www.nfl.com Open in urlscan Pro
151.101.129.153  Public Scan

Submitted URL: https://email.nfl.com/T/v60000018c6f1279c0968517f4bbcfd118/1d1b439d704a42390000021ef3a0bcce/1d1b439d-704a-4239-bbb2-fe...
Effective URL: https://www.nfl.com/news/2023-nfl-season-six-playoff-contenders-facing-the-toughest-schedules-down-the-st?mi_u=fcc52...
Submission: On December 18 via api from US — Scanned from DE

Form analysis 0 forms found in the DOM

Text Content

Skip to main content


SUN 7:00 PM

 * PHI
   10-3
   SEA
   6-7
   TUE 2:15 AM
 * LAC
   21
   LV
   63
   Final
 * MIN
   24
   CIN
   27
   Final (OT)
 * PIT
   13
   IND
   30
   Final
 * DEN
   17
   DET
   42
   Final
 * ATL
   7
   CAR
   9
   Final
 * CHI
   17
   CLE
   20
   Final
 * TB
   34
   GB
   20
   Final
 * NYJ
   0
   MIA
   30
   Final
 * NYG
   6
   NO
   24
   Final
 * HOU
   19
   TEN
   16
   Final (OT)
 * KC
   27
   NE
   17
   Final
 * SF
   45
   ARI
   29
   Final
 * WAS
   20
   LA
   28
   Final
 * DAL
   10
   BUF
   31
   Final
 * BAL
   23
   JAX
   7
   Final


Open menu button

Primary nav
 * News
   * * Latest News
     * Podcasts
     * Injuries
     * Transactions
     * NFL Writers
     * Series
 * Scores
 * Schedule
   * * Team Schedules
     * TNF
     * SNF
     * MNF
     * Network Games
 * Teams
   * * AFC East
     * Buffalo Bills
     * Miami Dolphins
     * New England Patriots
     * New York Jets
     * AFC North
     * Baltimore Ravens
     * Cincinnati Bengals
     * Cleveland Browns
     * Pittsburgh Steelers
     * AFC South
     * Houston Texans
     * Indianapolis Colts
     * Jacksonville Jaguars
     * Tennessee Titans
     * AFC West
     * Denver Broncos
     * Kansas City Chiefs
     * Los Angeles Chargers
     * Las Vegas Raiders
     * NFC East
     * Dallas Cowboys
     * New York Giants
     * Philadelphia Eagles
     * Washington Commanders
     * NFC North
     * Chicago Bears
     * Detroit Lions
     * Green Bay Packers
     * Minnesota Vikings
     * NFC South
     * Atlanta Falcons
     * Carolina Panthers
     * New Orleans Saints
     * Tampa Bay Buccaneers
     * NFC West
     * Arizona Cardinals
     * Los Angeles Rams
     * San Francisco 49ers
     * Seattle Seahawks
     * Arizona Cardinals
     * Atlanta Falcons
     * Baltimore Ravens
     * Buffalo Bills
     * Carolina Panthers
     * Chicago Bears
     * Cincinnati Bengals
     * Cleveland Browns
     * Dallas Cowboys
     * Denver Broncos
     * Detroit Lions
     * Green Bay Packers
     * Houston Texans
     * Indianapolis Colts
     * Jacksonville Jaguars
     * Kansas City Chiefs
     * Las Vegas Raiders
     * Los Angeles Chargers
     * Los Angeles Rams
     * Miami Dolphins
     * Minnesota Vikings
     * New England Patriots
     * New Orleans Saints
     * New York Giants
     * New York Jets
     * Philadelphia Eagles
     * Pittsburgh Steelers
     * San Francisco 49ers
     * Seattle Seahawks
     * Tampa Bay Buccaneers
     * Tennessee Titans
     * Washington Commanders
 * Stats
   * * Player Stats
     * Team Stats
     * Next Gen Stats
 * Standings
   * * Playoff Picture
 * Community
   * * Inspire Change
     * Salute to Service
     * Por La Cultura
     * HBCU
     * Fan of the Year
     * My Cause My Cleats
     * Crucial Catch
     * Man of the Year
     * Play 60
     * NFL Green
     * NFL Pride
     * Smart Heart Sports Coalition
     * Football and Flow
 * * Players
   * Videos
   * NFL Films
   * Ways to Watch
   * NFL Channel
   * Photos
   * En Español
   * Super Bowl
   * Pro Bowl Games

 * NFL Shop
 * Watch Games

Action related nav
 * Game Pass
 * Watch Games
 * Fantasy
 * On Location
 * Shop
 * Sign In

 * News Home
 * Podcasts
 * Injuries
 * Transactions
 * NFL Writers
 * Series


Advertising



ANALYSIS


2023 NFL SEASON: SIX PLAYOFF CONTENDERS FACING THE TOUGHEST SCHEDULES DOWN THE
STRETCH

Published: Dec 13, 2023 at 11:16 AM
Kevin Patra

Around the NFL Writer


 * 
 * 
 * 
 * Copied!

The holiday season brings the stretch run for the 2023 NFL campaign. However you
celebrate, we can all gather 'round and appreciate what is sure to be a
fascinating finish.

With four games remaining for all 32 teams, a single playoff spot has been
secured, and two clubs have been eliminated from postseason contention. Only the
San Francisco 49ers hold more than a two-game lead for a division title, and
both No. 1 seeds are up for grabs.

Most division races could come down to the wire, particularly after the results
of Week 14 left the door open for several comeback bids (SEE: losses by Miami,
Detroit and Kansas City). But the biggest jumble this season in the final four
weeks is the hoard of clubs at or on the cusp of a wild-card spot.

Six AFC teams (Pittsburgh, Indianapolis, Houston, Denver, Cincinnati, Buffalo)
sit at 7-6, with the top wild-card spot held by the Joe Flacco-led Browns at
8-5. In the NFC, the loser of the East title (Philadelphia or Dallas) is likely
to secure the No. 5 seed, but the final two slots are there for the taking.
Minnesota (7-6) sits at No. 6, and Green Bay is No. 7 but is joined by five
other teams in the conference at 6-7 (Tampa Bay, Los Angeles, Seattle, Atlanta
and New Orleans).

The final quarter of the season sports some tough stretches, but the strength of
schedule is only part of the equation. With backup quarterbacks thrust into
prime roles throughout the NFL landscape, other injuries jarring teams, and
inconsistent play characterizing many clubs, predicting performance down the
stretch is a hodgepodge guessing game.

The ebb and flow of a wild season changes the dynamics every week. Are the
Titans suddenly a spirited team not to be walked over following Monday’s road
win? Can Jake Browning keep up his stellar play, or is a regression coming? Who
are the Detroit Lions?

The landscape is sure to look much different on New Year's Eve than it does
today, as Week 15 includes nine games between teams in or within one game of
playoff position. But we should still expect those wild-card spots to be up for
grabs. Let's take a closer look at the six toughest remaining schedules among
those contenders for a wild-card berth.


Rank
1

Pittsburgh Steelers
7-6-0

Remaining four games: at Colts (7-6), vs. Bengals (7-6), at Seahawks (6-7), at
Ravens (10-3)




Pittsburgh doesn't own the toughest remaining strength of schedule in the
league, but the circumstances surrounding the Steel City's club make it the most
difficult of this bunch. 




The Steelers offense was already hosting tea parties in Strugglesville before
Kenny Pickett went down with an ankle injury that required surgery. In
retrospect, after watching Mitch Trubisky attempt to run the operation, Pickett
looks like the Martha Stewart of pigskin matriculation. 




Through Week 14, Pittsburgh is averaging 16.2 points per game, the third-fewest
by a club with a winning record in the last 40 seasons, per NFL Research. Mike
Tomlin's team has relied on the defense to create game-altering plays, which,
stunningly, it has done at a higher rate than should be expected. But the
formula is breaking down as the defense deals with a multitude of injuries and
fatigue from needing to be perfect to carry the offense. 




The final four weeks sees the Steelers facing four clubs, each clawing for
playoff position, including three road tilts and two rivalry games. After losing
back-to-back home games to two-win teams, do the Steelers have it in them to
right the ship? If they do, particularly with Trubisky under center for at least
one more week, it might be Tomlin's most masterful job to date. 

Please enable Javascript to view this content
Rank
2

Minnesota Vikings
7-6-0

Remaining four games: at Bengals (7-6), vs. Lions (9-4), vs. Packers (6-7), at
Lions (9-4)




The five-game win streak that propelled Kevin O'Connell's club into playoff
position is a month in the rearview. Sunday's 3-0 win in Las Vegas didn't
exactly instill confidence that it can go on another run against four teams
jostling for postseason position. 




The good news for Minnesota is that Brian Flores' defense is terrorizing
opponents, having not allowed a touchdown since Week 11 and only allowing 15
points per game since Week 6 (fewest in the NFL). The crew bamboozles
quarterbacks with pressure, and the backend flies around, creating turnovers.
It's a playoff-worthy unit. 




The bad news is the offense has cratered. Since Josh Dobbs' magic ran out, the
Vikings' offense can't consistently generate drives and finds itself too often
in long down-and-distances. In their last three games, the Vikings have
registered three total touchdowns. The lack of a rushing attack leaves the
passing game vulnerable. Can Nick Mullens, who sports a 5-12 record as a
starter, be the answer? 




The Vikings' one-game lead on a cluster of 6-7 clubs gives them some wiggle room
in the NFC, but Minnesota needs Flores' defense to lead the way. It faces backup
Jake Browning, who has played well replacing Joe Burrow. Two games are against a
suddenly floundering Lions team, and the Vikings get a home matchup against a
Green Bay team they've already beaten on the road. The Vikings would be lower on
this list if not for the glaring quarterback concerns. 

Rank
3

Cincinnati Bengals
7-6-0

Remaining four games: vs. Vikings (7-6), at Steelers (7-6), at Chiefs (8-5), vs.
Browns (8-5)




Just when the season appeared lost, Jake Browning swooped in and saved Cincy --
for now. The backup quarterback has managed the game with aplomb, spearheading
Cincy to two straight wins in which the offense put up 34 points in each tilt.
It's been a masterful coaching job from Zac Taylor to keep the Bengals in the
hunt. 




The true tests for Browning await. The Bengals face four defenses that can
control contests and make game-winning plays. Three of the four rank in the top
10 in points allowed, and the fourth (Cleveland) has allowed the fewest yards
for the season. 




Cincinnati doesn't face a team with a losing record and must travel to
Pittsburgh and Kansas City. Those tilts might not look as daunting as they once
appeared, but hostile environments tend to bring out the worst in backup
quarterbacks.  




The Bengals will need Lou Anarumo's defense to stand tall against suspect
offenses to make a run back to the playoffs. 

Rank
4

Buffalo Bills
7-6-0

Remaining four games: vs. Cowboys (10-3), at Chargers (5-8), vs. Patriots
(3-10), at Dolphins (9-4)




The magnitude of Sunday's win in Kansas City can't be understated. Going 3-2 in
their past five games, Sean McDermott's club currently sits in the No. 11 spot
-- not where the Bills expected to be with four games left. 




The Dolphins’ loss on Monday night re-opened the door in the AFC East, but
Buffalo must worry only about the game in front of them: a date with the
streaking Dallas Cowboys on Sunday. A home loss would put its four-year playoff
streak in jeopardy. 




Buffalo has been inconsistent since October. If it wasn't the offense turning
the ball over in droves, it was McDermott's defense cratering in tight games or
head-scratching mental and coaching mistakes.




Can Josh Allen spin magic down the stretch? The QB is 15-2 in December/January
in the regular season since 2020, the most wins in the NFL in that span. He also
leads the league with 39 pass TDs and 47 total TDs in regular-season games in
December and January since 2020.




The Bills see two lighter matchups sandwiching big games, facing a Chargers team
starting Easton Stick in Week 16 and a home date against the three-win Patriots.
But Buffalo already lost to New England once this season, so that shouldn't be
considered a gimme. 




If Allen & Co. go on a run, it could set up a massive showdown in Miami in Week
18. Given the roller-coaster play from McDermott's club to date, however, we
can't pencil that in just yet. 


Rank
5

Seattle Seahawks
6-7-0

Remaining four games: vs. Eagles (10-3), at Titans (5-8), vs. Steelers (7-6), at
Cardinals (3-10)




When Pete Carroll's club sat at 6-3 after Week 10, we knew a gauntlet awaited.
Seattle has fallen in every test since then. The four-game skid, highlighted by
two double-digit losses to the 49ers, marked the first four-game losing streak
of the Carroll era. Now, the Seahawks host the 10-3 Eagles in a massive
prime-time affair for both teams on Monday night.




While Drew Lock played well enough in Sunday's loss in San Francisco, Geno
Smith's latest injury looms over the Seahawks' stretch run. In Seattle's six
wins this season, it has scored 20-plus points each tilt. In the seven losses,
it has gone over the 17-point mark once. Carroll doesn't sport a defense that
can currently win them games.




The schedule finally lightens up after Week 15, but the test in Tennessee won't
be easy. Seattle hasn't won a road game since Week 4, and the Titans play much
better at home. It's conceivable Kenny Pickett could return for the Week 17 game
versus the Steelers. And the Seahawks didn't exactly blow the doors off Arizona
in their Week 7 win over the Josh Dobbs-led Cards.




A year ago, Carroll's club used a late-season surge to sneak into the
postseason. They'll need to do so again.

Rank
6

Houston Texans
7-6-0

Remaining four games: at Titans (5-8), vs. Browns (8-5), vs. Titans (5-8), at
Colts (7-6)




It's less the schedule than the circumstances surrounding DeMeco Ryans' club
that lands them on this list. 




The two tilts against the Titans look friskier following Tennessee's road win
over Miami on Monday night, and the Browns and Colts are battling for playoff
position. But it's the brutal string of injuries that have cause for concern for
an upstart young squad. 




Losing Tank Dell for the season was seismic. Security blanket Dalton Schultz has
been out. Nico Collins is dealing with a calf injury yet again. Then sensational
rookie C.J. Stroud suffered a concussion in Week 14. Even if the QB returns,
will he have enough weapons to make a late-season push? 




Stroud has been otherworldly in his rookie campaign as the Texans managed a
litany of offensive line injuries. But can he survive the line shuffling and
playing without his top receiving targets? Dell, Collins and Schultz have
combined for 18 of the Texans' 21 touchdown receptions in 2023. 




Even being in a position to make a postseason run in Year 1 under head coach
DeMeco Ryans is one of the stories of the season. The youthful group is clearly
ahead in its rebuild. However, playoff chances in future years are never a
given. If Houston overcomes all of the injuries down the stretch to make the
postseason, Ryans would deserve Coach of the Year honors. 




RELATED CONTENT

news


NEW ENGLAND PATRIOTS' LOSS TO CHIEFS A MICROCOSM OF A LOST SEASON

The Patriots' loss to the Chiefs on Sunday reflected the current reality that
New England is far from the dynasty it has been the last two decades. Judy
Battista examines the current state of the Patriots and what's next for the
franchise and Bill Belichick. 

news


2023 NFL SEASON, WEEK 15: WHAT WE LEARNED FROM SUNDAY'S GAMES

The Panthers got their second win of the season, the Cowboys clinched a playoff
berth before kickoff and the Texans walked off with an overtime win.

news


2023 NFL SEASON, WEEK 15: WHAT WE LEARNED FROM SATURDAY'S TRIPLEHEADER

The Cincinnati Bengals kept their playoff hopes alive with a thrilling comeback
win over the Minnesota Vikings on Saturday. Here's all we learned from a
thrilling Saturday tripleheader.

news


ARE JOE FLACCO-LED CLEVELAND BROWNS FOR REAL? IS JUSTIN FIELDS STILL IN CHICAGO
BEARS' LONG-TERM PLANS?

Are the Browns serious postseason players with Joe Flacco under center? Is
Justin Fields still the quarterback for the Bears to build around? In advance of
Sunday's Chicago-Cleveland showdown, Bucky Brooks explores two fascinating
storylines at the game's most important position.

news


2024 NFL DRAFT: MY COLLEGE FOOTBALL ALL-SENIOR TEAMS

Which senior prospects stood out the most at their respective positions this
year? With the 2023 college football regular season in the books, Chad Reuter
reveals his first- and second-team All-Senior Bowl selections. Get your 2024 NFL
Draft fix here!

news


NFL WEEK 15 BOLD PREDICTIONS: BILLS' D STEPS UP IN WIN OVER COWBOYS; STEELERS
SCORE SEASON HIGH

Can the Bills pull off another win to boost their playoff hopes? Will the
Steelers have their best offensive outing of the year? Our analysts provide bold
predictions for Week 15 of the 2023 season.

news


NFL QB INDEX, WEEK 15: BAKER MAYFIELD, JUSTIN FIELDS RISING; JALEN HURTS
PLUMMETS

Baker Mayfield and Justin Fields are both climbing in Nick Shook's QB Index
entering Week 15. And how far did Jalen Hurts fall after being shut down by
rival Dallas? Check out the full quarterback rankings, 1-32.

news


WEEK 15 NFL PICKS: WILL BILLS END COWBOYS' 5-GAME WIN STREAK? RAVENS UNANIMOUSLY
CHOSEN OVER JAGS

Can the Bills end the Cowboys' five-game win streak? Who prevails in a
fascinating showdown between the Ravens and Jaguars? Will Tommy DeVito spin more
magic for the Giants? Check out all of the Week 15 game picks!

news


COLTS' WALTER PAYTON MAN OF THE YEAR NOMINEE ZAIRE FRANKLIN DRIVEN TO HELP
EMPOWER YOUNG WOMEN

Colts linebacker Zaire Franklin talks to Brooke Cersosimo about the work he does
to empower young women -- which earned him the team's nomination for the 2023
Walter Payton Man of the Year award.  

news


NFL PLAYOFF PICTURE: POSTSEASON PROBABILITIES ENTERING WEEK 15 OF 2023 SEASON

How much would the Broncos boost their chase for a postseason spot by beating
the Lions? Will the loser of Steelers-Colts fall out of the playoff picture
completely? A new Next Gen Stats model provides the playoff chances of each team
in contention. 

news


NFL RB INDEX, WEEK 15: TOP 15 RUNNING BACKS HEADING INTO FINAL STRETCH OF 2023
SEASON

Maurice Jones-Drew reveals his ranking of the NFL's top 15 running backs heading
into the final four weeks of the 2023 regular season. Who's No. 1? Where does
Miami's dynamic RB duo land?


Please enable JavaScript to view the comments powered by Disqus.



 * TEAMS
   
   Teams
    * AFC North
    * 
    * 
    * 
    * 
   
    * AFC East
    * 
    * 
    * 
    * 
   
    * AFC South
    * 
    * 
    * 
    * 
   
    * AFC West
    * 
    * 
    * 
    * 
   
    * NFC North
    * 
    * 
    * 
    * 
   
    * NFC East
    * 
    * 
    * 
    * 
   
    * NFC South
    * 
    * 
    * 
    * 
   
    * NFC West
    * 
    * 
    * 
    * 


 * GENERAL & MEDIA INFO
   
   General & Media Info
    * *****
    * Contact Us
    * Privacy Policy
    * NFL Communications
   
    * *****
    * Careers
    * Terms & Conditions
    * Media Guides
   
    * *****
    * Rule Book
    * Accessibility
    * Record & Fact Book
    * Sitemap
    * Activate - CTV


 * INITIATIVES
   
   Initiatives
    * *****
    * NFL Auction
   
    * *****
    * Play 60
    * Play Football
   
    * *****
    * In the Community
    * Inspire Change


 * PLAYER SERVICES
   
   Player Services
    * *****
    * NFL Health & Safety
    * Player Engagement
   
    * *****
    * NFL Alumni Association
   
    * *****
    * NFL Player Care


 * MORE NFL SITES
   
   More NFL sites
    * *****
    * NFL Films
    * USA Football
    * NFL Shop
    * NFL Football Operations
   
    * *****
    * On Location
    * Pro Football Hall of Fame
    * Licensing
   
    * *****
    * NFL Extra Points Credit Card
    * NFL Ticket Exchange

Download Apps
Download Apps
 * 
 * 

© 2023 NFL Enterprises LLC. NFL and the NFL shield design are registered
trademarks of the National Football League.The team names, logos and uniform
designs are registered trademarks of the teams indicated. All other NFL-related
trademarks are trademarks of the National Football League. NFL footage © NFL
Productions LLC.

Legal
 * Privacy Policy
 * Terms of Service
 * Subscription Terms and Conditions
 * Ad Choices
 * Your Privacy Choices
 * Manage Preferences

Big left arrow icon Big right arrow icon Close icon Copy Url Three dots icon
Down arrow icon Email icon Email icon Exit Fullscreen icon External link icon
Facebook logo Football icon Facebook logo Instagram logo Snapchat logo YouTube
logo TikTok logo Spotify logo LinkedIn logo Grid icon Key icon Left arrow icon
Link icon Location icon Mail icon Menu icon Open icon Phone icon Play icon Radio
icon Rewind icon Right arrow icon Search icon Select icon Selected icon TV icon
Up arrow icon User icon Audio icon Add to calendar iconNFC icon AFC icon NFL
icon Carousel IconList ViewWebsite InstagramTwitterFacebookSnapchatShop
IconProfile Overlay AvatarAddAirplayArrow LeftArrow RightArrow UpArrow
DownAudioBack 5sBack 10sBack 30sCalendarChartCheckDownLeftRightUpChromecast
OffChromecast OnCloseClosed CaptionsBench OffBench OnBroad OffBroad OnVertical
OffVertical OnCommentDockDoneDownloadDraftFantasyFilterForward 5sForward
10sForward 30sFull Screen OffFull Screen
OnGamepassGamesInsightsKeyLeaveLiveCombineDraftFantasyMenu GamesMenu NetworkMenu
NewsMenu PlayoffsMenu Pro BowlMenu ShopMenu StandingsMenu StatsMenu Super
BowlMenu TeamsMenu TicketsMenuMore HorizontalMore VerticalMy
LocationNetworkNewsPauseplayMultiple PlayersSingle PlayerPlaylistPlayoffsPro
BowlPurgeRefreshRemoveSearchSettingsShare AndroidShare Copy URLShare EmailShare
FacebookShare InstagramShare iOSShare SnapchatShare TwitterSkip NextSkip
PreviousStandingsStarStatsSwapTeamsTicketsVideoVisibility OffVisibility OnVolume
HiVolume LowVolume MediumVolume MuteWarningWebsite Caret downCaret
upAtNewsPlayAudioGalleryPromo Chevron right


The browser you are using is no longer supported on this site. It is highly
recommended that you use the latest versions of a supported browser in order to
receive an optimal viewing experience. The following browsers are supported:
Chrome, Edge (v80 and later), Firefox and Safari.
Got it!


WE CARE ABOUT YOUR PRIVACY

We and our 734 partners store and/or access information on a device, such as
unique IDs in cookies to process personal data. You may accept or manage your
choices by clicking below or at any time in the privacy policy page. These
choices will be signaled to our partners and will not affect browsing data.


WE AND OUR PARTNERS PROCESS DATA TO PROVIDE:

Use precise geolocation data. Actively scan device characteristics for
identification. Store and/or access information on a device. Personalised
advertising and content, advertising and content measurement, audience research
and services development. List of Partners (vendors)

I Accept Reject All Show Purposes


Your Opt Out Preference Signal is Honored


ABOUT YOUR PRIVACY

We process your data to deliver content or advertisements and measure the
delivery of such content or advertisements to extract insights about our
website. We share this information with our partners on the basis of consent.
You may exercise your right to consent, based on a specific purpose below or at
a partner level in the link under each purpose. These choices will be signaled
to our vendors participating in the Transparency and Consent Framework.
Privacy Policy
Allow All


MANAGE CONSENT PREFERENCES

STRICTLY NECESSARY

Always Active

These cookies are necessary for the website to function and cannot be switched
off in our systems. They are usually only set in response to actions made by you
which amount to a request for services, such as setting your privacy
preferences, logging in or filling in forms. You can set your browser to block
or alert you about these cookies, but some parts of the site might not work as a
result.

FUNCTIONAL

Functional

These cookies enable the website to provide enhanced functionality and
personalization. They may be set by us or by third party providers whose
services we have added to our pages. If you do not allow these cookies then some
or all of these services may not function properly.

PERFORMANCE

Performance

These cookies allow us to count visits and traffic sources so we can measure and
improve the performance of our site. They help us to know which pages are the
most and least popular and see how visitors move around the site. If you do not
allow these cookies we will not know when you have visited our site, and will
not be able to monitor its performance.

TARGETING

Targeting

These cookies may be set through our site by our advertising partners. They may
be used by those companies to build a profile of your interests and show you
relevant adverts on other sites. If you do not allow these cookies, you will
experience less targeted advertising.

STORE AND/OR ACCESS INFORMATION ON A DEVICE 607 PARTNERS CAN USE THIS PURPOSE

Store and/or access information on a device

Cookies, device or similar online identifiers (e.g. login-based identifiers,
randomly assigned identifiers, network based identifiers) together with other
information (e.g. browser type and information, language, screen size, supported
technologies etc.) can be stored or read on your device to recognise it each
time it connects to an app or to a website, for one or several of the purposes
presented here.

List of IAB Vendors‎ | View Illustrations 

PERSONALISED ADVERTISING AND CONTENT, ADVERTISING AND CONTENT MEASUREMENT,
AUDIENCE RESEARCH AND SERVICES DEVELOPMENT 676 PARTNERS CAN USE THIS PURPOSE

Personalised advertising and content, advertising and content measurement,
audience research and services development

 * USE LIMITED DATA TO SELECT ADVERTISING 500 PARTNERS CAN USE THIS PURPOSE
   
   Switch Label
   
   Advertising presented to you on this service can be based on limited data,
   such as the website or app you are using, your non-precise location, your
   device type or which content you are (or have been) interacting with (for
   example, to limit the number of times an ad is presented to you).
   
   View Illustrations 

 * CREATE PROFILES FOR PERSONALISED ADVERTISING 450 PARTNERS CAN USE THIS
   PURPOSE
   
   Switch Label
   
   Information about your activity on this service (such as forms you submit,
   content you look at) can be stored and combined with other information about
   you (for example, information from your previous activity on this service and
   other websites or apps) or similar users. This is then used to build or
   improve a profile about you (that might include possible interests and
   personal aspects). Your profile can be used (also later) to present
   advertising that appears more relevant based on your possible interests by
   this and other entities.
   
   View Illustrations 

 * USE PROFILES TO SELECT PERSONALISED ADVERTISING 446 PARTNERS CAN USE THIS
   PURPOSE
   
   Switch Label
   
   Advertising presented to you on this service can be based on your advertising
   profiles, which can reflect your activity on this service or other websites
   or apps (like the forms you submit, content you look at), possible interests
   and personal aspects.
   
   View Illustrations 

 * CREATE PROFILES TO PERSONALISE CONTENT 203 PARTNERS CAN USE THIS PURPOSE
   
   Switch Label
   
   Information about your activity on this service (for instance, forms you
   submit, non-advertising content you look at) can be stored and combined with
   other information about you (such as your previous activity on this service
   or other websites or apps) or similar users. This is then used to build or
   improve a profile about you (which might for example include possible
   interests and personal aspects). Your profile can be used (also later) to
   present content that appears more relevant based on your possible interests,
   such as by adapting the order in which content is shown to you, so that it is
   even easier for you to find content that matches your interests.
   
   View Illustrations 

 * USE PROFILES TO SELECT PERSONALISED CONTENT 179 PARTNERS CAN USE THIS PURPOSE
   
   Switch Label
   
   Content presented to you on this service can be based on your content
   personalisation profiles, which can reflect your activity on this or other
   services (for instance, the forms you submit, content you look at), possible
   interests and personal aspects, such as by adapting the order in which
   content is shown to you, so that it is even easier for you to find
   (non-advertising) content that matches your interests.
   
   View Illustrations 

 * MEASURE ADVERTISING PERFORMANCE 552 PARTNERS CAN USE THIS PURPOSE
   
   Switch Label
   
   Information regarding which advertising is presented to you and how you
   interact with it can be used to determine how well an advert has worked for
   you or other users and whether the goals of the advertising were reached. For
   instance, whether you saw an ad, whether you clicked on it, whether it led
   you to buy a product or visit a website, etc. This is very helpful to
   understand the relevance of advertising campaigns.
   
   View Illustrations 

 * MEASURE CONTENT PERFORMANCE 277 PARTNERS CAN USE THIS PURPOSE
   
   Switch Label
   
   Information regarding which content is presented to you and how you interact
   with it can be used to determine whether the (non-advertising) content e.g.
   reached its intended audience and matched your interests. For instance,
   whether you read an article, watch a video, listen to a podcast or look at a
   product description, how long you spent on this service and the web pages you
   visit etc. This is very helpful to understand the relevance of
   (non-advertising) content that is shown to you.
   
   View Illustrations 

 * UNDERSTAND AUDIENCES THROUGH STATISTICS OR COMBINATIONS OF DATA FROM
   DIFFERENT SOURCES 362 PARTNERS CAN USE THIS PURPOSE
   
   Switch Label
   
   Reports can be generated based on the combination of data sets (like user
   profiles, statistics, market research, analytics data) regarding your
   interactions and those of other users with advertising or (non-advertising)
   content to identify common characteristics (for instance, to determine which
   target audiences are more receptive to an ad campaign or to certain
   contents).
   
   View Illustrations 

 * DEVELOP AND IMPROVE SERVICES 418 PARTNERS CAN USE THIS PURPOSE
   
   Switch Label
   
   Information about your activity on this service, such as your interaction
   with ads or content, can be very helpful to improve products and services and
   to build new products and services based on user interactions, the type of
   audience, etc. This specific purpose does not include the development or
   improvement of user profiles and identifiers.
   
   View Illustrations 

 * USE LIMITED DATA TO SELECT CONTENT 98 PARTNERS CAN USE THIS PURPOSE
   
   Switch Label
   
   Content presented to you on this service can be based on limited data, such
   as the website or app you are using, your non-precise location, your device
   type, or which content you are (or have been) interacting with (for example,
   to limit the number of times a video or an article is presented to you).
   
   View Illustrations 

List of IAB Vendors‎

USE PRECISE GEOLOCATION DATA 234 PARTNERS CAN USE THIS PURPOSE

Use precise geolocation data

With your acceptance, your precise location (within a radius of less than 500
metres) may be used in support of the purposes explained in this notice.

List of IAB Vendors‎

ACTIVELY SCAN DEVICE CHARACTERISTICS FOR IDENTIFICATION 114 PARTNERS CAN USE
THIS PURPOSE

Actively scan device characteristics for identification

With your acceptance, certain characteristics specific to your device might be
requested and used to distinguish it from other devices (such as the installed
fonts or plugins, the resolution of your screen) in support of the purposes
explained in this notice.

List of IAB Vendors‎

ENSURE SECURITY, PREVENT AND DETECT FRAUD, AND FIX ERRORS 464 PARTNERS CAN USE
THIS PURPOSE

Always Active

Your data can be used to monitor for and prevent unusual and possibly fraudulent
activity (for example, regarding advertising, ad clicks by bots), and ensure
systems and processes work properly and securely. It can also be used to correct
any problems you, the publisher or the advertiser may encounter in the delivery
of content and ads and in your interaction with them.

List of IAB Vendors‎ | View Illustrations 

DELIVER AND PRESENT ADVERTISING AND CONTENT 450 PARTNERS CAN USE THIS PURPOSE

Always Active

Certain information (like an IP address or device capabilities) is used to
ensure the technical compatibility of the content or advertising, and to
facilitate the transmission of the content or ad to your device.

List of IAB Vendors‎ | View Illustrations 

MATCH AND COMBINE DATA FROM OTHER DATA SOURCES 309 PARTNERS CAN USE THIS PURPOSE

Always Active

Information about your activity on this service may be matched and combined with
other information relating to you and originating from various sources (for
instance your activity on a separate online service, your use of a loyalty card
in-store, or your answers to a survey), in support of the purposes explained in
this notice.

List of IAB Vendors‎

LINK DIFFERENT DEVICES 302 PARTNERS CAN USE THIS PURPOSE

Always Active

In support of the purposes explained in this notice, your device might be
considered as likely linked to other devices that belong to you or your
household (for instance because you are logged in to the same service on both
your phone and your computer, or because you may use the same Internet
connection on both devices).

List of IAB Vendors‎

IDENTIFY DEVICES BASED ON INFORMATION TRANSMITTED AUTOMATICALLY 431 PARTNERS CAN
USE THIS PURPOSE

Always Active

Your device might be distinguished from other devices based on information it
automatically sends when accessing the Internet (for instance, the IP address of
your Internet connection or the type of browser you are using) in support of the
purposes exposed in this notice.

List of IAB Vendors‎
Back Button


COOKIE LIST



Search Icon
Filter Icon

Clear
checkbox label label
Apply Cancel
Consent Leg.Interest
checkbox label label
checkbox label label
checkbox label label

Reject All Confirm My Choices