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TURTL OVERVIEW FOR LOWE'S


TURTL EXISTS TO HELP YOUR BUSINESS PUBLISH CONTENT AND COLLATERAL THAT GETS READ
SO YOU CAN FORGE DEEPER RELATIONSHIPS WITH YOUR AUDIENCE THROUGH CONTENT


HELLO LOWE'S, MEET TURTL


GO BEYOND PUBLISHING. OUR UNIQUE SOFTWARE WILL HELP LOWE'S GET READ.


*CONTEXT* IN UNCERTAIN TIMES, ROI IS EVERYTHING


AS PURSE STRINGS TIGHTEN, EVERY BUSINESS FUNCTION MUST REDUCE COSTS, INCREASE
EFFICIENCY, AND DEMONSTRATE HOW THEIR ACTIVITIES CONTRIBUTE TO THE BOTTOM LINE


HOW BETTER DIGITAL CONTENT OPERATIONS BOOST ROI AND DRIVE REVENUE

The right processes and tools can give Lowe's the freedom to focus on the
activities that move the needle the most

 


INCREASE OUTPUT

Fuel in-house content production

Create personalized materials at scale

Reduce time spent on version control

Reduce time spent on revisions and updates

Easily repurpose existing materials

Reduce resources spent on assets that aren't working

Reduce time spent by frontline staff on the production of proposals and
presentations

 


INCREASE OUTCOMES

Reduce cost of high-quality content production

Improve reader engagement and impact

Generate more and better leads

Squeeze more value from existing materials

Do more of what the data proves is working

Generate buyer insights that reveal motivations and intent

Sales spend less time editing documents and more time selling

 


*OVERVIEW* WHAT IS TURTL?


TURTL HELPS YOU FORGE DEEPER RELATIONSHIPS WITH YOUR AUDIENCE THROUGH DIGITAL
CONTENT

CREATE CONTENT THAT GETS READ


IN A WORLD OF TOO MUCH INFORMATION AND TOO LITTLE TIME, TURTL EXISTS TO HELP YOU
UNDERSTAND YOUR AUDIENCE AND FORGE DEEPER RELATIONSHIPS THROUGH DIGITAL CONTENT

Turtl in 60 secs :

 

MAKE A SPLASH

Draw in your audience, keep their attention and make a lasting impression with
Turtl's unique psychology-led format and personalization capabilities

DESIGNED FOR THE MIND

Turtl's interactive and highly visual format is based on principles of
psychology relating to how our minds pay attention to, process, and retain
written information. It's shown to increase engagement levels by up to 700%.

 

MAKE IT PERSONAL

The ease with which you can generate personalized copies of your documents in
Turtl means you can tailor your content to the context, interests, and
priorities of individual readers at scale to cut through and make a bigger
impact on your audience.

TRANSFORM YOUR CONTENT OPERATIONS

Turtl's easy-to-use content creation tools help you mature your content
operations to ensure your people and budgets are aligned to deliver the most
value

 

EASY TO CREATE

Turtl's easy-to-use editor means anyone can create exceptional, on-brand content
without design or coding skills. This can save up to 90% of production costs
compared to outsourcing with third parties.

PERSONALIZE AT SCALE

Turtl lets anyone hyperpersonalize content in a matter of clicks. This places
well-targeted, on-brand, on-message content at the fingertips of everyone in
your business.

TURN THE LIGHTS ON

Knowing exactly what's working and what's not is crucial in order to serve the
right content to your audience

 

 

IS IT BEING READ?

Unlike PDF, Word docs, and PowerPoint slides, Turtl captures a huge amount of
data to help you see in detail how content is being consumed at both an
aggregate and individual reader level. You'll know which chapters are being read
the most and which are being ignored, and by who, and can improve your content
and conversations accordingly.

BENCHMARKS & BEST PRACTICE

Compare and contrast the performance results of content produced across teams to
establish best practice guidelines for different types of activity and monitor
how teams perform against proven internal benchmarks.

 


*USE CASES* WHAT CAN LOWE'S CREATE?


FROM THOUGHT LEADERSHIP, AND SALES PROPOSALS TO RECRUITMENT PACKS AND
NEWSLETTERS, TURTL HAS APPLICATIONS ACROSS YOUR BUSINESS

 


WHAT CAN YOU CREATE?

The Turtl format is perfect for all sorts of marketing content, sales materials,
and internal comms, all of which you can easily personalize at scale.

PRODUCT GUIDES/BROCHURES

Create dynamic guides to your product and service offering to improve the impact
of pre-purchase content. Use reader engagement data to deliver key insights to
sales to help close business.

REPORTS/WHITEPAPERS

Use interactive charts, video, and imagery to bring your research and
whitepapers to life. Identify which data sets and storylines are of most
interest to your audience.

SALES PROPOSALS

Create personalized interactive proposals with minimal effort and see who is
reading them, and which parts of the document stakeholders are most interested
in.

CASE STUDIES

Use Turtl’s unique format to keep readers more engaged with your case studies
and use the analytics to identify which of your leads are edging closer to a
purchase decision.

NEWSLETTERS

Stand out in the inbox clutter with visually-driven interactive newsletters that
keep people’s attention for longer. See which of your contacts or colleagues
give your news the most amount of attention.

DIGITAL MAGAZINES

Create stunning editorial layouts and drive engagement with video and reader
polling. See which topics your readers care most about to improve future issues.

HANDBOOKS/PLAYBOOKS

Keep the latest messaging, product videos, templates, and guides accessible from
a single URL and keep track of how individuals engage with the resources.

PRESENTATIONS

Create visually stimulating sales, webinar, and keynote presentations in a
format ready to ship to your audience as a follow-up. Then see which recipients
reengage with the document. 


*SPOTLIGHT* PERSONALIZATION AT SCALE WITH TURTL


TURTL TAKES THE EFFORT OUT OF PERSONALIZING CONTENT AT SCALE AND CAPTURES CLEAR
RESULTS

 

CONTENT FOR INDIVIDUALS, NOT AUDIENCES

Imagine the documents you received from a brand, salesperson, recruiter, or HR
rep were specific to you. They didn't just have your name on them, they spoke
specifically and exclusively to frustrations, goals, context, or behaviors you
as an individual have and can relate to. Wouldn't you read on?

Turtl's new content assembly tools help businesses achieve this level of
personalization at scale quickly and easily across teams.

 

 


FOUR STEPS TO PERSONALIZATION AT SCALE

 

STEP 1: EASY CONTENT CREATION

Our easy-to-use content creation tools help your production team pull together a
library of on-brand content that offers a fantastic online reading experience
without the need for a developer or professional design support.

--------------------------------------------------------------------------------

 

STEP 2: DYNAMIC DOCUMENT ASSEMBLY

Within a few clicks combine and repurpose chapters and pages from existing
content into new documents to suit particular use cases and campaigns so that
you equip teams with the right materials and engage audiences with the right
content.

--------------------------------------------------------------------------------

 

STEP 3: FRICTIONLESS PERSONALIZATION

Using a CRM or a simple form, equip front-line staff with the means to quickly
or automatically generate personalized versions of an assembled document using
variables of your choosing, such as pricing/salary, pain points, account
manager, sector, role and so on.

 

STEP 4: ACCESSIBLE READER INSIGHTS

See when and how long individual recipients interact with each chapter of your
document, including interactions with video, polls, and charts, to learn more
about the interests and intent of readers, and evaluate how effective the
content is. 

--------------------------------------------------------------------------------

 

STEP 1: EASY CONTENT CREATION


USE TURTL TO CREATE A BANK OF QUALITY INTERACTIVE CONTENT THAT PEOPLE WANT TO
READ

 

EASY-TO-USE CONTENT BUILDER & PUBLISHING TOOLS

Turtl’s drag & drop editor is easy to use and gives people without professional
design or development skills the freedom to create interactive documents and
make use of features like video, polls, interactive charts and more.

FORMAT DESIGNED FOR THE READING BRAIN

Turtl offers the only long-form digital format rooted in principles of
psychology, designed to attract reader attention and keep them engaged for
longer.

 

STEP 2: DYNAMIC DOCUMENT ASSEMBLY


EASILY COMBINE SIGNED-OFF MATERIALS INTO NEW DOCUMENTS FOR DIFFERENT READERS AND
USE CASES

 

ALWAYS ON-BRAND & ACCURATE

Turtl lets you centralize the production and management of key content assets.
This ensures the latest messaging, brand styles and company information is
featured in documents assembled elsewhere in the business from the assets in the
library. This includes remotely updating key details after a piece has been
published and distributed.
 

SIMPLIFIED DOCUMENT ASSEMBLY

Search your content library and select relevant chapters and materials to
combine into targeted documents for your audience segment or account with
minimal effort, making teams more effective and driving more value and ROI from
created materials. 

 

 

STEP 3: FRICTIONLESS PERSONALIZATION


PUBLISH PERSONALIZED VERSIONS OF DOCUMENTS THROUGH AUTOMATABLE FORMS

 

FORM-GENERATED PERSONALIZED CONTENT

A pre-defined form gives users the option to select relevant inputs quickly and
easily, publishing a personalized version of a document in a matter of clicks.

INSERT A CUSTOMIZED VIDEO

An integration with Vidyard allows users to upload a custom video for their
readers as part of the personalization workflow.

NO CONTENT EDITING NEEDED

Users can create personalized versions of a document without tampering with the
master version - ensuring that the core content is locked down and consistent
across the board.

AUTOMATE GENERATION THROUGH CRM

Automate the generation process through CRM integrations triggered by online
form completions

 

STEP 4: ACCESSIBLE READER INSIGHTS


SEE HOW INDIVIDUAL READERS INTERACT WITH YOUR PERSONALIZED DOCUMENTS

 

KNOW IF IT'S WORKING 

With Turtl's detailed reader tracking you will be able to see exactly how your
personalized documents are being read and interacted with down to the chapter
level.

UNCOVER INTERESTS & INTENT

Turtl's analytics will reveal where in your document individual readers spend
the most time reading and where they drop off. Use these insights to tailor your
future conversations and interactions with the reader.

DEMONSTRATE ROI

The data captured by Turtl helps to build a 360 view of the customer, but also
helps to demonstrate the ROI of content efforts. See which assets played a part
in each stage of the flywheel.


*SPOTLIGHT* SEO & DOCUMENT ACCESS CONTROL


OPTIMIZING YOUR TURTL DOCS FOR SEARCH, KEEPING <BR>THEM PRIVATE, AND OTHER WAYS
TO MANAGE WHO CAN SEE YOUR CONTENT

CONTROL WHO CAN AND CAN'T SEE YOUR CONTENT

When publishing in Turtl you can control how the document can be accessed in a
number of ways:

 * Publically accessible and indexable by search engines
 * Not indexable but accessible by anyone with the link
 * Internal access only
 * Accessible only to select people

 

TURTL DOCS AND SEO

As indicated above, Turtl Docs are SEO friendly and are indexable by all major
search engines. Take the same approach to optimizing them for search as you
would a normal webpage.

By default, your content will be hosted on a subdomain of turtl.co, but to
accrue SEO benefit to your own domain, we can set up a CNAME, a subdomain of
your own site, so links that are built to the Documents benefit your domain.

 

 


*SPOTLIGHT* ACCOUNT-BASED ENGAGEMENT


DRIVE ABM CAMPAIGN EFFICIENCY, IDENTIFY MOST ENGAGED STAKEHOLDERS, AND EMPOWER
SALES

 

 


FIVE REASONS WHY TURTL'S GREAT FOR ABM

Turtl is designed to help businesses deliver digital content that actually gets
read and forges deeper relationships with audiences. Here are five specific ways
Turtl can power your ABM. 

1. PROVE AND IMPROVE THE VALUE OF ABM

Are you being asked to prove ABM is worthwhile? Turtl's reader tracking can help
you demonstrate the impact of one-to-one and one-to-few communications to
validate your ABM program and achieve buy-in to scale your strategy. Turtl's
science-based format achieves far greater engagement than static, or long scroll
content, helping you to improve as well as prove your impact.

2. SEE HOW SALES USE YOUR ABM CONTENT

Turtl's analytics dashboards let you see which collateral is being used by Sales
and what's been most effective for them across different accounts and
categories. This can help you align your efforts with Sales and focus on where
to scale your ABM outputs to see the greatest outcomes.


HOW MATURE ARE YOUR ABM OPERATIONS?

 * We don't do ABM yet
 * We're in the pilot phase of ABM
 * We're seeing success from ABM but aren't doing it at scale
 * We're in the process of scaling our ABM operations
 * We do ABM successfully and at scale

3. TRANSFORM YOUR ABM CONTENT OPERATIONS

Turtl gives marketing and sales teams the ability to create and personalize
documents at scale, which means you spend much less time, money, and effort
customizing content for different accounts. As your Turtl Docs live in the cloud
you can quickly and easily update your published content in real-time to improve
performance and test new messaging.

 

4.  DELIVER DEEP CUSTOMER INSIGHTS SALES CAN ACT ON

How buyers read your documents reveals hugely useful information about their
motivations and intent. This kind of data and insight can help your sales team
focus on the right parts of your offering, lead more relevant conversations, and
close deals faster.

5. IDENTIFY WHAT WORKS SO YOU CAN DO MORE OF IT

Performance assessment is made easy with Turtl. Our dashboards give you the
ability to quickly identify what's being engaged with both across and within
documents. Use this insight to determine what needs new messaging, and what kind
of content to continue producing for each account across the buyer journey.


*TURTL FOR RECRUITMENT* FOUR REASONS TO USE TURTL FOR RECRUITING

 

WHY TURTL MAKES SENSE FOR RECRUITERS

IMPRESS CANDIDATES FROM THE START

Stand out to candidates in a competitive market by using interactive features
like video, polls, and more in your recruitment materials. And there's no need
for technical design or coding skills to use them, just drag-and-drop in the
editor.

UPDATE CONTENT EVEN AFTER IT'S PUBLISHED

Turtl content lives in the cloud, which means you can update your documents at
any time to remove typos, change salary ranges, etc. Any updates you push live
will be sitting there the next time someone opens the document.

IDENTIFY TIMEWASTERS

Using Turtl's reader tracking you can monitor how much interest candidates have
in an opportunity by how they engage with the materials you send their way. This
can help you avoid dropouts at the last minute which could potentially damage
your reputation.

KEEP CANDIDATES ENGAGED

Nurture candidates with interactive company introductions and adjust how you
communicate with your candidates based on how they respond. This will help you
keep them engaged and excited for the long run, especially when notice periods
are lengthy.

 


*CASE STUDIES* HOW CISCO ACHIEVED 7X ENGAGEMENT AT 10% OF THE COST...


AND OTHER STORIES FROM OUR CUSTOMERS


CASE STUDIES

 

Learn how using Turtl saw Willis Towers Watson generate over 1,200 sign-ups and
identify a record number of sales opportunities

Read

 

Learn how Cisco were able to achieve 7 times more content engagement at 10% of
the cost by using Turtl’s platform

Read


CASE STUDIES 

 

Find out how the institutional team at T.Rowe Price adopted Turtl to achieve 3x
more engagement with their content

Read

 

Explore how Kantar Media was able to generate 6000 leads in four months from a
single piece of content published in Turtl

Read


CASE STUDIES 

 

In this case study, we explore leading law firm Baker McKenzie's transformation
of digital comms to reflect their brand ethos

Read

 

Curating targeted content in Turtl generated a 50% reach uplift and a 30%
increase in subscriptions for leading publisher The Economist

Read


CASE STUDIES 

 

Take a look at how talent acquisition company Guidant Global use Turtl to
deliver innovative content at speed and improve engagement across the sales
cycle

Read

 

Learn how Kantar's Worldpanel Division converted 1 in 3 readers into leads by
using data to uncover critical content insights

Read


*TESTIMONIALS* &LDQUO;WE PRODUCED A RECORD LEVEL OF SALES
OPPORTUNITIES...&RDQUO;


DOES TURTL WORK? HERE'S WHAT SOME OF OUR CUSTOMERS HAD TO SAY

SUPERIOR RESULTS

 


OUR FUTURE OF WORK CAMPAIGN IN TURTL IS THE MOST SUCCESSFUL CONTENT ENGAGEMENT
CAMPAIGN THE ECONOMIST HAS EVER CONDUCTED

JACK LAHART, THE ECONOMIST

DEEPER IMPACT 

 


TURTL CONTENT IS DRIVING SIGNIFICANT ENGAGEMENT FOR US, WITH READERS SPENDING
OVER 1,200 HOURS READING DXC CONTENT CREATED IN TURTL IN 2018 ALONE

NAVID SAADATI, DXC

THE LIGHTS ARE ON

 


WE PRODUCED A RECORD LEVEL OF SALES OPPORTUNITIES WHILST ALSO LEARNING THAT WE
HAVE INCREDIBLY ENGAGED PROSPECTS IN GEOGRAPHICAL REGIONS WE HAVE YET TO EVEN
FOCUS ON. 

MICHAEL BUCKLE, WILLIS TOWERS WATSON

EMPOWERED TEAM

 


[TURTL] GAVE MY TEAM A CHANCE TO STEP UP AND EXPLORE SOME OF THEIR CREATIVE
SKILLS [....] IT SAVED US MONEY AND ALSO INCREASED OVERALL EMPLOYEE
SATISFACTION.

FAITH WHELLER, CISCO

AUDIENCE FIRST

 


BY PUTTING OUR CLIENTS' BEHAVIOUR AND PREFERENCES AT THE CENTRE OF WHAT WE’RE
DOING WE ARE CREATING MORE OF WHAT CLIENTS WANT AND LESS OF WHAT THEY DON’T

TOM HUGHES, ALLIANZ GI


EXAMPLES FROM OUR BRILLIANT CUSTOMERS


A TASTE OF WHAT YOU CAN MAKE WITH TURTL


GET INSPIRED

 

Baker McKenzie
 

 

Hanover Comms 

 

Nestlé 
 

 

DXC 

 

Kantar
 

 

Lloyds Bank

 

Citi Private Bank
 

 

NTT

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behaviour and measure site performance. The pattern element in the name contains
the unique identity number of the account or website it relates
to._ga_9WSQ78SZPPhttps2 yearsThis cookie is installed by Google
Analytics._dc_gtm_UA-84580277-22https1 minuteThis is a Google Tag Manager cookie
that is used to control the loading of a Google Analytics script tag, to track
the performance of ad campaigns._webeo_trkhttp20 years

The _webeo_trk cookie allows a website to track device visit history on the
sites on which the cookie is installed. Tracking is performed anonymously and is
not used for cross-site tracking purposes.

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Advertisement cookies are used to deliver visitors with customized
advertisements based on the pages they visited before and analyze the
effectiveness of the ad campaign.

CookieTypeDurationDescription_uetvidhttps16 days 6 hoursUsed to track visitors
on multiple websites, in order to present relevant advertisement based on the
visitor's preferences.UserMatchHistoryhttps1 monthLinkedin - Used to track
visitors on multiple websites, in order to present relevant advertisement based
on the visitor's preferences.MUIDhttps1 year 24 daysUsed by Microsoft as a
unique identifier. The cookie is set by embedded Microsoft scripts. The purpose
of this cookie is to synchronize the ID across many different Microsoft domains
to enable user tracking.test_cookiehttps15 minutesThis cookie is set by
doubleclick.net. The purpose of the cookie is to determine if the user's browser
supports cookies.bscookiehttps2 yearsThis cookie is a browser ID cookie set by
Linked share Buttons and ad tags. _fbphttps3 monthsThis cookie is set by
Facebook to deliver advertisement when they are on Facebook or a digital
platform powered by Facebook advertising after visiting this website.frhttps3
monthsThe cookie is set by Facebook to show relevant advertisments to the users
and measure and improve the advertisements. The cookie also tracks the behavior
of the user across the web on sites that have Facebook pixel or Facebook social
plugin.VISITOR_INFO1_LIVEhttps5 months 27 daysThis cookie is set by Youtube.
Used to track the information of the embedded YouTube videos on a
website.IDEhttps1 year 24 daysUsed by Google DoubleClick and stores information
about how the user uses the website and any other advertisement before visiting
the website. This is used to present users with ads that are relevant to them
according to the user profile.ANONCHKhttps10 minutesThe ANONCHK cookie, set by
Bing, is used to store a user's session ID and also verify the clicks from ads
on the Bing search engine. The cookie helps in reporting and personalization as
well.yt-remote-device-idhttpsneverYouTube sets this cookie to store the video
preferences of the user using embedded YouTube
video.yt-remote-connected-deviceshttpsneverYouTube sets this cookie to store the
video preferences of the user using embedded YouTube video.driftt_aidhttps2
yearsThe driftt_aid cookie is an anonymous identifier token set by Drift.com for
tracking purposes and helps to tie the visitor onto the website. The cookie also
allows Drift to remember the information provided by the site visitor, through
the chat on successive site visits.yt.innertube::nextIdhttpsneverThis cookie,
set by YouTube, registers a unique ID to store data on what videos from YouTube
the user has seen.yt.innertube::requestshttpsneverThis cookie, set by YouTube,
registers a unique ID to store data on what videos from YouTube the user has
seen._mkto_trkhttps2 yearsThis cookie, provided by Marketo, has information
(such as a unique user ID) that is used to track the user's site usage. The
cookies set by Marketo are readable only by Marketo.

Others


Other uncategorized cookies are those that are being analyzed and have not been
classified into a category as yet.

CookieTypeDurationDescriptionSMhttpssessionNo description
available._hjSessionUser_1100431http1 yearNo description_hjSession_1100431http30
minutesNo description_clckhttp1 yearNo description_clskhttp1 dayNo
descriptionttl-historyhttp10 yearsNo descriptionreaderIdhttp10 yearsNo
descriptionsessionhttpssessionNo description
available._lfa_test_cookie_storedhttppastNo descriptionrecent_writehttpspastNo
descriptionintercom-id-dzk3526phttp8 months 26 days 1 hourNo
descriptionintercom-session-dzk3526phttp7 daysNo descriptiongtm_idhttps1 yearNo
description available.isAuthenticatedhttppastNo
descriptioncookietesthttpsessionNo
descriptionlead_5eb29eadb47dd723b9328651http10 yearsNo
descriptiondriftKeyhttpsessionNo descriptiondrift_campaign_refreshhttps29
minutesNo description available.drift_aidhttp2 yearsNo
descriptionga_clientIdhttpsneverNo description available.slireghttps7 daysNo
description available.sliguidhttps1 yearNo description
available.slirequestedhttps1 yearNo description available.turtl-perso-phttp10
yearsNo descriptionli_sugrhttps3 monthsNo description
available.loglevelhttpsneverNo description
available.dd_cookie_test_62e46563-4eae-446c-ae12-f3e6c6bebb49httppastNo
descriptionRedirectToThinEmbedhttpssessionNo
descriptionwfeSessionIdhttpssessionNo descriptionbuidhttps1 monthNo description
available.fpchttps1 monthNo description available.MC1https1 yearNo description
available.dd_cookie_test_32cdc707-817d-471b-bbe6-bce67c86fdedhttppastNo
descriptionbloghttpsessionNo description_dc_gtm_UA-84580277-26http1 minuteNo
description_hjSessionUser_477137http1 yearNo description_hjSession_477137http30
minutesNo descriptionBIGipServerPOOL-134.213.193.62-MUNCHKIN-80httpssessionNo
description

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