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 * Author
 * Media & Events
 * Podcasts
 * Bulk Orders
 * ORDER NOW


THE SEVEN SECRETS OF THE WORLD’S MOST ENDURING, EMPLOYEE-FOCUSED ORGANIZATIONS


A GROUNDBREAKING GUIDE TO BUILDING A COMPANY THAT THRIVES, BASED ON THOUSANDS OF
INTERVIEWS WITH INNOVATIVE LEADERS AT THE WORLD’S BEST-RUN ORGANIZATIONS.

How do you create a company that grows, innovates, and endures over decades?
This book unlocks the secrets.

Renowned industry analyst Josh Bersin distills decades of research & thousands
of interviews into seven practical yet profound management principles that help
business leaders create organizations that thrive.

Irresistible companies grow faster, they’re more profitable, and they innovate
and lead their markets. And best yet, their employees, customers, and
stakeholders are drawn to them like magnets.

Yet creating irresistibility isn’t easy, especially now. Employee loyalty is at
historic lows. The “great resignation” has executives panicking. Long-term
planning seems impossible. The secrets in Bersin’s book will help leaders
navigate these and other challenges.

Note: Interest in Josh’s book has exceeded all expectations. If you get an “out
of stock” alert when you place your order, know your copy will be shipped as
quickly as possible. The team is working hard to ensure everyone gets their
books in short order.


TESTIMONIALS

Expertly researched and masterfully written, Josh’s book presents seven
practical, achievable principles to help organizations and individuals thrive in
the new world of work. If you want the secrets of maintaining a workforce of
fulfilled, engaged, and loyal teams, read this book—now.

— Kathleen Hogan, Chief People Officer, Microsoft

A must-read primer for business leaders considering how and why to build a
people-centered business. Irresistible is an essential book and an opportunity
to learn from one of the best.

— Arianna Huffington, Founder and CEO, Thrive

This book is a road map for creating more humane workplaces. Josh Bersin gives
us unusually clear and compelling directions to make people the heart and soul
of organizations.

— Adam Grant, #1 New York Times bestselling author of THINK AGAIN and host of
the TED podcast Worklife

Josh, with his reporter’s background and analyst’s instinct, is terrific at
describing practices that affect people. His in-depth work with client companies
allows him unique access to some of the latest people innovations to highlight
best practices. The seven themes offer an outstanding view of emerging practices
that will shape employee-focused organizations.

— Dave Ulrich, Rensis Likert Professor, Ross School of Business, University of
Michigan Partner, The RBL Group

This book is an illustration of my strong belief that “great people make great
companies.” With his unique and vast experience, Josh is helping all leaders and
HR teams turn company culture, management approaches, and work models into a
competitive advantage.

— Olivier Blum, Executive Vice President, Energy Management Business, Schneider
Electric

I have been following Josh’s work for years and not long ago had the chance to
teach executives alongside him. He has always taught me a great deal. And now I
see some of that so beautifully encapsulated and extended in Irresistible. This
is a book to absorb.

— Rich Lyons, Former Dean, Haas School of Business, and Chief Innovation and
Entrepreneurship Officer, UC Berkeley

As organizations struggle to attract and retain talent, irresistible companies
will be the only ones to prevail — and creating an irresistible company starts
with unlocking your employees’ full potential. Josh Bersin’s timely and
thought-provoking book is a must-read for every leader.

– Jill Popelka, President, SAP SuccessFactors

For too long, businesses have been claiming that people are their most important
resource. Irresistible offers an array of smart insights and shrewd advice to —
finally! — turn that idea into action.

— Daniel H. Pink, #1 New York Times bestselling author of THE POWER OF REGRET,
DRIVE, and TO SELL IS HUMAN

Expertly researched and masterfully written, Josh’s book presents seven
practical, achievable principles to help organizations and individuals thrive in
the new world of work. If you want the secrets of maintaining a workforce of
fulfilled, engaged, and loyal teams, read this book—now.

— Kathleen Hogan, Chief People Officer, Microsoft

A must-read primer for business leaders considering how and why to build a
people-centered business. Irresistible is an essential book and an opportunity
to learn from one of the best.

— Arianna Huffington, Founder and CEO, Thrive

This book is a road map for creating more humane workplaces. Josh Bersin gives
us unusually clear and compelling directions to make people the heart and soul
of organizations.

— Adam Grant, #1 New York Times bestselling author of THINK AGAIN and host of
the TED podcast Worklife

Josh, with his reporter’s background and analyst’s instinct, is terrific at
describing practices that affect people. His in-depth work with client companies
allows him unique access to some of the latest people innovations to highlight
best practices. The seven themes offer an outstanding view of emerging practices
that will shape employee-focused organizations.

— Dave Ulrich, Rensis Likert Professor, Ross School of Business, University of
Michigan Partner, The RBL Group

This book is an illustration of my strong belief that “great people make great
companies.” With his unique and vast experience, Josh is helping all leaders and
HR teams turn company culture, management approaches, and work models into a
competitive advantage.

— Olivier Blum, Executive Vice President, Energy Management Business, Schneider
Electric

I have been following Josh’s work for years and not long ago had the chance to
teach executives alongside him. He has always taught me a great deal. And now I
see some of that so beautifully encapsulated and extended in Irresistible. This
is a book to absorb.

— Rich Lyons, Former Dean, Haas School of Business, and Chief Innovation and
Entrepreneurship Officer, UC Berkeley

As organizations struggle to attract and retain talent, irresistible companies
will be the only ones to prevail — and creating an irresistible company starts
with unlocking your employees’ full potential. Josh Bersin’s timely and
thought-provoking book is a must-read for every leader.

– Jill Popelka, President, SAP SuccessFactors

For too long, businesses have been claiming that people are their most important
resource. Irresistible offers an array of smart insights and shrewd advice to —
finally! — turn that idea into action.

— Daniel H. Pink, #1 New York Times bestselling author of THE POWER OF REGRET,
DRIVE, and TO SELL IS HUMAN

Expertly researched and masterfully written, Josh’s book presents seven
practical, achievable principles to help organizations and individuals thrive in
the new world of work. If you want the secrets of maintaining a workforce of
fulfilled, engaged, and loyal teams, read this book—now.

— Kathleen Hogan, Chief People Officer, Microsoft



 * Secret 1: Teams, not hierarchy.
   
   Operate as networks, not as a pyramid.

 * Secret 2: Work, not jobs.
   
   Focus on fit to work, not fit to job.

 * Secret 3: Coach, not boss.
   
   Get out from behind the desk. Empower, don’t direct.

 * Secret 4: Culture, not rules.
   
   Create respect, flexibility, and fairness.

 * Secret 5: Growth, not promotion.
   
   Make learning part of every activity at work.

 * Secret 6: Purpose, not profits.
   
   If you truly create purpose, profits will be the outcome.

 * Secret 7: Employee experience, not output.
   
   Put employees first; everything else comes second.




ORDER YOUR OWN COPY AND LEARN THE SECRETS TO ENDURING BUSINESS SUCCESS.

GET THE BOOK PLACE A BULK ORDER


ABOUT JOSH BERSIN

A global industry analyst, thought leader and CEO of The Josh Bersin Company,
Josh Bersin focuses on the global talent market and trends impacting business
workforces around the world.

His research is frequently featured in publications such as Forbes, Harvard
Business Review, HR Executive, Fast Company, Wall Street Journal, Economic
Times, Financial Times, and Washington Post.

SEE MORE



CONTACT US

Email
info@joshbersin.com

Address
6114 La Salle Ave., Suite 475
Oakland, CA 94611

www.joshbersin.com


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