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THE PRIVACY-FIRST
GOOGLE ANALYTICS ALTERNATIVE.

European flagEU-based & hosted. No cookies and a direct yes from your legal
team.

Logo of Bank of England
Bank of England
Logo of Michelin
Michelin
Logo of Hyundai
Hyundai
Logo of the Government of the United Kingdom
Government of the United Kingdom
Start free trial

No credit card required

 1. Add website

 2. Import GA data

 3. See stats instantly

See live demo



WHY SIMPLE ANALYTICS IS THE BEST GOOGLE ANALYTICS ALTERNATIVE?

HERE ARE 6+1 SIMPLE REASONS THAT SUM IT UP.

 1. 1. Privacy protection is our business model. We comply by design with all
    privacy policies. Including: GDPR, PECR, CCPA and more.

 2. 2. Simple UI. We give you the insights you need in an easy-to-use dashboard.

 3. 3. Chat with AI and your analytics instead of digging through reports.

 4. 4. We never, ever, ever store any personal data about your visitors. No
    cookie banners.

 5. 5. Our Goals-tracker and Events Explorer lets you keep track of your most
    important events and conversion funnels.

 6. 6. Our lightweight script increases your website speed.

Read detailed reasons
Logo of DuckDuckGo

> “Switching to Simple Analytics will still give you visibility into how
> visitors are using your website, but you'll also be respecting their right to
> privacy.”
> 
> Logo of DuckDuckGo
> DuckDuckGo
> Biggest privacy-friendly search engine



> “My focus has been on using ethical tools. I said bye to Google Analytics and
> hello to Simple Analytics. In 1-2 clicks I can get all the information I
> need.”
> 
> Rosie Sherry
> Community Manager Indie Hackers


SIMPLE.

Simple Analytics is a simple Google Analytics alternative. One dashboard to
instantly see how many visitors are coming to your website, where they come from
and what they do once they're there. Without cookies. Without stalking. Still
lightweight.

See it for yourself, click a button

Website overview Key stats Date picker Page views Segmenting UTM sources
Countries Search Tweet viewer Events Conversion

Simple Analytics presents

Website overview

Your browser doesn't support HTML5 video. Here is a link to the video instead.

Your browser doesn't support HTML5 video. Here is a link to the video instead.

Start free trial now

Free 14-day trial No credit card required Cancel anytime

Logo of Fast Company

> “It's time to ditch Google Analytics.”
> 
> Logo of Fast Company
> 
> Featured at Fast Company


CONNECT YOUR DATA WITH YOUR UNIQUE WORKFLOW.

 * Import your data from Google Analytics

 * Use Google Tag Manager, WordPress,
   or our many frontendframework plugins

 * Export to your systems, Power BI,
   Google Looker Studio, or data lakes

 * Export as raw data or aggregated




WHY YOU SHOULD SWITCH FROM GOOGLE ANALYTICS

Google is one of the world's largest data devouring machines, selling your
website visitors' data for profit. From an ethical standpoint, organizations
should aim to protect the privacy of their website visitors. Still, 85% of the
websites are using Google Analytics, but this is about to change for the better.
The call for a Google Analytics alternative.

Privacy laws like the GDPR are put in place to preserve the privacy of internet
users. Data protection agencies are cracking down on privacy-invasive services
like Google Analytics. France (CNIL) & Austria (DSB) already stated that the use
of Google Analytics violates GDPR law in their countries. More EU countries are
expected to follow this example.

Google Analytics is a complex web analytics tool that has been the default
analytics tool, but this is changing, and Google also recognizes this. That's
why they are about to change to a new version calledGA4 that aims to be
privacy-friendly but is not

In addition, web browsers are limiting tracking mechanisms, and ad blockers are
used to block Google Analytics, which makes their data less and less accurate.

The global business environment is changing towards privacy, and so should you!

Here is why Simple Analytics is the number one privacy-friendlyGoogle Analytics
alternativeWe are trusted by 600+ paying customers to provide the insights they
need while protecting the privacy of their website visitors

Give us a try

> "We traded a 'free', privacy-less, and complex analytic dashboard for a paid,
> privacy-first & simple one. We couldn't be happier. The best privacy-focused
> analytics suite that I've found. We're proud to be able to tell our customers
> that we don't track them at all."
> 
> Philippe Lehoux
> CEO at Missive


EVENT TRACKING WITHOUT TRACING INDIVIDUALS.

Auto-collect events like downloads, outbound links, and email clicks. Check the
performance of every button, click, and page visit you want.

See events in action


AUTOMATE REPORTS.

Save time while keeping others in the loop of your results. Schedule your
reports to be shared automatically at any time you want.

EMAIL REPORTS

Send yourself and others an email report of simpleanalytics.com. You can add as
many email addresses as you like. See an example of an email report in our
documentation.

RecipientPeriodLast emailedadriaanvanrossum@simpleanalytics.comweeka day
agoRemoveironbrands@simpleanalytics.commonth6 days agoRemove

weeklymonthlyAdd recipient

Start free trial now

Free 14-day trial No credit card required Cancel anytime


DARK MODE.

For those who keep working coding at night.



Toggle dark mode

> "After switching from GA, I tried out another privacy-focused analytics
> solution but it turned out it was too minimal and didn't give me what I
> needed. I make decisions based on data. Luckily, Simple Analytics shows the
> exact metrics I need to know about in order to grow my business, while also
> being respectful of the privacy of my visitors. AND it loads extremely
> quickly, making it SEO-friendly"
> 
> Hannah Wright
> Founder SaaS Design


TAKE IT MOBILE.

 * Keep an eye on your dashboard
   via your iPhone

 * Add widgets to your home screen

 * Block visits from yourself

 * See spikes as they happen




WHEN YOU ASK VIDEOGRAPHERS TO CREATE SOMETHING FUN.

Why our founder is getting crazy on his tropical island.

Is he getting paranoid?

> "This is great to keep track of all the products that I launch. I also use the
> API to send myself a bot message each morning with rolling week stats and
> daily stats from the previous day"
> 
> Evan Frawley
> Software engineer




FAIR PRICING.

Pay per pageview and event. Average usage of the last 3 months.

Payment frequency
Monthly
Annually

Select the expected monthly pageviews

50

10k

10k pageviews / events

10M


FREE

For hobby projects and personal websites.

Free

Start now
   
 * Fair use unlimited pageviews / events
 * 1 user
   
 * Up to 10 public sites
   
   
 * Community support
   
 * Public dashboard
   
   
   
 * Limited lookback
   


SIMPLE

Everything you need to get you started.

$10/month

Start now
   
 * Up to 10k monthly pageviews / events
 * 1 user
 * Up to 3 websites
 * Up to 10 public sites
   
   
 * Goals dashboard
   
 * Show more
   


TEAM

Work together on growing your business.

$40/month

Start now
 * Everything from Simple
 * Up to 10k monthly pageviews / events
 * Up to 5 users
 * Up to 10 websites
 * Up to 20 public sites
   
   
   
 * Show more
   


ENTERPRISE

When you want to jump on a call.

Contact us

Contact sales
 * Everything from Team
   
   
   
   
   
 * Separated data storage
 * Multiple teams (agency)
 * Combined invoicing
 * Manual invoicing
 * Contract redlining
   
 * Show more
   

Show all plan features


FREQUENTLY ASKED QUESTIONS.

What are free websites?

As part of using a free website, it's required to display our badge in the
footer and your dashboard must be public. While adding our script, you should
also add the badge. When you add the website to our dashboard we check for the
badge. When your badge is missing later on, we will warn you and give you a
grace period to add it. If you don't add it, we will delete the website and its
data.

Will I be charged when my trial expires?

No. After your trial expires, your plan downgrades automatically to the free
plan. If you're exceeding usage limits of the free plan, we disable your
dashboards until you are within the limits of the free plan, or when you select
a plan.

What payment methods do you accept?

We accept Credit Card, Debit Card, Bitcoin +10% & yearly, Apple Pay, and Google
Pay as payment methods for all our paid plans. You can pay in Euros, US Dollars
or British Pounds. Bills from $500 can be paid via bank transfers and cost an
additional 10% in banking and service fees.

What will happen to my charges when my traffic grows / declines?

You monthly fee will match your usage. Drag the slider to see what you pay for a
certain amount of data points. Simple Analytics automatically calculates your
data points (first looking back one month, then the average of the previous
three months).

So, if you had an increase in traffic during the past three months, you pay only
a little more next month. Likewise, you automatically pay a little less when
your average amount of page views decreased during the last months.

How does that work with the yearly plans?

When you choose yearly, you estimate your traffic after your trial. We send you
an email when you go over your limit, you have one week to increase your limit.
Otherwise, we'll do it for you. To prevent extra invoices during the year, set
your limit high enough. After the year, your datapoints will be reset to zero.

Can I cancel anytime?

Yes. You can cancel your subscription at any moment. You will still have access
to your account and data until the end of the period you paid for.

Need more help? Please send us your question(s) via our support page.

Start free trial now

Free 14-day trial No credit card required Cancel anytime

> "Excellent alternative for Google Analytics. Yes, you pay a small
> subscription, but you get a lot in return: GDPR-proof and cookieless
> analytics, accurate tracking and clear visuals."
> 
> Stefaan Oyen
> Marketeer


TRUSTED BY MORE THAN 600 GOVERNMENTS, NGOS, AND SMALL TO MID-SIZED ENTERPRISES.

Logo of Bank of England
Bank of England
Logo of Michelin
Michelin
Logo of Hyundai
Hyundai
Logo of the Government of the United Kingdom
Government of the United Kingdom
Logo of Havas Media Group
Havas Media Group
Logo of Nomad List
Nomad List
Logo of the Scottish Government
Scottish Government
Logo of Cinch.co.uk
Cinch
Logo of Homey
Homey
Logo of Anwalt.de
Anwalt
Logo of Trustly
Trustly Bank
Logo of AllesBeste.de
AllesBeste
Logo of Cleanshot X
CleanShot X
Logo of Green For Life
Green for life Canada
Work in Progress



WHY SIMPLE ANALYTICS IS THE BEST GOOGLE ANALYTICS ALTERNATIVE?

HERE ARE 6 SIMPLE REASONS THAT SUM IT UP.

1. PRIVACY PROTECTION IS OUR BUSINESS MODEL.

Big tech companies have been collecting personal data for years to make a
profit. Users get a "free" product, and big tech companies get paid by
advertisers that want to buy your attention.

 * While you use the "free" product, the tech companies gather creepily huge
   amounts of data to create a specific profile of your demographics, ethnicity,
   political preferences, interests, desires, likes, and dislikes.
 * Big tech companies will sell that to the highest bidders as their business
   model. Without openly telling you.

We despise such practices. Because Simple Analytics is a paid service, we are
independent and have no bias or conflict of interest. No second agendas here.

Our mission is simple:

 * We give you the fastest, easiest, and most ethical insights about your
   website performance while upholding the highest privacy standards.
 * To achieve this, Simple Analytics has an open roadmap for you to see the next
   steps or request features. Furthermore, we operate fully transparently by
   sharing our metrics (including revenue, costs, number of customers, and
   traffic).

2. GET INSIGHTS WITH OUR AI WITHOUT CLICKING THROUGH REPORTS.

Dive into your website analytics effortlessly with our AI-driven technology. Say
goodbye to the tedious task of navigating through multiple reports and charts.
Our intuitive AI system simplifies your data analysis, offering you insightful,
easy-to-understand reports with just a few clicks – or even none at all.

Imagine having a conversation with your analytics. Ask a question, and our AI
responds with precise, tailored insights. Need a quick update on your latest
traffic trends or a comparison of this week's user engagement with the last?
Just ask.

3. YOUR DATA IS ENCRYPTED.

We don't store any personal information and collect minimal amounts of data to
protect your visitor's privacy, but that does not make your analytics data less
important. That's why your data is always encrypted on our servers. Encrypted in
transit and encrypted at rest.

The drives storing your data contain nothing but encrypted lines of code. If
anybody did manage to steal those drives, they'd be useless. The encryption key
is stored outside the servers in a virtual vault that is protected by two-factor
authentication.

4. WE NEVER, EVER, EVER STORE ANY PERSONAL DATA ABOUT YOUR VISITORS.

Some privacy-focused analytics tools use personally identifiable data and delete
it after a day.

For example:

 * They collect a visitor's IP address, add a date, and turn it into a hash
   every time you have a page visit.
 * These hashes connect page views together. Although this is definitely better
   than big tech trying to collect as much personal data as they can to sell to
   advertisers, it is not 100% waterproof and is a gray area.
 * The hashes expire only once per day, so for less than 24 hours, there is
   still personally identifiable information stored about your visitors. Privacy
   policies like the GDPR explain you must have visitors consent to store
   personally identifiable information (PII).

Simple Analytics never compromises privacy. That's why we only use unique
visitors without tracking IP addresses. We do this based on the browser's
referrer, so no PII is stored. When you use Simple Analytics, it is therefore
100% guaranteed no personally identifiable information of your visitors is
stored. Because of this, zero consent is needed. Adiós annoying banners!

Tip: some clients like to replace their cookie banners with "we're proud to
protect your privacy" banners to gain a competitive advantage.

5. WE ARE AN EU-BASED COMPANY WITH EU-BASED SERVERS.

We do everything in our power to keep your data safe. We collect the bare
minimum amount of data required to give you a full picture of your website's
visitors, and besides the three points listed above, we even go a few steps
further.

 * Compared to other continents, the EU has been concerned with its citizens'
   privacy for a long time and provides diligent privacy regulations.
 * Our servers are located in the Netherlands and our hosting provider is Dutch
   because this provides a secure physical location, great global network
   connectivity, and high legal standards for data processing (no cloud provider
   that needs to report to a foreign government).
 * We choose to locate our business in the Netherlands because a
   privacy-conscious environment helps us uphold our high standards for ethics
   and privacy.

6. YOU OWN YOUR DATA.

We care about your data. We care for your data. Yet, you own your data. We will
never sell it. You are in control of your data, and you can download or delete
it at any time.

Start free trial now

Free 14-day trial No credit card required Cancel anytime



PRIVACY

 * What we collect
 * We don't track you
 * Privacy policy
 * Cookie statement
 * Terms & conditions

LEARN

 * Documentation
 * Community forum
 * Blog
 * Pricing
 * Status
 * Resources
 * Guides
 * Case studies
 * UTM Builder

COMPARISONS

 * Google Analytics
 * Matomo
 * Plausible
   
 * Cloudflare

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