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Privacy Policy


ROGERS SPORTS AND MEDIA PRIVACY POLICY

WHAT IS ROGERS MEDIA?

Rogers Media Inc. operates Rogers Broadcasting and Rogers Publishing. Rogers
Media Inc. is a wholly owned subsidiary of Rogers Communications Partnership
(Rogers) (TSX: RCI; NYSE: RCI). Rogers Communications and its subsidiaries and
affiliates are referred to as the Rogers Group of Companies.

WHERE CAN I LEARN ABOUT THE ROGERS GROUP OF COMPANIES PRIVACY POLICY?

The privacy policy of the Rogers Group of Companies, including Rogers Media, can
be found at http://www.rogers.com/web/content/Privacy-CRTC

WHAT IS THE PURPOSE OF THESE PRIVACY POLICY FAQS?

These FAQs provide additional information regarding, and interpretation of, the
Rogers Group of Companies’ privacy policy as it applies to Rogers Media. The
FAQs explain how Rogers Media treats your personal information collected in
connection with your subscription to all Rogers Media publications and your
interactions with Rogers Media radio, website and digital properties. They also
provide contact information in the event that you want to make further inquiries
regarding your personal information.

WHAT IS PERSONAL INFORMATION?

Personal information is any information that is related to an identifiable
individual. It typically includes such information as your name, e-mail address,
or mailing address. It could also include preferences you provided at websites
or other information. It does not include the business contact information of a
person, such as name, title and mailing contact information.

DOES ROGERS COLLECT PERSONAL INFORMATION?

We collect personal information such as your name, address, e-mail address, or
other personal information when you register with a website or order a product
or service. You may also be asked for personal information when you enter into
contests or promotions sponsored by us or our partners.

HOW DOES ROGERS USE INFORMATION IT GATHERS ABOUT ME?

Rogers Media uses your personal information to provide you with products or
services that you have requested. We may further use such information to develop
and customize products or services to better meet your needs and preferences,
and to offer you products and services from Rogers, including any companies
within the Rogers Group of Companies.

MIGHT I BE CONTACTED BY ORGANIZATIONS OUTSIDE ROGERS?

Advertisers may ask Rogers Media for permission to send material to you that you
may find of interest. In such cases, your name, email or mailing address are
only released to a reputable third party service bureau for the purpose of
sending the specific material. All such advertising material is reviewed by
Rogers Media and subject to approval for acceptable advertising content.

If you would prefer that your name, email or mailing address not be provided to
marketers outside of Rogers Group of Companies, please click here for a list of
Rogers Media properties and links to their respective customer account logins.

WHAT ARE MARKETING PREFERENCES?

Your relationship with Rogers Media permits us to contact you about our products
and services, as well as those of our affiliates in the Rogers Group of
Companies. But if you prefer otherwise, we provide clear and easy ways for you
to tell us so. These are your personal marketing preferences.

HOW CAN I CHANGE MY MARKETING PREFERENCES?

To access and change your marketing preferences, please click here for a list of
Rogers Media properties and links to their respective customer account logins.

HOW CAN I CHANGE OR UPDATE MY E-MAIL NEWSLETTER SUBSCRIPTIONS?

We have many e-mail newsletters for you to choose from and realize your
preferences may change over time. To review or update your e-mail newsletter
subscriptions please click here for a list of Rogers Media properties and links
to their respective customer account logins.

DOES ROGERS MEDIA USE TELEMARKETING TO SELL MAGAZINE SUBSCRIPTIONS?

Yes, some consumers find it convenient to be contacted by phone either to start
new subscriptions or to renew an existing subscription. The authorized agents
who sell new subscriptions are required to make use of the national “Do Not
Call” registry to ensure that they do not call the phone numbers of people who
have registered. If you are already a subscriber and do not want to receive
telemarketing calls, you may add your phone number to our internal Do Not Call
list by sending your request to:

For Consumer Publications – webmedia@rci.rogers.com
For Business Publications – bppgservice@rci.rogers.com

You can get more information about the national “Do Not Call” registry
here http://www.crtc.gc.ca/eng/INFO_SHT/t1031.htm.

WHAT ABOUT PERSONALIZED ADS IN MAGAZINES?

Occasionally an advertiser may ask that we print the name of subscribers on
their advertisement in our publications. When this is done, the subscriber’s
name is printed on the ad at the same time that the mailing label is printed on
the cover of the magazine. The subscriber’s name appears only in their personal
copy of the magazine. If you would prefer not have your name included in such
advertisements, please click here for a list of Rogers Media properties and
links to their respective customer account logins.

Please note ‘Do Not Personalize’ is not applicable to business magazines.

HOW DOES ROGERS MEDIA PROTECT THE PRIVACY OF CHILDREN?

The privacy of children is important to us. We will not knowingly send direct
mailings, e-mail or other correspondence to anyone who indicates that they are
younger than 16 years old. Your children should always ask you for permission
before sending personal information to Rogers Media or to anyone else. Any
personal information we gather about children under the age of 16 would be used
solely for demographic purposes. Access to some of our websites may be
prohibited to children under a certain age as specified in the website’s Terms
of Service. Rogers Media cannot verify the validity of persons claiming to be
age-eligible to access such websites.

I’M REGISTERING ON ONE OF YOUR WEBSITES FOR THE FIRST TIME, BUT MY NAME IS HERE
ALREADY. HOW?

Some Rogers Media websites may share online registration services. Any
information you provide while registering for a website is tied to your e-mail
address. If you use the same e-mail address to register at another Rogers Media
website, the associated information will be retrieved, so you don’t have to
re-enter it.

DO ROGERS MEDIA WEBSITES USE COOKIES?

Yes, Rogers Media websites use cookies. A cookie is set when you register on our
websites.

A cookie is a small text file sent to your internet browser’s files for our
reference. No one else can read this file. Cookies allow our server computer to
recognize your computer when you return to our websites, so you don’t have to
re-register and so we can retain any preferences you may have given us. If you
do not wish to receive cookies, most browsers allow you to be alerted when a
cookie is sent to your computer, so you can decide whether to accept it.

DO ROGERS MEDIA WEBSITES RECORD INFORMATION ABOUT MY COMPUTER OR MY VISIT?

Rogers Media collects IP addresses and related information for the purposes of
system administration and to create aggregate statistical reports for
advertisers. This information cannot identify you personally.

Browser information (i.e. the URL of the webpage you were just on, the IP
address of the computer you are using, your domain type, and your browser
version) is automatically recorded as part of transmitting information over the
Internet.

We may use it to help us display information in the best format for you.

We may develop summary reports for advertisers, to help them better understand
our audience and provide advertisements that are more likely to be of interest
to you. For example, we may report total number of visitors to our website in
general or to specific webpages, average length of visit, etc. No identifying
data about individuals is reported.

During your visit to our websites, we may record choices you have made and use
this to provide more customized content or advertising. The data does not
identify you and is not retained after your visit. This is sometimes called
“clickstream” data.

We may use other industry standard technologies like pixel tags and web beacons
to track your use of our websites and promotions, or we may allow our affiliates
and third party service providers to use these devices on our behalf. Pixel tags
and web beacons are tiny graphic images placed on certain pages on our websites,
or in our emails that allow us to determine whether you have performed a
specific action. When you access these pages or open or click an email, pixel
tags and web beacons generate a notice of that action. Pixel tags allow us to
measure and improve our understanding of visitor traffic and behaviour on our
websites, as well as give us a way to measure the effectiveness of our
promotions and performance.

HOW DOES ROGERS MEDIA ADVERTISE ON ITS WEBSITE?

The ads appearing on many of the Rogers Media websites are delivered to you
using online advertising networks, and Adobe Media Optimizer technology.
Information about your visits to this website, such as the number of times you
have viewed an ad or visited certain pages of Rogers Media websites (but not
your name, address, email or other personal information) is used to serve ads to
you.

The ad network providers use cookies, web beacons, or similar technologies on
your computer to help present, better target, and measure the effectiveness of
the advertisements served to you on Rogers Media websites or through affiliate
advertising network providers.

Web beacons utilize JavaScript code and write information to cookies, which are
small files on your computer. If you do not want a cookie to be written, simply
change the setting in your browser. For more information and how to ‘opt-out’
from ad network providers’ cookies, visit the Your Ad Choices website.

WHAT ABOUT INFORMATION ON PUBLIC FORUMS?

Rogers Media websites may make chat rooms, forums, message boards and/or news
groups available to its users. Please remember that any information that is
disclosed in these areas becomes public information and you should exercise
caution when deciding to disclose your personal information.

WHAT STEPS DO YOU TAKE FOR THE SECURITY OF MY INFORMATION?

Our websites use industry-standard security measures to protect data against
loss, misuse and interception by third parties. Our security policies are
periodically reviewed and enhanced as necessary. However, Rogers Media assumes
no liability for interception, alteration or misuse of information transmitted
over the Internet.

HOW ELSE CAN I PROTECT MY PRIVACY ONLINE?

Generally speaking, whenever you disclose personal information online there is a
risk that the information may be intercepted, collected and used. That goes for
information disclosed on message boards, in chat areas – or even in e-mail. The
Rogers Group of Companies is not responsible if that information is intercepted.
You transmit information at your own risk.

Co-branded websites and third party websites and services may be accessible
through Rogers Media websites. Third parties may collect information for their
own contests or promotions, and may have their own privacy and data collection
practices. The Rogers Group of Companies is not responsible for and bears no
liability for these policies or actions.

You alone are responsible for keeping passwords and information safe. Be careful
and responsible whenever you’re online.

WHAT HAPPENS TO INFORMATION I PROVIDE ON A CONTEST ENTRY?

Rogers Media uses a variety of contests and similar promotions to increase
awareness of our products and services. We generally request contact information
so that we can notify you if you are a prize winner. As well, in some cases we
may contact contest entrants with product information. Contest entries generally
include a way for you to indicate that you do not want to be contacted based on
the information on your entry. Because contests may involve co-sponsors outside
Rogers Group of Companies who have their own privacy practices, it is always
advisable to read the entry form and contest rules before entering.

ARE THERE OTHER WAYS MY INFORMATION WILL BE USED?

Rogers Media may also use or disclose your personal information when we believe
in good faith that the law requires it or under circumstances specifically
described to you when we collect the information (such as in a Terms of Service
or Use agreement).


CONTACT US

GENERAL INQUIRIES

If you have any questions about these Rogers Media Privacy FAQs, the privacy
practices of our web sites, or your dealings with us, please contact:


ROGERS MEDIA WEB CUSTOMER CARE

One Mount Pleasant Road, 8th Floor
Toronto, ON M4Y 2Y5.
webmedia@rci.rogers.com


PRIVACY POLICY INQUIRIES

For information about the Rogers Group of Companies’ Commitment to Privacy,
please contact:

Chief Privacy Officer
Rogers Communications Partnership
333 Bloor Street East
Toronto, ON M4W 1G9


OFFICE OF THE PRIVACY COMMISSIONER OF CANADA

The Office of the Privacy Commissioner of Canada oversees our personal
information handling practices. If any privacy concerns are not addressed to
your satisfaction you may contact the Office of the Privacy Commissioner of
Canada for further guidance:

By Phone: 1-800-282-1376 or 613-995-8210
By Fax: 613-947-6850
By E-mail: info@privcom.gc.ca
Website: www.privcom.gc.ca

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