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* Why SegMetrics THE SEGMETRICS DIFFERENCE Learn how SegMetrics optimizes your marketing INDUSTRY SOLUTIONS Discover how SegMetrics fits your business * Infoproducts * Ecommerce * SaaS * Agencies * Product MARKETING OPTIMIZATION SOLUTIONS ACCURATE AD ATTRIBUTION Get your real RoAS over all your campaigns FULL FUNNEL OPTIMIZATION Discover what turns leads into customers CUSTOMER JOURNEY TRACKING Understand what turns curious to customer CUSTOMER LTV Visualize how customers increase in value ESSENTIAL REPORTING Your one-stop optimization dashboard POWERFUL ANALYTIC FEATURES ADVANCED SEGMENTATION Filter customers by any action or data CUSTOM REPORTING DASHBOARDS Build & share reports with your team MOF ENGAGEMENT ANALYTICS Optimize engagement throughout the funnel VISITOR TRACKING & IDENTIFICATION Go beyond with advanced fingerprinting NATIVE INTEGRATIONS Connect 100+ of the tools you already use * Pricing * Resources HELP CENTER Support and product documentation SEGMETRICS UNIVERSITY Online Optimization Courses API REFERENCE Reporting & Data API for Developers BLOG & LEARNING Get the latest on improving your marketing NEWSLETTER Marketing tips and resources in your inbox DONE-FOR-YOU SETUP SERVICES Work with our marketing optimization experts DONE-WITH-YOU SETUP + OPTIMIZATION Optimize your marketing for higher returns TECHNOLOGY PARTNER DIRECTORY Find your new technology partner AGENCY PARTNER DIRECTORY Explore our SegMetrics agency partners * Agencies SEGMETRICS FOR AGENCIES Advanced analytics & reporting for agencies AGENCY PARTNER DIRECTORY Join our directory of trusted agency partners BOOK YOUR AGENCY DEMO See how SegMetrics can optimize your clients‘ marketing Login Schedule Your Demo Get Started Free UNCOVER HOW YOUR MOST PROFITABLE CUSTOMERS FIND YOU $2.1k SegMetrics’ actionable marketing insights uncover where your customers come from and how they navigate through your sales funnel. Optimize every stage of your funnel, from ad clicks to repeat purchases, so you can focus on maximizing lifetime revenue. Start Your 14-Day Free Trial Schedule a demo $2.1k HOW SEGMETRICS WORKS GET ANSWERS TO QUESTIONS ABOUT YOUR FULL MARKETING FUNNEL When your data is fragmented, it can be difficult to find answers to important questions about your marketing funnel — like which of your ads are generating new contacts with the highest LTV after 3, 6, or 12 months. SegMetrics connects your data from your marketing tools, including ad platforms, email systems, and payment providers. Visualize your customer journeys, and optimize your funnel from ad click to purchase. Watch the Video Trusted by 3,000+ Digital Marketers and Advertising Agencies “It’s not enough for us to just track our ads right after the first click because someone may convert 6 months later. SegMetrics has made a huge difference in our ability to track what we are actually getting from our paid ads. We can even track the impact individual salespeople are having during the sales process.” — Brendan Dubbels — Senior Partner Manager, Ontraport “SegMetrics is perfect for digital training businesses like ours. Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with ‘the other guys’.” — Joanna Wiebe — Founder, Copyhackers UNLOCK MARKETING INSIGHTS PERSON-BASED AD AND PURCHASE TRACKING PERSON-BASED AD AND PURCHASE TRACKING SegMetrics’ ad attribution traces your customer’s journey, from initial ad click to repeat purchase, revealing which of your ads are your real money-makers. Then, our intelligent ad optimization systems send the ad platforms the data they need to bring you more high quality traffic. Even if a sale happens after a long nurturing sequence , we’ll tell the ad AIs so they’ll learn from the conversion. Optimize With Advanced Ad Attribution CUSTOMER JOURNEY TRACKING GO BEYOND REPORTING ON TRAFFIC AND WEAK WEB-BASED GOALS Web-based analytics show you which traffic sources fill your funnel with leads or trials, but those tools can’t always tell you if those contacts become customers. With SegMetrics, track your leads and customers through their middle-of-funnel steps like nurture sequences, webinars, demo calls, and free trials. Start Your 14 Day Free Trial FEATURES FOR EVERY FUNNEL Lifetime Value Attribution Attribute every purchase back to the source. 7D Tracking measures your LTV, even through the longest funnels Order Value Maximization Find the best upsells and cross-sells for each lead type, with full tracking of every purchase and subscription Nurture Step Optimization Optimize your emails, webinars, and consultations for each customer type with advanced segmentation Customer Journey Tracking Discover the paths your best customers take with transparent contact histories, showing you every step they’ve taken Lifetime Value Attribution Attribute every purchase back to the source. 7D Tracking measures your LTV, even through the longest funnels Order Value Maximization Find the best upsells and cross-sells for each lead type, with full tracking of every purchase and subscription Nurture Step Optimization Optimize your emails, webinars, and consultations for each customer type with advanced segmentation Customer Journey Tracking Discover the paths your best customers take with transparent contact histories, showing you every step they’ve taken FEATURES FOR EVERY FUNNEL Start Your 14-Day Free Trial PEOPLE-CENTRIC SEGMENTATION FILTER YOUR CONTACTS WITH EVERY ACTION AND ATTRIBUTE FILTER YOUR CONTACTS WITH EVERY ACTION AND ATTRIBUTE SegMetrics syncs with your email marketing platform or CRM, enabling people-centric segmentation. You can filter by custom fields and tags to identify contacts who have: * Clicked on an ad * Attended a webinar * Took part in a sales call * Subscribed to or clicked an email sequence * Expressed a preference for cats, dogs, or octopuses If you track any action or attribute in your CRM for your contacts, SegMetrics can filter your people based on it. Explore People-Centric Segmentation MARKETING DATA AT YOUR FINGERTIPS JOIN UP DATA FROM YOUR FAVORITE AD PLATFORMS, MARKETING TOOLS, PAYMENT PROCESSORS, AND CRMS JOIN UP DATA FROM YOUR FAVORITE MARKETING TOOLS SegMetrics connects to your existing marketing tool suite and services to instantly connect your historical and incoming data. Follow your leads through every step of their journey with our library of 90+ marketing integrations. Connect your ad platforms, email systems, payment processors, and more. Unleash 90+ Marketing Tool Integrations LTV ATTRIBUTION OVER TIME TRACK CUSTOMER LIFETIME VALUE THROUGH YOUR ENTIRE FUNNEL SegMetrics tracks the lifetime value of your contacts through even the longest middle-of-funnel nurture sequences. With SegMetrics, each person’s event and transaction history is tied back to their contact record. Purchases (or off-site transactions) are tracked back to them, whether they’re months or years later. Enhance Lifetime Value Attribution OPTIMIZE YOUR MARKETING WITH OUR ULTIMATE GUIDE TO FUNNELS Finally, a step-by-step guide that walks you through creating and optimizing your automated marketing funnels. Get free, instant access now! First Name Email Yes! Show me the Guide GET INSIGHTS WITH PREBUILT DASHBOARDS AND REPORTS FOR YOUR TOP, MIDDLE, AND BOTTOM OF FUNNEL What is the LTV from each ad campaign? Where are people dropping out of my funnel? What are the KPIs for my subscription product? Explore Pre-Built Dashboards Explore Pre-Built Dashboards And Reports CUSTOMIZABLE DASHBOARDS ANALYZE ALL YOUR MARKETING DATA FROM ADS TO POST-PURCHASE ANALYZE ALL YOUR MARKETING DATA FROM ADS TO POST-PURCHASE Every aspect of your marketing — email clicks, downloads, page visits, and more — affect the likelihood of a contact becoming a customer. SegMetrics breaks down which actions lead to sales, so you can fine-tune your funnel. Dig into your marketing data with flexible reports, then build ideal overviews for you, your client, or your team with our custom dashboards. Fuel Full Funnel Optimization “SegMetrics is the tracking and analytics software we didn’t know we needed. It has helped us make data- driven decisions and took the guesswork out of where our opportunities for growth are. Anyone that wants to track their ad spend and analyze their business data properly should be using SegMetrics. It’s truly one of a kind!” — Santo Cozzolino — Agilize Consulting “SegMetrics is the tracking and analytics software we didn’t know we needed.It has helped us make data-driven decisions and took the guesswork out of where our opportunities for growth are. Anyone that wants to track their ad spend and analyze their business data properly should be using SegMetrics. It’s truly one of a kind!” — Santo Cozzolino — Agilize Consulting Start Your 14-Day Free Trial OFFLINE AND ONLINE CONVERSION TRACKING CAPTURE EVERY CONVERSION, NO MATTER WHERE IT HAPPENS With SegMetrics’ comprehensive conversion tracking, track every conversion that matters to your business, from online purchases to in-store sales captured by your CRM and even deals sealed over phone calls. By accurately tracking online and offline conversions, you’ll be able to optimize your campaigns and make data-driven decisions. Supercharge Your Conversion Tracking Customer and Community Voices JOIN 3000+ HAPPY MARKETERS AND ADVERTISING AGENCIES Barry Hott@binghott Read More “I don’t care what people use, but think everyone should use something more than basic GA data.” Michelle Araiza@mktg_mindset Read More “What a great way to spend my holiday break! 🤓 SegMetrics’ book has a ton of actionable tips to improve, automate, use data, and optimize your marketing funnel. (Pg 35 has a killer campaign template!) Perfect timing as I set new goals to make me a better marketer!” Wynne Pirini Read More “Reality is a LOT messier than these seductively simple funnel diagrams! These days, we are spoiled for choice with some very cool tools doing attribution modeling. The ones I get asked about most often include SegMetrics.“ Neil ShapFounder, Linx Digital Read More “SegMetrics is the best tool to track your ads performance” Kasim Aslam, CEO, Solutions_8@kasimaslam Read More “Start measuring your performance in a third-party tool (not the ad platform, like Google)... SegMetrics has a solid reputation.” Gustavo Paniagua Head of Marketing, Slidebean Read More "Attribution could be, easily, the most challenging (tedious) part of my job, but the way SegMetrics figures which campaigns are having an impact on our revenue is something we were missing with the other tools we were using. As a marketing person, I’m thankful" Zach Moreno@ZachInSpace Read More "With SegMetrics we were able to reduce our cost per acquisition by over 90%!" Brennan Dunn@brennandunn Read More "Set up another client on SegMetrics today. Love, love, love being able to break down subscriber values by all the zero-party survey data we're tracking! It's simple to create reports once you have survey data attached to subscribers." Christian Lovrecich@clovrecich Read More “One thing SegMetrics has which caught my attention right away is that it tells you the average time it takes for someone to buy, and it tracks their every move before hand.” Liana Ling@theleadgenqueen Read More “Use platforms like GA4, the Ads Manager, or platforms like SegMetrics to track and measure your marketing success.” ConvertKit Read More "Check out SegMetrics." Edward Haskins Read More “I recommend SegMetrics. I love that you can slice and dice everything and add it to a custom report. You can also segment by Tag as well as when that Tag was applied.” Troy Buckhold Read More “Signed up a few weeks ago. Data is rolling in and it’s a game changer. Probably going to save $10k/month instantly.” Reuben Gamez Read More “SegMetrics is good” Robby Miles@RobbyMiles Read More "Using Segmetrics with some of our clients has been eye opening (for us and them). So nice to have the real data to work from." ˗ˏˋ Jesse Hanley ˎˊ˗@jessethanley Read More "We integrate with SegMetrics now for those who want more advanced data. Team there is boss." Jim Hamilton@realjimhamilton Read More “Tracking on ad platforms is toast. Now you need a 3rd party solution, like SegMetrics. That’s the only way to get attribution you can trust. Especially if you’re marketing a high-ticket offer w/ a longer sales cycle” Stephen Hutson@stephen_hutson Read More "My favorite tool for marketing analytics/BI is SegMetrics, hands down. The software is built with the infoproduct industry in mind. And the founder, Keith Perhac, knows his stuff." Aaron ParkinsonAgency Owner & CEO, 7 Mile Media Read More "Our team in Seven Mile uses SegMetrics extensively with our clients. We’ve got about 40 or 50 clients at any given time. We know SegMetrics well, and we know that every agency is trying to accomplish the same thing, which is make more sales." UNCOVER YOUR HIGH-VALUE CHANNELS AND LEAD SOURCES WITH SEGMETRICS Go beyond faceless metrics and top of funnel attribution. With SegMetrics, you’re doing more than counting clicks; you’re getting a clear, actionable view of where your individual customers are coming from and how they move through your marketing funnel. Then scale what works and kill what doesn’t. Start Your 14-Day Free Trial CUSTOMER VOICES We added SegMetrics yesterday to see if it could find answers to questions a client’s had for over a year and that couldn’t be put off any longer. It could, and did so within about 30 seconds. 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