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Home » Finding José: A VDC Journey


FINDING JOSÉ: A VDC JOURNEY

Stories
By Jacob Skrobarczyk
Posted: April 23, 2024
Updated: April 22, 2024
4 min read


546,000. That's the number of jobs the construction industry needs to fill on
top of the normal hiring pace. 

If that doesn't make you concerned (maybe even a bit panicky) about the labor
shortage, consider that one out of four of all construction workers are older
than 55, and four out of ten new workers who enter the field are at entry-level
and low-skill positions. 

Clearly, the construction sector is in dire need of skilled workers, and if we
don't solve this problem soon, we risk jeopardizing future projects and economic
growth.


USING VISUALS TO ATTRACT AND ENGAGE CONSTRUCTION PROS

Pondering the question of how we can address the labor shortage brought me back
to the reasons why I chose to enter the construction industry. In my case, a big
part of the decision can be traced back to my love for visual learning.

I chose construction because I wanted to be able to see what I was working on.
Saying, "I built that," feels good. I wanted to learn faster and was attracted
to applying my tech skills and using visuals as a path to learn, understand, and
solve problems.

And here's the thing: most people—65% of the population—are also visual
learners. Humans learn faster with visuals; we're able to retain 80% of what we
see compared to 20% of what we hear. Human brains process visuals 60,000 times
faster than text and can register 36,000 visual messages per hour. It's
incredible.

Even more exciting is the fact that construction is brimming with visual
technologies. I've dedicated most of my career to the use of building
information models to support the construction life cycle. Virtual design &
construction tools unlock the power of our ability to learn and comprehend data
through visuals, and these technology solutions appeal to the next generation of
workers. 

We just need to do a better job of communicating and sharing these visual tools
with our teams, particularly those out on the job site. 


BRINGING VISUALS AND DATA TO THE FIELD

At DPR, we're passionate about driving technology adoption among our field
teams. To illustrate how we do this, I'd like to introduce you to Jose Guadalupe
Medina Rivera, an hourly craft worker on the tallest tower in Texas, just down
the street from DPR's Austin office. 

When I received the email from Autodesk informing me that he was DPR's top
mobile model viewer, I was thrilled. Seeing someone in the field put these tools
to good use was exciting. 

The importance of taking care of craft

When I dug deeper to figure out what exactly caused the spike in mobile viewer
usage for Jose, I discovered that a considerable component was the dedicated
resources that we provide craft workers at DPR. 

This includes benefits like paid time off that enhance work-life balance. We
also offer training programs to help employees in the skilled trades have a true
career path and receive nationally recognized certifications. The objective is
to expand and deepen the builder's knowledge and digital literacy.

Additionally, we support craft workers through translations, even in real-time
in some meetings. We see to it that they have access to mobile devices, email
accounts, and streaming videos on model navigation. Trainings are available in
English and Spanish, making materials accessible and easy to understand. This
was foundational for Jose. 

Implementing these is fairly simple, but they have a massive impact on the
community of builders in the field. Moreover, they help support our connected
construction efforts so that field and office teams are aligned.


FINAL WORDS

To overcome the labor shortage, we as an industry must innovate to attract and
retain skilled workers. 

The good news is that there are things we can do to attract more folks to
construction. 

Leveraging visual technologies and providing comprehensive training—like the
efforts at DPR with Jose—enable us to engage a tech-savvy, visually oriented
workforce. 

These initiatives teach us that by emphasizing collaboration and technology
adoption, we can build a resilient, skilled workforce poised to tackle future
challenges.

Learn more about DPR’s VDC journey by watching Jacob’s full AU 2023 Theater Talk
here.

JACOB SKROBARCZYK

Jacob Skrobarczyk leads development, implementation, and support for VDC
technology at DPR Construction. He has over 15 years of experience working as a
project engineer, estimator, BIM coordinator, and VDC leader. Jacob’s primary
goal is to enable DPR’s people to use data-rich models to coordinate, quantify,
plan, and track work. He strives to open minds to new ideas and to promote
creative solutions for simplifying the construction process.
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CUSTOMIZE YOUR ADVERTISING – PERMITS US TO OFFER TARGETED ADVERTISING TO YOU

These cookies collect data about you based on your activities and interests in
order to show you relevant ads and to track effectiveness. By collecting this
data, the ads you see will be more tailored to your interests. If you do not
allow these cookies, you will experience less targeted advertising.

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THIRD PARTY SERVICES

Learn more about the Third-Party Services we use in each category, and how we
use the data we collect from you online.

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STRICTLY NECESSARY – REQUIRED FOR OUR SITE TO WORK AND TO PROVIDE SERVICES TO
YOU


Qualtrics
We use Qualtrics to let you give us feedback via surveys or online forms. You
may be randomly selected to participate in a survey, or you can actively decide
to give us feedback. We collect data to better understand what actions you took
before filling out a survey. This helps us troubleshoot issues you may have
experienced. Qualtrics Privacy Policy
Akamai mPulse
We use Akamai mPulse to collect data about your behavior on our sites. This may
include pages you’ve visited, trials you’ve initiated, videos you’ve played,
purchases you’ve made, your IP address or device ID, and your Autodesk ID. We
use this data to measure our site performance and evaluate the ease of your
online experience, so we can enhance our features. We also use advanced
analytics methods to optimize your experience with email, customer support, and
sales. Akamai mPulse Privacy Policy
Digital River
We use Digital River to collect data about your behavior on our sites. This may
include pages you’ve visited, trials you’ve initiated, videos you’ve played,
purchases you’ve made, your IP address or device ID, and your Autodesk ID. We
use this data to measure our site performance and evaluate the ease of your
online experience, so we can enhance our features. We also use advanced
analytics methods to optimize your experience with email, customer support, and
sales. Digital River Privacy Policy
Dynatrace
We use Dynatrace to collect data about your behavior on our sites. This may
include pages you’ve visited, trials you’ve initiated, videos you’ve played,
purchases you’ve made, your IP address or device ID, and your Autodesk ID. We
use this data to measure our site performance and evaluate the ease of your
online experience, so we can enhance our features. We also use advanced
analytics methods to optimize your experience with email, customer support, and
sales. Dynatrace Privacy Policy
Khoros
We use Khoros to collect data about your behavior on our sites. This may include
pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases
you’ve made, your IP address or device ID, and your Autodesk ID. We use this
data to measure our site performance and evaluate the ease of your online
experience, so we can enhance our features. We also use advanced analytics
methods to optimize your experience with email, customer support, and sales.
Khoros Privacy Policy
Launch Darkly
We use Launch Darkly to collect data about your behavior on our sites. This may
include pages you’ve visited, trials you’ve initiated, videos you’ve played,
purchases you’ve made, your IP address or device ID, and your Autodesk ID. We
use this data to measure our site performance and evaluate the ease of your
online experience, so we can enhance our features. We also use advanced
analytics methods to optimize your experience with email, customer support, and
sales. Launch Darkly Privacy Policy
New Relic
We use New Relic to collect data about your behavior on our sites. This may
include pages you’ve visited, trials you’ve initiated, videos you’ve played,
purchases you’ve made, your IP address or device ID, and your Autodesk ID. We
use this data to measure our site performance and evaluate the ease of your
online experience, so we can enhance our features. We also use advanced
analytics methods to optimize your experience with email, customer support, and
sales. New Relic Privacy Policy
Salesforce Live Agent
We use Salesforce Live Agent to collect data about your behavior on our sites.
This may include pages you’ve visited, trials you’ve initiated, videos you’ve
played, purchases you’ve made, your IP address or device ID, and your Autodesk
ID. We use this data to measure our site performance and evaluate the ease of
your online experience, so we can enhance our features. We also use advanced
analytics methods to optimize your experience with email, customer support, and
sales. Salesforce Live Agent Privacy Policy
Wistia
We use Wistia to collect data about your behavior on our sites. This may include
pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases
you’ve made, your IP address or device ID, and your Autodesk ID. We use this
data to measure our site performance and evaluate the ease of your online
experience, so we can enhance our features. We also use advanced analytics
methods to optimize your experience with email, customer support, and sales.
Wistia Privacy Policy
Tealium
We use Tealium to collect data about your behavior on our sites. This may
include pages you’ve visited, trials you’ve initiated, videos you’ve played,
purchases you’ve made, and your IP address or device ID. We use this data to
measure our site performance and evaluate the ease of your online experience, so
we can enhance our features. We also use advanced analytics methods to optimize
your experience with email, customer support, and sales. Tealium Privacy Policy
Upsellit
We use Upsellit to collect data about your behavior on our sites. This may
include pages you’ve visited, trials you’ve initiated, videos you’ve played,
purchases you’ve made, and your IP address or device ID. We use this data to
measure our site performance and evaluate the ease of your online experience, so
we can enhance our features. We also use advanced analytics methods to optimize
your experience with email, customer support, and sales. Upsellit Privacy Policy
CJ Affiliates
We use CJ Affiliates to collect data about your behavior on our sites. This may
include pages you’ve visited, trials you’ve initiated, videos you’ve played,
purchases you’ve made, and your IP address or device ID. We use this data to
measure our site performance and evaluate the ease of your online experience, so
we can enhance our features. We also use advanced analytics methods to optimize
your experience with email, customer support, and sales. CJ Affiliates Privacy
Policy
Commission Factory
We use Commission Factory to collect data about your behavior on our sites. This
may include pages you’ve visited, trials you’ve initiated, videos you’ve played,
purchases you’ve made, and your IP address or device ID. We use this data to
measure our site performance and evaluate the ease of your online experience, so
we can enhance our features. We also use advanced analytics methods to optimize
your experience with email, customer support, and sales. Commission Factory
Privacy Policy
Google Analytics (Strictly Necessary)
We use Google Analytics (Strictly Necessary) to collect data about your behavior
on our sites. This may include pages you’ve visited, trials you’ve initiated,
videos you’ve played, purchases you’ve made, your IP address or device ID, and
your Autodesk ID. We use this data to measure our site performance and evaluate
the ease of your online experience, so we can enhance our features. We also use
advanced analytics methods to optimize your experience with email, customer
support, and sales. Google Analytics (Strictly Necessary) Privacy Policy
Typepad Stats
We use Typepad Stats to collect data about your behaviour on our sites. This may
include pages you’ve visited. We use this data to measure our site performance
and evaluate the ease of your online experience, so we can enhance our platform
to provide the most relevant content. This allows us to enhance your overall
user experience. Typepad Stats Privacy Policy
Geo Targetly
We use Geo Targetly to direct website visitors to the most appropriate web page
and/or serve tailored content based on their location. Geo Targetly uses the IP
address of a website visitor to determine the approximate location of the
visitor’s device. This helps ensure that the visitor views content in their
(most likely) local language.Geo Targetly Privacy Policy
SpeedCurve
We use SpeedCurve to monitor and measure the performance of your website
experience by measuring web page load times as well as the responsiveness of
subsequent elements such as images, scripts, and text.SpeedCurve Privacy Policy
Qualified
Qualified is the Autodesk Live Chat agent platform. This platform provides
services to allow our customers to communicate in real-time with Autodesk
support. We may collect unique ID for specific browser sessions during a chat.
Qualified Privacy Policy

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Google Optimize
We use Google Optimize to test new features on our sites and customize your
experience of these features. To do this, we collect behavioral data while
you’re on our sites. This data may include pages you’ve visited, trials you’ve
initiated, videos you’ve played, purchases you’ve made, your IP address or
device ID, your Autodesk ID, and others. You may experience a different version
of our sites based on feature testing, or view personalized content based on
your visitor attributes. Google Optimize Privacy Policy
ClickTale
We use ClickTale to better understand where you may encounter difficulties with
our sites. We use session recording to help us see how you interact with our
sites, including any elements on our pages. Your Personally Identifiable
Information is masked and is not collected. ClickTale Privacy Policy
OneSignal
We use OneSignal to deploy digital advertising on sites supported by OneSignal.
Ads are based on both OneSignal data and behavioral data that we collect while
you’re on our sites. The data we collect may include pages you’ve visited,
trials you’ve initiated, videos you’ve played, purchases you’ve made, and your
IP address or device ID. This information may be combined with data that
OneSignal has collected from you. We use the data that we provide to OneSignal
to better customize your digital advertising experience and present you with
more relevant ads. OneSignal Privacy Policy
Optimizely
We use Optimizely to test new features on our sites and customize your
experience of these features. To do this, we collect behavioral data while
you’re on our sites. This data may include pages you’ve visited, trials you’ve
initiated, videos you’ve played, purchases you’ve made, your IP address or
device ID, your Autodesk ID, and others. You may experience a different version
of our sites based on feature testing, or view personalized content based on
your visitor attributes. Optimizely Privacy Policy
Amplitude
We use Amplitude to test new features on our sites and customize your experience
of these features. To do this, we collect behavioral data while you’re on our
sites. This data may include pages you’ve visited, trials you’ve initiated,
videos you’ve played, purchases you’ve made, your IP address or device ID, your
Autodesk ID, and others. You may experience a different version of our sites
based on feature testing, or view personalized content based on your visitor
attributes. Amplitude Privacy Policy
Snowplow
We use Snowplow to collect data about your behavior on our sites. This may
include pages you’ve visited, trials you’ve initiated, videos you’ve played,
purchases you’ve made, your IP address or device ID, and your Autodesk ID. We
use this data to measure our site performance and evaluate the ease of your
online experience, so we can enhance our features. We also use advanced
analytics methods to optimize your experience with email, customer support, and
sales. Snowplow Privacy Policy
UserVoice
We use UserVoice to collect data about your behaviour on our sites. This may
include pages you’ve visited. We use this data to measure our site performance
and evaluate the ease of your online experience, so we can enhance our platform
to provide the most relevant content. This allows us to enhance your overall
user experience. UserVoice Privacy Policy
Clearbit
Clearbit allows real-time data enrichment to provide a personalized and relevant
experience to our customers. The data we collect may include pages you’ve
visited, trials you’ve initiated, videos you’ve played, purchases you’ve made,
and your IP address or device ID.Clearbit Privacy Policy
YouTube
YouTube is a video sharing platform which allows users to view and share
embedded videos on our websites. YouTube provides viewership metrics on video
performance. YouTube Privacy Policy

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CUSTOMIZE YOUR ADVERTISING – PERMITS US TO OFFER TARGETED ADVERTISING TO YOU


Adobe Analytics
We use Adobe Analytics to collect data about your behavior on our sites. This
may include pages you’ve visited, trials you’ve initiated, videos you’ve played,
purchases you’ve made, your IP address or device ID, and your Autodesk ID. We
use this data to measure our site performance and evaluate the ease of your
online experience, so we can enhance our features. We also use advanced
analytics methods to optimize your experience with email, customer support, and
sales. Adobe Analytics Privacy Policy
Google Analytics (Web Analytics)
We use Google Analytics (Web Analytics) to collect data about your behavior on
our sites. This may include pages you’ve visited, trials you’ve initiated,
videos you’ve played, purchases you’ve made, and your IP address or device ID.
We use this data to measure our site performance and evaluate the ease of your
online experience, so we can enhance our features. We also use advanced
analytics methods to optimize your experience with email, customer support, and
sales. Google Analytics (Web Analytics) Privacy Policy
AdWords
We use AdWords to deploy digital advertising on sites supported by AdWords. Ads
are based on both AdWords data and behavioral data that we collect while you’re
on our sites. The data we collect may include pages you’ve visited, trials
you’ve initiated, videos you’ve played, purchases you’ve made, and your IP
address or device ID. This information may be combined with data that AdWords
has collected from you. We use the data that we provide to AdWords to better
customize your digital advertising experience and present you with more relevant
ads. AdWords Privacy Policy
Marketo
We use Marketo to send you more timely and relevant email content. To do this,
we collect data about your online behavior and your interaction with the emails
we send. Data collected may include pages you’ve visited, trials you’ve
initiated, videos you’ve played, purchases you’ve made, your IP address or
device ID, email open rates, links clicked, and others. We may combine this data
with data collected from other sources to offer you improved sales or customer
service experiences, as well as more relevant content based on advanced
analytics processing. Marketo Privacy Policy
Doubleclick
We use Doubleclick to deploy digital advertising on sites supported by
Doubleclick. Ads are based on both Doubleclick data and behavioral data that we
collect while you’re on our sites. The data we collect may include pages you’ve
visited, trials you’ve initiated, videos you’ve played, purchases you’ve made,
and your IP address or device ID. This information may be combined with data
that Doubleclick has collected from you. We use the data that we provide to
Doubleclick to better customize your digital advertising experience and present
you with more relevant ads. Doubleclick Privacy Policy
HubSpot
We use HubSpot to send you more timely and relevant email content. To do this,
we collect data about your online behavior and your interaction with the emails
we send. Data collected may include pages you’ve visited, trials you’ve
initiated, videos you’ve played, purchases you’ve made, your IP address or
device ID, email open rates, links clicked, and others. HubSpot Privacy Policy
Twitter
We use Twitter to deploy digital advertising on sites supported by Twitter. Ads
are based on both Twitter data and behavioral data that we collect while you’re
on our sites. The data we collect may include pages you’ve visited, trials
you’ve initiated, videos you’ve played, purchases you’ve made, and your IP
address or device ID. This information may be combined with data that Twitter
has collected from you. We use the data that we provide to Twitter to better
customize your digital advertising experience and present you with more relevant
ads. Twitter Privacy Policy
Facebook
We use Facebook to deploy digital advertising on sites supported by Facebook.
Ads are based on both Facebook data and behavioral data that we collect while
you’re on our sites. The data we collect may include pages you’ve visited,
trials you’ve initiated, videos you’ve played, purchases you’ve made, and your
IP address or device ID. This information may be combined with data that
Facebook has collected from you. We use the data that we provide to Facebook to
better customize your digital advertising experience and present you with more
relevant ads. Facebook Privacy Policy
LinkedIn
We use LinkedIn to deploy digital advertising on sites supported by LinkedIn.
Ads are based on both LinkedIn data and behavioral data that we collect while
you’re on our sites. The data we collect may include pages you’ve visited,
trials you’ve initiated, videos you’ve played, purchases you’ve made, and your
IP address or device ID. This information may be combined with data that
LinkedIn has collected from you. We use the data that we provide to LinkedIn to
better customize your digital advertising experience and present you with more
relevant ads. LinkedIn Privacy Policy
Yahoo! Japan
We use Yahoo! Japan to deploy digital advertising on sites supported by Yahoo!
Japan. Ads are based on both Yahoo! Japan data and behavioral data that we
collect while you’re on our sites. The data we collect may include pages you’ve
visited, trials you’ve initiated, videos you’ve played, purchases you’ve made,
and your IP address or device ID. This information may be combined with data
that Yahoo! Japan has collected from you. We use the data that we provide to
Yahoo! Japan to better customize your digital advertising experience and present
you with more relevant ads. Yahoo! Japan Privacy Policy
Naver
We use Naver to deploy digital advertising on sites supported by Naver. Ads are
based on both Naver data and behavioral data that we collect while you’re on our
sites. The data we collect may include pages you’ve visited, trials you’ve
initiated, videos you’ve played, purchases you’ve made, and your IP address or
device ID. This information may be combined with data that Naver has collected
from you. We use the data that we provide to Naver to better customize your
digital advertising experience and present you with more relevant ads. Naver
Privacy Policy
Quantcast
We use Quantcast to deploy digital advertising on sites supported by Quantcast.
Ads are based on both Quantcast data and behavioral data that we collect while
you’re on our sites. The data we collect may include pages you’ve visited,
trials you’ve initiated, videos you’ve played, purchases you’ve made, and your
IP address or device ID. This information may be combined with data that
Quantcast has collected from you. We use the data that we provide to Quantcast
to better customize your digital advertising experience and present you with
more relevant ads. Quantcast Privacy Policy
Call Tracking
We use Call Tracking to provide customized phone numbers for our campaigns. This
gives you faster access to our agents and helps us more accurately evaluate our
performance. We may collect data about your behavior on our sites based on the
phone number provided. Call Tracking Privacy Policy
Wunderkind
We use Wunderkind to deploy digital advertising on sites supported by
Wunderkind. Ads are based on both Wunderkind data and behavioral data that we
collect while you’re on our sites. The data we collect may include pages you’ve
visited, trials you’ve initiated, videos you’ve played, purchases you’ve made,
and your IP address or device ID. This information may be combined with data
that Wunderkind has collected from you. We use the data that we provide to
Wunderkind to better customize your digital advertising experience and present
you with more relevant ads. Wunderkind Privacy Policy
ADC Media
We use ADC Media to deploy digital advertising on sites supported by ADC Media.
Ads are based on both ADC Media data and behavioral data that we collect while
you’re on our sites. The data we collect may include pages you’ve visited,
trials you’ve initiated, videos you’ve played, purchases you’ve made, and your
IP address or device ID. This information may be combined with data that ADC
Media has collected from you. We use the data that we provide to ADC Media to
better customize your digital advertising experience and present you with more
relevant ads. ADC Media Privacy Policy
AgrantSEM
We use AgrantSEM to deploy digital advertising on sites supported by AgrantSEM.
Ads are based on both AgrantSEM data and behavioral data that we collect while
you’re on our sites. The data we collect may include pages you’ve visited,
trials you’ve initiated, videos you’ve played, purchases you’ve made, and your
IP address or device ID. This information may be combined with data that
AgrantSEM has collected from you. We use the data that we provide to AgrantSEM
to better customize your digital advertising experience and present you with
more relevant ads. AgrantSEM Privacy Policy
Bidtellect
We use Bidtellect to deploy digital advertising on sites supported by
Bidtellect. Ads are based on both Bidtellect data and behavioral data that we
collect while you’re on our sites. The data we collect may include pages you’ve
visited, trials you’ve initiated, videos you’ve played, purchases you’ve made,
and your IP address or device ID. This information may be combined with data
that Bidtellect has collected from you. We use the data that we provide to
Bidtellect to better customize your digital advertising experience and present
you with more relevant ads. Bidtellect Privacy Policy
Bing
We use Bing to deploy digital advertising on sites supported by Bing. Ads are
based on both Bing data and behavioral data that we collect while you’re on our
sites. The data we collect may include pages you’ve visited, trials you’ve
initiated, videos you’ve played, purchases you’ve made, and your IP address or
device ID. This information may be combined with data that Bing has collected
from you. We use the data that we provide to Bing to better customize your
digital advertising experience and present you with more relevant ads. Bing
Privacy Policy
G2Crowd
We use G2Crowd to deploy digital advertising on sites supported by G2Crowd. Ads
are based on both G2Crowd data and behavioral data that we collect while you’re
on our sites. The data we collect may include pages you’ve visited, trials
you’ve initiated, videos you’ve played, purchases you’ve made, and your IP
address or device ID. This information may be combined with data that G2Crowd
has collected from you. We use the data that we provide to G2Crowd to better
customize your digital advertising experience and present you with more relevant
ads. G2Crowd Privacy Policy
NMPI Display
We use NMPI Display to deploy digital advertising on sites supported by NMPI
Display. Ads are based on both NMPI Display data and behavioral data that we
collect while you’re on our sites. The data we collect may include pages you’ve
visited, trials you’ve initiated, videos you’ve played, purchases you’ve made,
and your IP address or device ID. This information may be combined with data
that NMPI Display has collected from you. We use the data that we provide to
NMPI Display to better customize your digital advertising experience and present
you with more relevant ads. NMPI Display Privacy Policy
VK
We use VK to deploy digital advertising on sites supported by VK. Ads are based
on both VK data and behavioral data that we collect while you’re on our sites.
The data we collect may include pages you’ve visited, trials you’ve initiated,
videos you’ve played, purchases you’ve made, and your IP address or device ID.
This information may be combined with data that VK has collected from you. We
use the data that we provide to VK to better customize your digital advertising
experience and present you with more relevant ads. VK Privacy Policy
Adobe Target
We use Adobe Target to test new features on our sites and customize your
experience of these features. To do this, we collect behavioral data while
you’re on our sites. This data may include pages you’ve visited, trials you’ve
initiated, videos you’ve played, purchases you’ve made, your IP address or
device ID, your Autodesk ID, and others. You may experience a different version
of our sites based on feature testing, or view personalized content based on
your visitor attributes. Adobe Target Privacy Policy
Google Analytics (Advertising)
We use Google Analytics (Advertising) to deploy digital advertising on sites
supported by Google Analytics (Advertising). Ads are based on both Google
Analytics (Advertising) data and behavioral data that we collect while you’re on
our sites. The data we collect may include pages you’ve visited, trials you’ve
initiated, videos you’ve played, purchases you’ve made, and your IP address or
device ID. This information may be combined with data that Google Analytics
(Advertising) has collected from you. We use the data that we provide to Google
Analytics (Advertising) to better customize your digital advertising experience
and present you with more relevant ads. Google Analytics (Advertising) Privacy
Policy
Trendkite
We use Trendkite to deploy digital advertising on sites supported by Trendkite.
Ads are based on both Trendkite data and behavioral data that we collect while
you’re on our sites. The data we collect may include pages you’ve visited,
trials you’ve initiated, videos you’ve played, purchases you’ve made, and your
IP address or device ID. This information may be combined with data that
Trendkite has collected from you. We use the data that we provide to Trendkite
to better customize your digital advertising experience and present you with
more relevant ads. Trendkite Privacy Policy
Hotjar
We use Hotjar to deploy digital advertising on sites supported by Hotjar. Ads
are based on both Hotjar data and behavioral data that we collect while you’re
on our sites. The data we collect may include pages you’ve visited, trials
you’ve initiated, videos you’ve played, purchases you’ve made, and your IP
address or device ID. This information may be combined with data that Hotjar has
collected from you. We use the data that we provide to Hotjar to better
customize your digital advertising experience and present you with more relevant
ads. Hotjar Privacy Policy
6 Sense
We use 6 Sense to deploy digital advertising on sites supported by 6 Sense. Ads
are based on both 6 Sense data and behavioral data that we collect while you’re
on our sites. The data we collect may include pages you’ve visited, trials
you’ve initiated, videos you’ve played, purchases you’ve made, and your IP
address or device ID. This information may be combined with data that 6 Sense
has collected from you. We use the data that we provide to 6 Sense to better
customize your digital advertising experience and present you with more relevant
ads. 6 Sense Privacy Policy
Terminus
We use Terminus to deploy digital advertising on sites supported by Terminus.
Ads are based on both Terminus data and behavioral data that we collect while
you’re on our sites. The data we collect may include pages you’ve visited,
trials you’ve initiated, videos you’ve played, purchases you’ve made, and your
IP address or device ID. This information may be combined with data that
Terminus has collected from you. We use the data that we provide to Terminus to
better customize your digital advertising experience and present you with more
relevant ads. Terminus Privacy Policy
StackAdapt
We use StackAdapt to deploy digital advertising on sites supported by
StackAdapt. Ads are based on both StackAdapt data and behavioral data that we
collect while you’re on our sites. The data we collect may include pages you’ve
visited, trials you’ve initiated, videos you’ve played, purchases you’ve made,
and your IP address or device ID. This information may be combined with data
that StackAdapt has collected from you. We use the data that we provide to
StackAdapt to better customize your digital advertising experience and present
you with more relevant ads. StackAdapt Privacy Policy
The Trade Desk
We use The Trade Desk to deploy digital advertising on sites supported by The
Trade Desk. Ads are based on both The Trade Desk data and behavioral data that
we collect while you’re on our sites. The data we collect may include pages
you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve
made, and your IP address or device ID. This information may be combined with
data that The Trade Desk has collected from you. We use the data that we provide
to The Trade Desk to better customize your digital advertising experience and
present you with more relevant ads. The Trade Desk Privacy Policy
RollWorks
We use RollWorks to deploy digital advertising on sites supported by RollWorks.
Ads are based on both RollWorks data and behavioral data that we collect while
you’re on our sites. The data we collect may include pages you’ve visited,
trials you’ve initiated, videos you’ve played, purchases you’ve made, and your
IP address or device ID. This information may be combined with data that
RollWorks has collected from you. We use the data that we provide to RollWorks
to better customize your digital advertising experience and present you with
more relevant ads. RollWorks Privacy Policy
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