vwo.com Open in urlscan Pro
2606:4700:20::681a:e64 Public Scan

Back to summary

Submitted URL:
https://email.vwo.com/dc/qkvqa14u14RHKm6P9FCeoGWTA2gm54H0jBvL1zNK3g30t9bCWgJ3trXxwvoa6rlp1UWEMJfeFsWtR-AJg_fc7EdLuNn2Q...
Effective URL:
https://vwo.com/events/convex-2023/?utm_source=invite-email-4&utm_medium=vwo&utm_campaign=convex-2023&mkt_tok=MD...
Submission: On September 11 via api (September 11th 2023, 6:47:06 am UTC) from US — Scanned from DE

Form analysis
2 forms found in the DOM

<form class="mktoForm mktoHasWidth mktoLayoutLeft" id="mktoForm_1018" novalidate="novalidate" style="font-family: Helvetica, Arial, sans-serif; font-size: 13px; color: rgb(51, 51, 51); width: 279px;">
  <style type="text/css">
    .mktoForm .mktoButtonWrap.mktoSimple .mktoButton {
      color: #fff;
      border: 1px solid #75ae4c;
      padding: 0.4em 1em;
      font-size: 1em;
      background-color: #99c47c;
      background-image: -webkit-gradient(linear, left top, left bottom, from(#99c47c), to(#75ae4c));
      background-image: -webkit-linear-gradient(top, #99c47c, #75ae4c);
      background-image: -moz-linear-gradient(top, #99c47c, #75ae4c);
      background-image: linear-gradient(to bottom, #99c47c, #75ae4c);
    }

    .mktoForm .mktoButtonWrap.mktoSimple .mktoButton:hover {
      border: 1px solid #447f19;
    }

    .mktoForm .mktoButtonWrap.mktoSimple .mktoButton:focus {
      outline: none;
      border: 1px solid #447f19;
    }

    .mktoForm .mktoButtonWrap.mktoSimple .mktoButton:active {
      background-color: #75ae4c;
      background-image: -webkit-gradient(linear, left top, left bottom, from(#75ae4c), to(#99c47c));
      background-image: -webkit-linear-gradient(top, #75ae4c, #99c47c);
      background-image: -moz-linear-gradient(top, #75ae4c, #99c47c);
      background-image: linear-gradient(to bottom, #75ae4c, #99c47c);
    }
  </style>
  <div class="mktoFormRow">
    <div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 10px;">
      <div class="mktoOffset" style="width: 10px;"></div>
      <div class="mktoFieldWrap mktoRequiredField"><label for="FirstName" id="LblFirstName" class="mktoLabel mktoHasWidth" style="width: 100px;">
          <div class="mktoAsterix">*</div>First Name:
        </label>
        <div class="mktoGutter mktoHasWidth" style="width: 10px;"></div><input id="FirstName" name="FirstName" placeholder="First Name" maxlength="255" aria-labelledby="LblFirstName InstructFirstName" type="text"
          class="mktoField mktoTextField mktoHasWidth mktoRequired" aria-required="true" style="width: 150px;"><span id="InstructFirstName" tabindex="-1" class="mktoInstruction"></span>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
    </div>
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow">
    <div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 10px;">
      <div class="mktoOffset" style="width: 10px;"></div>
      <div class="mktoFieldWrap mktoRequiredField"><label for="LastName" id="LblLastName" class="mktoLabel mktoHasWidth" style="width: 100px;">
          <div class="mktoAsterix">*</div>Last Name:
        </label>
        <div class="mktoGutter mktoHasWidth" style="width: 10px;"></div><input id="LastName" name="LastName" placeholder="Last Name" maxlength="255" aria-labelledby="LblLastName InstructLastName" type="text"
          class="mktoField mktoTextField mktoHasWidth mktoRequired" aria-required="true" style="width: 150px;"><span id="InstructLastName" tabindex="-1" class="mktoInstruction"></span>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
    </div>
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow">
    <div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 10px;">
      <div class="mktoOffset" style="width: 10px;"></div>
      <div class="mktoFieldWrap mktoRequiredField"><label for="Email" id="LblEmail" class="mktoLabel mktoHasWidth" style="width: 100px;">
          <div class="mktoAsterix">*</div>Email Address:
        </label>
        <div class="mktoGutter mktoHasWidth" style="width: 10px;"></div><input id="Email" name="Email" placeholder="name@email.com" maxlength="255" aria-labelledby="LblEmail InstructEmail" type="email"
          class="mktoField mktoEmailField mktoHasWidth mktoRequired" aria-required="true" style="width: 150px;"><span id="InstructEmail" tabindex="-1" class="mktoInstruction"></span>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
    </div>
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow" style="display: none;">
    <div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 10px;">
      <div class="mktoOffset" style="width: 10px;"></div>
      <div class="mktoFieldWrap"><label for="demoRequest" id="LbldemoRequest" class="mktoLabel mktoHasWidth" style="width: 100px;">
          <div class="mktoAsterix">*</div>Would you like a demo of the VWO platform?
        </label>
        <div class="mktoGutter mktoHasWidth" style="width: 10px;"></div>
        <div class="mktoRadioList mktoHasWidth" style="width: 150px;"><input name="demoRequest" id="mktoRadio_23406_0" value="Yes" aria-labelledby="LbldemoRequest LblmktoRadio_23406_0 InstructdemoRequest" type="radio" class="mktoField"><label
            for="mktoRadio_23406_0" id="LblmktoRadio_23406_0">Yes </label><input name="demoRequest" id="mktoRadio_23406_1" value="No" aria-labelledby="LbldemoRequest LblmktoRadio_23406_1 InstructdemoRequest" type="radio" class="mktoField"><label
            for="mktoRadio_23406_1" id="LblmktoRadio_23406_1">No </label></div><span id="InstructdemoRequest" tabindex="-1" class="mktoInstruction"></span>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
    </div>
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow">
    <div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 10px;">
      <div class="mktoOffset" style="width: 10px;"></div>
      <div class="mktoFieldWrap"><label for="implicitOptIn" id="LblimplicitOptIn" class="mktoLabel mktoHasWidth" style="width: 100px;">
          <div class="mktoAsterix">*</div>VWO can send relevant emails until I unsubscribe.
        </label>
        <div class="mktoGutter mktoHasWidth" style="width: 10px;"></div>
        <div class="mktoLogicalField mktoCheckboxList mktoHasWidth" style="width: 150px;"><input name="implicitOptIn" id="implicitOptIn" type="checkbox" value="yes" aria-labelledby="LblimplicitOptIn InstructimplicitOptIn" class="mktoField"><label
            for="implicitOptIn" id="LblimplicitOptIn"></label></div><span id="InstructimplicitOptIn" tabindex="-1" class="mktoInstruction"></span>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
    </div>
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow"><input type="hidden" name="lt_utm_medium__c" class="mktoField mktoFieldDescriptor mktoFormCol" value="vwo" style="margin-bottom: 10px;">
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow"><input type="hidden" name="lt_utm_source__c" class="mktoField mktoFieldDescriptor mktoFormCol" value="invite-email-4" style="margin-bottom: 10px;">
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow"><input type="hidden" name="lt_utm_campaign__c" class="mktoField mktoFieldDescriptor mktoFormCol" value="convex-2023" style="margin-bottom: 10px;">
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow"><input type="hidden" name="lt_utm_content__c" class="mktoField mktoFieldDescriptor mktoFormCol" value="" style="margin-bottom: 10px;">
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow"><input type="hidden" name="lt_utm_term__c" class="mktoField mktoFieldDescriptor mktoFormCol" value="" style="margin-bottom: 10px;">
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow"><input type="hidden" name="Country" class="mktoField mktoFieldDescriptor mktoFormCol" value="Germany" style="margin-bottom: 10px;">
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow"><input type="hidden" name="State" class="mktoField mktoFieldDescriptor mktoFormCol" value="Hesse" style="margin-bottom: 10px;">
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow"><input type="hidden" name="cid1__c" class="mktoField mktoFieldDescriptor mktoFormCol" value="" style="margin-bottom: 10px;">
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow"><input type="hidden" name="cid1date__c" class="mktoField mktoFieldDescriptor mktoFormCol" value="" style="margin-bottom: 10px;">
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow"><input type="hidden" name="cid2__c" class="mktoField mktoFieldDescriptor mktoFormCol" value="" style="margin-bottom: 10px;">
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow"><input type="hidden" name="cid2date__c" class="mktoField mktoFieldDescriptor mktoFormCol" value="" style="margin-bottom: 10px;">
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow"><input type="hidden" name="cid3__c" class="mktoField mktoFieldDescriptor mktoFormCol" value="" style="margin-bottom: 10px;">
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow"><input type="hidden" name="cid3date__c" class="mktoField mktoFieldDescriptor mktoFormCol" value="" style="margin-bottom: 10px;">
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow"><input type="hidden" name="cid4__c" class="mktoField mktoFieldDescriptor mktoFormCol" value="" style="margin-bottom: 10px;">
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow"><input type="hidden" name="cid4date__c" class="mktoField mktoFieldDescriptor mktoFormCol" value="" style="margin-bottom: 10px;">
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow"><input type="hidden" name="cid5__c" class="mktoField mktoFieldDescriptor mktoFormCol" value="" style="margin-bottom: 10px;">
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow"><input type="hidden" name="cid5date__c" class="mktoField mktoFieldDescriptor mktoFormCol" value="" style="margin-bottom: 10px;">
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow"><input type="hidden" name="ads_source__c" class="mktoField mktoFieldDescriptor mktoFormCol" value="organic" style="margin-bottom: 10px;">
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow"><input type="hidden" name="ads_url__c" class="mktoField mktoFieldDescriptor mktoFormCol"
      value="https://vwo.com/s/38647/?utm_source=invite-email-4&amp;utm_medium=vwo&amp;utm_campaign=convex-2023&amp;fn=Bhushan&amp;ln=Gawade&amp;email=a-bhushan.gawade@paccar.com&amp;mkt_tok=MDA3LUhIRC04OTUAAAGOIbHAX5T1LTL32b0XtE-bQKA8d4jU68EOl61_s2BSkYO16XErAz2GuuDaXjS4L2aWdMlZaV79JOW-HP16G13EE4fppbbQDrgWJTyD5X3M7DY"
      style="margin-bottom: 10px;">
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow"><input type="hidden" name="ads_timestamp__c" class="mktoField mktoFieldDescriptor mktoFormCol" value="2023-9-11T8:46:56z" style="margin-bottom: 10px;">
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow"><input type="hidden" name="ads_user_id__c" class="mktoField mktoFieldDescriptor mktoFormCol" value="" style="margin-bottom: 10px;">
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow"><input type="hidden" name="ads_referer__c" class="mktoField mktoFieldDescriptor mktoFormCol" value="" style="margin-bottom: 10px;">
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow"><input type="hidden" name="requestFormType" class="mktoField mktoFieldDescriptor mktoFormCol" value="" style="margin-bottom: 10px;">
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow"><input type="hidden" name="Where_did_you_hear_about_us__c" class="mktoField mktoFieldDescriptor mktoFormCol" value="" style="margin-bottom: 10px;">
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow"><input type="hidden" name="Specify_other_reason__c" class="mktoField mktoFieldDescriptor mktoFormCol" value="" style="margin-bottom: 10px;">
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow"><input type="hidden" name="VWO_UUID__c" class="mktoField mktoFieldDescriptor mktoFormCol" value="DB02BC0CBB9AA482D28EFEAF2963D4ED4" style="margin-bottom: 10px;">
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow"><input type="hidden" name="Alexa_Global_Rank__c" class="mktoField mktoFieldDescriptor mktoFormCol" value="" style="margin-bottom: 10px;">
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow"><input type="hidden" name="Pod_New__c" class="mktoField mktoFieldDescriptor mktoFormCol" value="" style="margin-bottom: 10px;">
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow"><input type="hidden" name="vwo_uuid" class="mktoField mktoFieldDescriptor mktoFormCol" value="DB02BC0CBB9AA482D28EFEAF2963D4ED4" style="margin-bottom: 10px;">
    <div class="mktoClear"></div>
  </div>
  <div class="mktoButtonRow"><span class="mktoButtonWrap mktoSimple" style="margin-left: 120px;"><button type="submit" class="mktoButton">REGISTER NOW</button></span></div><input type="hidden" name="formid" class="mktoField mktoFieldDescriptor"
    value="1018"><input type="hidden" name="munchkinId" class="mktoField mktoFieldDescriptor" value="007-HHD-895">
</form>

<form class="mktoForm mktoHasWidth mktoLayoutLeft" novalidate="novalidate" style="font-family: Helvetica, Arial, sans-serif; font-size: 13px; color: rgb(51, 51, 51); visibility: hidden; position: absolute; top: -500px; left: -1000px; width: 1600px;">
</form>

Text Content

 * Why?
 * Agenda
 * Speakers

Register Now
Online Event


EMBRACE EXPERIMENT-LED GROWTH

A free virtual summit for experimentation and growth teams, offering valuable
insights and inspiration from the success stories of brands that embrace
experimentation.

September 12th, 13th, & 14th | 11 AM EST / 5:00 PM CEST onwards

Registrations Open


WHY YOU SHOULD ATTEND?

 * Loads of learning! Guaranteed.
 * Hear how and why well-known global brands continue to trust experimentation
   as a growth enabler.
 * Get hands-on experimentation by participating in interactive workshops
   delivered by experts with decades of experience.
 * Completely virtual and FREE. Learn and make notes from the comfort of your
   place.

Register Now


The event starts in

1 Days
08 Hours
12 Minutes
57 Seconds


AGENDA

 * Day 1 - Sep 12 LIVE and interactive workshops for hands-on learning
 * Day 2 - Sep 13 Get inspired by the growth stories of the world's leading
   brands told by growth experts themselves
 * Day 3 - Sep 14 Upgrade yourself with practical insights from the world of
   experimentation

Day 1 - Sep 12

LIVE and interactive workshops for hands-on learning

5:00 PM - 6:00 PM CEST


A/B TESTS: TWO IMPORTANT UNCOMMON TOPICS: THE OEC AND TRUST

Ronny Kohavi / Consultant, Ex-Microsoft, Airbnb



The workshop will delve into two important topics that are often insufficiently
covered in A/B testing guides:

 1. Overall Evaluation Criterion (OEC): What should you be optimizing for? We
    will review good and flawed examples to enhance your understanding.
 2. Evaluating Trustworthiness of A/B Tests: While online controlled
    experiments, or A/B tests, are the gold standard in science, we will review
    essential checks that are required to trust the results.



6:30 PM - 7:30 PM CEST


UX FUNDAMENTALS FOR MORE CONVERSIONS

Karl Gilis / Co-Founder / AGConsult



For over two decades, Karl has honed his expertise in optimizing online
businesses and educating others on UX, user research, and conversion
optimization. However, he's growing frustrated as business owners, marketers,
and designers consistently repeat the same mistakes. Astonishingly, many
websites still exhibit the same flaws as two decades ago, despite the wealth of
UX knowledge available.

In response, let's delve into 5 crucial UX principles that often elude proper
understanding. Astonishingly, despite their proven potential to elevate online
success, most online businesses fail to implement them effectively. Karl will
also unveil the 2 pivotal questions that can transform your marketing strategy
by deeply engaging with your customers.

Get ready for an hour brimming with insights and real-world examples. Expect
moments of laughter (Karl's reputation as the UX comedian precedes him), but
also, perhaps, a touch of realization that may even prompt a hint of lamentation
(when those familiar mistakes come into focus).



8:00 PM - 9:00 PM CEST


WIN BY FOCUSING ON PEOPLE WITH INTEREST BUT NOT BUYING

Rishi Rawat / Founder / Frictionless Commerce



Marketers have interesting ways of categorizing prospective buyers. We use the
Forrest Gump way of conversion optimization, where we focus on just two things:

Step 1: Develop a system to target shoppers leaning in with interest.

Step 2: Figuring out what additional information needs to be presented to them
to close the sale.

In this workshop, Rishi will show (through practical examples) how we do steps 1
and 2.



Day 2 - Sep 13

Get inspired by the growth stories of the world's leading brands told by growth
experts themselves


HOW TO GUARANTEE INNOVATION & SALES GROWTH THROUGH EXPERIMENTATION

Rose Jia / Head of Growth Marketing / Amazon Grocery



Discover the secrets to ensuring business growth in any economic situation, be
it booming or receding, from Amazon leader, Rose Jia. She will demonstrate the
power of shifting your mindset from mere growth to a focus on investment,
enabling you to lay the foundations for innovation. By combining this approach
with experimentation and optimization, you will undoubtedly drive sales growth.
Watch her insightful session as she shares tips, hacks, and real-life case
studies on how to foster innovation and achieve remarkable growth through
experimentation.




HOW EXPERIMENTATION WORKS AT EBAY

Benjamin Skrainka / Data Science Manager, Experimentation / eBay



Benjamin provides valuable insights into the maturity model implemented at eBay.
This model plays a crucial role in bolstering the experimentation
infrastructure, fostering a positive and thriving experimentation culture within
the company. In this discussion, he explains how this model has been
instrumental in promoting a data-driven approach to experimentation and driving
continuous improvement across the organization.




BEYOND BASICS: ADDRESSING COMPLEX CHALLENGES IN EXPERIMENTATION

And Ozbay / Head of Experimentation Platform & Science / Etsy



In this session, Dr. Ozbay will explore the best practices for navigating the
complex landscape of modern online experimentation. He'll address crucial
challenges, such as managing simultaneous experiments, extracting insights from
complex data, leveraging advanced learning methodologies, and customizing
experimentation strategies to meet diverse team requirements. Attendees can
expect valuable insights and practical guidance to optimize their
experimentation processes effectively.




BUILDING A CENTER OF EXCELLENCE FOR EXPERIMENTATION

Mithun Yarlagadda / Experimentation & Data Science / Atlassian



Listen to Mithun as he shares his inspiring journey of establishing a
comprehensive COE (Center of Excellence) for experimentation. Gain valuable
insights as he highlights examples from the successful experimentation programs
he led at Atlassian. Moreover, Mithun will shed light on how leadership
responsibilities evolve in a scaled-up business environment. Don't miss this
opportunity to learn from his experiences and expertise in the world of
experimentation.




THE EXPERIMENTATION SECRET SAUCE: A MULTIDISCIPLINARY STORY

Denise Visse / Product Manager, Experimentation / Bol.com

Kees Mulder / Experimentation Data Scientist & Statistician / Bol.com

Firoz Ansari / Software Engineer / Bol.com

Sander Boumeester / Software Engineer / Bol.com



The experimentation industry is fascinating because it brings together various
disciplines. If you have a broad understanding of different areas (being
T-shaped), you can conduct some interesting experiments using standard tools.
However, to venture into more thrilling and exceptional territory, you'll
require in-depth knowledge across these diverse disciplines.

In this presentation, we have invited experts such as Firoz, Kees, Sander, and
Denise to share how their specialized knowledge contributes to the
'experimentation center of excellence.'






EXPERIMENTATION IN THE HOSPITALITY SECTOR

Alexandre Suon Perhirin / Head of Experimentation / Accor



The hospitality industry has faced significant challenges in recent years due to
the pandemic. So, how does a global hospitality business, spanning across 110
countries, strategize to restore customer confidence?

Join us for a conversation with Alexandre as he delves into the impact of macro-
and micro-economic shifts on the hospitality sector. We also explore the nuances
of adapting test hypotheses to different languages and local cultures, shedding
light on effective experimentation strategies.






HOW CROSS-COLLABORATION HAS INCREASED VELOCITY OF EXPERIMENTATION AT TELE2

Maria Luiza de Lange / CRO Lead / Tele2



Maria will take you through an insightful journey into the unique setup of
experimentation at Tele2. Drawing from her experience at Electrolux, she
highlights the distinctive aspects that set their approach apart. Discover how
Tele2 actively involves their customers in the experimentation process, playing
a crucial role in enhancing the overall product improvement. Tune in to gain
valuable insights into their successful experimentation strategies and
customer-centric approach.




USING NEUROSCIENCE TO CREATE ENGAGING USER JOURNEYS

Marcello Pasqualucci / Head of Experimentation / Sky



Neuroscience offers a unique lens through which we can decode the intricacies of
user behavior, preferences, and emotions. Whether it's leveraging color
psychology to evoke specific emotions, utilizing cognitive biases to nudge users
toward desired actions, or optimizing user interfaces for ease of comprehension,
neuroscience provides a robust toolkit.

This discussion explores Marcello's passion for neuroscience and how he
implements its principles in his experimentation program to improve the user
experience at Sky.






PRODUCT MANAGEMENT AND EXPERIMENTATION

Pius Binder / Product Manager / Canva



Join Pius from Canva as he shares their valuable experience in managing and
prioritizing dynamic teams. In his role as a product manager, Pius emphasizes
the criticality of a seamless authentication experience and the steps taken to
ensure a positive onboarding process that has garnered a loyal following for
Canva.

Explore the tactics employed to boost active users through experimentation and
discover how a data-informed approach has driven remarkable growth. Lastly, dive
into the exciting future of experimentation in product management. Don't miss
this opportunity to learn from real-world insights and strategies that have
fueled Canva's success.






DESIGNING CUSTOMER-CENTRIC EXPERIMENTS: INSIGHTS FROM SPECSAVERS

Melanie Kyrklund / Global Head of Experimentation / Specsavers



Ever wondered how a 35-year-old eyecare business operating in 10 countries gets
a clear view of their customers?

Join us as Melanie, the experimentation expert at Specsavers, shares insights
into adopting a customer-first approach when crafting hypotheses for their
experimentation initiatives.

Additionally, gain Melanie's perspective on striking the right balance between
data-driven decision-making and human intuition in the realm of experimentation.






WEAVING PSYCHOGRAPHICS INTO EXPERIMENTATION

Rubén Nesher García Cabo / Head of Experimentation & Behavioral Science / Bitso



Have you ever pondered how thriving brands harness established behaviors that
fuel purchase intent and overall growth, all while pursuing numerous other
objectives?

In essence, it hinges on grasping the right triggers and seamlessly integrating
them into your experimentation strategy. And what better way to comprehend this
than by delving into a real-life example.

Ruben will illuminate his journey, demonstrating how experimentation
harmoniously intertwines with product development endeavors. Join us to uncover
the art of synergy between experimentation and product advancement.






SAAS MARKETING: STRATEGIES FOR THE PRESENT AND FUTURE SUCCESS

Charlie Windschill / Director of Growth Marketing / Ortto



Watch this discussion with Charlie where she talks about all things SaaS
marketing and its evolution over recent years.

We cover how experimentation is baked into the larger content strategy, how PLG
(product-led growth) principles are put to practice at Ortto, and Charlie’s
recommendations on growth channels.






CAUSAL INFERENCE, EXPERIMENTATION AND A/B TESTING

Ishan Goel / Associate Director of Data Science / VWO



In modern A/B tests, the goal is to determine whether a website modification
truly affects the KPI metric. In this context, Ishan Goel will delve into the
wider realm of contemporary experimentation, sharing intriguing anecdotes about
the motivations, challenges, and underlying philosophy of conducting
experiments. Additionally, Ishan will explore how experiments align with two
emerging fields: Generative AI and Causal Inference.




RAPID EXPERIMENTATION: HOW TESTING WORKS AT SCALE

Aditi Gupta / Senior Product Manager, Digital Growth / Thomson Reuters



Are you familiar with the term 'death by details'? It vividly captures the
situation where organizations, once they've grown, can find themselves mired in
sluggish growth. One key factor is often a complex setup entailing numerous
processes, resulting in multiple execution stages.

Amidst this landscape, how can you maintain the agility of experimentation?
Aditi elaborates on her philosophy that has empowered global organizations to
remain resolute in their pursuit of excellence. Discover her insights into
navigating complexity while upholding a dynamic approach to experimentation..






THIS IS MARKETING

Paras Chopra / Founder & Chairman / VWO



Marketing is ever-changing and continually evolving, making it one of the most
dynamic functions in the business world. In this talk, Paras condenses Marketing
and its principles, taking inspiration from Seth's seminal work, "This is
Marketing," and his extensive experience in developing global products.





Day 3 - Sep 14

Upgrade yourself with practical insights from the world of experimentation

5:00 PM CEST onwards


SPOTLIGHT



Join us LIVE for a valuable learning experience and a chance to interact with
fellow experimentation professionals. Each speaker will have 10 minutes on stage
to share their unique insights from their CRO journey.

Applications are now open! Don't miss out on this opportunity to expand your
knowledge and network with like-minded experts in the field.

Apply Now



BUILDING DYNAMIC EXPERIENCES STEP-BY-STEP

Mason Furr / Associate Director of Performance Marketing / Noble Studios



How do you forge meaningful personalizations in today's digital landscape? Mason
from Noble Studios, an award-winning creative digital performance marketing
agency, will showcase the role of relevant data in crafting valuable, personally
tailored experiences. Amidst rising privacy concerns, dwindling trust, and data
fragmentation, Mason will address the challenges of collecting and using
information.

In this insightful presentation, Mason will illustrate their methods with two
tactical examples of building dynamic user experiences:

 1. Employing first-party cookies,
 2. Utilizing HubSpot to extract data attributes.

Trust, as Mason will reveal, is a critical element in the creation of valuable,
personalized interactions. By providing immediate strategies for building and
testing this trust, they offer a pathway toward more engaging and memorable user
experiences. Don't miss this opportunity to deepen your understanding of how
businesses can foster user trust and craft personalizations that resonate,
making the experience not only valuable but also unforgettable.






LOST IN OPTIMIZATION: HOW WE EXCEL AT WEBSITES BUT NEGLECT OUR ORGANIZATION

Ruben de Boer / Lead Conversion Manager / Online Dialogue



As CRO specialists, we optimize for our users with precision. But when did you
last track how many colleagues read your update emails? Or used your insights in
their work?

In this presentation, we dive into this overlooked paradox and offer practical
strategies to extend your CRO mindset to your organization. Learn how to drive
collaboration, foster a healthy experimentation environment, and realize
meaningful change. Don't just optimize your website – transform your team with
immediate takeaways from this session.

Ruben is a lead consultant with 14+ years of experience, a following of over
12,500 online students, and winner of two Experimentation Elite awards this
year. This session promises real-world insights from the frontlines of
optimization.






UNCOVER HIGH-IMPACT TESTING IDEAS: SITE REVIEW STRATEGIES

Will Garbutt / Head of UX / Reprise Digital

Amy Renyard / UX Analyst / Reprise Digital



Explore an insightful dialogue delving between Will and Amy from Reprise
Digital, into the various factors influencing conversion rates on your website.
Learn how to proficiently detect these pivotal issues and seamlessly transform
expert recommendations into a comprehensive optimization testing blueprint.

Gain practical strategies to enhance user experience, boost engagement, and
elevate your website's performance through effective conversion-focused
optimization.






EXPERIMENTING WITH AI: WHEN BOTS DO CRO

Johann van Tonder / CEO / AWA Digital



Tired of the Generative AI buzz? Beneath the noise, these bots are finding
meaningful roles within our community, performing valuable tasks.

From data analysis to persuasive copy, hypothesis crafting to A/B test coding,
and report creation to slide deck design, these bots are becoming indispensable.

In this session, we delve deeper than the surface of ChatGPT, exploring
real-world examples and the potential ahead. We share insights into common
pitfalls, lessons learned the hard way, and practical advice from the
frontlines. Join us for a thoughtful exploration of the practical impact of
Generative AI.






HOW TO CAPTURE 20% MORE SALES IN YOUR DTC BUSINESS

Gary Marx / CEO & Founder / Coda Lift



Drawing from his extensive experience of running thousands of A/B tests on DTC
websites, Gary Marx is here to provide valuable insights. He will delve into
practical lessons derived from working with various clients, offering actionable
tactics that you can readily implement on your DTC website. These strategies are
designed to not only enhance sales by approximately 20% but also attract a
larger customer base, propelling your business toward greater success. Don't
miss this opportunity to learn from Gary's wealth of knowledge and take your
website's performance to new heights.






MEET THE SPEAKERS


BENJAMIN SKRAINKA



Data Science Manager, Experimentation





ROSE JIA



Head of Growth Marketing





MITHUN YARLAGADDA



Experimentation & Data Science





DENISE VISSER



Product Manager, Experimentation





ALEXANDRE SUON PERHIRIN



Head of Experimentation





MARCELLO PASQUALUCCI



Head of Experimentation





AND OZBAY



Head of Experimentation Platform & Science





MARIA LUIZA DE LANGE



CRO Lead





PIUS BINDER



Product Manager





MELANIE KYRKLUND



Global Head of Experimentation





RUBÉN NESHER GARCÍA CABO



Head of Experimentation & Behavioral Science





ADITI GUPTA



Senior Product Manager, Digital Growth





RONNY KOHAVI



Consultant, Ex-Microsoft, Airbnb




CHARLIE WINDSCHILL



Director of Growth Marketing





KARL GILIS



Co-Founder





ISHAN GOEL



Associate Director of Data Science





KEES MULDER



Experimentation Data Scientist & Statistician





RISHI RAWAT



Founder





AMY RENYARD



UX Analyst





FIROZ ANSARI



Software Engineer





SANDER BOUMEESTER



Software Engineer





GARY MARX



CEO & Founder





MASON FURR



Associate Director of Performance Marketing





WILL GARBUTT



Head of UX





RUBEN DE BOER



Lead Conversion Manager





JOHANN VAN TONDER



CEO





PARAS CHOPRA



Founder & Chairman





INVITE YOUR NETWORK

 * 
 * 
 * 
 * 


INTERESTED IN WATCHING PAST RECORDINGS?

Access all the session recordings from the previous editions of ConvEx.

(No form-fill required)

*
First Name:




*
Last Name:




*
Email Address:




*
Would you like a demo of the VWO platform?

Yes No



*
VWO can send relevant emails until I unsubscribe.


































REGISTER NOW
Thank you for registering for ConvEx 2023. We will continue to share more
updates as we inch closer to the main event schedule.
© 2023 Copyright Wingify. All rights reserved
| Terms | Security | Compliance | Code of Conduct | Privacy | Opt-out



All you Need to Know About Conversion Optimization Get the Guide




Maximize Survey
Close Survey

Minimize Survey


We use cookies to ensure you get the best experience on our website. You can
control how we use cookies by clicking on Cookie Settings. If you continue to
use this site, you consent to our use of cookies.

Cookie Settings Allow Cookies



PRIVACY PREFERENCE CENTER




 * YOUR PRIVACY


 * STRICTLY NECESSARY COOKIES


 * PERFORMANCE COOKIES


 * FUNCTIONAL COOKIES


 * TARGETING COOKIES

YOUR PRIVACY

VWO website may request cookies to be set on your device. We use cookies to let
us know when you visit our websites, how you interact with us, to enrich your
user experience, and to customize your relationship with VWO, including
providing you with more relevant advertising. Click on the different category
headings to find out more. You can also change your cookie preferences. Note
that blocking some types of cookies may impact your experience on our website
and the services we are able to offer.
Read more about VWO cookies

STRICTLY NECESSARY COOKIES

Always Active

These cookies are necessary for the website to function and cannot be switched
off in our systems. They are usually only set in response to actions made by you
which amount to a request for services, such as setting your privacy
preferences, logging in or filling in forms. You can set your browser to block
or alert you about these cookies, but some parts of the site will not then work.
These cookies do not store any personally identifiable information.

View Vendor Details‎

PERFORMANCE COOKIES

Performance Cookies


Any cookie that helps us understand user behavior and thus improve site
performance eg. analytics, heatmap, ab testing, etc.

View Vendor Details‎

FUNCTIONAL COOKIES

Functional Cookies


Functional cookies enable us to provide additional functions to you on Our Site
such as personalization and remembering your saved preferences.

View Vendor Details‎

TARGETING COOKIES

Targeting Cookies


It is also important for Us to know when and how often you visit Our Website,
and which parts of it you have used (including which pages you have visited and
which links you have clicked on). As with analytics Cookies, this information
helps us to better understand you and, in turn, to make Our Website and
advertising more relevant to your interests. Some information gathered by
targeting Cookies may also be shared with third parties.

View Vendor Details‎
Back Button


BACK

Filter Button
Consent Leg.Interest
checkbox label label
checkbox label label
checkbox label label

 * View Third Party Cookies
    * Name
      cookie name


Clear
checkbox label label
Apply Cancel
Save Settings
Allow All

vwo.com Open in urlscan Pro 2606:4700:20::681a:e64 Public Scan

Form analysis 2 forms found in the DOM

Text Content

vwo.com Open in urlscan Pro
2606:4700:20::681a:e64 Public Scan

Form analysis
2 forms found in the DOM