momentumevents.com Open in urlscan Pro
34.75.8.47  Public Scan

Form analysis
1 forms found in the DOM

GET https://momentumevents.com/re-imaginepharma/

<form role="search" method="get" class="et-search-form" action="https://momentumevents.com/re-imaginepharma/">
  <input type="search" class="et-search-field" placeholder="Search …" value="" name="s" title="Search for:">
</form>

Text Content

 * HOME
 * CONTENT
   * AGENDA
   * SPEAKERS
 * PARTNERS
 * PRICING
 * THOUGHT LEADERSHIP COUNCIL
 * VIRTUAL EXPERIENCE
 * BLOG

Select Page
 * HOME
 * CONTENT
   * AGENDA
   * SPEAKERS
 * PARTNERS
 * PRICING
 * THOUGHT LEADERSHIP COUNCIL
 * VIRTUAL EXPERIENCE
 * BLOG




NOVEMBER 16-18, 2021 | VIRTUAL EVENT




REGISTER TODAY
DOWNLOAD BROCHURE

The 3rd Re:Imagine Pharma Marketing event focuses on the underlying digital
marketing and solution themes for the pharma marketing community. Taking a
‘post-COVID’ viewpoint; it is vital to understand what omnichannel, customer
experience, consumer behavior and RWE data analysis tools and tactics are
temporary and which are true, long lasting digital marketing/commercial
transformations to be embedded in future processes. What will be the true
drivers of value moving forward in strategic roadmaps?

The pandemic has raised a number of core questions that pharma marketers need to
ask of themselves in order to optimize from top to bottom, remove barriers and
isolate real life outcomes – so that we can future proof marketing efforts:

 * What do we as an industry need to do to shift thinking?
 * How do we collectively combine to develop better patient outcomes as a result
   of all our digital efforts?
 * Are regulations just an excuse for the customer experience we deliver?
 * How can we ensure that senior management are domain experts in digital and
   expertise flows down the chain?

The unique opportunity for true interaction between our esteemed speaker faculty
and our attendees on a face to face basis provides real value in replicating
those hallway and offline conversations from live events


SPEAKER HIGHLIGHTS


Previous
Elise Whitaker
Customer Success, Practice Lead, Pharmaceuticals and Life Sciences - ORBITA

Libby Wlochowicz
Director, Consumer & Multi-Channel Marketing - HORIZON

Jacqueline Wong
Associate Director, Marketing - BLUE EARTH DIAGNOSTICS

Francesca Wuttke
Chief Digital Officer - ALMIRALL

Diana Yan
Director of Account Services, Manufacturer Solutions - GOODRX

Eze Abosi
Head, Real World Evidence Solutions - OPTIMIZERX

Robert Allen
Lead, Worldwide Engagement & Channel Planning, U.S. Oncology - BRISTOL-MYERS
SQUIBB

Rahul Avasthy
Lead, Digital Transformation and Experience - ABBOTT LABORATORIES

Fred Bennett
Executive Director, Digital Strategy and Operations - BAYER

Bob Brooks
Vice President, Marketing and Sales - RELEVATE HEALTH

Andrew Burns
Chief Growth Officer - TIMELY BY DRFIRST

Tony Dale
SVP of Sales and Chief Revenue Officer, MedPage Today - EVERYDAY HEALTH
PROFESSIONAL

David DeJonghe
Vice President and Head of Global Portfolio and Product Management - LIFESCAN

Jim DeLash
Multichannel Marketing Director - GLAXOSMITHKLINE

Jay Denhart-Lillard
Marketing Director: Neurological Rare Disease / OMNI Pipeline - GENENTECH

Zoe Dunn
President and CEO - HALE ADVISORS

Chris Easton
Senior Director, Global Commercial Lead – Personalized Medicine - TAKEDA

JJ Ferrer
Executive Director,Head of Digital Strategy Oncology - BAYER

Elaine Gamble
Head/Director, Digital and Omnichannel Engagement – CNS Division - OTSUKA
PHARMACEUTICALS

José Maria Guido Avila
Global Brand Lead HCP Marketing - SANOFI

Shwen Gwee
Vice President and Head of Global Digital Strategy - BRISTOL MYERS SQUIBB

Maura Harrigan
Senior Director, Marketing - BLUE EARTH DIAGNOSTICS

Davidek Herron
Global Head of Digital - ROCHE

Lori Holland-Hancock
Director, Digital Strategy Team, Oncology - MERCK

Angela Horstmann
Marketing Launch Lead, Immunology - ASTRAZENECA PHARMACEUTICALS

Aleen Hosdaghian
Brand Lead, Immunology - UCB

Kevin Hsieh
Service Lead, Web and Mobile - GENENTECH

Hans Kaspersetz
Chief Innovation Officer - RELEVATE HEALTH

Hung Khuc
Senior Director, Client Engagement and Delivery - TIKAMOBILE

Morris Kimble
Associate Director, Digital Marketing - ABBVIE

Chantalle LeKrey
Director of Business Intelligence - GOODRX

John Lineen
Lead, Worldwide Engagement and Channel Planning (CV/IM) - BRISTOL-MYERS SQUIBB

Paul Murasko
Senior Director, Digital Customer Interaction - IPSEN PHARMA

Michael Nagro
Vice President of Marketing, Gout - HORIZON THERAPEUTICS

Margot O’Neil
Director, Big Data Programs - GSK

Suha Patel
Marketing Director – Hemophilia - GENENTECH

János Penzes
International eMarketing Manager, Digital Center of Excellence Lead - RICHTER
GEDEON

Amy Pinelli
Regional Vice President, Business Partnerships - WITHIN3

Lina Polimeni
Chief Media Officer - ELI LILLY

Sai Punjabi
Global Digital Marketing Capabilities and Operations Director - ABBVIE

Greg Ragland
RVP of Business Development - D+R LATHIAN

Alison Reichert
Head Digital and Omnichannel Marketing, US Oncology - TAKEDA

Meghan Rivera
Vice President, Head of Women’s Health Sales and Marketing - AKILI INTERACTIVE

Michael Rowbotham
Director, Multi-Channel Marketing - PFIZER

Mike Ruta
Director, Oncology Consumer Marketing – Zejula - GSK PHARMACEUTICALS

Manish Sharma
CEO - TIKAMOBILE

Petra Szatmari
Principal, Hemophilia Marketing Team - GENENTECH

Elise Whitaker
Customer Success, Practice Lead, Pharmaceuticals and Life Sciences - ORBITA

Libby Wlochowicz
Director, Consumer & Multi-Channel Marketing - HORIZON

Jacqueline Wong
Associate Director, Marketing - BLUE EARTH DIAGNOSTICS

Francesca Wuttke
Chief Digital Officer - ALMIRALL

Diana Yan
Director of Account Services, Manufacturer Solutions - GOODRX

Eze Abosi
Head, Real World Evidence Solutions - OPTIMIZERX

Robert Allen
Lead, Worldwide Engagement & Channel Planning, U.S. Oncology - BRISTOL-MYERS
SQUIBB

Rahul Avasthy
Lead, Digital Transformation and Experience - ABBOTT LABORATORIES

Fred Bennett
Executive Director, Digital Strategy and Operations - BAYER

Bob Brooks
Vice President, Marketing and Sales - RELEVATE HEALTH

Andrew Burns
Chief Growth Officer - TIMELY BY DRFIRST

Tony Dale
SVP of Sales and Chief Revenue Officer, MedPage Today - EVERYDAY HEALTH
PROFESSIONAL

David DeJonghe
Vice President and Head of Global Portfolio and Product Management - LIFESCAN

Jim DeLash
Multichannel Marketing Director - GLAXOSMITHKLINE

Jay Denhart-Lillard
Marketing Director: Neurological Rare Disease / OMNI Pipeline - GENENTECH

Zoe Dunn
President and CEO - HALE ADVISORS

Chris Easton
Senior Director, Global Commercial Lead – Personalized Medicine - TAKEDA

JJ Ferrer
Executive Director,Head of Digital Strategy Oncology - BAYER

Elaine Gamble
Head/Director, Digital and Omnichannel Engagement – CNS Division - OTSUKA
PHARMACEUTICALS

José Maria Guido Avila
Global Brand Lead HCP Marketing - SANOFI

Shwen Gwee
Vice President and Head of Global Digital Strategy - BRISTOL MYERS SQUIBB

Maura Harrigan
Senior Director, Marketing - BLUE EARTH DIAGNOSTICS

Davidek Herron
Global Head of Digital - ROCHE

Lori Holland-Hancock
Director, Digital Strategy Team, Oncology - MERCK

Angela Horstmann
Marketing Launch Lead, Immunology - ASTRAZENECA PHARMACEUTICALS

Aleen Hosdaghian
Brand Lead, Immunology - UCB

Kevin Hsieh
Service Lead, Web and Mobile - GENENTECH

Hans Kaspersetz
Chief Innovation Officer - RELEVATE HEALTH

Hung Khuc
Senior Director, Client Engagement and Delivery - TIKAMOBILE

Morris Kimble
Associate Director, Digital Marketing - ABBVIE

Chantalle LeKrey
Director of Business Intelligence - GOODRX

John Lineen
Lead, Worldwide Engagement and Channel Planning (CV/IM) - BRISTOL-MYERS SQUIBB

Paul Murasko
Senior Director, Digital Customer Interaction - IPSEN PHARMA

Michael Nagro
Vice President of Marketing, Gout - HORIZON THERAPEUTICS

Margot O’Neil
Director, Big Data Programs - GSK

Suha Patel
Marketing Director – Hemophilia - GENENTECH

János Penzes
International eMarketing Manager, Digital Center of Excellence Lead - RICHTER
GEDEON

Amy Pinelli
Regional Vice President, Business Partnerships - WITHIN3

Lina Polimeni
Chief Media Officer - ELI LILLY

Sai Punjabi
Global Digital Marketing Capabilities and Operations Director - ABBVIE

Greg Ragland
RVP of Business Development - D+R LATHIAN

Alison Reichert
Head Digital and Omnichannel Marketing, US Oncology - TAKEDA

Meghan Rivera
Vice President, Head of Women’s Health Sales and Marketing - AKILI INTERACTIVE

Michael Rowbotham
Director, Multi-Channel Marketing - PFIZER

Mike Ruta
Director, Oncology Consumer Marketing – Zejula - GSK PHARMACEUTICALS

Manish Sharma
CEO - TIKAMOBILE

Petra Szatmari
Principal, Hemophilia Marketing Team - GENENTECH

Elise Whitaker
Customer Success, Practice Lead, Pharmaceuticals and Life Sciences - ORBITA

Libby Wlochowicz
Director, Consumer & Multi-Channel Marketing - HORIZON

Jacqueline Wong
Associate Director, Marketing - BLUE EARTH DIAGNOSTICS

Francesca Wuttke
Chief Digital Officer - ALMIRALL

Diana Yan
Director of Account Services, Manufacturer Solutions - GOODRX

Next
 * 1
 * 2
 * 3
 * 4
 * 5
 * 6
 * 7
 * 8
 * 9
 * 10
 * 11
 * 12
 * 13
 * 14
 * 15
 * 16
 * 17
 * 18
 * 19
 * 20
 * 21
 * 22
 * 23
 * 24
 * 25
 * 26
 * 27
 * 28
 * 29
 * 30
 * 31
 * 32
 * 33
 * 34
 * 35
 * 36
 * 37
 * 38
 * 39
 * 40
 * 41
 * 42
 * 43
 * 44
 * 45
 * 46
 * 47

Eze Abosi
Head, Real World Evidence Solutions - OPTIMIZERX

Robert Allen
Lead, Worldwide Engagement & Channel Planning, U.S. Oncology - BRISTOL-MYERS
SQUIBB

Rahul Avasthy
Lead, Digital Transformation and Experience - ABBOTT LABORATORIES

Fred Bennett
Executive Director, Digital Strategy and Operations - BAYER

Bob Brooks
Vice President, Marketing and Sales - RELEVATE HEALTH

Andrew Burns
Chief Growth Officer - TIMELY BY DRFIRST

Tony Dale
SVP of Sales and Chief Revenue Officer, MedPage Today - EVERYDAY HEALTH
PROFESSIONAL

David DeJonghe
Vice President and Head of Global Portfolio and Product Management - LIFESCAN

Jim DeLash
Multichannel Marketing Director - GLAXOSMITHKLINE

Jay Denhart-Lillard
Marketing Director: Neurological Rare Disease / OMNI Pipeline - GENENTECH

Zoe Dunn
President and CEO - HALE ADVISORS

Chris Easton
Senior Director, Global Commercial Lead – Personalized Medicine - TAKEDA

JJ Ferrer
Executive Director,Head of Digital Strategy Oncology - BAYER

Elaine Gamble
Head/Director, Digital and Omnichannel Engagement – CNS Division - OTSUKA
PHARMACEUTICALS

José Maria Guido Avila
Global Brand Lead HCP Marketing - SANOFI

Shwen Gwee
Vice President and Head of Global Digital Strategy - BRISTOL MYERS SQUIBB

Maura Harrigan
Senior Director, Marketing - BLUE EARTH DIAGNOSTICS

Davidek Herron
Global Head of Digital - ROCHE

Lori Holland-Hancock
Director, Digital Strategy Team, Oncology - MERCK

Angela Horstmann
Marketing Launch Lead, Immunology - ASTRAZENECA PHARMACEUTICALS

Aleen Hosdaghian
Brand Lead, Immunology - UCB

Kevin Hsieh
Service Lead, Web and Mobile - GENENTECH

Hans Kaspersetz
Chief Innovation Officer - RELEVATE HEALTH

Hung Khuc
Senior Director, Client Engagement and Delivery - TIKAMOBILE

Morris Kimble
Associate Director, Digital Marketing - ABBVIE

Chantalle LeKrey
Director of Business Intelligence - GOODRX

John Lineen
Lead, Worldwide Engagement and Channel Planning (CV/IM) - BRISTOL-MYERS SQUIBB

Paul Murasko
Senior Director, Digital Customer Interaction - IPSEN PHARMA

Michael Nagro
Vice President of Marketing, Gout - HORIZON THERAPEUTICS

Margot O’Neil
Director, Big Data Programs - GSK

Suha Patel
Marketing Director – Hemophilia - GENENTECH

János Penzes
International eMarketing Manager, Digital Center of Excellence Lead - RICHTER
GEDEON

Amy Pinelli
Regional Vice President, Business Partnerships - WITHIN3

Lina Polimeni
Chief Media Officer - ELI LILLY

Sai Punjabi
Global Digital Marketing Capabilities and Operations Director - ABBVIE

Greg Ragland
RVP of Business Development - D+R LATHIAN

Alison Reichert
Head Digital and Omnichannel Marketing, US Oncology - TAKEDA

Meghan Rivera
Vice President, Head of Women’s Health Sales and Marketing - AKILI INTERACTIVE

Michael Rowbotham
Director, Multi-Channel Marketing - PFIZER

Mike Ruta
Director, Oncology Consumer Marketing – Zejula - GSK PHARMACEUTICALS

Manish Sharma
CEO - TIKAMOBILE

Petra Szatmari
Principal, Hemophilia Marketing Team - GENENTECH

Elise Whitaker
Customer Success, Practice Lead, Pharmaceuticals and Life Sciences - ORBITA

Libby Wlochowicz
Director, Consumer & Multi-Channel Marketing - HORIZON

Jacqueline Wong
Associate Director, Marketing - BLUE EARTH DIAGNOSTICS

Francesca Wuttke
Chief Digital Officer - ALMIRALL

Diana Yan
Director of Account Services, Manufacturer Solutions - GOODRX


VIEW ALL SPEAKERS


REASONS TO ATTEND

 * Execute a science-based approach to digital transformation and leverage
   examples from other verticals to enact long term commercial transformation
 * Contextualize success beyond typical metrics in your omnichannel efforts: In
   F2F engagements it’s easy to know when your customer is happy or not, but in
   digital? – what is the digital equivalent of a smile?
 * Develop a commercial vision for CX across divisions with technical stategists
   to unify on:
   ○ Out of the box, user interface, first use and activation
   ○ On-boarding, customer care, troubleshooting, chat/bots, self service
   ○ Retention, going further, up selling, upgrading
 * Measuring your customer experience: Analyze how to measure exactly how much
   digital fatigue HCPs are experiencing and the role of webinars, email and
   other digital tools within this sphere
 * Transition from digital marketing to real time data/analytics platforms:
   create advanced analytical methods to guide commercial investment and
   decision making
 * Discuss the requirement for senior management to be domain experts across
   digital, marketing, customer experience
 * Transforming customer engagement: when incremental advances are not
   sufficient, how can you maximize gains from existing capabilities and foster
   a culture that embraces a hybrid model:
   ○ Content: is pharma building the right content and services to engage
   customers on their terms?
   ○ Channels: building omnichannel engagement
   ○ Data and technology: are we investing in the right areas to truly
   understand what customers need?
   ○ Talent: hiring during a pandemic
 * Discern how to reach a hard to reach patient:
   ○ Understanding ‘where to fish’ in different age groups/patient populations
   ○ Segmentation studies and matching channel preferences
 * Enhancing your digital agility to ensure your initiatives stand up to
   emergency responses, privacy challenges, living in a cookie-less world and
   pricing transparency





WHO SHOULD ATTEND

 SVPs
 VPs
 Directors
 Heads
 Managers from the pharmaceutical
 Biotechnology
 Medical Device Industries
 Marketing
 Digital Marketing
 Digital Strategy
 Integrated Marketing
 Multichannel Marketing

 Social Media
 Mobile Marketing
 eMarketing
 eBusiness
 Global Marketing
 Interactive Services

 Commercial Excellence
 Commercial Operations/ Capabilities
Innovation
 Patient Solutions
 Customer Interaction/ Engagement
 Customer Insights
 Field Force/SFE
 Brand Management
 Product Management
 Strategic Operations
 PR/Communications
 New Media
 Advertising and Promotions
 IT
 Clinical Innovation
 Medical Affairs
 Legal Counsel and MLR
 Compliance


THANK YOU TO OUR SPONSORS










THANK YOU TO OUR MEDIA PARTNERS





INTERESTED IN SPONSORSHIP OPPORTUNITIES

If you are interested in promoting your services to our curated audience of
senior decision-makers, contact Jayson Mercado at jayson@momentumevents.com.


TAILORED MEDICAL PHARMA INDUSTRY INITIATIVES


The medical pharma marketing industry, to date, has been an underserved
community in networks, events and content. At Momentum Health, we are committed
to developing not only virtual events – and live events once it is safe to do so
– but creating value in non-traditional content creation, network expansion and
professional development on a year round basis.

To that end we are developing a Thought Leadership Council to provide a
framework for a year round think tank of industry experts across enterprises of
all sizes and scale to influence and advance the medical phama/medtech
community. This will build a foundation as a vehicle for ideation that is
essentially designed by the industry, for the industry.




THOUGHT LEADERSHIP COUNCIL FOR MEDICAL PHARMA


The aim is to create a continuum of information sharing within a community of
marketing experts. This will drive ongoing industry dialogue at a time where
traditional face to face sales calls and meetings with customers are no longer
possible with COVID-19. You can share and evaluate concepts and derive knowledge
for yourself and your organization. Even when in-person meetings are safe to
attend, we want to cultivate a community of industry experts that are dedicated
to improving the state of play for pharma.
Unlike traditional advisory boards, the agenda isn’t driven with a particular
event in mind. The value for each individual is in having a safe platform to
share the challenges you are facing, the best practices that your peers utilized
to overcome challenges, pivots made or just validating general trends you are
seeing. Having an expert, peer-led sounding board/think tank that takes place
quarterly will help to drive meaningful solutions and processes with real
outcomes.


PRODUCED BY:


ABOUT MOMENTUM
PRIVACY POLICY
CONTACT US



 * HOME
 * CONTENT
   
   * AGENDA
   * SPEAKERS
 * PARTNERS
 * PRICING
 * THOUGHT LEADERSHIP COUNCIL
 * VIRTUAL EXPERIENCE
 * BLOG



We use cookies to ensure that we give you the best experience on our website. If
you continue to use this site we will assume that you are happy with it. Privacy
Policy OK

The cookie settings on this website are set to "allow cookies" to give you the
best browsing experience possible. If you continue to use this website without
changing your cookie settings or you click "Accept" below then you are
consenting to this.

Close


×
We Value Your Privacy
Settings
NextRoll, Inc. ("NextRoll") and our advertising partners use cookies and similar
technologies on this site and use personal data (e.g., your IP address). If you
consent, the cookies, device identifiers, or other information can be stored or
accessed on your device for the purposes described below. You can click "Allow
All" or "Decline All" or click Settings above to customize your consent.
NextRoll and our advertising partners process personal data to: ● Store and/or
access information on a device; ● Create a personalized content profile; ●
Select personalised content; ● Personalized ads, ad measurement and audience
insights; ● Product development. For some of the purposes above, our advertising
partners: ● Use precise geolocation data. Some of our partners rely on their
legitimate business interests to process personal data. View our advertising
partners if you wish to provide or deny consent for specific partners, review
the purposes each partner believes they have a legitimate interest for, and
object to such processing.
If you select Decline All, you will still be able to view content on this site
and you will still receive advertising, but the advertising will not be tailored
for you. You may change your setting whenever you see the on this site.
Decline All
Allow All