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< BACK TO ALL LEGAL
BOSE PRIVACY POLICY
Effective date: December 22, 2022
To make our data collection practices easier to understand, you will notice we
have provided some quick links and brief summaries of our Privacy Policy. Please
be sure to read our entire Privacy Policy to fully understand our practices and
how we handle your information. These summaries are not meant to be a substitute
for our Privacy Policy.
This Privacy Policy contains the following sections:
Introduction
The information we collect
Cookies and similar technologies
Online analytics and advertising
How we use your information
How we disclose your information
Children’s privacy
Security and retention of your information
Your rights and choices
Additional privacy information for California residents
Information for international users
Changes to our Privacy Policy
Bose contact information
--------------------------------------------------------------------------------
INTRODUCTION
We know privacy is important to you. We encourage you to read this Privacy
Policy to understand the information we collect, how we use it, and the choices
available to you.
This Privacy Policy applies to the information we collect about you in the
course of our business, including through Bose websites and online forums,
products, mobile applications, services, marketing activities, research, retail
locations, and other online or offline offerings operated by or on behalf of
Bose. We refer to these products, services, and offerings collectively as the
“Services.”
By using the Services, you agree to this Privacy Policy and that we may process,
transfer, and store your information in the United States.
When we use the terms “Bose,” “we,” or “us” in this Privacy Policy, we’re
referring to the Bose family of companies, which means Bose Corporation and its
affiliated entities under common ownership and control. Your information is
controlled by one of these entities. The list of our Data Controllers can be
found in our “Bose contact information” section below.
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THE INFORMATION WE COLLECT
The information we collect about you depends on the Services you use, how you
use them, and the information you provide to us.
We collect information in three main ways: (1) information you provide directly
to us; (2) information we collect automatically through technology when you use
the Services; and (3) information we collect from other sources.
INFORMATION YOU PROVIDE DIRECTLY TO US
When you use our Services, you may provide certain information to us. For
example, we collect information directly from you when you place an order and
purchase from us, create or use a Bose account, register your product, post
comments, photos, or videos to the Services, participate in Bose surveys or
research, or communicate and interact with us.
Some of the most common categories of information we collect directly from you
include:
Contact and account information, such as name, address, telephone number, email
address, and login credentials, including your My Bose account information.
Financial and transactional information, such as credit card information, and
purchase and transaction history.
Customer service interaction information, such as messages submitted to us
through online forms or email, and summaries or voice or video recordings of
interactions with our customer service personnel.
Information you provide in connection with surveys and sweepstakes, such as your
interests, preferences, demographic data (e.g., gender), photos and videos, and
information needed for you to participate and for us to fulfill your prize or
participation incentives (if any).
Employment application information. If you are applying for a job with Bose, we
may collect information such as contact information, background information, and
employment qualifications and history.
INFORMATION WE COLLECT AUTOMATICALLY THROUGH TECHNOLOGY WHEN YOU USE THE
SERVICES
When you use our Services, we may automatically collect certain information. We
use a variety of third-party technologies, including cookies and similar tools,
to assist in collecting this information. Please refer to our Cookies Notice and
“Online Analytics and Advertising” section below for further information.
Some of the information we automatically collect when you use our Services
includes:
Information about your access to and use of Bose websites and emails, such as
your IP address, browser language, the state or country from which you accessed
the Services, software and hardware attributes (including device IDs, operating
system, and browser type), referring and exit URLs, the links you click and
files you download, pages viewed and the order of those pages, the amount of
time spent on particular pages, the terms you use in searches on our websites,
the date and time you accessed our websites or opened our emails, and other
similar information.
Information about your use of Bose products, mobile applications, and other
software, including:
Information about your Bose product or software, such as your product’s serial
number, operating system version, MAC address, software version, battery life,
error logs, system updates, and the name you assigned to your product.
Information about the devices and network you connect to your Bose product or
software, such as your Internet connection type and service provider, IP
address, SSID, wireless connection quality/signal strength, error logs, unique
identifiers associated with the computer, tablet, or mobile device used with
your Bose product or software, and its device operating system and browser type.
Information about the services and content you access via your Bose product or
software, such as media, external sources, and third-party services you connect
to your Bose product or software, user IDs service tokens that allow you to
access and sync to your third-party accounts, and content accessed via your
product or software (e.g., sleep tracks, stations, playlists, artists, albums,
songs, or podcasts).
Usage and interaction information, such as date and time spent using different
features of your product or software, sensor data (e.g., head orientation and
movement), fit information of your wearable product, button presses, volume
levels, system presets, and environmental data (e.g., noise levels and audio
frequencies of sounds around you).
Location information. In addition to general location information (e.g.,
city/state) which may be collected or derived from your IP address, some of our
mobile applications will request your precise location information via GPS-based
functionality to allow certain features to work (e.g. enabling you to locate a
lost or stolen product, providing access to local radio stations). We will
always ask your permission in accordance with your mobile device settings before
we collect or use precise location information, and in accordance with any
applicable legal requirements to the extent precise geolocation information is
considered “sensitive” information under applicable law.
Information we collect at retail locations, such as information about your
mobile device or network when you choose to connect your device to Bose digital
displays or scan QR codes in retail locations (e.g., device type, operating
system, the name you assigned to your device, IP address).
INFORMATION WE COLLECT FROM OTHER SOURCES
We may receive information about you from other sources, such as business
partners, marketers, researchers, analysts, social network services, and other
parties to help us supplement our records.
If you access our Services through a third-party website, application, or social
media platform (such as Amazon Alexa, Google Assistant, or Facebook), we may
receive information about you from that third-party site, application, or
platform, depending on the third-party’s data practices and your settings (for
example, your name, username, email address, and comments or content you post).
Bose is not responsible for the content or practices of third-party websites,
applications, or platforms. We urge you to read the privacy and security
policies of any third-party websites, applications, or social media platforms
you choose to use.
PUBLIC FORUMS
Certain features of our Services make it possible for you to post comments,
photos, or other content publicly with other users, such as a Bose forum or a
social networking site. Any information that you submit through these features
is not confidential, and Bose may use it for any purpose (including in
testimonials or other marketing materials). For example, if you submit a product
review on one of our sites, we may display your review (along with the name you
provide, if any) on other Bose websites, and on third-party websites. Any
information you post openly in these ways will be available to the public at
large and potentially accessible through third-party search engines.
Accordingly, please take care when using these features.
DE-IDENTIFIED DATA
We may de-identify information we collect so the information cannot reasonably
identify you or your device, or we may collect information that is already in
de-identified form. Our use and disclosure of de-identified information is not
subject to any restrictions under this Privacy Policy, and we may use and
disclose it to others for any purpose, without limitation.
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COOKIES AND SIMILAR TECHNOLOGIES
We collect information through cookies and other similar technologies, including
when you visit our websites and use our applications. Please see our Cookies
Notice to learn more.
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ONLINE ANALYTICS AND ADVERTISING
ONLINE ANALYTICS
We may use third-party analytics services on our Services (e.g., Google
Analytics, Adobe Analytics). These service providers may set and access their
own cookies, pixel tags, and similar technologies on our Services and on
third-party services to collect information that can be used to track users over
time and across services. These analytics services help us understand how users
arrive at and use our Services.
If you do not want Google Analytics to collect and use information about your
use of our websites, then you can install an opt-out in your web browser. You
also may opt-out from Google Analytics for Display Advertising or the Google
Display Network by using Google’s Ads Settings.
To learn more about Adobe’s privacy practices and to make choices regarding
their tracking activities, please visit Adobe’s website.
ONLINE ADVERTISING
Bose strives to provide you with relevant, value-added content in our online
advertisements. We do not serve third-party advertisements to you while using
our Services. However, we do work with online analytics and advertising partners
to: (1) better understand the use of our Services so that we can improve our
Services; and (2) deliver Bose advertisements that are more tailored to you both
on our Services and on third-party Services.
Our partners may also place cookies, pixel tags and similar technologies on many
online services, including ours. They use these technologies to collect
information about your activities on these services in order to deliver you more
relevant advertising. For example, they may use the information they collect
from their cookies on our Services to identify Bose products and services you
might be interested in and to recognize your device so they can show you
relevant Bose advertisements while you are using our Services and other
services. Additionally, we sometimes provide basic information we collect (such
as email addresses) to service providers, who may “match” this information in
de-identified form to cookies, mobile ad identifiers, and other proprietary IDs,
in order to provide you with more relevant ads when you visit other online
services.
You can learn about how to opt out of receiving personalized online
advertisements from our advertising partners by following the instructions in
the “Your rights and choices” section below, and through our Cookies Notice in
the “Cookie management” section.
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HOW WE USE YOUR INFORMATION
Bose may use the information we collect in the following ways:
To provide the services you have requested, such as complete a purchase, provide
subscriptions, offer customer support, or integrate with streaming services you
select.
To communicate with you, for example, keeping you posted on purchases,
shipments, product/software updates, and changes to our terms, conditions, and
policies.
For marketing and advertising purposes, including providing you with the latest
product announcements, promotions, and information about upcoming events.
To personalize your experience and customize the Services, such as delivering
relevant content, recommending features through our Services, and maintaining
your product wish lists.
To improve our Services, including bug detection and error reporting, to
understand how users interact with our Services and advertisements, improve
usability and effectiveness of our products, perform research and analytics, and
to test and create new products, features, and services.
For our business operations, including maintaining your account, reviewing and
processing employment applications, and for security, fraud prevention, and
legal compliance, such as detecting security incidents and protecting against
malicious, deceptive, fraudulent, or illegal activity.
To recognize a user across multiple touchpoints. Sometimes, we or our service
providers may use the information we collect (for example, username, IP address,
and unique device identifiers) to try to identify the same unique user across
multiple Bose Services, personal devices (such as smartphones, tablets), and
browsers (such as Safari and Chrome), to create a single record for the user.
This helps us to better understand your needs and preferences, and provide you
with a more seamless and personalized experience across these different
touchpoints.
Other purposes for which we seek your consent. We may also use your information
for a specific purpose that we communicate to you. We will ask for your consent
to process your information for such purpose in accordance with applicable legal
requirements.
The laws in some jurisdictions require companies to tell you about the legal
grounds they rely on to process your information. Our legal bases for processing
your information as described in this Privacy Policy are as follows:
* Where use of your information is necessary to perform our obligations under a
contract or commitment to you. For example, to provide the services you’ve
requested from us, or to comply with our website terms of service.
* Where use of your information furthers our legitimate interests or the
legitimate interests of others. For example, to provide security for our
Services, operate our business and our Services, make and receive payments,
defend our legal rights, and prevent fraud.
* Where we use your information to comply with applicable legal obligations.
For example, keeping track of purchases for tax and auditing purposes.
* Where you have consented to our processing of your information for a
particular purpose.
For the purposes discussed in this Privacy Policy, we may combine the
information that we collect through the Services with information that we
receive from other sources, both online and offline, and use such combined
information in accordance with this Privacy Policy.
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HOW WE DISCLOSE YOUR INFORMATION
Bose may disclose your information in the following ways:
AFFILIATED ENTITIES
We may disclose information within the Bose family of companies to deliver the
Services, operate our business, and enhance our Services and your customer
experience.
SERVICE PROVIDERS
We use select third-party vendors to help us provide our Services and operate
our business, and we may provide access to or disclose your information to these
vendors. They provide a variety of services to us, including customer service,
payment processing, shipping, sales and marketing, product design and
development, data storage, security, fraud prevention, research, and legal
services. These service providers are permitted to access and use your
information for purposes of performing services for Bose or to comply with
applicable legal requirements.
ONLINE ADVERTISING PARTNERS
As discussed in the Online advertising section above, and as further provided in
our Cookies Notice, we may share certain information about you with our online
advertising partners to assist in our online advertising and measurement
activities.
CONNECTED THIRD-PARTY PLATFORMS, WEBSITES, APPLICATIONS, AND SERVICES
When you initiate a connection with a third-party platform, website,
application, or service through our Services, we will disclose information about
you that is required to enable delivery of the third-party content or service
(e.g., your streaming service login credentials or telling Amazon Alexa to play
your music). If you choose to initiate these connections, you agree that the
third-party’s policies and terms, and not Bose’s, govern your use of those
third-party platforms, websites, applications, and services. We urge you to read
the privacy and security policies of these third parties.
PROTECTION OF BOSE AND OTHERS
We may disclose the information we collect about you if required to do so by law
or in a good faith belief that such disclosure is reasonably necessary to: (a)
comply with legal process (for example, a subpoena or court order); (b) enforce
our terms of service or sale, this Privacy Policy, or other contracts with you,
including investigation of potential violations; (c) respond to claims that any
content violates the rights of third parties; or (d) protect the rights,
property, or personal safety of Bose or others.
BUSINESS TRANSFERS
As we continue to develop our business, we may engage in transactions with other
companies regarding the purchase or sale of a business. We may disclose your
information as part of, or in contemplation of, such transactions. If a portion
or all of Bose’s assets are transferred to a third party in connection with such
transactions, your information may be among the transferred assets.
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CHILDREN’S PRIVACY
Our Services are intended for general audiences and are not directed at
children. If we become aware that we have collected data without legally valid
parental consent from children under an age where such consent is required, we
will take reasonable steps to delete it as soon as possible.
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SECURITY AND RETENTION OF YOUR INFORMATION
SECURITY OF YOUR INFORMATION
We are committed to protecting your information. We use a variety of technical,
physical, and organizational security measures designed to protect against
unauthorized access, alteration, disclosure, or destruction of information.
However, no security measures are perfect or impenetrable. As such, we cannot
guarantee the security of your information.
When using a My Bose account, it’s important that you select a strong password
and do not disclose it to others. Alert us immediately if you have any concerns
about unauthorized use of your account.
We regularly monitor our Services for possible vulnerabilities and attacks. If
you have any concerns about the security of our Services, please contact us as
detailed in the “Bose contact information” section below so they may be
addressed and resolved in a timely and effective manner.
RETENTION OF YOUR INFORMATION
We retain information for different periods of time depending on the purposes
for which we collect and use it, as described in this Privacy Policy. We will
delete or de-identify information when it is no longer needed to fulfill these
purposes unless a longer retention period is required to comply with applicable
laws. There may be technical or other operational reasons where we are unable to
fully delete or de-identify your information. Where this is the case, we will
take reasonable measures to prevent further processing your information.
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YOUR RIGHTS AND CHOICES
We provide you with the ability to exercise certain controls and choices
regarding our collection, use, and disclosure of your information. Your legal
rights to exercise such controls and choices vary based on the laws of your
jurisdiction.
You may request the following by completing our online request form or by
contacting us as detailed in the “Bose contact information” section below:
* Access to, or a copy of, your information
* Confirmation that we are processing your information
* Correction or amendment of your information
* Deletion of your information
* Transfer of your information to a third party
* Restriction or objection to certain uses of your information
If you have provided consent for us to use your information for a specific
purpose, you may also request to withdraw that consent.
Under the laws in certain US jurisdictions, you also have the right to opt out
of our processing or sharing of your information for online targeted advertising
purposes. Note that certain state laws also allow you to opt out of the “sale”
of your information to third parties in exchange for valuable consideration.
While we do not sell your information in exchange for money, we may use
analytics or online advertising tools that result in the disclosure of your
information to our third-party partners and that are subject to this opt out
right. You will be able to opt out of both of these activities on this Bose
website beginning on December 22, 2022, or by following the instructions in our
Cookies Notice.
We may ask you to provide us with information necessary to reasonably verify
your identity before responding to your request. We will consider all requests
and provide our response within the time period required by applicable law.
Please note, however, that certain information may be exempt from such
requests. If we deny your request in whole or in part, you may have the right to
appeal the decision. In such circumstances, we will provide you with information
regarding the appeals process.
You also have the choice to exercise the following controls regarding your
information:
Limit the information you provide to us. When you interact with us, you can
choose to limit the information you provide. However, if you choose to do so,
you may not be able to take advantage of many of our Services, and we may not be
able to fulfill your requests.
Update or close your My Bose account. You can update your account sign in
details and profile information by logging into your My Bose account. To close
your account please fill out our online request form or contact us as detailed
in the “Bose contact information” section below. Please note, if you choose to
delete your account, you will not be able to access any Services where you sign
in with that account and you may lose some features of your Bose products and
services that are connected to that account.
Adjust your marketing and communication preferences:
Opt out of marketing from Bose by following the instructions located at the
bottom of our email marketing messages or, where available, logging into your My
Bose account and adjusting your marketing communications preferences. Please
note, opting out or unsubscribing will not prevent you from receiving
communications about your orders, product/software updates, or other important
notices such as changes to our terms and policies, which are not marketing in
nature.
Opt out of text (SMS/MMS) messages from Bose by following the instructions
included in our messages or, where available, logging into your My Bose account
and adjusting your communications preferences.
Opt out of push notifications from Bose within the settings menu of our mobile
applications or your mobile device.
Opt-out of cross-device tracking for advertising purposes by adjusting your
preferences in your mobile device’s privacy settings. This feature may vary by
mobile device; please see your device settings or contact your device
manufacturer for more information.
Adjust your analytics preferences:
Adjust your analytics preferences in Bose mobile applications. Some of our
mobile applications provide choices about our collection and use of mobile
application-related information for analytics purposes. You can adjust these
preferences through the settings menu in the application.
Disable analytics cookies managed by our third-party analytics partners by
following the instructions in our Cookies Notice under the “Cookie management”
section.
Adjust your location collection settings in Bose mobile applications by
disabling the location features on your mobile device. This feature may vary by
mobile device; please see your device settings or contact your device
manufacturer for more information.
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ADDITIONAL PRIVACY INFORMATION FOR CALIFORNIA RESIDENTS
If you are a California resident, the California Consumer Privacy Act (“CCPA”)
requires us to provide you with additional information regarding your rights
with respect to your “personal information” (as defined in the CCPA) and (1) the
purpose for which we use each category of “personal information” we collect; and
(2) the categories of third parties to which we (a) disclose such personal
information for a business purpose, (b) “share” personal information for
“cross-context behavioral advertising,” and/or (c) “sell” such personal
information. This information is described in our California Privacy Notice of
Collection.
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INFORMATION FOR INTERNATIONAL USERS
We operate globally and may transfer, store, and/or process your information to
or with other entities within the Bose family of companies or other third
parties such as trusted service providers and partners in locations around the
world (including the United States) for the purposes described in this Privacy
Policy. Wherever your information is transferred, stored or processed by us, we
take reasonable steps to protect your information in accordance with this
Privacy Policy and applicable laws. These measures may include implementing
Standard Contractual Clauses to govern the transfer of your information, or
other means recognized by applicable laws. By providing us with your
information, you acknowledge any such transfer, storage, or processing.
If you have any concerns or complaints about our data processing activities, we
urge you to first try to resolve such issues directly with us. However, if
applicable, you may make a complaint to the data protection supervisory
authority in the country where you are based, or seek a remedy through local
courts if you believe your rights have been breached.
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CHANGES TO OUR PRIVACY POLICY
From time to time we may change or update this Privacy Policy to reflect changes
in the law, our data collection and use practices, the features of our Services,
or advances in technology. You should review the Privacy Policy periodically,
and you can know if the Privacy Policy has changed since the last time you
reviewed it by checking the “Effective date” at the beginning of the document.
By continuing to use the Services, you are confirming that you have read and
understood the latest version of this Privacy Policy. If we make material
changes to the Policy, we will provide notice through our Services, or by other
means, to provide you the opportunity to review the changes before they become
effective, in accordance with applicable legal requirements.
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BOSE CONTACT INFORMATION
If you wish to contact us or have any questions about or complaints in relation
to this Privacy Policy, please email us at privacyandsecurity@bose.com or visit
our Contact us page for additional Bose contact information.
DATA PROTECTION OFFICER
You may also contact our Data Protection Officer by using the email address
above or by postal mail at the following address: Bose Corporation, The Mountain
Road, Framingham, MA 01701.
DATA CONTROLLERS
A data controller is the subsidiary or affiliated entity of Bose that is
primarily responsible for the information collected and used within the scope of
this Privacy Policy. The Bose data controller responsible for your information
is as follows:
* If you live in the United States, Latin America, or Canada, Bose Corporation
(located at The Mountain Road, Framingham, MA 01701) is the data controller
for your information.
* If you live in China, Bose Electronics (Shanghai) Company Limited (6/F, Tower
D, No.2337 Gudai Road, Minhang District, Shanghai, 201100, China) is the data
controller for your information.
* If you live anywhere else, Bose Products B.V. (located at Gorslaan 60,
Purmerend, The Netherlands) is the data controller with the exception of
processing activities in relation to product support, product analysis, and
development activities for which Bose Corporation is the data controller.
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