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BUILD RETAIL EXPERIENCES THAT TURN CASUAL BROWSERS INTO BRAND ADVOCATES


Jul 30 2024, 6:00pm CEST
Duration: 60 mins



PRESENTED BY

Maya Ogranovitch Scott, Senior Solution Manager, Retail at Ping Identity


ABOUT THIS TALK

With cart abandonment currently above 70%, today’s retailers don’t realize any
value from the majority of prospective customers who visit their ecommerce
sites. In the highly competitive world of online and hybrid retail, it is
challenging to turn browsers into brand advocates who predictably return and
make repeat purchases – and yet, loyal, repeat customers are critical to
sustainable business growth. Fortunately, there are simple and concrete steps
you can take to keep shoppers coming back for more. Join this webinar with Maya
Ogranovitch Scott, Senior Solution Manager at Ping Identity, for a discussion of
how retailers can cultivate loyalty and grow customer lifetime value (CLV). See
how identity can help improve ecommerce conversions by making small but
meaningful changes to the way users interact with your digital channels, and
learn how this will help your retail business thrive. Key Takeaways: - The state
of customer loyalty in retail today - The financial value of return customers -
The relationship between converting new customers and cultivating existing ones
- Key points across the shopper journey that make or break loyalty - Specific CX
adjustments that will decrease abandonment and grow CLV

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Related topics:
Identity Management
Identity Services
User Access
Ping Identity
Management
Personalization


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