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MINTEL FIELD SERVICES
THE ON-THE-GROUND INTELLIGENCE YOU NEED

It’s where sales and marketing theories play out in practice. Where you can find
out what’s really going on at the coalface of consumer choice – in stores, on
shelves, in service, on price tags.


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Mintel Field Services provides bespoke data collection and analysis using a
global network of local consumers, that informs sales strategy.

We can call on a network of more than 35,000 local field evaluators in more than
150 markets, all available to deliver the on-the-ground intelligence you need to
inform your sales strategies and monitor those of your competitors.

It’s the difference between thinking you know your customers, your outlets, your
presentation, your quality, and being sure that you do.

Because in winning and losing, detail makes the difference.


IN-STORE AUDITS

Knowing what’s on the shelves is crucial to knowing why some products are flying
off them – and why others are not.


MYSTERY SHOPPING

Our access to a global network of more than 30,000 field evaluators exists to
give you a customer’s-eye view of the sales floor experience.


PRODUCT RETRIEVAL

You understand your business’s products inside out. But how well do you know the
ones they are up against? Or the others that can inspire innovation and
improvement in your own?


QUALITY ASSURANCE

Quality and consistency are the values on which you have built your business
success. Outstanding products, outstanding customer service. In every location,
every time.





MOST POPULAR INSIGHTS

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   Social awareness and engagement are becoming more mainstream: What brands
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   LEGO Continues to Build On Its Success with its ‘Retailtainment’ strategy

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   Retail Watch: Nike acquires virtual fashion platform RTFKT

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   How retailers on the high-street are helping Christmas gift-buying

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   [PODCAST] Season finale: A festive look back and look ahead


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   2022 GLOBAL CONSUMER TRENDS
   
   What consumers want and why - now, next and in the future

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   Data and insight on consumers’ sustainability attitudes and behaviours across
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   GLOBAL FOOD AND DRINK TRENDS 2021
   
   Three trends that will shape global food, drink, and foodservice markets.


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SERVICES

MINTEL ACADEMIC

The expert-led, all-encompassing research resource for higher learning.

MINTEL BEAUTY & PERSONAL CARE

The expert-led global market intelligence solution for the beauty and personal
care industries.

COMPEREMEDIA

Competitive intelligence, customer engagement metrics and expert analysis of
omnichannel marketing.

MINTEL EPERFORMANCE

Email marketing performance metrics to track and assess competitor and industry
activity.

MINTEL FOOD & DRINK

The expert-led global market intelligence solution for the food and drink
industries.

MINTEL GLOBAL CONSUMER

Understand and compare consumers across 35 markets

MINTEL GNPD

A global database of new consumer packaged goods launches in 86 markets.

MINTEL HOUSEHOLD & PERSONAL CARE

The expert-led global market intelligence solution for the household and
personal care sectors.

MINTEL INDIAN CONSUMER

Unique data & local expertise, unlock everything about the Indian consumer.

MINTEL MARKET SIZES

Market sizes, market shares and forecasts for 34 of the world’s most dynamic
markets.

MINTEL MENU INSIGHTS

Trends in the dining experience, menu optimization and new flavor, ingredients
or food preparation methods.

MINTEL PURCHASE INTELLIGENCE

Rapid, reliable consumer opinions on new food and drink products.

MINTEL REPORTS

Comprehensive, in-depth consumer and market analysis and trends in 11 markets.

MINTEL TRENDS

Trend tracking, analysis and interpretation of changes in culture markets,
brands and consumer behavior.

CONSULTING

Mintel Consulting delivers a fresh viewpoint supported by rigorous data on
brand, innovation, strategy and consumer insight.

IN-STORE

Mintel Field Services provides authentic consumer reporting with data that
monitors competition and informs sales strategy.

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