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STRATEGIC ACCOUNT MANAGEMENT ASSOCIATION

Dedicated to helping strategic account managers and key account managers manage
improve relationships with their most important customers

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Customer Engagement, Strategic account manager skills and competencies, Value
co-creation, Webinar


NAVIGATING THE NEW GENERATION OF STRATEGIC ACCOUNT MANAGERS

ARPEDIO

The symphony of skills, competencies, and behaviors expected from Key and
Strategic Account Managers (KAMs & SAMs) is undergoing a profound
transformation. Last month, our friends at ARPEDIO organized an exhilarating
LinkedIn Live discussion that dove head first into the ever-evolving role of
SAMs/KAMs. Click here to check out the discussion.

Denise Freier, President and CEO at Strategic Account Management Association
(SAMA), and Dino Bertani, Vice President, Head of Alliance Management at Zealand
Pharma, talked about what’s shaping the role of KAMs/SAMs in today’s business
arena, and how Sales and KAM/SAM leaders can enable KAMs/SAMs to meet current
and future customer needs.

Continue reading “Navigating the New Generation of Strategic Account Managers” →
October 10, 2023October 10, 2023customer co-discovery, Customer knowledge,
customer-centricity, SAMLeave a comment
Customer Engagement, Learning & Development, Value co-creation, Webinar


HOW TO MAKE STRATEGIC CUSTOMER ENGAGEMENT A TOP COMPETITIVE ADVANTAGE IN 2024

THE CONGRUITY GROUP

In today’s dynamic business environment, where customer expectations are
continually evolving, building and maintaining strategic customer relationships
is critical to organizational success. 

To help revolutionize your approach to customer engagement and create a lasting
impact on your company’s growth, we’ d like to share a recent webinar organized
by our friends at The Congruity Group. Click here to check it out.

Led by Tony Bodoh and Juli Clark of The Congruity Group and special guest, Mark
Williams, from McKinsey & Company, this free webinar is designed to equip the
C-suite, sales, and customer success leaders with the insights and tools
necessary to validate alignment with your most strategic customers and cultivate
meaningful connections as a strategic business advisor. 

Continue reading “How to Make Strategic Customer Engagement a Top Competitive
Advantage in 2024” →
October 10, 2023October 10, 2023customer co-discovery, Customer Engagement,
Customer knowledge, customer-centricityLeave a comment
Uncategorized


STRATEGIC ACCOUNT MANAGEMENT ASSOCIATION (SAMA) FORMALIZES PARTNERSHIP WITH THE
CONGRUITY GROUP

Dayton, OH, April 3, 2023 – The Congruity Group announced today that they have
formalized a partnership with the premier association for strategic account
management.



“We could not be more excited to partner with SAMA,” said Congruity CEO Betsy
Westhafer. “Throughout my career, I have had exposure to many professional
associations, but I have yet to find one that provides more value, a better
community, and a rich, 60 year history of service to their members. Our two
organizations have incredible synergies with one another, and we intend to
leverage those in a way that adds value to the SAMA community and Congruity
clients around the globe.”

SAMA selected The Congruity Group to build and execute their Strategic Customer
Advisory Board and will launch multiple collaboration initiatives to help B2B
organizations accelerate their success with their strategic accounts. 

“We’ve learned that one of the most important elements of successful, strategic
relationships is the engagement of the senior leadership team with their
clients,” said SAMA President and CEO Denise Freier. “The value of having a
Strategic Customer Advisory Board resolves the missing link of how to keep
strong, executive relations with your significant clients. This will bring
substantial value to the SAMA community.”

Westhafer is a featured speaker at the upcoming SAMA Annual Conference, May
23-25, 2023 in San Diego, California. She will be educating conference
participants on how to move from being perceived as a transactional vendor to
that of a strategic business advisor. Discover the SAMA Annual Conference here.

About SAMA

Founded in 1964, SAMA is a unique nonprofit association with a community of more
than 15,000 worldwide. SAMA offers numerous training, professional development,
and networking events throughout North America, Asia, and Europe each year in
addition to research, publications, and other knowledge resources. To learn
more, visit www.strategicaccounts.org.

April 10, 2023April 10, 2023Leave a comment


POSTS NAVIGATION

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RECENT POSTS


 * NAVIGATING THE NEW GENERATION OF STRATEGIC ACCOUNT MANAGERS
   
   October 10, 2023


 * HOW TO MAKE STRATEGIC CUSTOMER ENGAGEMENT A TOP COMPETITIVE ADVANTAGE IN 2024
   
   October 10, 2023


 * HOW TO BUILD A RESILIENT SALES IDENTITY
   
   February 14, 2023


 * STRATEGIC ACCOUNT MANAGER TRAINING: BEGIN WITH THE END IN MIND AND ASK THE
   RIGHT QUESTIONS
   
   February 3, 2023


 * UNDERSTANDING THE HIDDEN NEEDS OF KEY ACCOUNTS FOR SUSTAINED GROWTH
   
   January 3, 2023


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