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BLUEPRINT NYC

Uber cool. Super techie. Forward thinking. We portray this innovative company as
all that - with the human fingerprints that bring it to life.

blueprintnyc.com →




MORGANE LE FAY

Couture in its pure state is exposed. Uncluttered. Absent of pretense.  Through
clean lines and poetic videos, we visually capture the elegance of this brand.

Simple. Clean. Provocative.

morganelefay.com  →




CHLOE GOSSELIN

High fashion. High brow. High level of detail.  It’s all about the close up of
high style. 

chloegosselin.com  →




HD BUTTERCUP

Our idea was to give somewhat irreverent, sassy voice to this iconic brand,
reflecting its uniquely curated home furnishings. During award season, our
campaign theme was built around movie titles to evoke an emotional connection to
pieces of furniture.

hdbuttercup.com  →




ZAIKAMOYA

The approach is to capture the joy of simply being a child. This whimsy clothing
line is an eclectic blend of a urban cool, preppy discipline and country casual.
The use of free-spirited children doing their thing says it all. It’s all about
that joie de vivre that embodies this brand.

zaikamoya.com  →

Zaikamoya - Fall Collection 2014




COMMONWEALTH PARTNERS

Our mission was to bring an aesthetic connection to office buildings in various
cities across the country.  Focusing on the human experience, we added a
welcoming warmth to modern steel architecture.

commonwealth-partners.com  →




EGG BY SUSAN LAZAR




PRIME PICTURES

prime-pictures.com →




HAPPIEST BABY

Dr. Karp’s wisdom is timeless, we refreshed the brand with a modern day
interface for the millennial parents.

Our approach was to construct his parenting messaging through visuals - still
and video-to reflect his core values: confidence, compassion and clarity.  We
capture his hands-on skills through his 1:1 interactions with a variety of
families while inspiring the viewer to celebrate the joys of parenting.




ALEXANDRA CLANCY

The devil is in the details.  The goal is to find the distinguishing factors of
this handbag line in a crowded space.  Focus. Focus. Focus in on the little
things that make a big difference.

ALEXANDRA CLANCY




JAFRA




BUNKER MEDIA

bunker-media.com  →




VIA DOLCE SALON

viadolcesalon.com →




POI / REMINGTON

pointofimpacttv.com




MICROSOFT CHINA

Live Work Learn Play

For optimal customer interface in the Chinese market, we designed a Windows
native app with over sixty short videos with storylines that focus on how
Microsoft technologies enhance the way we live, work, learn and play with
family, friends and colleagues. The Live Work Learn Play campaign speaks to the
most valuable marketing strategy- the human benefit of experiencing a more
connected life.

microsoft.com/zh-cn  →


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Back to Work
7
Blueprint NYC
5
Morgane Le Fay
3
Chloe Gosselin
5
HD Buttercup
4
Zaikamoya
6
CommonWealth Partners
6
Egg by Susan Lazar
2
Prime Pictures
2
Happiest Baby
3
Alexandra Clancy
2
Jafra
2
Bunker Media
2
Via Dolce Salon
3
POI / Remington
4
Microsoft China




LUNA DESIGN
BROOKLYN, NY
+1.646.924.7207


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