dna.firstam.com Open in urlscan Pro
2606:2c40::c73c:67e4  Public Scan

Submitted URL: https://dna.firstam.com/e3t/Ctc/ZN+113/c22Mv04/VX8m0M3Zp0xzW1ldstX37PQw6W31NlPp4NV3L2N4jRWcw3q3nJV1-WJV7CgLLLW969yb_89fB...
Effective URL: https://dna.firstam.com/solutions/avm/procision?utm_campaign=2022%20Procision%20AVM&utm_medium=email&_hsmi=223244108&_hs...
Submission: On August 19 via manual from SG — Scanned from DE

Form analysis 4 forms found in the DOM

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SOLUTIONS



DATA SOLUTIONS

DataTree.com Property Research Data Licensing (Bulk) Advanced Data Solutions
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FRAUD & LOAN QUALITY

FraudGuard® FraudGuard® Home Equity FraudGuard® Optional Modules
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All Data Mortgage Analytics Recorded Documents Delivery Channels
Solutions
Data Solutions
DataTree.com Property Research Data Licensing (Bulk) Advanced Data Solutions
(ADS) Snowflake® Data Marketplace API (Application Programming Interface)
Fraud & Loan Quality
FraudGuard® FraudGuard® Home Equity FraudGuard® Optional Modules
AppIntelligence® Score
Regulatory Compliance
RegsData® Vendor Management Suite
Valuation Solutions
Procision™ AVM ACI™ One Appraisal Software ACI Sky™ Valuation Analytics
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PROCISION™ AUTOMATED VALUATION MODEL (AVM)

Procision is a next-generation AVM product suite developed by First American®
Data & Analytics that will radically advance residential property valuation
technology.

SPEAK WITH AN AVM EXPERT NOW


INDUSTRY'S MOST PREMIER AVM SUITE BACKED BY THE BEST DATA

Specifically designed for lenders, proptech, real estate professionals and
others who need a fast, highly accurate, and up-to-the-minute property valuation
solution. Procision applies the latest modeling technologies with the industry’s
largest and highest quality database of property information to empower
customers to make critical business decisions with greater speed and confidence.


3

PROCISION AVM SOLUTIONS


01

PROCISION PREMIER

For mortgage, banking, secondary and capital market sectors, Premier is a highly
accurate, highly reliable industrial grade valuation, supported by full
documentation and testing as required by regulators.


02

PROCISION POWER

Optimized for use in consumer-facing websites that need total coverage of
values.

 


03

PROCISION DIRECT

With a high hit-rate, designed for marketing campaigns based on home price and
home equity.

 


THE MOST PREDICTIVE STATE-OF-THE-ART MODELING TECHNOLOGY

Procision’s next-generation valuation model incorporates new property details
and data points, while a blended ensemble modeling approach combines new machine
learning technologies with industry specific modeling techniques.


PROCISION AVM MODELS

MACHINE LEARNING

Models utilize the latest decision tree and gradient boosting techniques to
leverage large amounts of data

HEDONIC

Models compare houses within neighborhoods and markets, adjusting price based on
features. Both statistical regression and rules-based models are used for
superior accuracy

ENHANCED HOUSE PRICE INDICES

Reflect price growth and market changes, anchored in the same point in time

TAX ASSESSMENT

Adjusts assessment values to account for local rules


HAVE CONFIDENCE IN HOW PRECISE YOUR AVM IS

To ensure high accuracy and currency, First American Procision is run on every
residential property in the U.S and updates the models underlying data on a
daily basis. With Procision, you are using leading-edge technology that it is
constantly updated and tested to ensure highly accurate, consistent results.

In addition, Procision offers:

 * Performance reporting at national, state, and county levels
 * Multi-sourced and verified data
 * Accurate and relevant confidence scores
 * Subject information such as property characteristics
 * Delivery via API, website, and bulk files


AN AVM IS ONLY AS GOOD AS THE DATA, THE TECHNOLOGY AND THE EXPERTISE OF THE TEAM
WHO BUILDS IT.

Have confidence knowing that your AVM is supported by First American’s stature
and longevity in the industry, the most complete and accurate data sets on the
market, the expertise of First American’s people, and the company’s unrivaled
customer service.


3,141


COUNTIES

ASSESSOR AND PROPERTY OWNERSHIP


100%




US HOUSING MARKET


3,000+


COUNTIES

PARCEL BOUNDARIES


99%




DEEDS, MORTGAGES & FORECLOSURES


7.5B




DOCUMENT IMAGES


952K




ACTIVE REAL ESTATE LISTINGS


SPEAK WITH ONE OF OUR EXPERTS




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By clicking “Submit”, you provide prior express written consent for First
American to contact you for marketing by text message or phone (including
automatic telephone dialing system or an artificial or prerecorded voice) to the
telephone number you have provided, even if that telephone number is on a
corporate, state, or national Do Not Call Registry. Message and data rates may
apply. You do not have to agree to receive marketing calls or messages as a
condition of getting any services from First American and may instead call the
relevant phone number located at https://dna.firstam.com/contact-us for
services. Consent to such calls and consent to recording and monitoring can be
revoked at any time. Additional information about your privacy rights can be
found at https://www.firstam.com/privacy-policy/.

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