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 * Overview
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Back to all Webinars
 
 



THE GREAT DEBATES: MARKETING ORGANIZATION


#SHAPETHEFUTURE

--------------------------------------------------------------------------------



Register for All Sessions Today


FOUR FREE WEBINAR SESSIONS

This series of lively debates will surface unique and actionable knowledge to
guide CMOs’ organization design decisions, to assist marketing organizations in
competing more effectively, and to better deliver on marketing’s mission to
drive growth.

Following this series CMOs will be able to:

 1. Understand the impact of having a clear Mission for the marketing
    organization
 2. Define the unique responsibilities of marketing in a way that drives role
    clarity
 3. Better articulate how marketing capability “fit” enables marketing-led
    growth
 4. Identify and overcome the most powerful constraints to achieving marketing’s
    mission




Wednesday, Sep 20 2023
11:00am to 12:00pm EDT

MARKETING’S MISSION AND ITS ROLE IN GROWTH STRATEGY

This session will highlight how the mission of marketing ties to the firm’s
growth agenda.



Watch Video

more info


Q&A



MARKETING’S MISSION AND ITS ROLE IN GROWTH STRATEGY

This session will highlight how the mission of marketing ties to the firm’s
growth agenda. The debate session will focus on how clarity and shared
understanding of marketing’s role motivates and guides meaningful action while
positively impacting the business.

Catherine Crevels
VP, US Marketing

Kevin Howard
Executive Director, Digital Strategy & Growth Marketing

Rebecca Messina
Former Global Chief Marketing Officer
Uber
Shubu Mitra
COO & Co-Founder


--------------------------------------------------------------------------------

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Monday, Oct 30 2023
11:00am to 12:00pm EDT

MARKETING ORG: DEFINING THE FOOTPRINT FOR MARKETING ROLE CLARITY

In an environment where marketing includes a growing range of new activities, we
will hear how different firms have defined the unique responsibilities of
marketing.



Watch Video

more info


Q&A



MARKETING ORG: DEFINING THE FOOTPRINT FOR MARKETING ROLE CLARITY

In an environment where marketing includes a growing range of new activities, we
will hear how different firms have defined the unique responsibilities of
marketing. How does marketing define where they lead vs. support vs. where they
are not-involved? What are the benefits to the marketing org and the firm?

Dr. Sundar Bharadwaj
The Coca Cola Company Chair, Professor of Marketing

Cristina Bondolowski
Chief Marketing & Communications Officer

Tom Duncan
Vice President, Head of Marketing

Shubu Mitra
COO & Co-Founder


--------------------------------------------------------------------------------

ADD TO MY CHANNEL:




Wednesday, Dec 6 2023
11:00am to 12:00pm EST

MARKETING ORG: MEASURING MARKETING CAPABILITIES TO FULLY PRIORITIZE GROWTH

The session will define marketing capability fit and how it is evaluated in
different firms.



Watch Video

more info


Q&A



MARKETING ORG: MEASURING MARKETING CAPABILITIES TO FULLY PRIORITIZE GROWTH

The session will define marketing capability fit and how it is evaluated in
different firms. Further, the panel of CMOs will discuss and debate how they
best leverage marketing capability measurements to prioritize specific
capabilities. The session will also discuss the payoff from managing marketing
capability fit.

Amy Adams
VP Media

Dr. Neil Morgan
Professor of Marketing, Welch Family Professor in Business

Nicole Vinson
Vice President, Global Digital, Media & Omni-Shopper Experience

Angela Zepeda
Chief Marketing Officer


--------------------------------------------------------------------------------

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Wednesday, Jan 17 2024
11:00am to 12:00pm EST

MARKETING ORG: OVERCOMING ORGANIZATIONAL FRICTION TO FIND FLOW

The ability to co-ordinate an increasing number of marketing activities led by
teams with varied backgrounds is a universal challenge.



Register Now

more info

MARKETING ORG: OVERCOMING ORGANIZATIONAL FRICTION TO FIND FLOW

Wednesday, January 17, 2024
11:00am to 12:00pm EST

The ability to co-ordinate an increasing number of marketing activities led by
teams with varied backgrounds is a universal challenge. In this session, we will
hear CMOs describe and debate how these challenges should be framed, how to
assess their impact and how to initiate action to address them.

Register Now

Andrea Brimmer
Chief Marketing and Public Relations Officer

Jonnie Cahill
Chief Marketing Officer

Omar Rodríguez Vila, PhD
Associate Professor of Practice in Marketing






 1. 
 2. The Great Debates: Marketing Organization


THE GREAT DEBATES: MARKETING ORGANIZATION


REGISTER FOR THE SERIES TODAY



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