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3 Tips to Elevate your ABM Strategy for Long-Term Growth in 2023
3 TIPS TO ELEVATE YOUR ABM STRATEGY FOR LONG-TERM GROWTH IN 2023

B2B marketers continue to put account-based marketing (ABM) front and center in
their marketing strategies, with ABM topping the priority…
Megan Floyd
Jan 8
How to Select the Best Content Syndication Partner for your ABM Programs
HOW TO SELECT THE BEST CONTENT SYNDICATION PARTNER FOR YOUR ABM PROGRAMS

You’ve spent hours developing the perfect content for your target audience. The
sad truth is that 60–70 percent of the content B2B…
Megan Floyd
Nov 14, 2022
Take your ABM to the Next Level by Making it More Conversational
TAKE YOUR ABM TO THE NEXT LEVEL BY MAKING IT MORE CONVERSATIONAL

Account Based Marketing is a B2B marketing tactic in which sales and marketing
teams work together to identify and target the best-fit…
Megan Floyd
Aug 8, 2022
SalesboxAI is now SOC 2 Type II Certified
SALESBOXAI IS NOW SOC 2 TYPE II CERTIFIED

In a world full of phishing attempts, malware, and distributed denial of service
(DDoS) attacks, we take the trust placed on use by our…
Charles Lobo
Jul 11, 2022
Why Forrester’s B2B Revenue Waterfall is Perfect for ABM
WHY FORRESTER’S B2B REVENUE WATERFALL IS PERFECT FOR ABM

Increase in complex buying scenarios and heightened focus on customer retention
necessitate including existing customers in the demand mix…
Megan Floyd
Jun 19, 2022
How to Get Started with Forrester’s B2B Revenue Waterfall Model
HOW TO GET STARTED WITH FORRESTER’S B2B REVENUE WATERFALL MODEL

With 80% of B2B purchases involving groups of three or more people, it’s
important for revenue teams to recognize the multiple selling…
Megan Floyd
Jun 18, 2022
Enable the B2B Revenue Waterfall & Accelerate Sales
ENABLE THE B2B REVENUE WATERFALL & ACCELERATE SALES

Intent-led Conversational ABM platform supports the shift for B2B sales and
marketing teams to focus on Opportunities
Megan Floyd
Jun 6, 2022
10 ABM Tactics to Consider to Accelerate Revenue
10 ABM TACTICS TO CONSIDER TO ACCELERATE REVENUE

Account-based marketing (ABM) is a highly successful marketing tactic used since
the early 2000s to convert high-value opportunities into…
Megan Floyd
May 31, 2022
Top 3 Takeaways from the 2022 Forrester B2B Summit
TOP 3 TAKEAWAYS FROM THE 2022 FORRESTER B2B SUMMIT

The 2022 Forrester B2B Summit came and went. Over 2000 B2B marketing, sales, and
product leaders traveled to Austin to listen to…
Megan Floyd
May 12, 2022
The Revenue Waterfall is Here — Here’s How to Get Ready
THE REVENUE WATERFALL IS HERE — HERE’S HOW TO GET READY

According to Forrester Research, many B2B organizations lack clear insight into
their revenue opportunities. Demand processes may still…
Alex Roy
May 8, 2022
Latest
Forrester B2B Summit
FORRESTER B2B SUMMIT

Excited to be a Sponsor of the upcoming Forrester B2B Summit — May 2–4, 2022
in Austin.
Alex Roy
Apr 25, 2022
What is Conversational ABM and 3 Steps to Get Started
WHAT IS CONVERSATIONAL ABM AND 3 STEPS TO GET STARTED

Account-Based Marketing (ABM) has completely changed the way marketers work. Add
conversational marketing to the mix, and you have…
Megan Floyd
Mar 24, 2022
5 Ways Conversational ABM Accelerates Revenue
5 WAYS CONVERSATIONAL ABM ACCELERATES REVENUE

If you want to target accounts that are most likely to convert, account-based
marketing is the way to go. Add Conversational AI to your…
Alex Roy
Feb 21, 2022
Latest
Why Your B2B Marketing Strategy Needs Conversational ABM.
WHY YOUR B2B MARKETING STRATEGY NEEDS CONVERSATIONAL ABM.

A decade ago, most B2B marketing teams were intent on generating as many leads
as possible. Names and email addresses were purchased by…
Alex Roy
Feb 4, 2022
How Lead Nurturing Works In Account-Based Marketing?
HOW LEAD NURTURING WORKS IN ACCOUNT-BASED MARKETING?

Lead Nurturing and Account-based Marketing
Abhijith
Mar 12, 2020
How Artificial Intelligence fuels Account-Based Marketing?
HOW ARTIFICIAL INTELLIGENCE FUELS ACCOUNT-BASED MARKETING?

As B-to-B marketers, we know why Account-Based Marketing is gaining traction:
this approach narrows the demand generation…
Abhijith
Nov 29, 2019
5 best practices to maximize revenue results with ABM
5 BEST PRACTICES TO MAXIMIZE REVENUE RESULTS WITH ABM

The exploding interest B-to-B marketers have shown in account-based marketing
(ABM) is mostly about revenue. Altera Group research finds…
Abhijith
Nov 11, 2019
What is Demand Unit Based Marketing?
WHAT IS DEMAND UNIT BASED MARKETING?

Demand Unit Based Marketing is a more evolved version of Account Based Marketing
which gives a buyer focused approach to marketing.
Abhijith
Oct 25, 2019
Orchestrated Demand Unit Engagement
ORCHESTRATED DEMAND UNIT ENGAGEMENT

The buying group committee members of a Demand Unit is a diverse group from
different departments. It involves primary Decision Makers and…
Alex Roy
Jun 1, 2019
Enabling Demand Unit Waterfall within SalesboxAI Revenue Engine
ENABLING DEMAND UNIT WATERFALL WITHIN SALESBOXAI REVENUE ENGINE

The Demand Unit Waterfall framework from Sirius Decisions provides a process and
measurement framework to better align the b-to-b revenue…
Alex Roy
May 14, 2019
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