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Submitted URL: https://click.email.microsoftemail.com/?qs=56c63cbf7d97230e10c6ebac088233fb6e2174f285bdb5d67be6757f92433ab07fd3869370c4252c62590a89d4b9...
Effective URL: https://about.ads.microsoft.com/en-us/solutions/audience-targeting/in-market-audiences?s_cid=US-Acq-ntr-src_evgr-sub_da-cam_IRIS...
Submission: On April 11 via api from US — Scanned from DE
Effective URL: https://about.ads.microsoft.com/en-us/solutions/audience-targeting/in-market-audiences?s_cid=US-Acq-ntr-src_evgr-sub_da-cam_IRIS...
Submission: On April 11 via api from US — Scanned from DE
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<p class="f6QKJD7fhSbnJLarTL-W- ydkKdaztSS0AeHWIeIHsQ w8hcgFksdo30C8w-bygqu"> We use optional cookies to improve your experience on our websites, such as through social media connections, and to display personalized advertising based on your
online activity. If you reject optional cookies, only cookies necessary to provide you the services will be used. You may change your selection by clicking “Manage Cookies” at the bottom of the page.
<a target="_blank" href="https://go.microsoft.com/fwlink/?LinkId=521839" rel="noopener">Privacy Statement<span class="sr-only">Opens in new window</span></a>
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<link rel="stylesheet"
href="https://www.microsoft.com/onerfstatics/marketingsites-wcus-prod/west-european/shell/_scrf/css/themes=default.device=uplevel_web_pc/79-4cdd0a/33-ae3d41/a5-4bf7a2/13-8e1ceb/81-32f0c0/5c-b7b685/51-0a6e40/74-888e54?ver=2.0&_cf=02242021_3231"
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<span class="epb-launch pb-content-heading" style="overflow-x: visible;">Introducing the new Bing, your AI-powered search engine.</span>
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SMB</span>
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data-m="{"cN":"search engine marketing basics_cont","cT":"Container","id":"c3c4c3c8c3c1m1r1a1","sN":3,"aN":"c4c3c8c3c1m1r1a1"}"
style="overflow-x: visible;">
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data-m="{"cN":"display ads for smb_cont","cT":"Container","id":"c5c4c3c8c3c1m1r1a1","sN":5,"aN":"c4c3c8c3c1m1r1a1"}"
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data-m="{"cN":"native ads for smb_cont","cT":"Container","id":"c6c4c3c8c3c1m1r1a1","sN":6,"aN":"c4c3c8c3c1m1r1a1"}"
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data-m="{"cN":"shopping ads for smb_cont","cT":"Container","id":"c7c4c3c8c3c1m1r1a1","sN":7,"aN":"c4c3c8c3c1m1r1a1"}"
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data-m="{"cN":"customer testimonials_cont","cT":"Container","id":"c5c3c8c3c1m1r1a1","sN":5,"aN":"c3c8c3c1m1r1a1"}"
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data-m="{"cN":"find a partner_cont","cT":"Container","id":"c6c3c8c3c1m1r1a1","sN":6,"aN":"c3c8c3c1m1r1a1"}"
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data-m="{"cN":"contact sales_cont","cT":"Container","id":"c7c3c8c3c1m1r1a1","sN":7,"aN":"c3c8c3c1m1r1a1"}"
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data-m="{"cN":"CatNav_solutions_nonnav","id":"nn4c8c3c1m1r1a1","sN":4,"aN":"c8c3c1m1r1a1"}" style="overflow-x: visible;">Solutions</button>
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data-m="{"cN":"CatNav_microsoft promoteiq_nonnav","id":"nn1c3c5c8c3c1m1r1a1","sN":1,"aN":"c3c5c8c3c1m1r1a1"}">Microsoft PromoteIQ</span>
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PromoteIQ</button>
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<a id="c-shellmenu_59" class="js-subm-uhf-nav-link" href="/en-us/solutions/microsoft-promoteiq/promoteiq-overview" data-m="{"cN":"CatNav_promoteiq overview_nav","id":"n1c3c3c5c8c3c1m1r1a1","sN":1,"aN":"c3c3c5c8c3c1m1r1a1"}" style="overflow-x: visible;">PromoteIQ overview</a>
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data-m="{"cN":"promoteiq for retailers_cont","cT":"Container","id":"c4c3c5c8c3c1m1r1a1","sN":4,"aN":"c3c5c8c3c1m1r1a1"}"
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<a id="c-shellmenu_60" class="js-subm-uhf-nav-link" href="/en-us/solutions/microsoft-promoteiq/promoteiq-for-retailers" data-m="{"cN":"CatNav_promoteiq for retailers_nav","id":"n1c4c3c5c8c3c1m1r1a1","sN":1,"aN":"c4c3c5c8c3c1m1r1a1"}" style="overflow-x: visible;">PromoteIQ for retailers</a>
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data-m="{"cN":"promoteiq for brands_cont","cT":"Container","id":"c5c3c5c8c3c1m1r1a1","sN":5,"aN":"c3c5c8c3c1m1r1a1"}"
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<a id="c-shellmenu_61" class="js-subm-uhf-nav-link" href="/en-us/solutions/microsoft-promoteiq/promoteiq-for-brands" data-m="{"cN":"CatNav_promoteiq for brands_nav","id":"n1c5c3c5c8c3c1m1r1a1","sN":1,"aN":"c5c3c5c8c3c1m1r1a1"}" style="overflow-x: visible;">PromoteIQ for brands</a>
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data-m="{"cN":"contact promoteiq_cont","cT":"Container","id":"c6c3c5c8c3c1m1r1a1","sN":6,"aN":"c3c5c8c3c1m1r1a1"}"
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<a id="c-shellmenu_62" class="js-subm-uhf-nav-link" href="/en-us/solutions/microsoft-promoteiq/promoteiq-contact-form" data-m="{"cN":"CatNav_contact promoteiq_nav","id":"n1c6c3c5c8c3c1m1r1a1","sN":1,"aN":"c6c3c5c8c3c1m1r1a1"}" style="overflow-x: visible;">Contact PromoteIQ</a>
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data-m="{"cN":"advertising goals_cont","cT":"Container","id":"c4c5c8c3c1m1r1a1","sN":4,"aN":"c5c8c3c1m1r1a1"}"
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data-m="{"cN":"CatNav_advertising goals_nonnav","id":"nn1c4c5c8c3c1m1r1a1","sN":1,"aN":"c4c5c8c3c1m1r1a1"}">Advertising goals</span>
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goals</button>
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data-m="{"cN":"advertising goals overview_cont","cT":"Container","id":"c3c4c5c8c3c1m1r1a1","sN":3,"aN":"c4c5c8c3c1m1r1a1"}"
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<a id="primary-nav-item-3482" class="js-subm-uhf-nav-link" href="/en-us/solutions/advertising-goals" data-m="{"cN":"CatNav_advertising goals overview_nav","id":"n1c3c4c5c8c3c1m1r1a1","sN":1,"aN":"c3c4c5c8c3c1m1r1a1"}" style="overflow-x: visible;">Advertising goals overview</a>
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data-m="{"cN":"increase ad clicks_cont","cT":"Container","id":"c4c4c5c8c3c1m1r1a1","sN":4,"aN":"c4c5c8c3c1m1r1a1"}"
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<a id="primary-nav-item-3574" class="js-subm-uhf-nav-link" href="/en-us/solutions/advertising-goals/increase-ad-clicks" data-m="{"cN":"CatNav_increase ad clicks_nav","id":"n1c4c4c5c8c3c1m1r1a1","sN":1,"aN":"c4c4c5c8c3c1m1r1a1"}" style="overflow-x: visible;">Increase ad clicks</a>
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data-m="{"cN":"increase conversions_cont","cT":"Container","id":"c5c4c5c8c3c1m1r1a1","sN":5,"aN":"c4c5c8c3c1m1r1a1"}"
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<a id="primary-nav-item-3683" class="js-subm-uhf-nav-link" href="/en-us/solutions/advertising-goals/increase-conversions" data-m="{"cN":"CatNav_increase conversions_nav","id":"n1c5c4c5c8c3c1m1r1a1","sN":1,"aN":"c5c4c5c8c3c1m1r1a1"}" style="overflow-x: visible;">Increase conversions</a>
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data-m="{"cN":"get more phone calls_cont","cT":"Container","id":"c6c4c5c8c3c1m1r1a1","sN":6,"aN":"c4c5c8c3c1m1r1a1"}"
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<a id="primary-nav-item-3680" class="js-subm-uhf-nav-link" href="/en-us/solutions/advertising-goals/get-more-phone-calls" data-m="{"cN":"CatNav_get more phone calls_nav","id":"n1c6c4c5c8c3c1m1r1a1","sN":1,"aN":"c6c4c5c8c3c1m1r1a1"}" style="overflow-x: visible;">Get more phone calls</a>
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data-m="{"cN":"increase store foot traffic_cont","cT":"Container","id":"c7c4c5c8c3c1m1r1a1","sN":7,"aN":"c4c5c8c3c1m1r1a1"}"
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<a id="primary-nav-item-3675" class="js-subm-uhf-nav-link" href="/en-us/solutions/advertising-goals/increase-foot-traffic" data-m="{"cN":"CatNav_increase store foot traffic_nav","id":"n1c7c4c5c8c3c1m1r1a1","sN":1,"aN":"c7c4c5c8c3c1m1r1a1"}" style="overflow-x: visible;">Increase store foot traffic</a>
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data-m="{"cN":"sell your products online_cont","cT":"Container","id":"c8c4c5c8c3c1m1r1a1","sN":8,"aN":"c4c5c8c3c1m1r1a1"}"
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<a id="primary-nav-item-3692" class="js-subm-uhf-nav-link" href="/en-us/solutions/advertising-goals/sell-your-products-online" data-m="{"cN":"CatNav_sell your products online_nav","id":"n1c8c4c5c8c3c1m1r1a1","sN":1,"aN":"c8c4c5c8c3c1m1r1a1"}" style="overflow-x: visible;">Sell your products online</a>
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data-m="{"cN":"CatNav_ad products_nonnav","id":"nn1c5c5c8c3c1m1r1a1","sN":1,"aN":"c5c5c8c3c1m1r1a1"}">Ad products</span>
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data-m="{"cN":"broad match_cont","cT":"Container","id":"c4c5c5c8c3c1m1r1a1","sN":4,"aN":"c5c5c8c3c1m1r1a1"}"
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data-m="{"cN":"display advertising_cont","cT":"Container","id":"c5c5c5c8c3c1m1r1a1","sN":5,"aN":"c5c5c8c3c1m1r1a1"}"
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<a id="primary-nav-item-1474" class="js-subm-uhf-nav-link" href="/en-us/solutions/display-advertising-for-search-marketers" data-m="{"cN":"CatNav_display advertising_nav","id":"n1c5c5c5c8c3c1m1r1a1","sN":1,"aN":"c5c5c5c8c3c1m1r1a1"}" style="overflow-x: visible;">Display advertising</a>
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data-m="{"cN":"dynamic search ads_cont","cT":"Container","id":"c6c5c5c8c3c1m1r1a1","sN":6,"aN":"c5c5c8c3c1m1r1a1"}"
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<a id="c-shellmenu_74" class="js-subm-uhf-nav-link" href="/en-us/solutions/ad-products/dynamic-search-ads" data-m="{"cN":"CatNav_dynamic search ads_nav","id":"n1c6c5c5c8c3c1m1r1a1","sN":1,"aN":"c6c5c5c8c3c1m1r1a1"}" style="overflow-x: visible;">Dynamic Search Ads</a>
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data-m="{"cN":"microsoft store ads_cont","cT":"Container","id":"c7c5c5c8c3c1m1r1a1","sN":7,"aN":"c5c5c8c3c1m1r1a1"}"
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<a id="c-shellmenu_75" class="js-subm-uhf-nav-link" href="/en-us/solutions/ad-products/microsoft-store-ads" data-m="{"cN":"CatNav_microsoft store ads_nav","id":"n1c7c5c5c8c3c1m1r1a1","sN":1,"aN":"c7c5c5c8c3c1m1r1a1"}" style="overflow-x: visible;">Microsoft Store Ads</a>
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data-m="{"cN":"multimedia ads_cont","cT":"Container","id":"c8c5c5c8c3c1m1r1a1","sN":8,"aN":"c5c5c8c3c1m1r1a1"}"
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data-m="{"cN":"responsive search ads_cont","cT":"Container","id":"c9c5c5c8c3c1m1r1a1","sN":9,"aN":"c5c5c8c3c1m1r1a1"}"
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data-m="{"cN":"shopping campaigns_cont","cT":"Container","id":"c10c5c5c8c3c1m1r1a1","sN":10,"aN":"c5c5c8c3c1m1r1a1"}"
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data-m="{"cN":"travel ads_cont","cT":"Container","id":"c11c5c5c8c3c1m1r1a1","sN":11,"aN":"c5c5c8c3c1m1r1a1"}"
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data-m="{"cN":"C3_MicrosoftAdvertisingPartnerNetwork_cont","cT":"Container","id":"c12c5c5c8c3c1m1r1a1","sN":12,"aN":"c5c5c8c3c1m1r1a1"}"
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data-m="{"cN":"ad preview tool_cont","cT":"Container","id":"c4c8c5c8c3c1m1r1a1","sN":4,"aN":"c8c5c8c3c1m1r1a1"}"
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data-m="{"cN":"keyword planner_cont","cT":"Container","id":"c8c8c5c8c3c1m1r1a1","sN":8,"aN":"c8c5c8c3c1m1r1a1"}"
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data-m="{"cN":"microsoft advertising app_cont","cT":"Container","id":"c9c8c5c8c3c1m1r1a1","sN":9,"aN":"c8c5c8c3c1m1r1a1"}"
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data-m="{"cN":"editor_cont","cT":"Container","id":"c10c8c5c8c3c1m1r1a1","sN":10,"aN":"c8c5c8c3c1m1r1a1"}"
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data-m="{"cN":"microsoft advertising scripts_cont","cT":"Container","id":"c11c8c5c8c3c1m1r1a1","sN":11,"aN":"c8c5c8c3c1m1r1a1"}"
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data-m="{"cN":"Universal Event Tracking_cont","cT":"Container","id":"c12c8c5c8c3c1m1r1a1","sN":12,"aN":"c8c5c8c3c1m1r1a1"}"
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>
SAVE TIME AND REACH MORE CUSTOMERS WITH IN-MARKET AUDIENCES
With In-market Audiences, you can find curated lists of users that have been
found to be in-market for a certain purchase category. Microsoft Advertising has
created these lists for you and are available directly in the user interface —
no need to build or import your own lists. When these In-market Audience lists
are associated to ad groups, you can target and modify bids for these audiences,
similar to Remarketing in Paid Search lists.
> Target people ready to buy.
WHY USE IN-MARKET AUDIENCES?
EXPAND YOUR AUDIENCE
Easily grow your audience with high-quality searchers, ready to buy. In-market
Audiences can also be used in combination with other audience targeting
solutions like Remarketing in Paid Search and Custom Audiences.
INCREASE CONVERSIONS
In-market Audiences helps you focus on the bottom of the buying funnel. These
curated lists of people have been identified as “in-market,” or ready to make a
purchase in a particular category.
BOOST PERFORMANCE
Searchers in In-market Audience lists are more likely to convert which can help
drive greater click-through rates and conversion ratios. In fact, ads shown to
In-market Audiences saw up to a 28% greater click-through rate and 48% greater
conversion rate than the same ads without In-market Audiences.* In-market
Audiences can also be used with other audience targeting solutions like
Remarketing in Paid Search and Custom Audiences.
SIMPLE TO SET UP
In-market Audiences can be quickly set up in five minutes or less, and don’t
require you to tag your website. Microsoft Advertising has created the audience
lists — no need for you to create a list. From within the Audience tab in
Microsoft Advertising online, just pick the In-market Audience that represents
your business — such as “clothing” or “motor vehicles” — and associate it to any
combination of ad groups.
GET STARTED WITH IN-MARKET AUDIENCES
To find out which in-market audience categories are available, download this
spreadsheetOpens in new window. It has the most up-to-date list of in-market
audience segments organized by name and Audience ID. Read more about how to get
started with In-market AudiencesOpens in new window. Or, sign in and follow the
below instructions to use In-market Audiences.
1. Select Create Association in the Audiences tab and then choose In-market
Audience.
2. Choose the appropriate In-market Audience to associate with the ad group
from the list of available In-market Audiences.
3. Pick targeting options. Set the appropriate bid-boost, for example 20%, and
monitor results.
4. Click Save to finish.
Add In-Market Audiences Opens in new window
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