www.nfl.com
Open in
urlscan Pro
151.101.129.153
Public Scan
Submitted URL: https://email.nfl.com/T/v60000018c6f1279c0968517f4bbcfd118/1d1b439d704a42390000021ef3a0bcce/1d1b439d-704a-4239-bbb2-fe...
Effective URL: https://www.nfl.com/news/2023-nfl-season-six-playoff-contenders-facing-the-toughest-schedules-down-the-st?mi_u=fcc52...
Submission: On December 18 via api from US — Scanned from DE
Effective URL: https://www.nfl.com/news/2023-nfl-season-six-playoff-contenders-facing-the-toughest-schedules-down-the-st?mi_u=fcc52...
Submission: On December 18 via api from US — Scanned from DE
Form analysis
0 forms found in the DOMText Content
Skip to main content SUN 7:00 PM * PHI 10-3 SEA 6-7 TUE 2:15 AM * LAC 21 LV 63 Final * MIN 24 CIN 27 Final (OT) * PIT 13 IND 30 Final * DEN 17 DET 42 Final * ATL 7 CAR 9 Final * CHI 17 CLE 20 Final * TB 34 GB 20 Final * NYJ 0 MIA 30 Final * NYG 6 NO 24 Final * HOU 19 TEN 16 Final (OT) * KC 27 NE 17 Final * SF 45 ARI 29 Final * WAS 20 LA 28 Final * DAL 10 BUF 31 Final * BAL 23 JAX 7 Final Open menu button Primary nav * News * * Latest News * Podcasts * Injuries * Transactions * NFL Writers * Series * Scores * Schedule * * Team Schedules * TNF * SNF * MNF * Network Games * Teams * * AFC East * Buffalo Bills * Miami Dolphins * New England Patriots * New York Jets * AFC North * Baltimore Ravens * Cincinnati Bengals * Cleveland Browns * Pittsburgh Steelers * AFC South * Houston Texans * Indianapolis Colts * Jacksonville Jaguars * Tennessee Titans * AFC West * Denver Broncos * Kansas City Chiefs * Los Angeles Chargers * Las Vegas Raiders * NFC East * Dallas Cowboys * New York Giants * Philadelphia Eagles * Washington Commanders * NFC North * Chicago Bears * Detroit Lions * Green Bay Packers * Minnesota Vikings * NFC South * Atlanta Falcons * Carolina Panthers * New Orleans Saints * Tampa Bay Buccaneers * NFC West * Arizona Cardinals * Los Angeles Rams * San Francisco 49ers * Seattle Seahawks * Arizona Cardinals * Atlanta Falcons * Baltimore Ravens * Buffalo Bills * Carolina Panthers * Chicago Bears * Cincinnati Bengals * Cleveland Browns * Dallas Cowboys * Denver Broncos * Detroit Lions * Green Bay Packers * Houston Texans * Indianapolis Colts * Jacksonville Jaguars * Kansas City Chiefs * Las Vegas Raiders * Los Angeles Chargers * Los Angeles Rams * Miami Dolphins * Minnesota Vikings * New England Patriots * New Orleans Saints * New York Giants * New York Jets * Philadelphia Eagles * Pittsburgh Steelers * San Francisco 49ers * Seattle Seahawks * Tampa Bay Buccaneers * Tennessee Titans * Washington Commanders * Stats * * Player Stats * Team Stats * Next Gen Stats * Standings * * Playoff Picture * Community * * Inspire Change * Salute to Service * Por La Cultura * HBCU * Fan of the Year * My Cause My Cleats * Crucial Catch * Man of the Year * Play 60 * NFL Green * NFL Pride * Smart Heart Sports Coalition * Football and Flow * * Players * Videos * NFL Films * Ways to Watch * NFL Channel * Photos * En Español * Super Bowl * Pro Bowl Games * NFL Shop * Watch Games Action related nav * Game Pass * Watch Games * Fantasy * On Location * Shop * Sign In * News Home * Podcasts * Injuries * Transactions * NFL Writers * Series Advertising ANALYSIS 2023 NFL SEASON: SIX PLAYOFF CONTENDERS FACING THE TOUGHEST SCHEDULES DOWN THE STRETCH Published: Dec 13, 2023 at 11:16 AM Kevin Patra Around the NFL Writer * * * * Copied! The holiday season brings the stretch run for the 2023 NFL campaign. However you celebrate, we can all gather 'round and appreciate what is sure to be a fascinating finish. With four games remaining for all 32 teams, a single playoff spot has been secured, and two clubs have been eliminated from postseason contention. Only the San Francisco 49ers hold more than a two-game lead for a division title, and both No. 1 seeds are up for grabs. Most division races could come down to the wire, particularly after the results of Week 14 left the door open for several comeback bids (SEE: losses by Miami, Detroit and Kansas City). But the biggest jumble this season in the final four weeks is the hoard of clubs at or on the cusp of a wild-card spot. Six AFC teams (Pittsburgh, Indianapolis, Houston, Denver, Cincinnati, Buffalo) sit at 7-6, with the top wild-card spot held by the Joe Flacco-led Browns at 8-5. In the NFC, the loser of the East title (Philadelphia or Dallas) is likely to secure the No. 5 seed, but the final two slots are there for the taking. Minnesota (7-6) sits at No. 6, and Green Bay is No. 7 but is joined by five other teams in the conference at 6-7 (Tampa Bay, Los Angeles, Seattle, Atlanta and New Orleans). The final quarter of the season sports some tough stretches, but the strength of schedule is only part of the equation. With backup quarterbacks thrust into prime roles throughout the NFL landscape, other injuries jarring teams, and inconsistent play characterizing many clubs, predicting performance down the stretch is a hodgepodge guessing game. The ebb and flow of a wild season changes the dynamics every week. Are the Titans suddenly a spirited team not to be walked over following Monday’s road win? Can Jake Browning keep up his stellar play, or is a regression coming? Who are the Detroit Lions? The landscape is sure to look much different on New Year's Eve than it does today, as Week 15 includes nine games between teams in or within one game of playoff position. But we should still expect those wild-card spots to be up for grabs. Let's take a closer look at the six toughest remaining schedules among those contenders for a wild-card berth. Rank 1 Pittsburgh Steelers 7-6-0 Remaining four games: at Colts (7-6), vs. Bengals (7-6), at Seahawks (6-7), at Ravens (10-3) Pittsburgh doesn't own the toughest remaining strength of schedule in the league, but the circumstances surrounding the Steel City's club make it the most difficult of this bunch. The Steelers offense was already hosting tea parties in Strugglesville before Kenny Pickett went down with an ankle injury that required surgery. In retrospect, after watching Mitch Trubisky attempt to run the operation, Pickett looks like the Martha Stewart of pigskin matriculation. Through Week 14, Pittsburgh is averaging 16.2 points per game, the third-fewest by a club with a winning record in the last 40 seasons, per NFL Research. Mike Tomlin's team has relied on the defense to create game-altering plays, which, stunningly, it has done at a higher rate than should be expected. But the formula is breaking down as the defense deals with a multitude of injuries and fatigue from needing to be perfect to carry the offense. The final four weeks sees the Steelers facing four clubs, each clawing for playoff position, including three road tilts and two rivalry games. After losing back-to-back home games to two-win teams, do the Steelers have it in them to right the ship? If they do, particularly with Trubisky under center for at least one more week, it might be Tomlin's most masterful job to date. Please enable Javascript to view this content Rank 2 Minnesota Vikings 7-6-0 Remaining four games: at Bengals (7-6), vs. Lions (9-4), vs. Packers (6-7), at Lions (9-4) The five-game win streak that propelled Kevin O'Connell's club into playoff position is a month in the rearview. Sunday's 3-0 win in Las Vegas didn't exactly instill confidence that it can go on another run against four teams jostling for postseason position. The good news for Minnesota is that Brian Flores' defense is terrorizing opponents, having not allowed a touchdown since Week 11 and only allowing 15 points per game since Week 6 (fewest in the NFL). The crew bamboozles quarterbacks with pressure, and the backend flies around, creating turnovers. It's a playoff-worthy unit. The bad news is the offense has cratered. Since Josh Dobbs' magic ran out, the Vikings' offense can't consistently generate drives and finds itself too often in long down-and-distances. In their last three games, the Vikings have registered three total touchdowns. The lack of a rushing attack leaves the passing game vulnerable. Can Nick Mullens, who sports a 5-12 record as a starter, be the answer? The Vikings' one-game lead on a cluster of 6-7 clubs gives them some wiggle room in the NFC, but Minnesota needs Flores' defense to lead the way. It faces backup Jake Browning, who has played well replacing Joe Burrow. Two games are against a suddenly floundering Lions team, and the Vikings get a home matchup against a Green Bay team they've already beaten on the road. The Vikings would be lower on this list if not for the glaring quarterback concerns. Rank 3 Cincinnati Bengals 7-6-0 Remaining four games: vs. Vikings (7-6), at Steelers (7-6), at Chiefs (8-5), vs. Browns (8-5) Just when the season appeared lost, Jake Browning swooped in and saved Cincy -- for now. The backup quarterback has managed the game with aplomb, spearheading Cincy to two straight wins in which the offense put up 34 points in each tilt. It's been a masterful coaching job from Zac Taylor to keep the Bengals in the hunt. The true tests for Browning await. The Bengals face four defenses that can control contests and make game-winning plays. Three of the four rank in the top 10 in points allowed, and the fourth (Cleveland) has allowed the fewest yards for the season. Cincinnati doesn't face a team with a losing record and must travel to Pittsburgh and Kansas City. Those tilts might not look as daunting as they once appeared, but hostile environments tend to bring out the worst in backup quarterbacks. The Bengals will need Lou Anarumo's defense to stand tall against suspect offenses to make a run back to the playoffs. Rank 4 Buffalo Bills 7-6-0 Remaining four games: vs. Cowboys (10-3), at Chargers (5-8), vs. Patriots (3-10), at Dolphins (9-4) The magnitude of Sunday's win in Kansas City can't be understated. Going 3-2 in their past five games, Sean McDermott's club currently sits in the No. 11 spot -- not where the Bills expected to be with four games left. The Dolphins’ loss on Monday night re-opened the door in the AFC East, but Buffalo must worry only about the game in front of them: a date with the streaking Dallas Cowboys on Sunday. A home loss would put its four-year playoff streak in jeopardy. Buffalo has been inconsistent since October. If it wasn't the offense turning the ball over in droves, it was McDermott's defense cratering in tight games or head-scratching mental and coaching mistakes. Can Josh Allen spin magic down the stretch? The QB is 15-2 in December/January in the regular season since 2020, the most wins in the NFL in that span. He also leads the league with 39 pass TDs and 47 total TDs in regular-season games in December and January since 2020. The Bills see two lighter matchups sandwiching big games, facing a Chargers team starting Easton Stick in Week 16 and a home date against the three-win Patriots. But Buffalo already lost to New England once this season, so that shouldn't be considered a gimme. If Allen & Co. go on a run, it could set up a massive showdown in Miami in Week 18. Given the roller-coaster play from McDermott's club to date, however, we can't pencil that in just yet. Rank 5 Seattle Seahawks 6-7-0 Remaining four games: vs. Eagles (10-3), at Titans (5-8), vs. Steelers (7-6), at Cardinals (3-10) When Pete Carroll's club sat at 6-3 after Week 10, we knew a gauntlet awaited. Seattle has fallen in every test since then. The four-game skid, highlighted by two double-digit losses to the 49ers, marked the first four-game losing streak of the Carroll era. Now, the Seahawks host the 10-3 Eagles in a massive prime-time affair for both teams on Monday night. While Drew Lock played well enough in Sunday's loss in San Francisco, Geno Smith's latest injury looms over the Seahawks' stretch run. In Seattle's six wins this season, it has scored 20-plus points each tilt. In the seven losses, it has gone over the 17-point mark once. Carroll doesn't sport a defense that can currently win them games. The schedule finally lightens up after Week 15, but the test in Tennessee won't be easy. Seattle hasn't won a road game since Week 4, and the Titans play much better at home. It's conceivable Kenny Pickett could return for the Week 17 game versus the Steelers. And the Seahawks didn't exactly blow the doors off Arizona in their Week 7 win over the Josh Dobbs-led Cards. A year ago, Carroll's club used a late-season surge to sneak into the postseason. They'll need to do so again. Rank 6 Houston Texans 7-6-0 Remaining four games: at Titans (5-8), vs. Browns (8-5), vs. Titans (5-8), at Colts (7-6) It's less the schedule than the circumstances surrounding DeMeco Ryans' club that lands them on this list. The two tilts against the Titans look friskier following Tennessee's road win over Miami on Monday night, and the Browns and Colts are battling for playoff position. But it's the brutal string of injuries that have cause for concern for an upstart young squad. Losing Tank Dell for the season was seismic. Security blanket Dalton Schultz has been out. Nico Collins is dealing with a calf injury yet again. Then sensational rookie C.J. Stroud suffered a concussion in Week 14. Even if the QB returns, will he have enough weapons to make a late-season push? Stroud has been otherworldly in his rookie campaign as the Texans managed a litany of offensive line injuries. But can he survive the line shuffling and playing without his top receiving targets? Dell, Collins and Schultz have combined for 18 of the Texans' 21 touchdown receptions in 2023. Even being in a position to make a postseason run in Year 1 under head coach DeMeco Ryans is one of the stories of the season. The youthful group is clearly ahead in its rebuild. However, playoff chances in future years are never a given. If Houston overcomes all of the injuries down the stretch to make the postseason, Ryans would deserve Coach of the Year honors. RELATED CONTENT news NEW ENGLAND PATRIOTS' LOSS TO CHIEFS A MICROCOSM OF A LOST SEASON The Patriots' loss to the Chiefs on Sunday reflected the current reality that New England is far from the dynasty it has been the last two decades. Judy Battista examines the current state of the Patriots and what's next for the franchise and Bill Belichick. news 2023 NFL SEASON, WEEK 15: WHAT WE LEARNED FROM SUNDAY'S GAMES The Panthers got their second win of the season, the Cowboys clinched a playoff berth before kickoff and the Texans walked off with an overtime win. news 2023 NFL SEASON, WEEK 15: WHAT WE LEARNED FROM SATURDAY'S TRIPLEHEADER The Cincinnati Bengals kept their playoff hopes alive with a thrilling comeback win over the Minnesota Vikings on Saturday. Here's all we learned from a thrilling Saturday tripleheader. news ARE JOE FLACCO-LED CLEVELAND BROWNS FOR REAL? IS JUSTIN FIELDS STILL IN CHICAGO BEARS' LONG-TERM PLANS? Are the Browns serious postseason players with Joe Flacco under center? Is Justin Fields still the quarterback for the Bears to build around? In advance of Sunday's Chicago-Cleveland showdown, Bucky Brooks explores two fascinating storylines at the game's most important position. news 2024 NFL DRAFT: MY COLLEGE FOOTBALL ALL-SENIOR TEAMS Which senior prospects stood out the most at their respective positions this year? With the 2023 college football regular season in the books, Chad Reuter reveals his first- and second-team All-Senior Bowl selections. Get your 2024 NFL Draft fix here! news NFL WEEK 15 BOLD PREDICTIONS: BILLS' D STEPS UP IN WIN OVER COWBOYS; STEELERS SCORE SEASON HIGH Can the Bills pull off another win to boost their playoff hopes? Will the Steelers have their best offensive outing of the year? Our analysts provide bold predictions for Week 15 of the 2023 season. news NFL QB INDEX, WEEK 15: BAKER MAYFIELD, JUSTIN FIELDS RISING; JALEN HURTS PLUMMETS Baker Mayfield and Justin Fields are both climbing in Nick Shook's QB Index entering Week 15. And how far did Jalen Hurts fall after being shut down by rival Dallas? Check out the full quarterback rankings, 1-32. news WEEK 15 NFL PICKS: WILL BILLS END COWBOYS' 5-GAME WIN STREAK? RAVENS UNANIMOUSLY CHOSEN OVER JAGS Can the Bills end the Cowboys' five-game win streak? Who prevails in a fascinating showdown between the Ravens and Jaguars? Will Tommy DeVito spin more magic for the Giants? Check out all of the Week 15 game picks! news COLTS' WALTER PAYTON MAN OF THE YEAR NOMINEE ZAIRE FRANKLIN DRIVEN TO HELP EMPOWER YOUNG WOMEN Colts linebacker Zaire Franklin talks to Brooke Cersosimo about the work he does to empower young women -- which earned him the team's nomination for the 2023 Walter Payton Man of the Year award. news NFL PLAYOFF PICTURE: POSTSEASON PROBABILITIES ENTERING WEEK 15 OF 2023 SEASON How much would the Broncos boost their chase for a postseason spot by beating the Lions? Will the loser of Steelers-Colts fall out of the playoff picture completely? A new Next Gen Stats model provides the playoff chances of each team in contention. news NFL RB INDEX, WEEK 15: TOP 15 RUNNING BACKS HEADING INTO FINAL STRETCH OF 2023 SEASON Maurice Jones-Drew reveals his ranking of the NFL's top 15 running backs heading into the final four weeks of the 2023 regular season. Who's No. 1? Where does Miami's dynamic RB duo land? Please enable JavaScript to view the comments powered by Disqus. * TEAMS Teams * AFC North * * * * * AFC East * * * * * AFC South * * * * * AFC West * * * * * NFC North * * * * * NFC East * * * * * NFC South * * * * * NFC West * * * * * GENERAL & MEDIA INFO General & Media Info * ***** * Contact Us * Privacy Policy * NFL Communications * ***** * Careers * Terms & Conditions * Media Guides * ***** * Rule Book * Accessibility * Record & Fact Book * Sitemap * Activate - CTV * INITIATIVES Initiatives * ***** * NFL Auction * ***** * Play 60 * Play Football * ***** * In the Community * Inspire Change * PLAYER SERVICES Player Services * ***** * NFL Health & Safety * Player Engagement * ***** * NFL Alumni Association * ***** * NFL Player Care * MORE NFL SITES More NFL sites * ***** * NFL Films * USA Football * NFL Shop * NFL Football Operations * ***** * On Location * Pro Football Hall of Fame * Licensing * ***** * NFL Extra Points Credit Card * NFL Ticket Exchange Download Apps Download Apps * * © 2023 NFL Enterprises LLC. NFL and the NFL shield design are registered trademarks of the National Football League.The team names, logos and uniform designs are registered trademarks of the teams indicated. All other NFL-related trademarks are trademarks of the National Football League. NFL footage © NFL Productions LLC. Legal * Privacy Policy * Terms of Service * Subscription Terms and Conditions * Ad Choices * Your Privacy Choices * Manage Preferences Big left arrow icon Big right arrow icon Close icon Copy Url Three dots icon Down arrow icon Email icon Email icon Exit Fullscreen icon External link icon Facebook logo Football icon Facebook logo Instagram logo Snapchat logo YouTube logo TikTok logo Spotify logo LinkedIn logo Grid icon Key icon Left arrow icon Link icon Location icon Mail icon Menu icon Open icon Phone icon Play icon Radio icon Rewind icon Right arrow icon Search icon Select icon Selected icon TV icon Up arrow icon User icon Audio icon Add to calendar iconNFC icon AFC icon NFL icon Carousel IconList ViewWebsite InstagramTwitterFacebookSnapchatShop IconProfile Overlay AvatarAddAirplayArrow LeftArrow RightArrow UpArrow DownAudioBack 5sBack 10sBack 30sCalendarChartCheckDownLeftRightUpChromecast OffChromecast OnCloseClosed CaptionsBench OffBench OnBroad OffBroad OnVertical OffVertical OnCommentDockDoneDownloadDraftFantasyFilterForward 5sForward 10sForward 30sFull Screen OffFull Screen OnGamepassGamesInsightsKeyLeaveLiveCombineDraftFantasyMenu GamesMenu NetworkMenu NewsMenu PlayoffsMenu Pro BowlMenu ShopMenu StandingsMenu StatsMenu Super BowlMenu TeamsMenu TicketsMenuMore HorizontalMore VerticalMy LocationNetworkNewsPauseplayMultiple PlayersSingle PlayerPlaylistPlayoffsPro BowlPurgeRefreshRemoveSearchSettingsShare AndroidShare Copy URLShare EmailShare FacebookShare InstagramShare iOSShare SnapchatShare TwitterSkip NextSkip PreviousStandingsStarStatsSwapTeamsTicketsVideoVisibility OffVisibility OnVolume HiVolume LowVolume MediumVolume MuteWarningWebsite Caret downCaret upAtNewsPlayAudioGalleryPromo Chevron right The browser you are using is no longer supported on this site. It is highly recommended that you use the latest versions of a supported browser in order to receive an optimal viewing experience. The following browsers are supported: Chrome, Edge (v80 and later), Firefox and Safari. Got it! WE CARE ABOUT YOUR PRIVACY We and our 734 partners store and/or access information on a device, such as unique IDs in cookies to process personal data. You may accept or manage your choices by clicking below or at any time in the privacy policy page. These choices will be signaled to our partners and will not affect browsing data. WE AND OUR PARTNERS PROCESS DATA TO PROVIDE: Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a device. Personalised advertising and content, advertising and content measurement, audience research and services development. List of Partners (vendors) I Accept Reject All Show Purposes Your Opt Out Preference Signal is Honored ABOUT YOUR PRIVACY We process your data to deliver content or advertisements and measure the delivery of such content or advertisements to extract insights about our website. We share this information with our partners on the basis of consent. You may exercise your right to consent, based on a specific purpose below or at a partner level in the link under each purpose. These choices will be signaled to our vendors participating in the Transparency and Consent Framework. Privacy Policy Allow All MANAGE CONSENT PREFERENCES STRICTLY NECESSARY Always Active These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site might not work as a result. FUNCTIONAL Functional These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly. PERFORMANCE Performance These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance. TARGETING Targeting These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. If you do not allow these cookies, you will experience less targeted advertising. STORE AND/OR ACCESS INFORMATION ON A DEVICE 607 PARTNERS CAN USE THIS PURPOSE Store and/or access information on a device Cookies, device or similar online identifiers (e.g. login-based identifiers, randomly assigned identifiers, network based identifiers) together with other information (e.g. browser type and information, language, screen size, supported technologies etc.) can be stored or read on your device to recognise it each time it connects to an app or to a website, for one or several of the purposes presented here. List of IAB Vendors | View Illustrations PERSONALISED ADVERTISING AND CONTENT, ADVERTISING AND CONTENT MEASUREMENT, AUDIENCE RESEARCH AND SERVICES DEVELOPMENT 676 PARTNERS CAN USE THIS PURPOSE Personalised advertising and content, advertising and content measurement, audience research and services development * USE LIMITED DATA TO SELECT ADVERTISING 500 PARTNERS CAN USE THIS PURPOSE Switch Label Advertising presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type or which content you are (or have been) interacting with (for example, to limit the number of times an ad is presented to you). View Illustrations * CREATE PROFILES FOR PERSONALISED ADVERTISING 450 PARTNERS CAN USE THIS PURPOSE Switch Label Information about your activity on this service (such as forms you submit, content you look at) can be stored and combined with other information about you (for example, information from your previous activity on this service and other websites or apps) or similar users. This is then used to build or improve a profile about you (that might include possible interests and personal aspects). Your profile can be used (also later) to present advertising that appears more relevant based on your possible interests by this and other entities. View Illustrations * USE PROFILES TO SELECT PERSONALISED ADVERTISING 446 PARTNERS CAN USE THIS PURPOSE Switch Label Advertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects. View Illustrations * CREATE PROFILES TO PERSONALISE CONTENT 203 PARTNERS CAN USE THIS PURPOSE Switch Label Information about your activity on this service (for instance, forms you submit, non-advertising content you look at) can be stored and combined with other information about you (such as your previous activity on this service or other websites or apps) or similar users. This is then used to build or improve a profile about you (which might for example include possible interests and personal aspects). Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests. View Illustrations * USE PROFILES TO SELECT PERSONALISED CONTENT 179 PARTNERS CAN USE THIS PURPOSE Switch Label Content presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects, such as by adapting the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests. View Illustrations * MEASURE ADVERTISING PERFORMANCE 552 PARTNERS CAN USE THIS PURPOSE Switch Label Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns. View Illustrations * MEASURE CONTENT PERFORMANCE 277 PARTNERS CAN USE THIS PURPOSE Switch Label Information regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you. View Illustrations * UNDERSTAND AUDIENCES THROUGH STATISTICS OR COMBINATIONS OF DATA FROM DIFFERENT SOURCES 362 PARTNERS CAN USE THIS PURPOSE Switch Label Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents). View Illustrations * DEVELOP AND IMPROVE SERVICES 418 PARTNERS CAN USE THIS PURPOSE Switch Label Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers. View Illustrations * USE LIMITED DATA TO SELECT CONTENT 98 PARTNERS CAN USE THIS PURPOSE Switch Label Content presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type, or which content you are (or have been) interacting with (for example, to limit the number of times a video or an article is presented to you). View Illustrations List of IAB Vendors USE PRECISE GEOLOCATION DATA 234 PARTNERS CAN USE THIS PURPOSE Use precise geolocation data With your acceptance, your precise location (within a radius of less than 500 metres) may be used in support of the purposes explained in this notice. List of IAB Vendors ACTIVELY SCAN DEVICE CHARACTERISTICS FOR IDENTIFICATION 114 PARTNERS CAN USE THIS PURPOSE Actively scan device characteristics for identification With your acceptance, certain characteristics specific to your device might be requested and used to distinguish it from other devices (such as the installed fonts or plugins, the resolution of your screen) in support of the purposes explained in this notice. List of IAB Vendors ENSURE SECURITY, PREVENT AND DETECT FRAUD, AND FIX ERRORS 464 PARTNERS CAN USE THIS PURPOSE Always Active Your data can be used to monitor for and prevent unusual and possibly fraudulent activity (for example, regarding advertising, ad clicks by bots), and ensure systems and processes work properly and securely. It can also be used to correct any problems you, the publisher or the advertiser may encounter in the delivery of content and ads and in your interaction with them. List of IAB Vendors | View Illustrations DELIVER AND PRESENT ADVERTISING AND CONTENT 450 PARTNERS CAN USE THIS PURPOSE Always Active Certain information (like an IP address or device capabilities) is used to ensure the technical compatibility of the content or advertising, and to facilitate the transmission of the content or ad to your device. List of IAB Vendors | View Illustrations MATCH AND COMBINE DATA FROM OTHER DATA SOURCES 309 PARTNERS CAN USE THIS PURPOSE Always Active Information about your activity on this service may be matched and combined with other information relating to you and originating from various sources (for instance your activity on a separate online service, your use of a loyalty card in-store, or your answers to a survey), in support of the purposes explained in this notice. List of IAB Vendors LINK DIFFERENT DEVICES 302 PARTNERS CAN USE THIS PURPOSE Always Active In support of the purposes explained in this notice, your device might be considered as likely linked to other devices that belong to you or your household (for instance because you are logged in to the same service on both your phone and your computer, or because you may use the same Internet connection on both devices). List of IAB Vendors IDENTIFY DEVICES BASED ON INFORMATION TRANSMITTED AUTOMATICALLY 431 PARTNERS CAN USE THIS PURPOSE Always Active Your device might be distinguished from other devices based on information it automatically sends when accessing the Internet (for instance, the IP address of your Internet connection or the type of browser you are using) in support of the purposes exposed in this notice. List of IAB Vendors Back Button COOKIE LIST Search Icon Filter Icon Clear checkbox label label Apply Cancel Consent Leg.Interest checkbox label label checkbox label label checkbox label label Reject All Confirm My Choices