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 1. 
 2. Life & Health
 3. Pacific Blue Cross claims family planning benefits “first”


PACIFIC BLUE CROSS CLAIMS FAMILY PLANNING BENEFITS “FIRST”


PLAN INCORPORATES FERTILITY DRUGS, TREATMENT AND ADOPTION



LIFE & HEALTH

By Jen Frost

May 09, 2023 Share
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Pacific Blue Cross has today launched an enhanced personal health insurance
health and dental plan that includes family planning benefits and has claimed to
be the “first and only” provider in Canada to offer these benefits within an
individual health and dental plan. It has done so in partnership with BC Women’s
Health Foundation.

Incorporated in the plan are fertility drugs, fertility treatments and adoption,
Pacific Blue Cross said.

“Family planning is a deeply personal and challenging topic for many British
Columbians,” said Sarah Hoffman, President and CEO of Pacific Blue Cross. “At
Pacific Blue Cross, we want to ensure future generations have access to the
necessary support if and when they need it by helping them to start planning
now.

“We are proud to launch the enhanced personal health insurance plan for families
in our markets.”



The personal health insurance plan can assist British Columbians who are not
covered under an employee-sponsored group plan and are planning for a family to
cover costs not funded under the government health plan, Pacific Blue Cross
said.

Around one in six couples in Canada experience infertility, and this is a number
that has almost doubled since the 1980s, according to the Public Health Agency
of Canada.

The current average cost for one round of in-vitro fertilization is between
$10,000 and $20,000, CBC has reported.

“You can’t discuss women’s healthcare without talking about equity,” said Cally
Wesson, president and CEO of BC Women’s Health Foundation. “The new Pacific Blue
Cross Personal Health Insurance plan centralizes equity at its core.



“Supporting Canadians throughout their family planning journey is an innovative
approach that will make a huge difference in people’s lives.”  

Burnaby, BC, based Pacific Blue Cross was named a winner in Insurance Business
Canada’s 5-Star Diversity, Equity and Inclusion Awards earlier this year.


RELATED STORIES

 * Health insurance in Canada : Everything you need to know
 * Pacific Blue Cross on its “healthy” approach to diversity, equity, and
   inclusion
 * 5-Star Diversity, Equity and Inclusion


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