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Home » Behind the Build: Interview with Deivis Escalante, BIM/VDC Manager at
Thunder Electrical Contractors Inc. 


BEHIND THE BUILD: INTERVIEW WITH DEIVIS ESCALANTE, BIM/VDC MANAGER AT THUNDER
ELECTRICAL CONTRACTORS INC. 

Behind the Build
By Kelsee Campbell
Posted: April 3, 2024
Updated: March 26, 2024
13 min read


One of the things we often talk about here at Autodesk is the importance of
keeping the office and field tightly connected. When these components are in
sync, teams improve productivity, reduce errors, and complete projects on time
and within budget. 

That's why we're incredibly excited about our latest Behind the Build
write-up.  

Meet Deivis Escalante, BIM/VDC Manager at Thunder Electrical Contractors Inc.
Deivis masterfully bridged the gap between office and field operations using the
right mix of technology and effective communication strategies. 

In our conversation, we discussed his career development and path within the
construction sector. Deivis also shares insights into how he established BIM
workflows (from scratch) to create seamless communication between office and
field teams. 

Take a look at what he had to say.  


TELL ME A LITTLE BIT ABOUT THUNDER ELECTRIC AND WHAT YOU SPECIALIZE IN. 

Thunder Electric has been providing comprehensive electrical contracting
solutions since 1993. Our services encompass construction, design, modeling, and
coordination for all electrical systems, and we pride ourselves on using
cutting-edge technology to ensure optimal performance and efficiency in all
projects. 

Our team consists of highly skilled and certified electrical systems
professionals with many years of experience in the industry who are committed to
delivering exceptional services to our clients. As a BIM manager and a
Revit-certified professional with eight years of experience, I possess the
knowledge and skills required to provide top-quality design, modeling, and
coordination services. 

As an electric contractor, we prioritize safety, quality, and customer
satisfaction. We're dedicated to ensuring that all our projects are completed
within budget, on time, and to the highest standard. Our commitment to
excellence and use of industry best practices have earned us our reputation as a
leading electrical service provider. We take pride in our work and are confident
that our services will meet and exceed your expectations. 


WALK US THROUGH YOUR CAREER AND WHAT LED YOU TO BECOMING BIM/VDC MANAGER. 

I've been fascinated by construction and the art of building from an early age.
This interest was sparked by my older brother, who is a civil engineer. I
remember watching him work on AutoCAD, especially the R14 version, and I was
determined to learn. 

After completing high school, I enrolled in a technical school with a major in
civil construction, where I learned the fundamentals of the construction field.
I graduated in 2002 and then pursued my Bachelor's Degree in Civil Engineering,
which was completed in 2007. This was back in Venezuela, my home country.  

During my seven years as an engineering inspector, I used CAD in different
versions as a support tool for preparing construction documents. During this
time, I developed a profound interest in the latest systems, such as AutoCAD and
Revit, which were gaining popularity in the industry. 

Then, in 2014, I moved to the United States as an international student to study
English. I started working as a handyman but soon realized it was not the right
fit for me. I started researching what people in my field were doing and
discovered that everyone knew about Revit. I knew that I had to take my skills
to the next level, so I invested my time and energy into mastering Revit in nine
months, focusing on MEP, and eventually became certified in these latest
systems. 

In 2016, I was fortunate enough to be sponsored by a company that focused on MEP
projects, which allowed me to work legally in the United States.  

I started as a BIM modeler, then worked my way up to becoming a BIM specialist
in 2019. During this time, I became a Revit expert in the mechanical, plumbing,
and electrical fields. With my extensive knowledge of Revit and industry
experience, I oversaw a team of BIM modelers, which led to my next role as a BIM
manager. 

I currently work under an electric contractor as a BIM/VDC manager, where I
continue to use my skills and expertise in managing construction projects. My
experience in the industry taught me that construction isn't just about building
a structure; it's also about managing products efficiently and effectively.   


WHAT IS YOUR PROUDEST ACCOMPLISHMENT IN YOUR CAREER AT THUNDER ELECTRIC? WHY? 

At Thunder, I achieved a significant and impactful milestone by establishing
seamless communication between the office and the field through a BIM platform
like Autodesk Construction Cloud. This was a particularly noteworthy achievement
as the company did not have a preexisting BIM department.  

I created everything related to BIM from scratch and was ultimately successful
in doing so. 

Before this breakthrough, there was no communication between the office and the
field, and employees worked independently without any established BIM standard.
It was a chaotic situation that required a lot of effort and hard work to
rectify. However, after six months of dedicated work, I was able to bring order
to the chaos and create a system that was both organized and efficient. 

Although some details still need to be ironed out, I'm confident that we will
soon overcome them. Overall, my achievement of establishing a BIM platform at
Thunder has brought a significant change to the company, and I'm proud to have
been a part of it.  


WHAT ARE THE BIGGEST CHALLENGES YOU FACE IN YOUR ROLE? HOW DOES TECHNOLOGY HELP
YOU OVERCOME THOSE CHALLENGES? 

One of the biggest challenges we face in our daily work is ensuring everyone is
on the same page regarding project goals and objectives.  

This is essential to eliminating bottlenecks that may arise during work. We must
collaborate and communicate effectively to complete projects successfully and
with minimal errors. I strive for this every day. 

Fortunately, we've been able to overcome this challenge to a great extent with
the help of Autodesk Construction Cloud. This technology allowed us to minimize
errors and rework on deliveries by an impressive 80%. It's also helped us
streamline our operation and improve our productivity.  

Autodesk Construction Cloud has so far given us peace of mind, knowing we have
the tools to carry out our work efficiently and effectively. It has also enabled
us to stay on top of our game and remain competitive in the industry. Thanks to
the platform, we can focus on delivering high-quality work without worrying
about errors or delays. 


ARE YOU USING AUTODESK CONSTRUCTION CLOUD ON ANY UNIQUE AND/OR CHALLENGING
PROJECTS? IF SO, WHAT HAS BEEN THE IMPACT OF USING IT FOR THESE PROJECTS? 

Our current workload consists of 12 ongoing projects. Each project requires us
to model, coordinate, and create construction documents, which we do entirely
within the Autodesk Construction Cloud platform. Our team has undergone
extensive training on the platform, which has expanded six months to ensure we
are well-equipped to deliver on our project goals. 

We have been using the Autodesk Construction Cloud platform for one year now.
And for the past six months, we have been working exclusively on it. Our work is
complex, and achieving synergy among the superintendents, project managers, and
the BIM department is crucial for success. We've found that we can achieve great
things when these three elements work together in harmony. However, if one
element deviates from the path, the entire project can fail. 

That's why we greatly emphasize good communication to ensure everyone is on the
same page. Working with Docs and Build has been vital for our collaborative
work. We have a team of BIM Modelers, Project Managers, and Superintendents
working together to complete all of our projects. It is not an easy feat, but
we've found that Docs and Build provide us with the tools to work
collaboratively and deliver high-quality work. 


HOW HAS AUTODESK CONSTRUCTION CLOUD DRIVEN MORE PREDICTABILITY AND CONFIDENCE ON
YOUR PROJECTS? 

The implementation of Autodesk Construction Cloud revolutionized the
construction industry, bringing about a complete change of mindset,
organization, and cost-saving strategies.  

In our industry, where saving money is most important, Thunder's Autodesk
Construction Cloud has proven to be a savior. The implementation of Autodesk
Construction Cloud has been based on the foundation of trust, which the platform
has earned right from the start.  

As a result, the platform has been able to work on all projects effectively,
ensuring the satisfaction of all stakeholders involved in the construction
process. 


HOW HAS PARTNERING WITH AUTODESK HELPED MAKE YOUR PROJECTS MORE SUCCESSFUL? 

Autodesk has been an incredible, important partner for me and my company for
several years now. Thanks to their support, I've been able to work
professionally and enhance my skills. I can confidently say that working with
Autodesk has been a significant factor in my career success.  

Another thing that has been particularly helpful is having access to all of the
necessary tools at home. This has allowed me to implement BIM more efficiently
and effectively than ever before. 

But it's not just about the software. The support provided by Autodesk goes
beyond the application and tools.  

The community within Autodesk has been invaluable to me. From the forums to the
webinars, I've found the resources provided to be incredibly helpful. I have
been able to learn from others, get answers to my questions, and find
inspiration for my work.  

That's why I'm incredibly grateful for Autodesk's support. It has been an
essential part of my professional journey, and I look forward to continuing to
work with them in the future. 


WHEN YOU THINK ABOUT THE FUTURE, WHAT ARE YOUR PLANS TO ADVANCE INNOVATION AND
PRODUCTIVITY AT THUNDER ELECTRIC? 

We've developed plans to improve our project management and delivery processes
both in the present and the future. 

Our short-term goals include adding a cost estimates department to our BIM
platform, which will enable us to streamline our automation process and provide
more accurate cost projections for our projects.  

We also plan to create an electrical prefabrication system that will allow us to
produce electric components in advance and reduce the time required for on-site
installation. Right now, the estimation department is separate from the BIM
platform, and we want to add that department to the BIM.  

In addition to this plan, we are looking at leveraging new technologies such as
AI and VDC to improve our work in the field. We believe AI can help us optimize
project planning, scheduling, and resource allocation, leading to better project
outcomes and increased efficiency. 

By using AI-powered tools, we hope to minimize errors and improve the accuracy
of our work, ultimately resulting in higher-quality deliverables for our
clients.  

Our overall goal is to increase productivity and efficiency in all Thunder
projects. We believe that by investing in new technologies and optimizing our
processes, we can achieve this goal while still maintaining our commitment to
quality and safety. 


WHAT ADVICE WOULD YOU GIVE TO THE NEXT GENERATION OF MEN AND WOMEN ENTERING AND
PREPARING FOR THE FUTURE OF THE INDUSTRY? 

An important piece of advice that I can offer is to have faith in the process.
It's essential to commit a significant amount of time and effort to prepare for
any implementation that you wish to undertake. It will help you to achieve
greater efficiency and productivity. 

In my experience, communication with all departments of the company is
paramount. It serves as the foundation for identifying areas for improvement
both internally and externally. 

I've always believed that our human resources within the company are incredibly
valuable. It is imperative that we do not let them go to waste. That's why
finding ways to motivate and encourage them is the key to success. By doing so,
we can keep our employees engaged and motivated, which will help them perform
better. Ultimately, this will lead to a more productive and successful company. 

KELSEE CAMPBELL

As a Senior Customer Advocacy Program Manager at Autodesk, Kelsee has the
privilege of working with Autodesk customers to champion their stories on the
Digital Builder Blog. Kelsee strives to create an engaging experience that
amplifies customer perspectives, fostering a sense of community and connection.
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We use Digital River to collect data about your behavior on our sites. This may
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Dynatrace
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include pages you’ve visited, trials you’ve initiated, videos you’ve played,
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Khoros
We use Khoros to collect data about your behavior on our sites. This may include
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Khoros Privacy Policy
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analytics methods to optimize your experience with email, customer support, and
sales. Launch Darkly Privacy Policy
New Relic
We use New Relic to collect data about your behavior on our sites. This may
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Salesforce Live Agent
We use Salesforce Live Agent to collect data about your behavior on our sites.
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your online experience, so we can enhance our features. We also use advanced
analytics methods to optimize your experience with email, customer support, and
sales. Salesforce Live Agent Privacy Policy
Wistia
We use Wistia to collect data about your behavior on our sites. This may include
pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases
you’ve made, your IP address or device ID, and your Autodesk ID. We use this
data to measure our site performance and evaluate the ease of your online
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methods to optimize your experience with email, customer support, and sales.
Wistia Privacy Policy
Tealium
We use Tealium to collect data about your behavior on our sites. This may
include pages you’ve visited, trials you’ve initiated, videos you’ve played,
purchases you’ve made, and your IP address or device ID. We use this data to
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we can enhance our features. We also use advanced analytics methods to optimize
your experience with email, customer support, and sales. Tealium Privacy Policy
Upsellit
We use Upsellit to collect data about your behavior on our sites. This may
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we can enhance our features. We also use advanced analytics methods to optimize
your experience with email, customer support, and sales. Upsellit Privacy Policy
CJ Affiliates
We use CJ Affiliates to collect data about your behavior on our sites. This may
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Commission Factory
We use Commission Factory to collect data about your behavior on our sites. This
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your experience with email, customer support, and sales. Commission Factory
Privacy Policy
Google Analytics (Strictly Necessary)
We use Google Analytics (Strictly Necessary) to collect data about your behavior
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support, and sales. Google Analytics (Strictly Necessary) Privacy Policy
Typepad Stats
We use Typepad Stats to collect data about your behaviour on our sites. This may
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user experience. Typepad Stats Privacy Policy
Geo Targetly
We use Geo Targetly to direct website visitors to the most appropriate web page
and/or serve tailored content based on their location. Geo Targetly uses the IP
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visitor’s device. This helps ensure that the visitor views content in their
(most likely) local language.Geo Targetly Privacy Policy
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We use SpeedCurve to monitor and measure the performance of your website
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Qualified
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Qualified Privacy Policy

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device ID, your Autodesk ID, and others. You may experience a different version
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your visitor attributes. Google Optimize Privacy Policy
ClickTale
We use ClickTale to better understand where you may encounter difficulties with
our sites. We use session recording to help us see how you interact with our
sites, including any elements on our pages. Your Personally Identifiable
Information is masked and is not collected. ClickTale Privacy Policy
OneSignal
We use OneSignal to deploy digital advertising on sites supported by OneSignal.
Ads are based on both OneSignal data and behavioral data that we collect while
you’re on our sites. The data we collect may include pages you’ve visited,
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Optimizely
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device ID, your Autodesk ID, and others. You may experience a different version
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your visitor attributes. Optimizely Privacy Policy
Amplitude
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of these features. To do this, we collect behavioral data while you’re on our
sites. This data may include pages you’ve visited, trials you’ve initiated,
videos you’ve played, purchases you’ve made, your IP address or device ID, your
Autodesk ID, and others. You may experience a different version of our sites
based on feature testing, or view personalized content based on your visitor
attributes. Amplitude Privacy Policy
Snowplow
We use Snowplow to collect data about your behavior on our sites. This may
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purchases you’ve made, your IP address or device ID, and your Autodesk ID. We
use this data to measure our site performance and evaluate the ease of your
online experience, so we can enhance our features. We also use advanced
analytics methods to optimize your experience with email, customer support, and
sales. Snowplow Privacy Policy
UserVoice
We use UserVoice to collect data about your behaviour on our sites. This may
include pages you’ve visited. We use this data to measure our site performance
and evaluate the ease of your online experience, so we can enhance our platform
to provide the most relevant content. This allows us to enhance your overall
user experience. UserVoice Privacy Policy
Clearbit
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experience to our customers. The data we collect may include pages you’ve
visited, trials you’ve initiated, videos you’ve played, purchases you’ve made,
and your IP address or device ID.Clearbit Privacy Policy
YouTube
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embedded videos on our websites. YouTube provides viewership metrics on video
performance. YouTube Privacy Policy

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Adobe Analytics
We use Adobe Analytics to collect data about your behavior on our sites. This
may include pages you’ve visited, trials you’ve initiated, videos you’ve played,
purchases you’ve made, your IP address or device ID, and your Autodesk ID. We
use this data to measure our site performance and evaluate the ease of your
online experience, so we can enhance our features. We also use advanced
analytics methods to optimize your experience with email, customer support, and
sales. Adobe Analytics Privacy Policy
Google Analytics (Web Analytics)
We use Google Analytics (Web Analytics) to collect data about your behavior on
our sites. This may include pages you’ve visited, trials you’ve initiated,
videos you’ve played, purchases you’ve made, and your IP address or device ID.
We use this data to measure our site performance and evaluate the ease of your
online experience, so we can enhance our features. We also use advanced
analytics methods to optimize your experience with email, customer support, and
sales. Google Analytics (Web Analytics) Privacy Policy
AdWords
We use AdWords to deploy digital advertising on sites supported by AdWords. Ads
are based on both AdWords data and behavioral data that we collect while you’re
on our sites. The data we collect may include pages you’ve visited, trials
you’ve initiated, videos you’ve played, purchases you’ve made, and your IP
address or device ID. This information may be combined with data that AdWords
has collected from you. We use the data that we provide to AdWords to better
customize your digital advertising experience and present you with more relevant
ads. AdWords Privacy Policy
Marketo
We use Marketo to send you more timely and relevant email content. To do this,
we collect data about your online behavior and your interaction with the emails
we send. Data collected may include pages you’ve visited, trials you’ve
initiated, videos you’ve played, purchases you’ve made, your IP address or
device ID, email open rates, links clicked, and others. We may combine this data
with data collected from other sources to offer you improved sales or customer
service experiences, as well as more relevant content based on advanced
analytics processing. Marketo Privacy Policy
Doubleclick
We use Doubleclick to deploy digital advertising on sites supported by
Doubleclick. Ads are based on both Doubleclick data and behavioral data that we
collect while you’re on our sites. The data we collect may include pages you’ve
visited, trials you’ve initiated, videos you’ve played, purchases you’ve made,
and your IP address or device ID. This information may be combined with data
that Doubleclick has collected from you. We use the data that we provide to
Doubleclick to better customize your digital advertising experience and present
you with more relevant ads. Doubleclick Privacy Policy
HubSpot
We use HubSpot to send you more timely and relevant email content. To do this,
we collect data about your online behavior and your interaction with the emails
we send. Data collected may include pages you’ve visited, trials you’ve
initiated, videos you’ve played, purchases you’ve made, your IP address or
device ID, email open rates, links clicked, and others. HubSpot Privacy Policy
Twitter
We use Twitter to deploy digital advertising on sites supported by Twitter. Ads
are based on both Twitter data and behavioral data that we collect while you’re
on our sites. The data we collect may include pages you’ve visited, trials
you’ve initiated, videos you’ve played, purchases you’ve made, and your IP
address or device ID. This information may be combined with data that Twitter
has collected from you. We use the data that we provide to Twitter to better
customize your digital advertising experience and present you with more relevant
ads. Twitter Privacy Policy
Facebook
We use Facebook to deploy digital advertising on sites supported by Facebook.
Ads are based on both Facebook data and behavioral data that we collect while
you’re on our sites. The data we collect may include pages you’ve visited,
trials you’ve initiated, videos you’ve played, purchases you’ve made, and your
IP address or device ID. This information may be combined with data that
Facebook has collected from you. We use the data that we provide to Facebook to
better customize your digital advertising experience and present you with more
relevant ads. Facebook Privacy Policy
LinkedIn
We use LinkedIn to deploy digital advertising on sites supported by LinkedIn.
Ads are based on both LinkedIn data and behavioral data that we collect while
you’re on our sites. The data we collect may include pages you’ve visited,
trials you’ve initiated, videos you’ve played, purchases you’ve made, and your
IP address or device ID. This information may be combined with data that
LinkedIn has collected from you. We use the data that we provide to LinkedIn to
better customize your digital advertising experience and present you with more
relevant ads. LinkedIn Privacy Policy
Yahoo! Japan
We use Yahoo! Japan to deploy digital advertising on sites supported by Yahoo!
Japan. Ads are based on both Yahoo! Japan data and behavioral data that we
collect while you’re on our sites. The data we collect may include pages you’ve
visited, trials you’ve initiated, videos you’ve played, purchases you’ve made,
and your IP address or device ID. This information may be combined with data
that Yahoo! Japan has collected from you. We use the data that we provide to
Yahoo! Japan to better customize your digital advertising experience and present
you with more relevant ads. Yahoo! Japan Privacy Policy
Naver
We use Naver to deploy digital advertising on sites supported by Naver. Ads are
based on both Naver data and behavioral data that we collect while you’re on our
sites. The data we collect may include pages you’ve visited, trials you’ve
initiated, videos you’ve played, purchases you’ve made, and your IP address or
device ID. This information may be combined with data that Naver has collected
from you. We use the data that we provide to Naver to better customize your
digital advertising experience and present you with more relevant ads. Naver
Privacy Policy
Quantcast
We use Quantcast to deploy digital advertising on sites supported by Quantcast.
Ads are based on both Quantcast data and behavioral data that we collect while
you’re on our sites. The data we collect may include pages you’ve visited,
trials you’ve initiated, videos you’ve played, purchases you’ve made, and your
IP address or device ID. This information may be combined with data that
Quantcast has collected from you. We use the data that we provide to Quantcast
to better customize your digital advertising experience and present you with
more relevant ads. Quantcast Privacy Policy
Call Tracking
We use Call Tracking to provide customized phone numbers for our campaigns. This
gives you faster access to our agents and helps us more accurately evaluate our
performance. We may collect data about your behavior on our sites based on the
phone number provided. Call Tracking Privacy Policy
Wunderkind
We use Wunderkind to deploy digital advertising on sites supported by
Wunderkind. Ads are based on both Wunderkind data and behavioral data that we
collect while you’re on our sites. The data we collect may include pages you’ve
visited, trials you’ve initiated, videos you’ve played, purchases you’ve made,
and your IP address or device ID. This information may be combined with data
that Wunderkind has collected from you. We use the data that we provide to
Wunderkind to better customize your digital advertising experience and present
you with more relevant ads. Wunderkind Privacy Policy
ADC Media
We use ADC Media to deploy digital advertising on sites supported by ADC Media.
Ads are based on both ADC Media data and behavioral data that we collect while
you’re on our sites. The data we collect may include pages you’ve visited,
trials you’ve initiated, videos you’ve played, purchases you’ve made, and your
IP address or device ID. This information may be combined with data that ADC
Media has collected from you. We use the data that we provide to ADC Media to
better customize your digital advertising experience and present you with more
relevant ads. ADC Media Privacy Policy
AgrantSEM
We use AgrantSEM to deploy digital advertising on sites supported by AgrantSEM.
Ads are based on both AgrantSEM data and behavioral data that we collect while
you’re on our sites. The data we collect may include pages you’ve visited,
trials you’ve initiated, videos you’ve played, purchases you’ve made, and your
IP address or device ID. This information may be combined with data that
AgrantSEM has collected from you. We use the data that we provide to AgrantSEM
to better customize your digital advertising experience and present you with
more relevant ads. AgrantSEM Privacy Policy
Bidtellect
We use Bidtellect to deploy digital advertising on sites supported by
Bidtellect. Ads are based on both Bidtellect data and behavioral data that we
collect while you’re on our sites. The data we collect may include pages you’ve
visited, trials you’ve initiated, videos you’ve played, purchases you’ve made,
and your IP address or device ID. This information may be combined with data
that Bidtellect has collected from you. We use the data that we provide to
Bidtellect to better customize your digital advertising experience and present
you with more relevant ads. Bidtellect Privacy Policy
Bing
We use Bing to deploy digital advertising on sites supported by Bing. Ads are
based on both Bing data and behavioral data that we collect while you’re on our
sites. The data we collect may include pages you’ve visited, trials you’ve
initiated, videos you’ve played, purchases you’ve made, and your IP address or
device ID. This information may be combined with data that Bing has collected
from you. We use the data that we provide to Bing to better customize your
digital advertising experience and present you with more relevant ads. Bing
Privacy Policy
G2Crowd
We use G2Crowd to deploy digital advertising on sites supported by G2Crowd. Ads
are based on both G2Crowd data and behavioral data that we collect while you’re
on our sites. The data we collect may include pages you’ve visited, trials
you’ve initiated, videos you’ve played, purchases you’ve made, and your IP
address or device ID. This information may be combined with data that G2Crowd
has collected from you. We use the data that we provide to G2Crowd to better
customize your digital advertising experience and present you with more relevant
ads. G2Crowd Privacy Policy
NMPI Display
We use NMPI Display to deploy digital advertising on sites supported by NMPI
Display. Ads are based on both NMPI Display data and behavioral data that we
collect while you’re on our sites. The data we collect may include pages you’ve
visited, trials you’ve initiated, videos you’ve played, purchases you’ve made,
and your IP address or device ID. This information may be combined with data
that NMPI Display has collected from you. We use the data that we provide to
NMPI Display to better customize your digital advertising experience and present
you with more relevant ads. NMPI Display Privacy Policy
VK
We use VK to deploy digital advertising on sites supported by VK. Ads are based
on both VK data and behavioral data that we collect while you’re on our sites.
The data we collect may include pages you’ve visited, trials you’ve initiated,
videos you’ve played, purchases you’ve made, and your IP address or device ID.
This information may be combined with data that VK has collected from you. We
use the data that we provide to VK to better customize your digital advertising
experience and present you with more relevant ads. VK Privacy Policy
Adobe Target
We use Adobe Target to test new features on our sites and customize your
experience of these features. To do this, we collect behavioral data while
you’re on our sites. This data may include pages you’ve visited, trials you’ve
initiated, videos you’ve played, purchases you’ve made, your IP address or
device ID, your Autodesk ID, and others. You may experience a different version
of our sites based on feature testing, or view personalized content based on
your visitor attributes. Adobe Target Privacy Policy
Google Analytics (Advertising)
We use Google Analytics (Advertising) to deploy digital advertising on sites
supported by Google Analytics (Advertising). Ads are based on both Google
Analytics (Advertising) data and behavioral data that we collect while you’re on
our sites. The data we collect may include pages you’ve visited, trials you’ve
initiated, videos you’ve played, purchases you’ve made, and your IP address or
device ID. This information may be combined with data that Google Analytics
(Advertising) has collected from you. We use the data that we provide to Google
Analytics (Advertising) to better customize your digital advertising experience
and present you with more relevant ads. Google Analytics (Advertising) Privacy
Policy
Trendkite
We use Trendkite to deploy digital advertising on sites supported by Trendkite.
Ads are based on both Trendkite data and behavioral data that we collect while
you’re on our sites. The data we collect may include pages you’ve visited,
trials you’ve initiated, videos you’ve played, purchases you’ve made, and your
IP address or device ID. This information may be combined with data that
Trendkite has collected from you. We use the data that we provide to Trendkite
to better customize your digital advertising experience and present you with
more relevant ads. Trendkite Privacy Policy
Hotjar
We use Hotjar to deploy digital advertising on sites supported by Hotjar. Ads
are based on both Hotjar data and behavioral data that we collect while you’re
on our sites. The data we collect may include pages you’ve visited, trials
you’ve initiated, videos you’ve played, purchases you’ve made, and your IP
address or device ID. This information may be combined with data that Hotjar has
collected from you. We use the data that we provide to Hotjar to better
customize your digital advertising experience and present you with more relevant
ads. Hotjar Privacy Policy
6 Sense
We use 6 Sense to deploy digital advertising on sites supported by 6 Sense. Ads
are based on both 6 Sense data and behavioral data that we collect while you’re
on our sites. The data we collect may include pages you’ve visited, trials
you’ve initiated, videos you’ve played, purchases you’ve made, and your IP
address or device ID. This information may be combined with data that 6 Sense
has collected from you. We use the data that we provide to 6 Sense to better
customize your digital advertising experience and present you with more relevant
ads. 6 Sense Privacy Policy
Terminus
We use Terminus to deploy digital advertising on sites supported by Terminus.
Ads are based on both Terminus data and behavioral data that we collect while
you’re on our sites. The data we collect may include pages you’ve visited,
trials you’ve initiated, videos you’ve played, purchases you’ve made, and your
IP address or device ID. This information may be combined with data that
Terminus has collected from you. We use the data that we provide to Terminus to
better customize your digital advertising experience and present you with more
relevant ads. Terminus Privacy Policy
StackAdapt
We use StackAdapt to deploy digital advertising on sites supported by
StackAdapt. Ads are based on both StackAdapt data and behavioral data that we
collect while you’re on our sites. The data we collect may include pages you’ve
visited, trials you’ve initiated, videos you’ve played, purchases you’ve made,
and your IP address or device ID. This information may be combined with data
that StackAdapt has collected from you. We use the data that we provide to
StackAdapt to better customize your digital advertising experience and present
you with more relevant ads. StackAdapt Privacy Policy
The Trade Desk
We use The Trade Desk to deploy digital advertising on sites supported by The
Trade Desk. Ads are based on both The Trade Desk data and behavioral data that
we collect while you’re on our sites. The data we collect may include pages
you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve
made, and your IP address or device ID. This information may be combined with
data that The Trade Desk has collected from you. We use the data that we provide
to The Trade Desk to better customize your digital advertising experience and
present you with more relevant ads. The Trade Desk Privacy Policy
RollWorks
We use RollWorks to deploy digital advertising on sites supported by RollWorks.
Ads are based on both RollWorks data and behavioral data that we collect while
you’re on our sites. The data we collect may include pages you’ve visited,
trials you’ve initiated, videos you’ve played, purchases you’ve made, and your
IP address or device ID. This information may be combined with data that
RollWorks has collected from you. We use the data that we provide to RollWorks
to better customize your digital advertising experience and present you with
more relevant ads. RollWorks Privacy Policy
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