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Advancing Diversity

Knowledge Exchange

MediaVillage “Knowledge Exchange” is where leaders share intelligence, insights,
stories and experiences in a trusted journalistic environment. Search “Knowledge
Exchange” at MeetingPrep.com for free on-demand access to professional learning.
Scroll down to visit each dedicated B2B library where the industry’s knowledge
is archived. Follow our social network @MediaVillageCom

Read member content

Welcome to The Myers Report, a comprehensive hub within MediaVillage that
presents the results of major industry studies, in-depth insights, market
intelligence, and a wealth of media, marketing, and advertising-related data and
resources. Delve into the latest financial data and forecasts that shape
decision-making in the ever-evolving media landscape, and access valuable tools
and information to empower professionals and businesses alike. Stay ahead of the
curve with the latest trends and analysis, curated to provide a holistic view of
the dynamic media industry.

Go to page

Welcome to the Thought Leadership & Insights section of MediaVillage, your go-to
destination for cutting-edge news, perspectives, and strategies from media
agencies and brand marketers. Explore a curated collection of forward-thinking
articles, interviews, and analyses that shape the future of the media industry
and drive impactful advertising campaigns.

Go to page

Discover the Media Owners & Sales Insights section of MediaVillage, where you'll
find a wealth of thought leadership, up-to-the-minute news, and invaluable
insights from media owners, media sales organizations, vendors, and suppliers.
Dive into exclusive content that unveils the latest trends, innovations, and
strategies driving the media landscape and fueling successful collaborations
within the industry.

Go to page

Building an intersectional network of professionals, educators, non-profits to
advance diversity in media, marketing and advertising.

Go to page
Thought Leaders

Myers Reports

About Us
Our Mission About MediaVillage About AdvancingDiversity.org Whitepapers on
Education, Diversity and Growth Our Team Our Columnists & Journalists


APPLY FOR JOBS | SUBMIT YOUR RESUME | SUBSCRIBE FOR FREE MEDIAVILLAGE CONTENT

Generational Shifts in B2B Decision-Making are Driving a Wedge Between Buyers
and Sellers
By Jack Myers
HISTORY’s Moment in Media: Launching the Got Milk? Campaign
A+E Networks InSites
ARF Releases Phase 1 Report of its Attention Measurement Validation Initiative
By Bill Harvey
Building a Sports Media Company from the Ground Up w/ Michael Gursha, Co-Founder
and CEO of RookieRoad.com (Video)
By Justin Paura
CARE and P&G Empower Girls to ‘Take the Mic’ to Celebrate International Day of
the Girl
By Brandie Feuer
MFM Addresses Top Generative AI Issues in Three Regional Meetings This Fall
By Krista Van Lewen
From Drucker to the Digital Age: Imperative of Revenue Optimization Management
(ROM)
By Jack Myers
Merch at the Movies
By Greg Kahn




KEY TAKEAWAYS FROM STRATFEST 2023: CELEBRATING STRATEGIC BRAVERY



GEN ALPHA: IT'S TIME FOR MARKETERS TO START PAYING ATTENTION

DOES THE CREATOR ECONOMY + SOCIAL MEDIA DRIVE SALES?



NEW RESUMES FOR REVIEW BY HR TEAMS -- OCTOBER 3, 2023




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 * GENERATIONAL SHIFTS IN B2B DECISION-MAKING ARE DRIVING A WEDGE BETWEEN BUYERS
   AND SELLERS
   
   Bridging the Generational Disconnect: The Imperative of Revenue Optimization
   
   Jack Myers October 12, 2023
   Share
    *  
    *  
    *  
   
   # business-to-business
   
   # universe
   
   # business


 * HISTORY’S MOMENT IN MEDIA: LAUNCHING THE GOT MILK? CAMPAIGN
   
   Got milk?
   
   October 12, 2023
   Share
    *  
    *  
    *  
   
   # advertising
   
   # product
   
   # political campaign


 * ARF RELEASES PHASE 1 REPORT OF ITS ATTENTION MEASUREMENT VALIDATION
   INITIATIVE
   
   The Advertising Research Foundation has just released to ARF Members its
   compendium of the world’s Attention Measurement suppliers, a 156-page
   reference source enabling practitioners to pierce through pitch language
   (which is thoroughly purged) into the relevant realities of what each company
   actually does.
   
   Bill Harvey October 11, 2023
   Share
    *  
    *  
    *  
   
   # vendor
   
   # Advertising Research Foundation
   
   # customer


 * BUILDING A SPORTS MEDIA COMPANY FROM THE GROUND UP W/ MICHAEL GURSHA,
   CO-FOUNDER AND CEO OF ROOKIEROAD.COM (VIDEO)
   
   In a forever-growing and changing landscape that is sports media, it's
   difficult to stand out and grow an audience. What makes that challenge even
   more formidable is starting it from the ground up with your own company,
   working on the fly to build it at an exponential rate. Michael Gursha,
   Co-Founder and CEO of RookieRoad.com, had a vision to create the go-to
   website for all the rules and research surrounding all sports, and I mean ALL
   sports. He is quickly approaching the two million viewer mark.
   
   Justin Paura October 11, 2023
   Share
    *  
    *  
    *  
   
   # sport
   
   # podcasting
   
   # world


 * CARE AND P&G EMPOWER GIRLS TO ‘TAKE THE MIC’ TO CELEBRATE INTERNATIONAL DAY
   OF THE GIRL
   
   The humanitarian organization CARE is launching "Take the Mic," a global
   campaign to celebrate International Day of the Girl and elevate girls' voices
   worldwide.
   
   Brandie Feuer October 10, 2023
   Share
    *  
    *  
    *  
   
   # organization
   
   # partnership
   
   # video


 * MFM ADDRESSES TOP GENERATIVE AI ISSUES IN THREE REGIONAL MEETINGS THIS FALL
   
   Media Financial Management Association (MFM) will present three regional
   meetings designed to help its members understand, embrace, and benefit from
   the use of generative artificial intelligence (generative AI) as part of
   their role as financial professionals. Experts from Deloitte, Grant Thornton,
   KPMG, and RSM will present key insights into the benefits and obstacles in
   the age of AI at three meetings free to MFM members and non-member media
   finance professionals in the Washington, D.C, Atlanta, and Los Angeles areas
   in October and November.
   
   Krista Van Lewen October 10, 2023
   Share
    *  
    *  
    *  
   
   # convention
   
   # artificial intelligence
   
   # Business networking


 * FROM DRUCKER TO THE DIGITAL AGE: IMPERATIVE OF REVENUE OPTIMIZATION
   MANAGEMENT (ROM)
   
   Drucker's "Concept of the Corporation"
   
   Jack Myers October 10, 2023
   Share
    *  
    *  
    *  
   
   # organization
   
   # Peter Drucker
   
   # idea


 * MERCH AT THE MOVIES
   
   Taylor Swift is showing cinema operators a new era for revenue sourcing — are
   they watching?
   
   Greg Kahn October 9, 2023
   Share
    *  
    *  
    *  
   
   # film
   
   # Taylor Swift
   
   # sales


 * KEY TAKEAWAYS FROM STRATFEST 2023: CELEBRATING STRATEGIC BRAVERY
   
   StratFest 2023, was an electric event dedicated to celebrating strategic
   bravery and creative innovation, and provided a rich platform for marketers,
   strategists, and industry leaders to explore the evolving landscape of
   advertising, marketing, and communication. Here are the key lessons and
   insights that emerged from this transformative conference.
   
   Raquelle Zuzarte October 6, 2023
   Share
    *  
    *  
    *  
   
   # marketer
   
   # James Mattis
   
   # idea


 * DOES THE CREATOR ECONOMY + SOCIAL MEDIA DRIVE SALES?
   
   Three Clear Examples of Brands that are Thriving
   
   John Bohan October 6, 2023
   Share
    *  
    *  
    *  
   
   # brand
   
   # death
   
   # social networking service


 * GEN ALPHA: IT'S TIME FOR MARKETERS TO START PAYING ATTENTION
   
   Google just turned 25 last week. The first generation to be completely born
   in a post-Google world is Gen Alpha. There are three big ways Gen Alpha
   stands out. I like to call them the three Ds: diversity, digital nativity and
   influence on decisions. Gen Alpha are those born between 2010 and 2025. The
   oldest of this new generation is only 13, and some of them haven’t even been
   born yet.
   
   Preeti Nadgar October 5, 2023
   Share
    *  
    *  
    *  
   
   # Hispanic
   
   # generation
   
   # brand


 * FOUNDER AND EDITOR-IN-CHIEF OLIVIA SELTZER KEEPS GEN Z INFORMED WITH THE
   CRAMM: NEWS BY AND FOR GEN Z (VIDEO)
   
   Olivia Seltzer is the Founder of The Cramm, a daily digital newsletter, and
   the Author of Cramm This Book. The Cramm was established in 2017 by Seltzer
   as a specialized daily news platform for Gen Z. She embarked on this journey
   at the age of 13, armed with a clipboard, approaching local college students
   to sign up for her newsletter. Today, she is a Harvard sophomore, garnering
   recognition from NPR, Teen Vogue, and Forbes, and she has delivered talks at
   NATO Engages and the IFTF Summit.
   
   Kate Byrne Sierra Addams October 5, 2023
   Share
    *  
    *  
    *  
   
   # Forbes
   
   # Gen Z


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ADVERTISEMENT



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FEATURED VIDEOS

BUILDING A SPORTS MEDIA COMPANY FROM THE GROUND UP W/ MICHAEL GURSHA, CO-FOUNDER
AND CEO OF ROOKIEROAD.COM (VIDEO) - BY JUSTIN PAURA

Oct 11, 2023

MORE VIDEOS:

Founder and Editor-in-Chief Olivia Seltzer Keeps Gen Z Informed with The Cramm:
News by and for Gen Z (Video)
Could Zigazoo Be the Brand-Safe, US-based Version of TikTok that Washington
Craves? An Interview with CEO Zak Ringelstein (Part 2)
The Evolution of DEIB and Calling Corporate America to Action - A Roundtable
Discussion (Video)

JACK MYERS LEGENDS & LEADERSHIP CONVERSATIONS

Alma Advertising's Isaac Mizrahi on Hispanic Market Power (Video)
2023-09-11 32:20
Wanted: Advertising Professionals. No Experience Necessary. 4A's and Catalyte
Democratize Opportunity (Video)
2023-08-03 40:31
The Weather Company’s Sheri Bachstein Forecasts a Positive Future (Video)
2023-07-25 30:37
Where's the Growth? ANA AIMM Urges Industry to Reset Multicultural Marketing
Commitments (Video)
2023-07-18 31:03
Unleashing the Power of Employee Wellness and Experiences: Insights from Camelot
Strategic Marketing's CEO, Sam Bloom (Video)
2023-07-11 40:48
MoffettNathanson's State of the Media Industry: Sports to the Rescue. Exclusive
Interview with Michael Nathanson. (Video)
2023-07-10 43:20
Kroger's Cara Pratt on Delivering the Same Sales Impact with 51% of the
Impressions (Video)
2023-07-06 37:50
The CW President Dennis Miller on Reinventing a Broadcast Network and the Future
of Upfronts (Video)
2023-06-28 30:57
Comcast Advertising President James Rooke on Stability and Standardization. Live
from FreeWheel Beach in Cannes (Video)
2023-06-22 17:27
Shelly Palmer Speaks Out on … Well… EVERYTHING (Video)
2023-06-13 1:17:31
Who Else Would Take This Chance? The Guardian U.S.' Luis Romero on Going Where
Others Won't (Video)
2023-05-16 34:51
Publicis Commerce's Jill Cruz: Understanding Commerce Media, Advertising's
Fastest Growing Category (Video)
2023-05-02 35:55
MAGNA's Vincent Letang Drills Down Into His Advertising and Media Forecast
(Video)
2023-04-18 42:13
How Private Equity, Imagination, Cannabis and Attitude Intersect: Tom Harrison
of Omnicom DAS (Video)
2023-04-04 45:31
UM Global CEO Sasha Savic's Optimistic View of Business in a Constant State of
Transformation (Video)
2023-03-28 38:04

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Home Advancing Diversity

Knowledge Exchange

MediaVillage “Knowledge Exchange” is where leaders share intelligence, insights,
stories and experiences in a trusted journalistic environment. Search “Knowledge
Exchange” at MeetingPrep.com for free on-demand access to professional learning.
Scroll down to visit each dedicated B2B library where the industry’s knowledge
is archived. Follow our social network @MediaVillageCom

Read member content

Welcome to The Myers Report, a comprehensive hub within MediaVillage that
presents the results of major industry studies, in-depth insights, market
intelligence, and a wealth of media, marketing, and advertising-related data and
resources. Delve into the latest financial data and forecasts that shape
decision-making in the ever-evolving media landscape, and access valuable tools
and information to empower professionals and businesses alike. Stay ahead of the
curve with the latest trends and analysis, curated to provide a holistic view of
the dynamic media industry.

Go to page

Welcome to the Thought Leadership & Insights section of MediaVillage, your go-to
destination for cutting-edge news, perspectives, and strategies from media
agencies and brand marketers. Explore a curated collection of forward-thinking
articles, interviews, and analyses that shape the future of the media industry
and drive impactful advertising campaigns.

Go to page

Discover the Media Owners & Sales Insights section of MediaVillage, where you'll
find a wealth of thought leadership, up-to-the-minute news, and invaluable
insights from media owners, media sales organizations, vendors, and suppliers.
Dive into exclusive content that unveils the latest trends, innovations, and
strategies driving the media landscape and fueling successful collaborations
within the industry.

Go to page

Building an intersectional network of professionals, educators, non-profits to
advance diversity in media, marketing and advertising.

Go to page
Thought Leaders

Myers Reports

About Us
Our Mission About MediaVillage About AdvancingDiversity.org Whitepapers on
Education, Diversity and Growth Our Team Our Columnists & Journalists
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