating to your use of our Service. This would include the
use of your information to comply with our legal and regulatory
obligations, to defend ourselves in litigation and investigations, and to
prosecute litigations;
* To debug our systems, to secure our online services, including our
network and websites, and to debug our online services;
* To send you surveys, news and/or marketing communications (by email,
phone, or text) subject to your marketing preferences, consent, and
choices, including information about us or third party offerings we think
may be of interest to you;
* To protect the security of our products, services, and business;
* To help recognize you as a previous visitor and save and remember your
preferences and settings and deliver to you appropriate interest-based
content;
* To conduct internal business purposes, including for data analysis,
audits, and enhancing our services. We may also use inferences drawn from
personal information, as permitted by applicable law, to create a profile
reflecting your preferences so we can tailor our services to you;
* To enhance and personalize our Service, products and our marketing
efforts;
* To develop and serve advertisements on our Service or through e-mails or
other communications; and
* To conduct marketing research.
We may also use your information with your consent, including, to
administer promotions you have entered and fulfill any other purpose
disclosed to you and with your consent.
Notwithstanding the above, we may use information that does not identify
you (including information that has been aggregated or deidentified),
except as prohibited by applicable law. For information on your rights and
choices regarding how we use information about you, please see the “Your
Advertising Choices” section below.
4. INFORMATION DISCLOSURE
We may disclose some or all of the personal information collected from or
about you with any of the following entities and for any of the purposes
directly below.
OUR SERVICE PROVIDERS
We engage companies and individuals to perform services on our behalf
(e.g., software maintenance services, cloud storage, chatbot providers,
order fulfillment, e-mail services, delivery services, database management,
analytics, credit referencing, payment processing, and other services)
(“Service Providers”). We may disclose some of the information we collect
from or about you to our Service Providers, such as information collected
automatically from devices you use to connect to our Service. This may
include usage and technical information about how users interact with our
Service, including activity data such as where you go on our website, how
you use different website features, links you click on, and similar
information. We may also disclose some of the information that we collect
from or about you with other parties in order to process and fulfill your
requests for video content offered through our Service, including to
provide you with access to localized content and video content
recommendations.
These Service Providers have access to your personal information so that
they may perform these tasks on our behalf and they are prohibited by us
from using or disclosing your information for any purpose other than to
provide this assistance, except to the extent required by law. We may
permit our Service Providers to use aggregate information which does not
identify you or deidentified data for other purposes, consistent with
applicable law.
ADVERTISING PARTNERS
We may provide personal information to third parties, such as advertising
partners or other marketing partners who provide services to us.
SOCIAL NETWORKS
Some features of our Service may enable you to post content to social
networking services (“SNSs”). If you choose to do this, we will provide
information to such SNSs in accordance with your elections. You acknowledge
and agree that you are solely responsible for your use of those websites
and that it is your responsibility to review the terms of use and privacy
policy of the third party provider of such SNSs. We will not be responsible
or liable for: (i) the availability or accuracy of such SNSs; (ii) the
content, products or services on or availability of such SNSs; or (iii)
your use of any such SNSs. Please refer to the “Social Media Services and
Technology Integrations” section for more information on the use of Social
Media.
AFFILIATES
We may also disclose your personal information to our parent company,
subsidiaries, joint ventures, or Company Affiliates.
CLIENTS
We may disclose your personal information to our clients in connection with
us processing your personal information on their behalf. For example, if
you subscribe to our newsletters and promotional communications, Business
Insider or EMARKETER may send you content on behalf of their clients and
disclose your personal information to such clients for their own marketing
purposes.
BUSINESS PARTNERS AND SPONSORS
We may disclose your personal information to our business partners in
connection with offering you co-branded services, selling or distributing
our products, or engaging in joint marketing activities. In addition, if
you choose to participate in certain of our programs or to receive certain
content we make available (e.g., webinar programs), we may disclose your
information to participating sponsors, content providers, and related
vendors in connection with such programs and content.
FACILITATING REQUESTS
We may disclose your personal information to facilitate your requests such
as when you choose to disclose information to a social network about your
activities on the Service or participate in a business partner’s program.
PAYMENT SERVICE
In some cases, we may use an unaffiliated payment service to allow you to
purchase a product or make payments ("Payment Service"). If you wish to
purchase a product or make a payment using a Payment Service, you will be
directed to a Payment Service webpage. Any information that you provide to
a Payment Service will be subject to the applicable Payment Service’s
privacy policy, rather than this Privacy Policy. We have no control over,
and are not responsible for, any Payment Service’s use of information
collected through any Payment Service. If you purchase one of our services,
we and/or Payment Service provider(s) may use payment information to help
provide the service you purchased. For example, payment information may be
used to retrieve account information for a subscriber, to determine whether
a subscriber is eligible for promotions, and to detect abuse of our
services. In addition, for your convenience, we or our Payment Service
provider(s) may enable your payment information to be accessible between
Business Insider and EMARKETER in order to process your transaction more
efficiently.
VENDORS AND OTHER PARTIES
We may disclose personal information to vendors and other parties, for
business and commercial purposes, including analytics and advertising
technology companies that measure and improve our Service, advertising
effectiveness and enable other enhancements. Vendors or such other parties
may act as our Service Providers, or in certain contexts, independently
decide how to process your information. For more information on practices
related to advertising and analytics, see the “Analytics and Advertising
Technology” section below.
COMPLIANCE WITH LAWS, LEGAL PROCESS, AND AUTHORITIES
We reserve the right to disclose your information to respond to valid
information requests from government authorities and judicial requests, to
investigate potential fraud, or where otherwise required by law. We may
disclose your personal information where we believe the disclosure is
necessary or appropriate to comply with regulatory or legal requirements,
or to protect the safety, rights, or property of ourselves and others and
to exercise, establish, or defend our legal rights.
BUSINESS TRANSFERS
Circumstances may arise where, whether for strategic or other business
reasons, we may sell, transfer or otherwise disclose some or all of our
assets, including your personal information, in connection with a merger,
acquisition, reorganization or sale of assets or in the event of
bankruptcy.
AT YOUR DIRECTION
We may disclose your personal information at your direction or with your
consent.
THE GENERAL PUBLIC
We may disclose personal information with the general public if you choose
to disclose personal information when contributing content to our Service
through forums, blogs, social features, or the like.
AGGREGATE AND/OR DEIDENTIFED DATA
Without limiting the foregoing, in our sole discretion, we may disclose
information, including aggregate data which does not identify you and/or
deidentified personal information, to third parties or affiliates for any
purpose except as prohibited by applicable law. To the extent we process
deidentified personal information, as defined under applicable law, we will
maintain and use that information in deidentified form and will not attempt
to reidentify the information except as permitted by applicable law.
5. OTHER PARTIES
Our Service contains links to, or content from, other party’s websites and
other products and services. The fact that we link to a website or display
an advertisement or other party’s content is not an endorsement,
authorization or representation of our affiliation with any of those other
parties, nor is it an endorsement of their privacy or information security
policies or practices.
We do not exercise control over other parties’ websites, products or
services, and whether they store information in the U.S. or elsewhere.
These other products and services may place their own cookies or other
technologies on your computer or other device, collect data, or solicit
information from you while you are exploring their websites, products, or
services. Other persons and entities follow different rules regarding the
use or disclosure of the information you submit to them or they collect
from you. We encourage you to learn about the privacy practices of those
other parties.
6. SOCIAL MEDIA SERVICES AND TECHNOLOGY INTEGRATIONS
BLOGS, SOCIAL MEDIA AND OTHER PUBLIC FORUMS
We may offer blogs, social media profiles, message boards, bulletin boards,
or similar public forums where you and other users of our Service can post
content or otherwise communicate. If you post personal information on a
public forum, we will assume you intend to make that personal information
public. We may use your name to identify you with a posting in a public
forum and may use your post on or in connection with our Service (e.g.,
when using a hashtag associated with Business Insider in a tweet or status
update). Any personal information you disclose in a public forum is public
information and may be seen or collected by other persons, including third
parties that do not adhere to the standards set forth in this Privacy
Policy. We are not responsible for events that may arise from the
distribution of any information you choose to publicly post or share
through our online services.
In addition, to the extent you interact with social networks or other
services through the Service (such as “liking” or “sharing” our content or
otherwise connecting our Service to a social network), information
collected and stored by those other parties through your interaction or
pages that contain their tracking technologies remains subject to their
policies and practices, including whether they disclose information about
you to us, the types of information disclosed, and your choices on what is
visible to others.
We are not responsible for and make no representations regarding the
policies or business practices of any other parties or their services and
encourage you to familiarize yourself with and consult their privacy
policies and terms of use.
ANALYTICS AND ADVERTISING TECHNOLOGY
Our Service may contain tracking technologies owned and operated by other
parties. For example, we use tracking technologies from analytics services,
for example Google Analytics, to help us understand how users access and
use the Service.
We may also work with ad networks, advertisers, agencies, and other
technology services to place advertisements on the Service and/or other
websites and services. These parties may set and access cookies and other
technologies on your personal computer and/or device and track certain
behavioral information regarding users of your personal computer and/or
device. As noted above, these cookies and other technologies are set to,
among other things: (a) track your activities across time and services for
purposes of measuring conversions or actions you take, associating
different devices you use, and serving ads and/or other content targeted to
your interests (“Interest-based Advertising”); (b) prevent you from seeing
the same advertisements too many times; and (c) understand the usefulness
to you of the advertisements that have been delivered to you.
We may also use audience matching services (which is a type of
Interest-Based Advertising) to reach people (or similar audiences) who have
visited our Services or are identified in one or more of our databases. For
example, we may disclose hashed email addresses to an ad partner to
determine if there are common matching factors between our data and their
data in order to serve you more personalized ads.
As discussed above, vendors and ad partners may act as our Service
Providers, or in certain contexts, independently decide how to process your
information. We encourage you to familiarize yourself with and consult
their privacy policies and terms of use. For further information on your
choices regarding these third party tracking technologies, please see the
section entitled “Your Advertising Choices” below.
7. YOUR ADVERTISING CHOICES
TRACKING TECHNOLOGIES GENERALLY
Cookies and location-identifying technologies may generally be disabled or
removed by tools available as part of most commercial browsers, and in some
instances blocked in the future by selecting certain settings. Browsers
offer different functionalities and options so you may need to set them
separately. You can stop all collection of information via our mobile
application by uninstalling it. Also, you may be able to exercise specific
privacy choices, such as enabling or disabling certain location-based
services, by adjusting the permissions in your device. Please be aware that
if you disable or remove these technologies some parts of the Service may
not work and that when you revisit the Service your ability to limit
browser-based tracking technologies is subject to your browser settings and
limitations.
DO NOT TRACK
Your browser settings may allow you to automatically transmit a “Do Not
Track” signal to online services you visit. Note, however, there is no
industry consensus as to what site and app operators should do with regard
to these signals. Accordingly, unless and until the law is interpreted to
require us to do so, we do not monitor or take action with respect to “Do
Not Track” signals or other mechanisms. We do, however, respond to global
privacy preferences when required by law.
ANALYTICS AND ADVERTISING TRACKING TECHNOLOGIES
You may exercise choices regarding the use of cookies from Google Analytics
by going to https://tools.google.com/dlpage/gaoptout and downloading the
Google Analytics Opt-out Browser Add-on.
Some of the advertisers and vendors that perform advertising-related
services for us and our partners participate in the Digital Advertising
Alliance (“DAA”) Self-Regulatory Program for Online Behavioral Advertising.
To learn more about how you can exercise certain choices regarding
Interest-based Advertising, visit http://www.aboutads.info/choices, and
http://www.aboutads.info/appchoices for information on the DAA’s opt-out
program for mobile applications. Some of these companies are also members
of the Network Advertising Initiative (“NAI”). To learn more about the NAI
and your opt-out options for their members, see
http://www.networkadvertising.org/choices/.
Please be aware that, even if you are able to opt out of certain kinds of
Interest-based Advertising, you may continue to receive other types of ads.
Opting out only means that those selected members should no longer deliver
certain Interest-based Advertising to you but does not mean you will no
longer receive any targeted content and/or ads (e.g., from other ad
networks). Business Insider is not responsible for effectiveness of, or
compliance with, any third parties’ opt-out options or programs or the
accuracy of their statements regarding their programs.
COMMUNICATIONS
If you decide at any time that you no longer wish to receive newsletters or
promotional communications from us, please follow any unsubscribe
instructions provided in our communications to you, update your user
preferences via our subscription management tools on our Service, or
contact us as set forth in the section below entitled “Contact Us”, and
specify your request. Please note that you cannot opt out of
non-promotional e-mails, and we may use your information to contact you
with important notifications, such as notices with respect to purchases,
safety, or changes to our terms, conditions, and policies. Also, your
unsubscribe is limited to the e-mail address or phone number used for that
particular subscription and will not affect subsequent subscriptions.
OTHER RIGHTS SPECIFIC TO YOUR LOCATION
Residents of certain jurisdictions, including, California, Virginia,
Connecticut, Colorado, Utah, other U.S. states with similar privacy laws,
the European Economic Area, and the United Kingdom, have specific rights
with respect to our collection, use, and disclosure of personal
information. Please review our location-specific sections below for more
information about those rights.
8. SECURITY AND DATA RETENTION
We employ appropriate security measures designed to protect your
information from unauthorized access, alteration, disclosure, or
destruction. Please be advised, however, that while we strive to protect
your information and privacy, we cannot guarantee or warrant the security
of any information you disclose or transmit to us online and are not
responsible for the theft, destruction, or inadvertent disclosure of your
information.
If you suspect unauthorized use of personal information that you have
provided us – such as your account information or its credentials – you
should notify us immediately using the information in the Contact Us
section at the end of this Privacy Policy.
We will retain your information for the period necessary to fulfill the
purposes outlined in this Privacy Policy unless a longer retention period
is required or allowed by law. Remember that even after you cancel your
account, or if you ask us to delete your personal information, copies of
some information from your account may remain viewable in some
circumstances where, for example, you have shared information with social
media or other services. Because of the nature of caching technology, your
account may not be instantly inaccessible to others. We may also retain
backup information related to your account on our servers for some time
after cancellation or your request for deletion, for fraud detection or to
comply with applicable law or our internal security or recordkeeping
policies. It may not always be possible to completely remove or delete all
of your information due to technical constraints or contractual, financial
or legal requirements.
9. LOCATION OF DATA
Our Services are hosted in and managed from the United States. If you are a
user located outside the United States, you understand and consent to
having any personal information processed in the United States or in any
other country in which we have facilities or in which we engage service
providers. The United States and other countries’ data protection laws may
not be the same as those in your jurisdiction. In certain circumstances,
courts, law enforcement agencies, regulatory agencies or security
authorities in the United States may be entitled to access your personal
information.
To the extent that the Company offers products and services to individuals
located in the European Economic Area or United Kingdom, or to the extent
the Service is deliberately made available to such individuals, please
review the section titled “Additional Disclosures for Data Subjects in
Europe” below for more information about disclosures and privacy rights
associated with that activity.
10. CHANGES TO THIS PRIVACY POLICY
We reserve the right to update this Privacy Policy at any time. If we make
changes, we will revise this Privacy Policy to reflect such changes and
revise the effective date included at the beginning of this policy. We may
provide you additional notice (such as to your e-mail address) if the
changes are material. Your use of the Service following any such notice
will signify and constitute your assent to and acceptance of such revised
Privacy Policy.
11. CONTACT US
If you have any questions about this Privacy Policy, including our
compliance with applicable law, please feel free to contact
EMARKETER directly:
* By e-mail at privacy@emarketer.com
Business Insider directly:
* By e-mail at privacy@insider-inc.com
* For EU specific questions, please email us at euprivacy@insider-inc.com.
* If you have a disability and would like to access this Privacy Policy in
an alternative format, please review the Insider Inc. Accessibility
Statement.
12. ADDITIONAL DISCLOSURES FOR RESIDENTS OF CALIFORNIA, VIRGINIA, COLORADO,
CONNECTICUT, UTAH, AND OTHER U.S. STATES WITH SIMILAR PRIVACY LAWS
Depending on where you live, you may have certain additional rights
regarding your personal information. This section provides information for
consumers residing in California, Virginia, Colorado, Connecticut, and Utah
in connection with the laws in those states, and other states with similar
privacy laws (“Applicable Laws”). Under these Applicable Laws, and for
purposes of this Section, “Personal Data” and/or “Personal Information”
generally mean information that identifies, relates to, or describes a
resident in one of the Applicable States. Personal information does not
include publicly available information; lawfully obtained, truthful
information that is a matter of public concern; information that has been
deidentified or aggregated; or other information covered by certain
sector-specific privacy laws, as consistent with state law. We and our
adverting partners use certain Personal Data and/or Personal Information to
deliver online advertisements to you on your devices tailored to your
interests. This may be considered “sharing” or “selling” under California
law, "selling" under Colorado and Connecticut law, and "targeted
advertising" under Virginia, Colorado, and Connecticut, and Utah law. This
Section provides details about the categories of Personal Data and/or
Personal Information of consumers in California, Virginia, Colorado,
Connecticut, Utah, and other U.S. states with similar privacy laws that we
have collected, disclosed, processed for purposes of targeted advertising,
“shared”, or “sold” during the last 12 months, as well as rights consumers
have under Applicable Laws.
Any capitalized term used and not otherwise defined below has the meaning
assigned to it in our Privacy Policy.
A. CATEGORIES OF PERSONAL DATA AND/OR PERSONAL INFORMATION COLLECTED,
DISCLOSED, “SHARED”, “SOLD”, OR PROCESSED FOR TARGETED ADVERTISING
The categories of Personal Data and/or Personal Information that we
collected, disclosed, “shared” (under the California law), processed for
purposes of targeted advertising (under the Virginia and Utah laws) or
“sold” (under the California, Colorado, and Connecticut laws) are below,
along with the purposes for processing, and categories of third parties to
whom each category of Personal Data and/or Personal Information was
disclosed, “shared”, “sold”, or processed for the purpose of targeted
advertising. Please note that we process some categories of Personal Data
and/or Personal Information in connection with targeted advertising, which
could be considered “sharing” under the California law or “selling” under
the California, Colorado, or Connecticut laws. Additionally, depending on
your interactions with us, we may not have collected, disclosed, processed,
“shared”, processed for purposes of targeted advertising, or “sold”, each
(or any) of these categories of Personal Data and/or Information for each
listed purpose. Additionally, we do not knowingly sell or share Personal
Data and/or Personal Information of children under 16 years of age.
We have provided detailed descriptions below on the data collection, use,
and disclosure practices of our companies depending on which service you
use.
Category of Personal Information CollectedCategories of Parties to Whom
Personal Information Is DisclosedCategories of Third Parties to Whom
Personal Information is “Sold” or “Shared”“Sold” or Processed for Targeted
AdvertisingIdentifiers, such as name, IP address, email address, phone
number, account name and password (and other information used for
authentication purposes, and online and device identifiersService
providers, Company Affiliates, and other providers or partners that support
our operational business purposesAdTech partners; Company Affiliates;
advertisers
For the purpose of targeted advertising Virginia and Utah: Processed for
targeted advertising
Colorado and Connecticut: “Sold” for purposes of targeted advertising
Personal information, as defined in the California Customer Records law,
such as contact and financial informationService providers, Company
Affiliates, and other providers or partners that support our operational
business purposesN/AN/ACharacteristics of protected classifications under
California law or federal law, such as age, gender, country of origin or
residence, and other information you may provide in connection with your
profile on our Service Service providers, Company Affiliates, and other
providers or partners that support our operational business
purposesN/AN/ACommercial information, such as transaction information and
purchase historyService providers, Company Affiliates, and other providers
or partners that support our operational business purposesAdTech partners;
Company Affiliates; advertisers
For the purpose of targeted advertising Virginia and Utah: Processed for
targeted advertising
Colorado and Connecticut: “Sold” for purposes of targeted advertising
Internet or network activity information, such as browsing history and
interactions with our websites or appsService providers, Company
Affiliates, and other providers or partners that support our operational
business purposes AdTech partners; Company Affiliates; advertisers
For the purpose of targeted advertising Virginia and Utah: Processed for
targeted advertising
Colorado and Connecticut: “Sold” for purposes of targeted advertising
Geolocation data, such as device locationService providers, Company
Affiliates, and other providers or partners that support our operational
business purposes N/A N/A Audio, electronic, visual and other similar
information, such as call recordings, and photographic imagesService
providers, Company Affiliates, and other providers or partners that support
our operational business purposes N/A N/A Professional or
employment-related information, such as job title and company name, size,
email address, phone number, postal address, and related information
regarding employees and other representatives of our enterprise
clients.Service providers, Company Affiliates, and other providers or
partners that support our operational business purposesAdTech partners;
Company Affiliates; advertisers
For the purpose of targeted advertising Virginia and Utah: Processed for
targeted advertising
Colorado and Connecticut: “Sold” for purposes of targeted advertising
Inferences drawn from any of the Personal Information listed above to
create a profile or summary about, for example, an individual’s preferences
and characteristicsService providers, Company Affiliates, and other
providers or partners that support our operational business purposes AdTech
partners; Company Affiliates; advertisers
For the purpose of targeted advertising Virginia and Utah: Processed for
targeted advertising
Colorado and Connecticut: “Sold” for purposes of targeted advertising
Please note that we may process Personal Data and/or Personal Information
in each of the above categories in order to protect ours and others’
rights, and/or to complete a merger or sale of assets or other corporate
transaction.
Under California, Colorado, Virginia, Connecticut, and Utah laws, “sale”
(and “share” in California) does not include, for example, the transfer of
Personal Data and/or Personal Information as an asset that is part of a
merger, bankruptcy, or other similar transaction involving all or any
portion of our business.
B. SOURCES OF COLLECTED PERSONAL INFORMATION
We collect this Personal Data and/or Personal Information directly from
California, Virginia, Colorado, Utah, and Connecticut residents themselves,
as well as from social media platforms (e.g., if the individual has
connected a social media account to our website); referrals; joint
marketing, co-branding, co-promotional, or advertising partners; and
sources of demographic and other information, including through devices you
used to interact with us through our Services. All sources of personal
information collected are noted in the “Information Collection” section
above.
C. DATA RETENTION
We will retain Personal Data and/or Personal Information from or about you
as reasonably necessary and proportionate to achieve the purpose(s) for
which the Personal Information was collected or processed as outlined in
this Section unless a longer retention period is required or allowed by
law.
D. SENSITIVE PERSONAL INFORMATION
We do not process “sensitive” Personal Information for purposes other than
those permitted by applicable law (such as, in California, to provide the
services and for security purposes). Additionally, we may process
“sensitive” Personal Data for approved purposes under Applicable Laws, such
as to provide you with the product or services you requested or prevent,
detect, and respond to security incidents.
E. PURPOSES
We may use this personal information for the following purposes, including
commercial purposes:
* to operate, manage, and maintain our business;
* to provide our Services;
* to accomplish our business purposes and objectives;
* to allow you to participate in panels, events, sweepstakes and contests,
and carry out the transactions you have requested;
* to develop, improve, repair, and maintain our Services;
* to engage in marketing and targeted advertising;
* to conduct research and analytics;
* to take quality assurance and safety assurance measures;
* to conduct risk assessments and effectuate security controls;
* to deliver video content in the ordinary course of business;
* to detect and prevent fraud;
* to verify your identity;
* to conduct audits and other internal functions;
* to comply with the law, legal process, and internal policies;
* to maintain records; and
* to exercise and defend legal claims.
Depending on your interactions with us, we may not have used Personal Data
and/or Personal Information collected about that resident for each (or any)
of these purposes.
F. YOUR PRIVACY RIGHTS UNDER APPLICABLE STATE LAW
If you are a resident of California, Virginia, Connecticut, Utah, Colorado,
or other U.S. states with similar privacy laws, you may have the following
rights with respect to any information about you that constitutes “Personal
Information” under California law and “Personal Data” under other state
laws, as described below.
We are required by law to verify your identity in connection with any
request in order to prevent unauthorized access of your data. Failure to
verify your identity may result in your request not being processed. Where
required by applicable law, we will notify you if we deny your request and
notify you of the reasons we are unable to honor your request.
Right to Know and Access: You may request to access the following
information we have collected and maintain about you in a portable form:
* The specific pieces of Personal Data and/or Personal Information we
collected about you;
* The categories of Personal Data and/or Personal Information we collected
about you and the categories of sources;
* The business or commercial purpose for collecting, disclosing, or selling
Personal Data and/or Personal Information about you; and,
* The categories of Personal Data and/or Personal Information about you
that we sold, shared, or otherwise disclosed and the categories of third
parties to whom we sold, shared, or otherwise disclosed that Personal
Data and/or Personal Information.
Please note that, in some instances, we may decline to honor your request
or only honor your request in part, where, for example, we are unable to
verify your identity or an exception to this right applies.
Right to Delete: You may request that we delete the Personal Data and/or
Personal Information we have collected from you. Please note that, in some
instances, we may decline to honor your request or only honor your request
in part, where, for example, we are unable to verify your identity or an
exception to this right applies.
Opt Out of “Sale”, “Shares”, and Targeted Advertising: Depending on the
state you reside in, you have the right to opt out of the “sale” of your
data and the disclosure of your data for cross-context behavioral
advertising/targeted advertising (known as a “share” in California). We
also honor alternative opt-out signals, such as the GPC. We process opt-out
preference signals in a frictionless manner. Please note that we do not
sell Personal Information for monetary consideration.
Right to Correction: You have a right to request the correction of
inaccurate Personal Data and/or Personal Information that we may have on
file about you. Please note that, in some instances, we may decline to
honor your request or only honor your request in part, where, for example,
we are unable to verify your identity or an exception to this right
applies.
Right to Non-Discrimination: You have the right to be free from unlawful
discrimination for exercising your above-listed rights under Applicable
Laws.
Right to Appeal: Depending on your state of residence, you may have the
right to request an appeal our action in response to a consumer request.
G. HOW TO SUBMIT A REQUEST.
In order to exercise your Right to Opt Out of “Sales”, “Shares”, and
Targeted Advertising, please visit our "Your Privacy Choices" page here.
To exercise to exercise your other rights described above, please submit a
request in one of the following ways:
* For Business Insider, click here and follow the instructions. You can
also email us at privacy@insider-inc.com with details of your request.
* For EMARKETER, click here and follow the instructions. You can also email
us at privacy@emarketer.com with details of your request.
We may require, or provide you with the opportunity to provide, additional
information from you to help us verify your identity and process your
request. If we are unable to verify your identity, we may deny your
requests to know, correct, or delete.
If personal information about you has been processed by us as a service
provider on behalf of a client and you wish to exercise any rights you have
with such personal information, please inquire with our client directly. If
you wish to make your request directly to us, please provide the name of
our client on whose behalf we processed your personal information. We will
refer your request to that client and will support them to the extent
required by applicable law in responding to your request.
If you are a Virginia resident and wish to appeal our decision with regard
to a request that you have previously made, please contact us using the
information above or notify the Office of the Attorney General of Virginia
by clicking here. Depending on your state of residence, in order to
exercise your Right to Appeal our action in response to your request,
please email us using the email addresses noted above.
H. REQUESTS BY AUTHORIZED AGENTS
Depending on your state of residence, you have the right to submit a
request through an authorized agent. If you are an authorized agent acting
on behalf of a resident to communicate with us or to exercise a privacy
right discussed above, you must be able to demonstrate that you have the
requisite authorization to act on behalf of the resident and have
sufficient access to their laptop, desktop, or mobile device to exercise
these rights digitally. If you are an authorized agent trying to exercise
rights on behalf of a consumer, please contact us at the contact
information below with supporting verification information, which includes
proof that you have access to the consumer’s interface and proof of your
own identify
I. NOTICE OF FINANCIAL INCENTIVES
We offer incentives on products or services, such as discounts or exclusive
offers, by enrolling in newsletters or other programs ("Program"). The
Program may be considered a financial incentive or loyalty program under
certain US Privacy Laws. Participation in the Program is entirely
voluntary. If you would like to participate in the Program, please opt-in
by signing up. If you sign up, you will receive:
* A discount; and/or
* Exclusive deals and independent product reviews.
When you decide to participate in the Program, we will collect your name,
email, and/or country (depending on which you voluntarily provide to us)
(collectively, "Registration Information"). Registration Information may
also be disclosed to Service Providers or other providers or partners that
support our operational business purposes. By voluntarily opting into this
Program, you will receive a discount, access to exclusive deals and
independent product reviews, and/or you may also receive content from us
through email.
If you decide you no longer wish to participate in the Program, you may
withdraw at any time by sending an email to privacy@insider-inc.com or
privacy@emarketer.com, as applicable.
We estimate that the value of your data is equal to the value of the
discount provided and/or access to exclusive deals and independent product
reviews. Registration Information enables us to deliver personalized
content, offers, discounts, and value to you, which enables us to establish
a relationship with you, and is valued by Business Insider in order to
facilitate a positive customer experience. In determining the value of the
Registration Information, we consider the profit generated from purchasing
goods from us and our advertising partners that includes personal
information, which is reasonably correlated to the value provided to you
through personalized content, discounts, or offers.
J. CCPA METRICS FOR 2023
Our California Consumer Privacy Act (“CCPA”) metrics for the previous
calendar year are as follows:
* Number of requests to delete that were received, complied with in whole
or in part, and denied: 1,270
* Number of requests to correct that were received, complied with in whole
or in part, and denied: 9
* Number of requests to opt-out of sale/sharing that were received,
complied with in whole or in part, and denied: 37
* The median or mean number of days it took to substantively respond (i.e
not the 10 day “confirmation of receipt” window); 13.25 days
K. SHINE THE LIGHT
Customers who are residents of California may request (i) a list of the
categories of personal information disclosed by us to third parties during
the immediately preceding calendar year for those third parties’ own direct
marketing purposes; and (ii) a list of the categories of third parties to
whom we disclosed such information. To exercise a request, please write us
at the email or postal address set out in “Contact Us” section above and
specify that you are making a “California Shine the Light Request.” We may
require additional information from you to allow us to verify your identity
and are only required to respond to requests once during any calendar year.
13. ADDITIONAL DISCLOSURES FOR DATA SUBJECTS IN EUROPE AND UNITED KINGDOM
DATA CONTROLLER
This section applies to any individuals located within the European
Economic Area (EEA), United Kingdom (UK), Switzerland, or any jurisdiction
to which similar privacy laws apply, from whom we may have collected
personal data from any source, including through your use of our Services.
We provide this Notice to comply with applicable privacy laws, including
the General Data Protection Act (“GDPR”), the UK GDPR, and related laws,
regulations, and guidance from the European Union and/or its member states.
Any capitalized term used and not otherwise defined below has the meaning
assigned to it in our Privacy Policy.
For the purposes of this Notice, “personal data” means any information
relating to an identified or identifiable natural person.
EU and UK data protection law makes a distinction between organizations
that process personal data for their own purposes (known as “data
controllers”) and organizations that process personal data on behalf of
other organizations (known as “data processors”). Both Business Insider and
EMARKETER may act as either a data controller or a data processor in
respect of your personal data, depending on the circumstances. We generally
act as data controller with respect to information you provide through the
Service. Sometimes we operate as a data processor on behalf of a client, a
separate legal entity, which is the data controller. For example, if you
subscribe to our newsletters and promotional communications, we may send
you content on behalf of our clients and share your personal data with our
clients for their own marketing purposes. Please visit the applicable
client’s privacy policy for information about their privacy practices. Any
questions that you may have relating to such personal data and your rights
under data protection law should therefore be directed to the client as the
data controller, not to Business Insider or EMARKETER.
BASIS FOR PROCESSING YOUR PERSONAL DATA
We rely on one or more legal bases to process your personal data under
applicable law. We may process personal data (i) as necessary to perform
our contractual obligations to you, including, but not limited to, those
obligations in our terms of use; (ii) as necessary to pursue our legitimate
interests as further detailed below; (iii) as necessary for our compliance
with our legal obligations such as a request or order from courts, law
enforcement or other government authorities; and/or (iv) with your consent,
including to send you marketing email messages and other information that
may be of interest to you, which you may withdraw at any time.
LEGITIMATE BUSINESS INTERESTS.
We may collect, process, and maintain personal data to pursue the
legitimate business interests outlined below. To determine these legitimate
interests, we balance our legitimate interests against the legitimate
interests and rights of you and others and only process personal data in
accordance with those interests where they are not overridden by your
data-protection interests or fundamental rights and freedoms.
While our legitimate interests are most extensively detailed in Section 3
of this Privacy Policy, they generally include:
* Provide, improve, and develop our Service, including to deliver your
requested Services, send you messages and provide user support, customize
the Services to better fit your needs as a user, develop new Services,
and perform internal analytics and research and development. This also
includes sharing personal data with our trusted service providers that
provide services on our behalf.
* Protect you and others and to create and maintain a trusted environment,
such as to comply with our legal obligations, to ensure compliance our
agreements with you and other third parties, to ensure safe, secure, and
reliable Services, and to detect and prevent wrongdoing and crime, assure
compliance with our policies, and protect and defend our rights,
interests, and property. In connection with the activities above, we may
conduct internal research and profiling based on your interactions on
various Sites, content you submit to the Sites, and information obtained
from third parties.
* Provide, personalize, measure and improve our marketing, including to
send you promotional messages and other information that may be of
interest to you with your consent. We may also use personal data to
understand our user base and the effectiveness of our marketing. This
processing is done pursuant to our legitimate interest in undertaking
marketing activities to offer products or services that may be of
interest to you.
YOUR PRIVACY RIGHTS
If you are a data subject in a jurisdiction identified in this section, you
have the right to access, rectify, or erase any personal data we have
collected about you through the Service. You also have the right to data
portability and the right to restrict or object to our processing of
personal data we have collected about you through the Service. In addition,
you have the right to ask us not to process your personal data (or provide
it to third parties to process) for marketing purposes or purposes
materially different than for which it was originally collected or
subsequently authorized by you. You may withdraw your consent at any time
for any data processing we do based on consent you have provided to us.
To exercise any of these rights, please click here and follow the
instructions, or contact us at privacy@insider-inc.com and specify which
right you intend to exercise. For EMARKETER, please email your request at
privacy@emarketer.com. We will respond to your request within 30 days. We
may require additional information from you to allow us to confirm your
identity. Further, if we are processing your information on behalf of one
of our clients, we will refer you to that client, and will support them to
the extent required by applicable law in responding to your request. Please
note that we store information as necessary to fulfill the purposes for
which it was collected, and may continue to retain and use the information
even after a data subject request for purposes of our legitimate interests,
including as necessary to comply with our legal obligations, resolve
disputes, prevent fraud, and enforce our agreements.
If you have any issues with our compliance or you believe that we have not
complied with our obligations under this Privacy Policy or European or UK
law, you have the right to make a complaint to an EU Data Protection
Authority, such as the UK Information Commissioner's Office. You can view
the contact information for your data protection authority here.
DATA RETENTION
We will only retain your information for as long as necessary to fulfill
the purposes we collected it for. We will retain and use your information
as necessary to satisfy any legal, accounting or reporting requirements, to
resolve disputes or to enforce our agreements and rights. In line with this
Privacy Policy, we will either securely delete or anonymize your data so
that it cannot be linked back to you.
DATA TRANSFER
We will not transfer personal data originating from the EU to third parties
located outside of the EU without ensuring adequate protection under
European or UK law. Where transfer is to a party located in a third country
not recognized by the EU Commission as ensuring an adequate level of
protection, we will take appropriate steps to transfer the personal data
subject to adequate safeguards, such as standard contractual clauses as
well as other appropriate measures and safeguards.
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