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Text Content

Prepare for a season full of sales.Amazon holiday readiness guide.
EnglishLog in

 * Back
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 * Start
   * Back
   * 
   * Start
   * Beginner’s guide
   * How to start selling
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Amazon Business

REACH MILLIONS OF BUSINESS CUSTOMERS

Selling on Amazon Business will enable you to reach B2B customers with the
pricing, selection, and convenience of Amazon, with features and benefits
designed for businesses of all sizes.

Already created a seller account?

Enroll in B2B

 

New to Amazon?

Sign up

$39.99 a month + selling fees





WHY SELL ON AMAZON BUSINESS?

Whether you are a small business, a distributor or a larger organization, there
is now a targeted way to reach business customers on Amazon. With a specialized
suite of tools to enable B2B e-commerce, you will find new ways to engage
incremental business customers through a trusted Amazon experience. If you are
an existing Professional seller you can also reach businesses through Amazon
Business.



CONTROL PRICING AND FULFILLMENT

As an Amazon Business Selling Partner, you can customize pricing for your
business customers and access one of the most advanced fulfillment networks in
the world.


PROMOTE YOUR BUSINESS

Guide more buyers to your Amazon Business storefront and explore features that
can help in driving more sales in a simple and effective way.


MANAGE YOUR STORE

Our easy-to-use dashboards offer a simplified way to manage your store, and
proactive insights let you continually optimize your selling strategy.


1B

Amazon Business sales during first 12 months post-launch in 2015


25B

In worldwide annualized sales reached


1.2T*

Forecasted 2022 online B2B ecommerse opportunity size.
*Calculation based on Forrester study


HOW TO START SELLING ON AMAZON BUSINESS


STEP 1


REGISTER TO SELL ON AMAZON

Register for a Professional Selling Account on Amazon.com. For existing sellers,
you can add Amazon Business features easily through Seller Central.


STEP 2


CREATE A BUSINESS PROFILE

Tell your unique story using our Profile Editor. You can add your quality
certifications and diversity credentials for discerning business customers.


STEP 3


SET UP YOUR PRODUCTS

Use our simple listing tools to add your entire catalog and the Enhanced Content
feature to display additional product information to your customers.


STEP 4


START SELLING

Reach millions of business customers already shopping on Amazon.

Already created a seller account?

Enroll in B2B

 

New to Amazon?

Sign up

$39.99 a month + selling fees





AMAZON BUSINESS FEATURES

Business Pricing & Quantity Discounts
Access pricing customization tools only visible to business customers
Learn more
Visual Dashboards
B2B Central provides a focal point for you to better understand, manage, and
grow your B2B channel
Learn more
Profile Editor
Showcase your logo and tell your company's story
Learn more
Enhanced Product Content
Improve your listings by uploading CAD drawings, User Guides, and more
Learn more
Accept Requests for Quotes
Allow Business customers to request a quantity discount on a specific product
Learn more
Profile Display Quality & Diversity Certifications Editor
Differentiate your business with quality and diversity credentials
Learn more

OUR CUSTOMERS INCLUDE:


80+

of Fortune 100 companies


90

of the 100 most populous local governments


9

out of the 10 senior living corporations


75K+

tax-exempt, charitable organizations


30+

of the top 100 nonprofits


28K+

faith-based organizations


RESOURCES

Video
2:39
Introduction to Amazon Business features
Get an overview of Amazon Business features available to professional sellers
who want grow their business with B2B sales.
Video
2:28
Guide to Amazon Business customers
Understand who buys on Amazon Business, what they look for when they shop, and
the features and options they enjoy by creating an Amazon Business account.
Video
4:45
Amazon B2B Central overview
Take a tour of B2B Central on Seller Central to learn how to review dashboards
that can help you understand and manage your sales to business customers.


FREQUENTLY ASKED QUESTIONS

Get answers to the frequently asked questions about Amazon Business.


ABOUT THE PROGRAM

What is the Amazon Business Seller program?
The Amazon Business Seller program provides sellers with features to help grow
their sales on Amazon Business. These features include:
 * The ability to offer products available only to business customers
 * Changes to search that make it easier to find your products
 * Pricing and payment features that simplify buying from sellers in larger
   quantities
 * Automate tax exemption on qualified purchases from sellers participating in
   the Amazon Tax-Exemption program
 * Claim quality, diversity and ownership credentials to distinguish your
   business to business customers
 * Tiered Referral Fees: lower fees on larger purchases
 * Upload Enhanced Product Documents such as CAD drawings, User Guides, and more




REGISTRATION

How do I join the Amazon Business Seller program?
Businesses that register for a Professional Selling Account through Amazon
Business will receive the benefits of the Business Seller program upon
registration completion.
Get started
Existing sellers with a Professional Selling Account can join at no additional
cost.

Can I still use other Amazon Services?
Yes. You can still use any other Amazon service such as Fulfillment by Amazon,
Amazon Home Services, or Amazon Payments.

How are orders fulfilled by Amazon Business Sellers?
You can adopt one of four approaches to fulfilling orders placed on the Amazon
Business Marketplace:

1. Fulfillment by Amazon (FBA) – Orders are fulfilled by Amazon and your
products are shipped from state-of-the-art Amazon fulfillment centers. Orders
fulfilled through FBA achieve Prime status.

2. Merchant fulfillment – Just like it sounds; you fulfill orders directly from
your own facility, following the Amazon Business packaging requirements. Prime
status does not apply to merchant fulfilled orders.

3. Hybrid approach – Many organizations use a mixed fulfillment strategy,
shipping certain products directly and others through Fulfillment by Amazon.



CREDENTIALS

Why add my certification?
Certifications attract Amazon Business customers, many of whom are tasked with
meeting quality sourcing objectives and corporate social responsibility goals.

How do I add a certification?
Once registered as an Amazon Business Seller, you can choose from a list of
accepted certifications, add details about your certification and upload a
digital copy of the certificate or provide business identifier number (such as
DUNS).

Will Amazon help sellers get certifications?
Amazon is not a certifying body, nor does Amazon provide assistance to obtain
credentials. Sellers are expected to determine their own eligibility for a
credential and how to best obtain the appropriate supporting documentation,
depending on the credential.

How will business customers find seller certifications?
Certifications will be exposed to Amazon Business customers throughout the
shopping experience. Additionally, a list of each seller’s certification will be
displayed prominently on seller profile pages.


REACH MILLIONS OF BUSINESS CUSTOMERS

Put your products in front of the millions of customers that search Amazon.com
every day.

Already selling on Amazon?

Enroll in B2B

 

New to Amazon?

Sign up

$39.99 a month + selling fees


✕


BUSINESS PRICING & QUANTITY DISCOUNTS

Access pricing customization tools only visible to business customers
Business pricing means offers that are lower than your retail prices that are
intended to incentivize customers to purchase in bulk.

When you set a business price, these special offers are only available to
registered Amazon Business customers. While your products will be visible to all
Amazon consumers, only registered Amazon Business customers can see and read
your business pricing. All other Amazon consumers will see your set consumer
price. Business pricing cannot be higher than the consumer price on a product.

Quantity discount: Create tiered discounts specific to your products for
business customers that prefer to purchase higher-volumes.
✕


VISUAL DASHBOARDS

B2B Central provides a focal point for you to better understand, manage, and
grow your B2B channel
B2B Central has the following features:

Sales Snapshot: allows you to view the growth of your B2B sales from registered
business customers (B2B) in contrast with that of non-business customers
(non-B2B), and to compare your Year-over-Year (YoY) growth among both customer
segments.

B2B Performance by Industry: shows you the breakdown of your B2B sales by the
industry and sub-industry segments of your customers. We use both internal and
external data sources for segmentation data on business cstomers.

Top Products: displays your top five products selling to registered business
customers on Amazon.

Business Action Center: displays tasks that are relevant to your B2B business.
Each task in the list includes both a link to the page on Seller Central and a
Dismiss button.
✕


ALLOW REQUESTS FOR QUOTES

Allow Business customers to request a quantity discount on a specific product
Business customers can submit the number of units that they would like to
purchase. If you sell that product, you can respond to these requests with a
discounted offer.
✕


BUSINESS PROFILE

Showcase your logo and tell your company's story
Your profile page enables you to share information about your business to
business customers. Display your logo, year established, business type, and
more. Business customers see this information when they click your seller name
in the Buy Box, in the Ships from and Sold by line on a product detail page, or
on the product's More Buying Choices and Offer Listings pages. Having a Business
Profile gives business customers an additional level of confidence that they are
making informed buying decisions.
✕


ENHANCED PRODUCT CONTENT

Improve your listings by uploading CAD drawings, User Guides, and more
You can help potential customers better understand your products by uploading
detailed information to your product pages. From manufacturer specs to user
guides to CAD drawings, this enhanced content helps answer specific and
technical questions, so purchasers can make informed buying decisions.

Enhanced product content helps your customers make
informed purchases. Examples include:

• MSDS or SDS
• CAD files
• User guides
• CoC
• Safety information
• Application guides
• Spec sheets
• Comparison charts
• CoA
• Installation manuals
✕


QUALITY & DIVERSITY CERTIFICATIONS

Differentiate your business with quality and diversity credentials

Claim credentials that are of interest to Amazon Business customers such as:
Minority-, Woman-, or Veteran-Owned Small Business. You can also claim ISO and
AS quality certifications.

Business customers can filter sellers by their desired credential. Your
credentials are displayed when they match the preferences of Amazon Business
customers.
Home

Programs

Amazon Business
EnglishUnited States
✕


EXPLORE SELLING ON AMAZON AROUND THE WORLD

 * Australia
 * Brazil
 * Canada
 * China
 * France
 * Germany
 * India
 * Italy
 * Japan
 * Korea
 * Mexico
 * Netherlands
 * Poland
 * Saudi Arabia
 * Singapore
 * Spain
 * Sweden
 * Taiwan
 * Thailand
 * Turkey
 * United Arab Emirates
 * United Kingdom
 * United States
 * Vietnam

Amazon operates stores worldwide, allowing you to grow your business
internationally regardless of where you’re located.

Feedback
 * Sell with Amazon
   * How much does it cost?
   * Beginner’s guide
   * Intro to ecommerce
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   * Global selling
   * Amazon Business
   * Black Business Accelerator
   * More programs
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   * Ecommerce Fulfillment
 * Resources
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   * Seller Central Help
   * Accelerate Seller Event
   * Seller FAQs
   * More ways to make money
 * Tools
   * Login to your seller account
   * Amazon Seller App
   * Seller Central
   * Seller Central Partner Network
   * Amazon fee calculator
   * Automated pricing

✕


SELECT YOUR PREFERRED LANGUAGE

 * English - US
 * Español - US
 * 中文 - CN

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