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INSIGHTS. IDEAS. INSPIRATION.

Take your marketing further with Google. Think with Google.

Feature of the week


SMARTER ADS, BETTER RESULTS: THE NEXT ERA OF DIGITAL ADVERTISING

AI is already unlocking potential for businesses and creating more helpful,
privacy-safe ad experiences — and it’s just getting started. In a letter to the
advertising industry, Google’s VP and general manager of Ads, Vidhya Srinivasan
shares her vision for what’s next.




Feature of the week


SMARTER ADS, BETTER RESULTS: THE NEXT ERA OF DIGITAL ADVERTISING

AI is already unlocking potential for businesses and creating more helpful,
privacy-safe ad experiences — and it’s just getting started. In a letter to the
advertising industry, Google’s VP and general manager of Ads, Vidhya Srinivasan
shares her vision for what’s next.


CONSUMER INSIGHTS

 * Global Article
   
   Article
   
   
   THE 2024 RETAIL GUIDE: PUT GOOGLE AI TO WORK TO DRIVE PROFITABLE GROWTH FOR
   YOUR BUSINESS

 * Video
   
   Video
   
   
   KATIE COURIC AND SEAN SUMMERS EXPLORE THE FUTURE OF E-COMMERCE IN LATIN
   AMERICA
   
   Watch now
 * Global Article
   
   Article
   
   
   CONNECT WITH CUSTOMERS THROUGHOUT THEIR INCREASINGLY COMPLEX JOURNEYS

 * Video
   
   Video
   
   
   KATIE COURIC AND LISA JOSEPH METELUS DISCUSS THE FUTURE OF BRAND PARTNERSHIPS
   
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MARKETING STRATEGIES & INNOVATIONS

 * Global Video
   
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   HOW THE NEW YORK TIMES DELIVERS BETTER AD EXPERIENCES
   
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 * Article
   
   Article
   
   
   WHAT WE LEARNED WHEN WE CHALLENGED OUR OWN VIDEO MARKETING FORMULA

 * Global Video
   
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   KATIE COURIC AND ROBERT WONG EXPLORE THE FUTURE OF AI AND CREATIVITY
   
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 * Global Article
   
   Article
   
   
   MEETING THE AI MOMENT WITH ACTION AND CHANGE

 * Perspective
   
   Perspective
   
   
   MARKETING IS AT AN INFLECTION POINT. HERE’S WHY THAT’S AN OPPORTUNITY

 * Global Perspective
   
   Perspective
   
   
   HOW THE NEW YORK TIMES’S SUBSCRIBER-FIRST MINDSET UNLOCKS OPPORTUNITIES FOR
   ADVERTISERS

 * Article
   
   Article
   
   
   WHY CREATORS ARE VITAL TO YOUR MARKETING MIX IN 2024

 * United States Article
   
   Article
   
   
   MEET THE PRIVACY POWER PLAYERS BUILDING THE FUTURE OF MODERN MARKETING


IN-DEPTH READING


 * FOCUS ON CANADA
   
   Keep up with the latest trends shaping Canada’s marketing landscape, from
   shifts in consumer habits to best-in-class customer case studies.
   
   10 Collections


 * BIG THINKERS
   
   Think big with Canada’s thought leaders, as they share their perspectives on
   topics that are top-of-mind for marketers.
   
   6 Collections


 * BACK TO BASICS
   
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   fundamentals are strong and effective.
   
   13 Collections


 * AI IN MARKETING
   
   Dig into the latest research and learn how leading marketers are putting
   Google’s AI-powered tools and solutions to use.
   
   7 Collections


 * INCLUSIVE MARKETING
   
   Perspectives, insights, and resources for expanding diversity, equity, and
   inclusion in our work and beyond.
   
   20 Articles


 * VIDEO LIBRARY
   
   Explore our video library to get perspectives from industry luminaries, learn
   new marketing techniques, find creative inspiration, and more.
   
   20 Collections


 * MARKETING ON YOUTUBE
   
   Every day, millions of viewers go deep on YouTube content and creators. Get
   the latest in creative insights, trends, and strategies.
   
   18 Articles


 * CREATIVITY
   
   Creativity grabs attention and inspires action. Discover how data at the
   intersection art and technology can connect with audiences.
   
   20 Collections


TOOLS


 * INSIGHTS FINDER
   
   Go beyond demographics to find who matters most to your business.
   
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 * GOOGLE TRENDS
   
   Gauge consumer search behavior with real-time search trends.
   
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 * GROW MY STORE
   
   Assess your retail website’s customer experience—and improve it.
   
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 * MARKET FINDER
   
   Get data and insights to identify your next global markets.
   
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