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SEMALT EXPLAINS WHY YOU SHOULD OPTIMIZE PHOTOS FOR SEO



Images optimization is an essential part of the overall on-site strategy, so you
should take image SEO optimization seriously, especially if visual content is
the core of your marketing campaign. This is the reason website builders such as
WordPress offer automatic image formatting as an integral part of their on-site
optimization.

Image optimization should cover pictures on your website including the header,
featured images and embedded images. Customer Success Manager of Semalt, Igor
Gamanenko explains why image optimization is important for your performance.




IMAGE SEARCHES

When you optimize your images with the proper formatting and phrasing, they will
show up for a related image search in a search engine. If your images have been
listed on Google images searches, you will get more traffic and improve the
visibility of your brand. When you optimize all your images and create
high-quality content, you will see a significant growth of traffic.


SITE SPEED

If you load high-resolution images on your website, it will get slow and users
will have to wait to get to the main content of your site. Low site speed means
bad user experience for your visitors especially if user's browser is
downloading the image files.


LOADING PROBLEMS

Image loading issues are common even when the problem has nothing to do with
your server. In such a scenario, the site visitor will read the article, but
will not see any images, just some blank spots where the photos are supposed to
be. When you optimize your photos by adding alt text to them, your site visitors
may not see the images but can read what the photo represents after an image
loading problem occurs.


HOW TO OPTIMIZE YOUR SITE'S PHOTOS

Compress

Compression of the images improves the loading speed of your website.
Considering that most of your visitors access your site on mobile devices, it is
not necessary to load high-resolution images with the weight of megabytes. You
should cut the size of your photos while maintaining decent quality. Also,
format your photos for the web i.e. PNG, GIF and JPG. You can also strip the
metadata of your photos to cut size even more.



Give Title

When use free photos from the web or stock photography, you should change the
technical titles attached to them such as numbers and long string letters,
giving them short accurate descriptions of what they represent. You can also
include some keywords that relate to your business if it's in line with what's
in the photo.

Setup Tags

Always include the alt tags that describe what's in the image. For example,
include words like "woman", "eating" if it's an image of a woman eating a fruit.

Create Caption

Also known as the alt description, the caption is what shows up when the photo
is not loading. It also describes the image for Google's search index. This
option allows you to describe the image in one sentence.

Align Images

Strategical aligning your images with the rest of the content is better than
placing them between paragraphs.

Image optimization might not be at the top of your priorities but you should do
it because of the stated benefits and it only takes a few minutes to accomplish.

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