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ORACLE ADVERTISING (ORACLE DATA CLOUD)
In an increasingly complex, connected world, you need to know who your best
audiences are and be able to reach them in the right environment. You need to
make sure that your ads are seen by real people. It’s all about that age-old
question: “Did my advertising achieve its objectives?” With Oracle Advertising,
you can answer this question today and be ready for what’s next.
Read Forrester’s Total Economic Impact report of Oracle Contextual Intelligence
Forrester analyzed the benefits achieved by using Oracle Contextual
Intelligence, including additional profits, better ROI, and shortened payback
periods.
Read the report
The Outlook for Contextual Solutions in Data-Driven Advertising and Marketing
Understand how contextual techniques are poised to play a central role in
advertising and media monetization, picking up where identity-driven targeting
leaves off.
Download the report
Read Forrester’s Total Economic Impact report of Oracle Moat Analytics
Forrester analyzed the benefits achieved by using Oracle Moat Analytics. Moat
customers improved budgeting efficiency, ROI, cost avoidance/savings, and more.
Get the report
DISNEYLAND PARIS USES CONTEXTUAL INTELLIGENCE TO HELP FAMILIES FIND FUN
"Before using a contextual solution, the challenge that [we] were facing was a
decrease in reach and an increase in cost per acquisition. From the moment we
used custom and contextual segments, we saw great outcomes in our campaigns."
Sebastien Mayer, Programmatic Audience Management Lead, Disneyland Paris
Watch the video
ORACLE ADVERTISING SOLUTIONS
Activation Measurement
* Activation
* Measurement
ACTIVATION
ACTIVATION
Get the returns you need on your first-party data and advertising spend with
data onboarding, unique curated data assets, and contextual-intelligence tools.
Reach and engage both customers and prospects across digital channels, and do so
in the right environment for your brand with our category-leading brand safety
and suitability solutions.
Explore activation
FEATURED PRODUCTS
* Audiences
* OnRamp
* Contextual Intelligence
MEASUREMENT
MOAT MEASUREMENT
Use our award-winning Moat products to measure the impact of your advertising,
with more than 50 metrics accredited by the Media Rating Council (MRC) across
video, display, and in-app for a customized view of performance. Understand
people-based reach and frequency across both TV and digital, and use an in-depth
understanding of consumer attention to attribute campaign success to sales.
Explore Moat measurement
FEATURED PRODUCTS
* Moat Analytics
* Moat Outcomes
* Moat Reach
PEOPLE OF PROGRAMMATIC PODCAST: ADDING CONTEXT TO COOKIELESS
As the end of cookie-based targeting approaches, how can you maximize media ROI?
Listen to the podcast
WHY CHOOSE ORACLE ADVERTISING?
01OPTIMIZE MEDIA WITH OMNICHANNEL MEASUREMENT
Master the complexity of the modern media landscape by measuring and managing
performance across all elements of a campaign. Prove the impact of your
investments with comprehensive cross-channel measurement.
Learn how to measure everywhere
02PROTECT YOUR MEDIA INVESTMENTS
Our verification solutions enable buyers and sellers of media to invest
confidently, ensuring that every ad impression has a chance to be seen by real
humans in brand suitable environments.
Learn how to protect your media
03INCREASE CAMPAIGN EFFECTIVENESS
Oracle Advertising empowers advertisers to maximize campaign performance by
ensuring their messages are delivered to relevant consumers in a brand suitable
environment.
Learn more about activation
04AWARD-WINNING SOLUTIONS FOR ADVERTISERS AND PUBLISHERS
Oracle Advertising has won Adweek Readers’ Choice Awards for brand safety,
measurement and analytics, and fraud prevention. See why our customers gave us
top honors for optimizing every stage of an advertising campaign.
Learn what customers said
ORACLE ADVERTISING CUSTOMER SUCCESSES
Learn how the biggest brands, agencies, and publishers use Oracle Advertising to
deliver exceptional customer experiences that drive better business outcomes.
RESOURCES TO IMPROVE DIGITAL ADVERTISING EXPERIENCES
TV AND DIGITAL CAMPAIGN MEASUREMENT GUIDE
Measuring TV and digital campaigns—beyond basic metrics—has always been a
challenge, even for the most advanced advertisers and publishers. This guide
shows you the formula you need to effectively measure cross-platform impact.
Get the guide
SWITCHED ON: AN ESSENTIAL GUIDE TO NAVIGATING THE ADVANCED TV AND VIDEO
LANDSCAPE
Get tactical. Learn where to focus and how to successfully execute an advanced
TV and video campaign.
Download the ebook
BRAND SAFETY, SUITABILITY, AND RESPONSIBLE MEDIA: A GUIDE FOR DIGITAL
ADVERTISERS
Protect your brand, intrigue your customers, and minimize risk. Learn to apply
brand safety, suitability, and responsibility at every stage of the advertising
lifecycle.
Download the guide
DIGITAL ADVERTISING GUIDE: BUILD A DATA-DRIVEN DIGITAL AD STRATEGY
To create a data-driven advertising strategy, focus on audience, context, and
measurement. Read our guide to learn the who, where, and how of digital
advertising.
Read the guide
JANUARY 21, 2022
HOW ADTECH HAS EVOLVED, WHERE IT’S HEADED, AND WHAT ADVERTISERS CAN DO TO
PREPARE
Amy Gesenhues, Sr. Content Marketing Strategist, Oracle
Oracle’s Marc Grabowski, GVP of Global Advertising Sales, and Tim Carr, head of
Activation Product Marketing, hosted a fireside chat for Adweek Outlook 2022
full of great industry insights. Learn what these two adtech veterans discussed,
including what has changed in recent years—and what’s yet to come.
Read the complete post
FEATURED BLOGS
* March 11, 2022 The Pulse: Advertising & CX Summit, disinformation, brand
safety and more
* March 9, 2022 A new approach to brand suitability: It’s time for advertisers
to use a scalpel instead of an ax
* March 7, 2022 Forrester finds Oracle Advertising solutions drive nearly 300%
ROI, advertisers able to recapture $6.3 million in ad spend
* March 4, 2022 Advertising industry accreditations and certifications solidify
Oracle as an adtech leader
View all
RESOURCES
Documentation Compare Cloud learning Customer Community Support and services
Best practices Related content
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* Compare
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DOCUMENTATION
ABOUT ORACLE ADVERTISING
Built through global, industry-leading origins, Oracle Advertising solutions
work across audience, context, and measurement to give marketers the data and
tools needed for every stage of the marketing journey.
Learn more—activation, safety, and measurement
ADDITIONAL INFORMATION
* The digital advertising guide
* The convergence of adtech and martech
* Everything you need to know about ad fraud
* The future of identity in advertising
COMPARE
LEARN WHY ORACLE IS A LEADER
Hear directly from analysts and customers. Learn how Oracle Advertising and CX
connects advertising, marketing, sales, and service applications with ERP,
supply chain, and HR on a unified cloud platform.
Hear from analysts
See customer successes
SEE THE COMPARISONS
* Oracle vs. Salesforce
* Oracle vs. Adobe
CLOUD LEARNING
DEVELOP YOUR ADVERTISING AND CX SKILLS
Oracle University provides a variety of learning solutions to help you build
cloud skills, validate expertise, and accelerate adoption. Learn more about
Advertising and CX training and certification.
Browse training
LEARNING RESOURCES:
* Free training
* Oracle Guided Learning
* Learning subscriptions
CUSTOMER COMMUNITY
CLOUD CUSTOMER CONNECT
Cloud Customer Connect is Oracle's premier online cloud community. It’s
specifically designed for peer collaboration, best practice sharing, and to
provide needed tools for members so they can keep pace with product strategy.
Members also provide feedback on sales cloud, marketing cloud, and service cloud
solutions—directly to Oracle development.
Join or log in
MORE CUSTOMER COMMUNITY GROUPS
* Oracle Topliners
* LinkedIn community
SUPPORT AND SERVICES
FIND A PARTNER, BECOME A PARTNER
Oracle partners with leading independent software vendors (ISVs) who provide a
wide range of solutions that extend and complement Oracle Advertising and
Customer Experience (CX) products.
Find a partner
Become a partner
SUPPORT AND SERVICES
* Advertising Data Provider
* Advertising media integrations
* My Oracle Support
* Oracle Consulting
* Partner finder
* Global Support services
BEST PRACTICES
ADTECH BEST PRACTICES
Adtech software is used by companies and ad agencies to purchase advertising
space and by publishers to price and sell their ad space. But adtech can be
confusing because there are many types of adtech and many different uses for it.
To fully understand this arena, it’s good to be aware of the best practices,
next practices, and complementary tools so you can achieve superior results.
Learn more about adtech
ADDITIONAL BEST PRACTICES
* CTV vs. OTT
* Brand safety in digital advertising
* What is viewability and attention?
* What is digital marketing?
* What is a DMP?
RELATED CONTENT
NEWS AND OPINIONS
* Oracle Advertising blog
* Advertising news and opinion
EVENTS AND REPLAYS
* Advertising Innovation Showcase
* Oracle Cloud CX Virtual Summit
* Oracle Customer Spotlight Series
* Advertising events
* How Oracle Advertising (Data Cloud) exposed the StreamScam ad fraud operation
* Get prepared to navigate the future of audience activation
BEST PRACTICES
* Digital advertising guide: Audience, context, and measurement
* Protect Your Ad Spend from Invalid Traffic (PDF)
* Navigating Advanced TV and Video Guide (PDF)
* Setting the Standards of Contextual Brand Safety (PDF)
GET STARTED
JOIN THE ORACLE ADVERTISING TEAM
Build your career with some of the most innovative leaders in the adtech
industry.
Explore open jobs
ATTEND AN EVENT
Learn key tactics to maximize campaign ROI at our digital events. Get informed
on today's most pressing topics such as invalid traffic detection (IVT), brand
safety, attention analytics, and more.
See all events
REQUEST A MOAT DEMO
Discover how you can measure and drive attention across all your campaigns with
Moat by Oracle.
Request a demo
CONTACT US
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