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WHERE CONTENT & CONTEXT CONNECT



 

In a privacy-first world, the SmartMatch platform contextually targets content
to the right audiences on the world’s leading publishers at the right time
driving higher engagement.

And without any user data whatsoever.




INTRODUCING SMARTMATCH
BENEFITS OF SMARTMATCH
FROM THE SMARTMATCH USERS



AN INTRODUCTION TO SMARTMATCH



A unique self-service SaaS platform empowering global brands to quickly and
efficiently generate contextual advertising using their existing content.

Align contextually relevant content advertising in a cookie-free and brand-safe
environment, engaging customers in the exact moment they are interested in the
branded content you have created. Campaigns can be set up in minutes, in a few
easy steps. Get smart and see for yourself how simple it is to use. Add your
content URLs to create a sample campaign. Until you enter invoicing details and
‘submit for approval’, there are no costs or obligations.

We want you to see how we have removed the complexity, so all that you need to
provide is great branded content.




Get smart

PRIVACY FIRST

Relying on the content and true context of an article to match relevant brand
advertisements, there is no need to predetermine audience data. Great news,
given 3rd party cookie data won’t exist in 2022.

BRAND SAFETY & SUITABILITY

Know which media owners you are running across at all times and rest assured
that your branded content will appear within brand suitable publisher
environments avoiding inappropriate topics.

SIMPLICITY

Set up campaigns in minutes. The platform automates content tagging, creative
build & contextual branded content amplification driving higher engagement so
brands can focus on crafting quality content.

HIGHER ENGAGEMENT



Pinpoint the right audiences on the world’s leading publishers at the right time
with higher engagement than ever before. Whether based on clicks or post-click
attribution, connecting context and content with SmartMatch next generation
contextual targeting has a far greater impact on engagement than traditional
targeting techniques when compared to the industry average.



CONTROL

Retain control over campaigns at all times including which content assets are
live, ensuring new content relevant to the news cycle can be simply and quickly
added and obsolete content paused.

EFFICIENCY

Remove creative cost from budgets with automated creative build. Make your media
spend twice as efficient by leaving a crowded programmatic value chain taking
the lion's share of client budgets.

TRANSPARENT PRICING

Transparent pricing so clients can track all media spend undiluted by
traditionally opaque programmatic costs.

DON'T JUST TAKE OUR WORD FOR IT

‘Very early on (almost a decade ago) when NLS and AI was a glimpse in our eyes,
we discovered Smartology and the wonders of SmartMatch. Put simply I fell in
love with the idea that we could place a relevant message in front of a relevant
audience while they were reading a relevant article. Content meets tech meets
journalism meets engagement and clicks through to the Mishcon world via our
websites and digital assets.’

MISHCON DE REYA

‘Smartology moves the dial of how clients can connect their content with their
audience, which goes beyond display advertising, and moves us towards a genuine
value-based marketing service for clients - not one based purely on transaction
of space.’

FINANCIAL TIMES

"A very effective way of not only targeting ads in a contextually relevant
manner, but also ensuring that the messaging within the ad is tailored to fit
editorial context."

THE ECONOMIST

‘Smartology’s offering has a compelling rigour that is set to play a huge part
in driving the digital advertising ecosystem forward. Allied to their already
unique algorithmic approach to relevancy and context, the offering is without
parallel. Smartology offer a class leading proposition that adds value for
agency, brands, media owners and users alike.’

DENTSU AEGIS




HOW DO I LEAPFROG MY COMPETITORS?
THE CREATIVE IS THE STORY.
MAKE IT COUNT.

Get started in minutes

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