activeprospect.com
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Submitted URL: https://engage.activeprospect.com/e/801073/m-campaign-AP-Update-Email-FCC/5drwnq/1528472313/h/WCXeIDxH8HReOIr1YjueZn3enma5NkWtBgGk...
Effective URL: https://activeprospect.com/ping-pick-post/?utm_source=Website&utm_medium=Email&utm_campaign=AP-Update-Email-FCC
Submission Tags: falconsandbox
Submission: On December 19 via api from US — Scanned from DE
Effective URL: https://activeprospect.com/ping-pick-post/?utm_source=Website&utm_medium=Email&utm_campaign=AP-Update-Email-FCC
Submission Tags: falconsandbox
Submission: On December 19 via api from US — Scanned from DE
Form analysis 1 forms found in the DOM
POST /ping-pick-post/
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<div class="gform-body gform_body">
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class="gfield_label gform-field-label" for="input_6_11">First name<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label>
<div class="ginput_container ginput_container_text"><input name="input_11" id="input_6_11" type="text" value="" class="large" aria-required="true" aria-invalid="false"> </div>
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class="gfield_label gform-field-label" for="input_6_12">Last name<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label>
<div class="ginput_container ginput_container_text"><input name="input_12" id="input_6_12" type="text" value="" class="large" aria-required="true" aria-invalid="false"> </div>
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class="gfield_label gform-field-label" for="input_6_17">Work email<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label>
<div class="ginput_container ginput_container_email">
<input name="input_17" id="input_6_17" type="email" value="" class="large" aria-required="true" aria-invalid="false">
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class="gfield_label gform-field-label" for="input_6_6">Phone number<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label>
<div class="ginput_container ginput_container_text"><input name="input_6" id="input_6_6" type="text" value="" class="large" aria-required="true" aria-invalid="false"> </div>
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class="gfield_label gform-field-label" for="input_6_1">Company name<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label>
<div class="ginput_container ginput_container_text"><input name="input_1" id="input_6_1" type="text" value="" class="large" aria-required="true" aria-invalid="false"> </div>
</div>
<div id="field_6_21" class="gfield gfield--type-select gfield--width-half ap-custom-select field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible" data-js-reload="field_6_21"><label
class="gfield_label gform-field-label" for="input_6_21">Lead buyer, seller or both?</label>
<div class="ginput_container ginput_container_select"><select name="input_21" id="input_6_21" class="large gfield_select" aria-invalid="false">
<option value="" selected="selected" class="gf_placeholder">Choose one</option>
<option value="Lead Buyer">Lead Buyer</option>
<option value="Lead Seller">Lead Seller</option>
<option value="Both">Both</option>
</select>
<div class="ap-custom-select__wrapper"><span class="value-holder select-toggle">Choose one</span>
<div class="ap-custom-select__options-list"><span class="ap-custom-select__option" data-value="Lead Buyer">Lead Buyer</span><span class="ap-custom-select__option" data-value="Lead Seller">Lead Seller</span><span
class="ap-custom-select__option" data-value="Both">Both</span></div>
</div>
</div>
</div>
<div id="field_6_2" class="gfield gfield--type-text resource_id field_sublabel_below gfield--no-description field_description_below gfield_visibility_hidden" data-js-reload="field_6_2">
<div class="admin-hidden-markup"><i class="gform-icon gform-icon--hidden"></i><span>Hidden</span></div><label class="gfield_label gform-field-label" for="input_6_2">Resource ID</label>
<div class="ginput_container ginput_container_text"><input name="input_2" id="input_6_2" type="text" value="" class="large" aria-invalid="false"> </div>
</div>
<div id="field_6_7" class="gfield gfield--type-text resource_url field_sublabel_below gfield--no-description field_description_below gfield_visibility_hidden" data-js-reload="field_6_7">
<div class="admin-hidden-markup"><i class="gform-icon gform-icon--hidden"></i><span>Hidden</span></div><label class="gfield_label gform-field-label" for="input_6_7">Resource URL</label>
<div class="ginput_container ginput_container_text"><input name="input_7" id="input_6_7" type="text" value="" class="large" aria-invalid="false"> </div>
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<div id="field_6_16" class="gfield gfield--type-text resource_type field_sublabel_below gfield--no-description field_description_below gfield_visibility_hidden" data-js-reload="field_6_16">
<div class="admin-hidden-markup"><i class="gform-icon gform-icon--hidden"></i><span>Hidden</span></div><label class="gfield_label gform-field-label" for="input_6_16">Resource Type</label>
<div class="ginput_container ginput_container_text"><input name="input_16" id="input_6_16" type="text" value="" class="large" aria-invalid="false"> </div>
</div>
<div id="field_6_18" class="gfield gfield--type-text resource_type field_sublabel_below gfield--no-description field_description_below gfield_visibility_hidden" data-js-reload="field_6_18">
<div class="admin-hidden-markup"><i class="gform-icon gform-icon--hidden"></i><span>Hidden</span></div><label class="gfield_label gform-field-label" for="input_6_18">utm_medium</label>
<div class="ginput_container ginput_container_text"><input name="input_18" id="input_6_18" type="text" value="" class="large" aria-invalid="false"> </div>
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<div class="admin-hidden-markup"><i class="gform-icon gform-icon--hidden"></i><span>Hidden</span></div><label class="gfield_label gform-field-label" for="input_6_19">utm_source</label>
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<div class="admin-hidden-markup"><i class="gform-icon gform-icon--hidden"></i><span>Hidden</span></div><label class="gfield_label gform-field-label" for="input_6_20">utm_campaign</label>
<div class="ginput_container ginput_container_text"><input name="input_20" id="input_6_20" type="text" value="" class="large" aria-invalid="false"> </div>
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<div id="field_6_22" class="gfield gfield--type-text gfield--width-full trustedform_solution field_sublabel_below gfield--no-description field_description_below gfield_visibility_hidden" data-js-reload="field_6_22">
<div class="admin-hidden-markup"><i class="gform-icon gform-icon--hidden"></i><span>Hidden</span></div><label class="gfield_label gform-field-label" for="input_6_22">TrustedForm Solution</label>
<div class="ginput_container ginput_container_text"><input name="input_22" id="input_6_22" type="text" value="" class="large" aria-invalid="false"> </div>
</div>
<div id="field_6_23" class="gfield gfield--type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible" data-js-reload="field_6_23">
<div class="ginput_container ginput_container_text"><input name="input_23" id="input_6_23" type="hidden" class="gform_hidden" aria-invalid="false" value="Other campaigns"></div>
</div>
<div id="field_6_24" class="gfield gfield--type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible" data-js-reload="field_6_24">
<div class="ginput_container ginput_container_text"><input name="input_24" id="input_6_24" type="hidden" class="gform_hidden" aria-invalid="false" value="Website"></div>
</div>
<div id="field_6_25" class="gfield gfield--type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible" data-js-reload="field_6_25">
<div class="ginput_container ginput_container_text"><input name="input_25" id="input_6_25" type="hidden" class="gform_hidden" aria-invalid="false" value="AP-Update-Email-FCC"></div>
</div>
<div id="field_6_26" class="gfield gfield--type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible" data-js-reload="field_6_26">
<div class="ginput_container ginput_container_text"><input name="input_26" id="input_6_26" type="hidden" class="gform_hidden" aria-invalid="false" value="No Terms"></div>
</div>
<div id="field_6_27" class="gfield gfield--type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible" data-js-reload="field_6_27">
<div class="ginput_container ginput_container_text"><input name="input_27" id="input_6_27" type="hidden" class="gform_hidden" aria-invalid="false" value="https://activeprospect.com/ping-pick-post/"></div>
</div>
<div id="field_6_28" class="gfield gfield--type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible" data-js-reload="field_6_28">
<div class="ginput_container ginput_container_text"><input name="input_28" id="input_6_28" type="hidden" class="gform_hidden" aria-invalid="false" value="/ping-pick-post/"></div>
</div>
<div id="field_6_29" class="gfield gfield--type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible" data-js-reload="field_6_29">
<div class="ginput_container ginput_container_text"><input name="input_29" id="input_6_29" type="hidden" class="gform_hidden" aria-invalid="false" value="https://activeprospect.com/ping-pick-post/"></div>
</div>
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class="gfield_label gform-field-label" for="input_6_30">Phone</label>
<div class="ginput_container"><input name="input_30" id="input_6_30" type="text" value="" autocomplete="new-password"></div>
<div class="gfield_description" id="gfield_description_6_30">This field is for validation purposes and should be left unchanged.</div>
</div>
</div>
</div>
<div class="gform_footer top_label">
<div class="ap_form_disclaimer"><sup>*</sup> <em>By providing your information you agree to receive marketing communications and content from ActiveProspect. To unsubscribe click the link in email messages.</em>
<a href="/privacy-policy/" target="_blank">Privacy Policy</a></div><input type="submit" id="gform_submit_button_6" class="gform_button button gform-button--width-full" value="Let's Go"
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document.getElementById("ak_js_1").setAttribute("value", (new Date()).getTime());
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</form>Text Content
Skip to content Menu Close Menu * TrustedForm Certify Web SDK * Log In * About Us * About Us * Upcoming Events * Careers * AP Community * Security Information Portal * Products * TrustedForm * LeadConduit * LeadsBridge * Solutions * Acquisition * Compliance * Optimization * Distribution * Industry * Insurance * Financial services * Home services * Education * CPG & media * Legal * Resources * Blog * Webinars * Whitepapers * Case studies * Videos * TrustedForm certificate * See all * Pricing * Facebook * Twitter * Instagram * LinkedIn * YouTube "PING PICK POST" Proposed solution for the new regulatory landscape This is our proposed solution for comparison websites to comply with the proposed FCC guidelines for one-to-one consent. We are soliciting feedback from the industry to determine which models we will support. It is a work in progress. We appreciate all feedback! Share Feedback CONTENTS What is Ping Pick Post? * "Ping Pick Post" definition * The Ping Pick Post methodology Why is Ping Pick Post needed? * Background: comparison websites * Real-time Auctions: matching consumers with companies How does Ping Pick Post work? * PING: Identify the highest bidders for a consumer * PICK: Consumers pick the companies they want to contact them * POST: Website transfers the consumer data to the selected companies 4 examples of Ping Pick Post website presentation * Exclusive offer * Offer Path * Offer Page with Multi-select * Offer Table WHAT IS PING PICK POST? "PING PICK POST" DEFINITION Ping Pick Post is an auction-based method of matching and distributing leads from a comparison website. This method involves pinging potential buyers for bids, allowing the consumer to pick the offers they want, and then posting their data to those companies. THE PING PICK POST METHODOLOGY For years, comparison sites have relied on a methodology called Ping Post to distribute leads to the highest bidders. This method relies on multi-party consent, where a consumer agrees to be contacted by any of the potential companies listed on the marketing partner list displayed in the TCPA consent language below the form. With the new proposed FCC guidelines for one-to-one consent, Ping Post is no longer sufficient. Sites must provide a way for consumers to give consent to the specific companies they would like to contact them. The new method that supports consumer choice is called Ping Pick Post. It adds the critical “Pick” step to the old Ping Post model. WHY IS PING PICK POST NEEDED? BACKGROUND: COMPARISON WEBSITES Comparison websites serve an important role in matching consumers with companies that meet their specific needs. There are often tens, hundreds, or even thousands of companies that could potentially serve a consumer’s needs in any vertical. These sites serve a critical role in helping a consumer identify the companies that can service their needs and value their business. Similarly, these sites also play a vital role in helping companies efficiently find customers for their business. REAL-TIME AUCTIONS: MATCHING CONSUMERS WITH COMPANIES Comparison sites typically use an auction model to determine which companies will receive the lead of the interested consumer. Companies bid a price per lead for a particular consumer. Unlike programmatic display ad auctions that happen behind the scenes, without any consumer awareness, comparison websites ask consumers to participate in the process by inputting information about their specific needs. These inputs can be compared against the criteria of multiple companies at once. This is our proposed solution for comparison websites to comply with the proposed FCC guidelines for one-to-one consent. We are soliciting feedback from the industry to determine which models we will support. It is a work in progress. We appreciate all feedback! Share Feedback HOW DOES PING PICK POST WORK? PING IDENTIFYING THE HIGHEST BIDDERS FOR A CONSUMER The Ping step is the first step in the execution of the online auction for the lead. It refers to the process whereby the website sends information to all the possible buyers of the lead. The website “pings” the buyers. The buyers who want to participate in the auction must respond back with a bid. A bid is the price they are willing to pay for that lead. The lead data offered on the ping typically doesn’t include any personally identifiable information about the lead to prevent any losing bidders from stealing the lead data. PICK CONSUMERS PICKING THE COMPANIES THEY WANT TO CONTACT THEM This is the new step that is required to comply with the FCC one-to-one consent guidelines for TCPA. The website displays the companies with the highest bids to the consumer. There are several methods a website could use to display the companies to the consumer – see below for more detail. The consumer must then select the companies of interest and provide their prior express written consent for those companies to contact them. POST WEBSITE TRANSFERS THE CONSUMER DATA TO THE SELECTED COMPANIES. Once a consumer submits their information to a particular company, their data is “posted” to that company. This term “post” is an abbreviation of a technical process known as an HTTP POST which is how data is sent over the internet per the HTTP protocol. 4 EXAMPLES OF PING PICK POST WEBSITE PRESENTATION 1. EXCLUSIVE OFFER SITE PRESENTS THE OFFER OF THE SINGLE HIGHEST BIDDER Site presents the consumer with a single offer. This offer will use the consent language of the buyer. If the consumer selects this offer their data will only go to this buyer. View example ▶️ 2. OFFER PATH SITE PRESENTS A SERIES OF FULL PAGE OFFERS Site presents the consumer a series of full page offers. Each offer will use the consent language of the buyer. The consumer’s data will only go to the offers they submit. View example ▶️ 3. OFFER PAGE WITH MULTI-SELECT SITE PRESENTS MULTIPLE OPTIONS ON A SINGLE PAGE Site presents multiple offers to the consumer on a single page. Each offer will have a selection box next to it. The consumer may select any combination or all the offers. The consent language would be shared for all the offers, meaning the site must make sure all participants agree to the consent language. View example ▶️ 4. OFFER TABLE SITE PRESENTS OFFERS IN A SORTABLE TABLE In some cases, it may be possible to compare the actual quotes from the different companies. In mortgage this is referred to as a “rate table” where consumers can sort quotes by the interest rate offered by the lender. Upon clicking an option in the table view, the consumer would be presented associated full page offer where they could provide consent for contact. View example ▶️ This is our proposed solution for comparison websites to comply with the proposed FCC guidelines for one-to-one consent. We are soliciting feedback from the industry to determine which models we will support. It is a work in progress. We appreciate all feedback! Share Feedback Have questions? CHAT WITH AN EXPERT TODAY! "*" indicates required fields First name* Last name* Work email* Phone number* Company name* Lead buyer, seller or both? Choose oneLead BuyerLead SellerBoth Choose one Lead BuyerLead SellerBoth Hidden Resource ID Hidden Resource URL Hidden Resource Type Hidden utm_medium Hidden utm_source Hidden utm_campaign Hidden TrustedForm Solution Phone This field is for validation purposes and should be left unchanged. * By providing your information you agree to receive marketing communications and content from ActiveProspect. To unsubscribe click the link in email messages. Privacy Policy Δ ActiveProspect HQ 4009 Marathon Blvd Austin, TX 78756 Mailing Address P.O Box 151136 Austin, TX 78715 1-512-394-4546 CUSTOMERS * Knowledge Base * TrustedForm Web SDK * API Documentation * Product What’s New * Platform Status * Integrations * Add-ons RESOURCES * TrustedForm Cert Demo * Talk to an Expert * Blog * InsideCBM * TCPA Compliance * Ping Pick Post COMPANY * About Us * Conferences and Events * Careers * Security * Security Information Portal * Benefits * Contact Us LEGAL * Privacy Policy * TrustedForm Privacy Policy * Privacy Notice for California Residents * Terms of Service * TrustedForm Certify EULA * Facebook * Twitter * Instagram * LinkedIn * YouTube ©2023 ActiveProspect Notifications