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FIND OUT WHY REAL-TIME, TRUSTED DATA INFRASTRUCTURE IS CRITICAL TO AI SUCCESS.


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GET AI-READY WITH A TRUSTED CUSTOMER DATA PLATFORM

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data—and grow efficiently.

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THE STATE OF PERSONALIZATION REPORT 2023

Get an in-depth look at the latest personalization trends in AI, privacy, and
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OUR ULTIMATE DATA PIPELINE


SEGMENT COLLECTS EVENTS FROM YOUR WEB AND MOBILE APPS AND PROVIDES A COMPLETE
DATA TOOLKIT TO EVERY TEAM IN YOUR COMPANY.


ACTIVATE DATA + INTELLIGENCE

Intelligent customer engagement and AI models are only as good as the quality of
your data. Segment CDP enables companies to collect, clean, and activate
AI-ready data.

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Complete view of the customer
Real-time audiences
Activate in 400+ tools

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COMPLETE VIEW OF THE CUSTOMER

Unify your customers’ touch points across all platforms and channels.

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REAL-TIME AUDIENCES

Target the right customer with the right message at the right time. Build
audiences and create real-time campaigns, without relying on other teams.

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BEST-IN-CLASS TOOLS

Activate audiences in 400+ marketing tools, in real-time.

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DELIVER UNIFIED, PERSONALIZED EXPERIENCES

Deliver personalized, omnichannel campaigns to real-time targeted audiences from
a centralized platform, without relying on other teams.

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Get the best tools
Standardize your data
Build privacy first

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LAUNCH WITH THE BEST STACK

Enable the best product analytics, A/B testing, and data warehouse tools with
the flip of a switch.

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STANDARDIZE YOUR DATA

Align your marketing, engineering, and analytics teams with a shared data
dictionary.

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BUILD PRIVACY-FIRST

Automatically detect and classify PII in real-time. Accelerate compliance with
GDPR, CCPA, and more.

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One API
Query in SQL
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ONE API. CLEANER CODE.

Use one API to collect analytics data, across any platform. We have SDKs for
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QUERY IN SQL.

We'll automatically load your analytics data into your data warehouse (such as
Amazon Redshift, Google BigQuery, Snowflake, and many more).

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DEPLOY CUSTOM FUNCTIONS.

With just ten lines of JavaScript, you can build any integration — no additional
infrastructure required.

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TRUSTED BY STARTUPS AND THE WORLD'S LARGEST COMPANIES

“With real-time integrated data flows from Segment, we can truly understand what
people are doing with our platform.”

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Software Development Leader
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increase in revenue following a three-month customer messaging pilot program


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