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Submitted URL: https://bit.ly/3VtOiRf
Effective URL: https://www.nielsen.com/insights/2024/maximizing-roi-in-a-fragmented-world-nielsen-annual-marketing-report/?utm_source=w...
Submission: On June 11 via manual from IN — Scanned from DE
Effective URL: https://www.nielsen.com/insights/2024/maximizing-roi-in-a-fragmented-world-nielsen-annual-marketing-report/?utm_source=w...
Submission: On June 11 via manual from IN — Scanned from DE
Form analysis
8 forms found in the DOMGET /
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GET https://www.nielsen.com/
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<div class="nf-field-description">
<p class="has-small-font-size py-small">By clicking on 'Subscribe', I agree to Nielsen's <a href="https://www.nielsen.com/legal/privacy-principles/">Privacy Notice</a> and
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<div class="nf-after-field"><nf-section>
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<div id="nf-field-1355_3-container" class="nf-field-container textbox-container label-above one-half ">
<div class="nf-before-field"><nf-section>
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<div id="nf-field-1351_3-container" class="nf-field-container textbox-container label-above one-half ">
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<option value="MD">Moldova</option>
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<option value="MN">Mongolia</option>
<option value="ME">Montenegro</option>
<option value="MS">Montserrat</option>
<option value="MA">Morocco</option>
<option value="MZ">Mozambique</option>
<option value="MM">Myanmar</option>
<option value="NA">Namibia</option>
<option value="NR">Nauru</option>
<option value="NP">Nepal</option>
<option value="NL">Netherlands</option>
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<option value="NI">Nicaragua</option>
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<option value="NG">Nigeria</option>
<option value="NU">Niue</option>
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<option value="KP">North Korea</option>
<option value="MP">Northern Mariana Islands</option>
<option value="NO">Norway</option>
<option value="OM">Oman</option>
<option value="PK">Pakistan</option>
<option value="PW">Palau</option>
<option value="PA">Panama</option>
<option value="PG">Papua New Guinea</option>
<option value="PY">Paraguay</option>
<option value="PE">Peru</option>
<option value="PH">Philippines</option>
<option value="PN">Pitcairn Islands</option>
<option value="PL">Poland</option>
<option value="PT">Portugal</option>
<option value="PR">Puerto Rico</option>
<option value="QA">Qatar</option>
<option value="CG">Republic of the Congo</option>
<option value="RE">Reunion</option>
<option value="RO">Romania</option>
<option value="RU">Russia</option>
<option value="RW">Rwanda</option>
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<option value="SL">Sierra Leone</option>
<option value="SG">Singapore</option>
<option value="SK">Slovakia</option>
<option value="SI">Slovenia</option>
<option value="SB">Solomon Islands</option>
<option value="SO">Somalia</option>
<option value="ZA">South Africa</option>
<option value="KR">South Korea</option>
<option value="SS">South Sudan</option>
<option value="ES">Spain</option>
<option value="LK">Sri Lanka</option>
<option value="SD">Sudan</option>
<option value="SR">Suriname</option>
<option value="SZ">Swaziland</option>
<option value="SE">Sweden</option>
<option value="CH">Switzerland</option>
<option value="SY">Syria</option>
<option value="TW">Taiwan</option>
<option value="TJ">Tajikistan</option>
<option value="TZ">Tanzania</option>
<option value="TH">Thailand</option>
<option value="TG">Togo</option>
<option value="TK">Tokelau</option>
<option value="TT">Trinidad and Tobago</option>
<option value="TN">Tunisia</option>
<option value="TR">Turkey</option>
<option value="TM">Turkmenistan</option>
<option value="TV">Tuvalu</option>
<option value="UG">Uganda</option>
<option value="UA">Ukraine</option>
<option value="AE">United Arab Emirates</option>
<option value="GB">United Kingdom</option>
<option value="US">United States</option>
<option value="UY">Uruguay</option>
<option value="UZ">Uzbekistan</option>
<option value="VU">Vanuatu</option>
<option value="VA">Vatican</option>
<option value="VE">Venezuela</option>
<option value="VN">Vietnam</option>
<option value="EH">Western Sahara</option>
<option value="YE">Yemen</option>
<option value="ZM">Zambia</option>
<option value="ZW">Zimbabwe</option>
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<option value="BD">Bangladesh</option>
<option value="BB">Barbados</option>
<option value="BY">Belarus</option>
<option value="BE">Belgium</option>
<option value="BZ">Belize</option>
<option value="BJ">Benin</option>
<option value="BM">Bermuda</option>
<option value="BT">Bhutan</option>
<option value="BO">Bolivia</option>
<option value="BA">Bosnia and Herzegovina</option>
<option value="BW">Botswana</option>
<option value="BR">Brazil</option>
<option value="VG">British Virgin Islands</option>
<option value="BN">Brunei</option>
<option value="BG">Bulgaria</option>
<option value="BF">Burkina Faso</option>
<option value="BI">Burundi</option>
<option value="KH">Cambodia</option>
<option value="CM">Cameroon</option>
<option value="CA">Canada</option>
<option value="CV">Cape Verde</option>
<option value="KY">Cayman Islands</option>
<option value="CF">Central African Republic</option>
<option value="CL">Chile</option>
<option value="CN">China</option>
<option value="CO">Colombia</option>
<option value="KM">Comoros</option>
<option value="CK">Cook Islands</option>
<option value="CR">Costa Rica</option>
<option value="HR">Croatia</option>
<option value="CU">Cuba</option>
<option value="CW">Curacao</option>
<option value="CY">Cyprus</option>
<option value="CZ">Czech Republic</option>
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<option value="DK">Denmark</option>
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<option value="DO">Dominican Republic</option>
<option value="TL">East Timor</option>
<option value="EC">Ecuador</option>
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<option value="SV">El Salvador</option>
<option value="GQ">Equatorial Guinea</option>
<option value="ER">Eritrea</option>
<option value="EE">Estonia</option>
<option value="ET">Ethiopia</option>
<option value="FK">Falkland Islands</option>
<option value="FO">Faroe Islands</option>
<option value="FJ">Fiji</option>
<option value="FI">Finland</option>
<option value="FR">France</option>
<option value="PF">French Polynesia</option>
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<option value="GE">Georgia</option>
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<option value="KE">Kenya</option>
<option value="KI">Kiribati</option>
<option value="XK">Kosovo</option>
<option value="KW">Kuwait</option>
<option value="KG">Kyrgyzstan</option>
<option value="LA">Laos</option>
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<option value="MK">Macedonia</option>
<option value="MG">Madagascar</option>
<option value="MW">Malawi</option>
<option value="MY">Malaysia</option>
<option value="MV">Maldives</option>
<option value="ML">Mali</option>
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<option value="MD">Moldova</option>
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<option value="ME">Montenegro</option>
<option value="MS">Montserrat</option>
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<option value="MZ">Mozambique</option>
<option value="MM">Myanmar</option>
<option value="NA">Namibia</option>
<option value="NR">Nauru</option>
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<option value="NL">Netherlands</option>
<option value="NC">New Caledonia</option>
<option value="NZ">New Zealand</option>
<option value="NI">Nicaragua</option>
<option value="NE">Niger</option>
<option value="NG">Nigeria</option>
<option value="NU">Niue</option>
<option value="NF">Norfolk Island</option>
<option value="KP">North Korea</option>
<option value="MP">Northern Mariana Islands</option>
<option value="NO">Norway</option>
<option value="OM">Oman</option>
<option value="PK">Pakistan</option>
<option value="PW">Palau</option>
<option value="PA">Panama</option>
<option value="PG">Papua New Guinea</option>
<option value="PY">Paraguay</option>
<option value="PE">Peru</option>
<option value="PH">Philippines</option>
<option value="PN">Pitcairn Islands</option>
<option value="PL">Poland</option>
<option value="PT">Portugal</option>
<option value="PR">Puerto Rico</option>
<option value="QA">Qatar</option>
<option value="CG">Republic of the Congo</option>
<option value="RE">Reunion</option>
<option value="RO">Romania</option>
<option value="RU">Russia</option>
<option value="RW">Rwanda</option>
<option value="BL">Saint Barthélemy</option>
<option value="SH">Saint Helena</option>
<option value="KN">Saint Kitts and Nevis</option>
<option value="LC">Saint Lucia</option>
<option value="MF">Saint Martin</option>
<option value="PM">Saint Pierre and Miquelon</option>
<option value="VC">Saint Vincent and the Grenadines</option>
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<option value="ST">Sao Tome and Principe</option>
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<option value="SN">Senegal</option>
<option value="RS">Serbia</option>
<option value="SC">Seychelles</option>
<option value="SL">Sierra Leone</option>
<option value="SG">Singapore</option>
<option value="SK">Slovakia</option>
<option value="SI">Slovenia</option>
<option value="SB">Solomon Islands</option>
<option value="SO">Somalia</option>
<option value="ZA">South Africa</option>
<option value="KR">South Korea</option>
<option value="SS">South Sudan</option>
<option value="ES">Spain</option>
<option value="LK">Sri Lanka</option>
<option value="SD">Sudan</option>
<option value="SR">Suriname</option>
<option value="SZ">Swaziland</option>
<option value="SE">Sweden</option>
<option value="CH">Switzerland</option>
<option value="SY">Syria</option>
<option value="TW">Taiwan</option>
<option value="TJ">Tajikistan</option>
<option value="TZ">Tanzania</option>
<option value="TH">Thailand</option>
<option value="TG">Togo</option>
<option value="TK">Tokelau</option>
<option value="TT">Trinidad and Tobago</option>
<option value="TN">Tunisia</option>
<option value="TR">Turkey</option>
<option value="TM">Turkmenistan</option>
<option value="TV">Tuvalu</option>
<option value="UG">Uganda</option>
<option value="UA">Ukraine</option>
<option value="AE">United Arab Emirates</option>
<option value="GB">United Kingdom</option>
<option value="US">United States</option>
<option value="UY">Uruguay</option>
<option value="UZ">Uzbekistan</option>
<option value="VU">Vanuatu</option>
<option value="VA">Vatican</option>
<option value="VE">Venezuela</option>
<option value="VN">Vietnam</option>
<option value="EH">Western Sahara</option>
<option value="YE">Yemen</option>
<option value="ZM">Zambia</option>
<option value="ZW">Zimbabwe</option>
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<div class="nf-after-field"><nf-section>
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</nf-field><nf-field>
<div id="nf-field-1355-container" class="nf-field-container textbox-container label-above one-half ">
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<div class="nf-field-label">
<label for="nf-field-1355" id="nf-label-field-1355" class=""> First name <span class="ninja-forms-req-symbol">*</span>
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<div class="nf-field-element">
<input type="text" value="" class="ninja-forms-field nf-element" placeholder="First Name" id="nf-field-1355" name="name" autocomplete="on" aria-invalid="false" aria-describedby="nf-error-1355" aria-labelledby="nf-label-field-1355"
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<label for="nf-field-1356" id="nf-label-field-1356" class=""> Last name <span class="ninja-forms-req-symbol">*</span>
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<label for="nf-field-1352" id="nf-label-field-1352" class=""> Business email address <span class="ninja-forms-req-symbol">*</span>
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<input type="email" value="" class="ninja-forms-field nf-element" id="nf-field-1352" name="email" autocomplete="email" aria-invalid="false" aria-describedby="nf-error-1352" aria-labelledby="nf-label-field-1352" aria-required="true"
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<div class="nf-after-field"><nf-section>
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<div id="nf-error-1352" class="nf-error-wrap nf-error" role="alert"></div>
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<div id="nf-field-1351-container" class="nf-field-container textbox-container label-above one-half ">
<div class="nf-before-field"><nf-section>
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<div id="nf-field-1351-wrap" class="field-wrap textbox-wrap" data-field-id="1351">
<div class="nf-field-label">
<label for="nf-field-1351" id="nf-label-field-1351" class=""> Job title <span class="ninja-forms-req-symbol">*</span>
</label>
</div>
<div class="nf-field-element">
<input type="text" value="" class="ninja-forms-field nf-element" placeholder="e.g. Lead Strategist" id="nf-field-1351" name="title" autocomplete="on" aria-invalid="false" aria-describedby="nf-error-1351"
aria-labelledby="nf-label-field-1351" aria-required="true" required="" data-uw-rm-form="nfx">
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</div>
<div class="nf-after-field"><nf-section>
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<div class="nf-before-field"><nf-section>
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<div class="nf-field">
<div id="nf-field-1354-wrap" class="field-wrap textbox-wrap" data-field-id="1354">
<div class="nf-field-label">
<label for="nf-field-1354" id="nf-label-field-1354" class=""> Company <span class="ninja-forms-req-symbol">*</span>
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<input type="text" value="" class="ninja-forms-field nf-element" placeholder="e.g. Nielsen" id="nf-field-1354" name="company" autocomplete="on" aria-invalid="false" aria-describedby="nf-error-1354"
aria-labelledby="nf-label-field-1354" aria-required="true" required="" data-uw-rm-form="nfx">
</div>
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</div>
<div class="nf-after-field"><nf-section>
<div class="nf-input-limit"></div>
<div id="nf-error-1354" class="nf-error-wrap nf-error" role="alert"></div>
</nf-section></div>
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</nf-field><nf-field>
<div id="nf-field-1357-container" class="nf-field-container listselect-container label-above one-half list-container">
<div class="nf-before-field"><nf-section>
</nf-section></div>
<div class="nf-field">
<div id="nf-field-1357-wrap" class="field-wrap listselect-wrap list-wrap list-select-wrap" data-field-id="1357">
<div class="nf-field-label">
<label for="nf-field-1357" id="nf-label-field-1357" class=""> Location <span class="ninja-forms-req-symbol">*</span>
</label>
</div>
<div class="nf-field-element">
<select id="nf-field-1357" name="nf-field-1357" aria-invalid="false" aria-describedby="nf-error-1357" class="ninja-forms-field nf-element" aria-labelledby="nf-label-field-1357" aria-required="true" required="" data-uw-rm-form="nfx">
<option value="" selected="selected">Please select...</option>
<option value="AF">Afghanistan</option>
<option value="AL">Albania</option>
<option value="DZ">Algeria</option>
<option value="AS">American Samoa</option>
<option value="AD">Andorra</option>
<option value="AO">Angola</option>
<option value="AI">Anguilla</option>
<option value="AR">Argentina</option>
<option value="AM">Armenia</option>
<option value="AW">Aruba</option>
<option value="AU">Australia</option>
<option value="AT">Austria</option>
<option value="AZ">Azerbaijan</option>
<option value="BS">Bahamas</option>
<option value="BH">Bahrain</option>
<option value="BD">Bangladesh</option>
<option value="BB">Barbados</option>
<option value="BY">Belarus</option>
<option value="BE">Belgium</option>
<option value="BZ">Belize</option>
<option value="BJ">Benin</option>
<option value="BM">Bermuda</option>
<option value="BT">Bhutan</option>
<option value="BO">Bolivia</option>
<option value="BA">Bosnia and Herzegovina</option>
<option value="BW">Botswana</option>
<option value="BR">Brazil</option>
<option value="VG">British Virgin Islands</option>
<option value="BN">Brunei</option>
<option value="BG">Bulgaria</option>
<option value="BF">Burkina Faso</option>
<option value="BI">Burundi</option>
<option value="KH">Cambodia</option>
<option value="CM">Cameroon</option>
<option value="CA">Canada</option>
<option value="CV">Cape Verde</option>
<option value="KY">Cayman Islands</option>
<option value="CF">Central African Republic</option>
<option value="CL">Chile</option>
<option value="CN">China</option>
<option value="CO">Colombia</option>
<option value="KM">Comoros</option>
<option value="CK">Cook Islands</option>
<option value="CR">Costa Rica</option>
<option value="HR">Croatia</option>
<option value="CU">Cuba</option>
<option value="CW">Curacao</option>
<option value="CY">Cyprus</option>
<option value="CZ">Czech Republic</option>
<option value="CD">Democratic Republic of Congo</option>
<option value="DK">Denmark</option>
<option value="DJ">Djibouti</option>
<option value="DM">Dominica</option>
<option value="DO">Dominican Republic</option>
<option value="TL">East Timor</option>
<option value="EC">Ecuador</option>
<option value="EG">Egypt</option>
<option value="SV">El Salvador</option>
<option value="GQ">Equatorial Guinea</option>
<option value="ER">Eritrea</option>
<option value="EE">Estonia</option>
<option value="ET">Ethiopia</option>
<option value="FK">Falkland Islands</option>
<option value="FO">Faroe Islands</option>
<option value="FJ">Fiji</option>
<option value="FI">Finland</option>
<option value="FR">France</option>
<option value="PF">French Polynesia</option>
<option value="GA">Gabon</option>
<option value="GM">Gambia</option>
<option value="GE">Georgia</option>
<option value="DE">Germany</option>
<option value="GH">Ghana</option>
<option value="GI">Gibraltar</option>
<option value="GR">Greece</option>
<option value="GL">Greenland</option>
<option value="GP">Guadeloupe</option>
<option value="GU">Guam</option>
<option value="GT">Guatemala</option>
<option value="GN">Guinea</option>
<option value="GW">Guinea-Bissau</option>
<option value="GY">Guyana</option>
<option value="HT">Haiti</option>
<option value="HN">Honduras</option>
<option value="HK">Hong Kong</option>
<option value="HU">Hungary</option>
<option value="iceland">Iceland</option>
<option value="IN">India</option>
<option value="ID">Indonesia</option>
<option value="IR">Iran</option>
<option value="IQ">Iraq</option>
<option value="IE">Ireland</option>
<option value="IM">Isle of Man</option>
<option value="IL">Israel</option>
<option value="IT">Italy</option>
<option value="CI">Ivory Coast</option>
<option value="JM">Jamaica</option>
<option value="JP">Japan</option>
<option value="JO">Jordan</option>
<option value="KZ">Kazakhstan</option>
<option value="KE">Kenya</option>
<option value="KI">Kiribati</option>
<option value="XK">Kosovo</option>
<option value="KW">Kuwait</option>
<option value="KG">Kyrgyzstan</option>
<option value="LA">Laos</option>
<option value="LV">Latvia</option>
<option value="LB">Lebanon</option>
<option value="LS">Lesotho</option>
<option value="LR">Liberia</option>
<option value="LY">Libya</option>
<option value="LI">Liechtenstein</option>
<option value="LT">Lithuania</option>
<option value="LU">Luxembourg</option>
<option value="MO">Macau</option>
<option value="MK">Macedonia</option>
<option value="MG">Madagascar</option>
<option value="MW">Malawi</option>
<option value="MY">Malaysia</option>
<option value="MV">Maldives</option>
<option value="ML">Mali</option>
<option value="MT">Malta</option>
<option value="MH">Marshall Islands</option>
<option value="MR">Mauritania</option>
<option value="MU">Mauritius</option>
<option value="MX">Mexico</option>
<option value="FM">Micronesia</option>
<option value="MD">Moldova</option>
<option value="MC">Monaco</option>
<option value="MN">Mongolia</option>
<option value="ME">Montenegro</option>
<option value="MS">Montserrat</option>
<option value="MA">Morocco</option>
<option value="MZ">Mozambique</option>
<option value="MM">Myanmar</option>
<option value="NA">Namibia</option>
<option value="NR">Nauru</option>
<option value="NP">Nepal</option>
<option value="NL">Netherlands</option>
<option value="NC">New Caledonia</option>
<option value="NZ">New Zealand</option>
<option value="NI">Nicaragua</option>
<option value="NE">Niger</option>
<option value="NG">Nigeria</option>
<option value="NU">Niue</option>
<option value="NF">Norfolk Island</option>
<option value="KP">North Korea</option>
<option value="MP">Northern Mariana Islands</option>
<option value="NO">Norway</option>
<option value="OM">Oman</option>
<option value="PK">Pakistan</option>
<option value="PW">Palau</option>
<option value="PA">Panama</option>
<option value="PG">Papua New Guinea</option>
<option value="PY">Paraguay</option>
<option value="PE">Peru</option>
<option value="PH">Philippines</option>
<option value="PN">Pitcairn Islands</option>
<option value="PL">Poland</option>
<option value="PT">Portugal</option>
<option value="PR">Puerto Rico</option>
<option value="QA">Qatar</option>
<option value="CG">Republic of the Congo</option>
<option value="RE">Reunion</option>
<option value="RO">Romania</option>
<option value="RU">Russia</option>
<option value="RW">Rwanda</option>
<option value="BL">Saint Barthélemy</option>
<option value="SH">Saint Helena</option>
<option value="KN">Saint Kitts and Nevis</option>
<option value="LC">Saint Lucia</option>
<option value="MF">Saint Martin</option>
<option value="PM">Saint Pierre and Miquelon</option>
<option value="VC">Saint Vincent and the Grenadines</option>
<option value="WS">Samoa</option>
<option value="SM">San Marino</option>
<option value="ST">Sao Tome and Principe</option>
<option value="SA">Saudi Arabia</option>
<option value="SN">Senegal</option>
<option value="RS">Serbia</option>
<option value="SC">Seychelles</option>
<option value="SL">Sierra Leone</option>
<option value="SG">Singapore</option>
<option value="SK">Slovakia</option>
<option value="SI">Slovenia</option>
<option value="SB">Solomon Islands</option>
<option value="SO">Somalia</option>
<option value="ZA">South Africa</option>
<option value="KR">South Korea</option>
<option value="SS">South Sudan</option>
<option value="ES">Spain</option>
<option value="LK">Sri Lanka</option>
<option value="SD">Sudan</option>
<option value="SR">Suriname</option>
<option value="SZ">Swaziland</option>
<option value="SE">Sweden</option>
<option value="CH">Switzerland</option>
<option value="SY">Syria</option>
<option value="TW">Taiwan</option>
<option value="TJ">Tajikistan</option>
<option value="TZ">Tanzania</option>
<option value="TH">Thailand</option>
<option value="TG">Togo</option>
<option value="TK">Tokelau</option>
<option value="TT">Trinidad and Tobago</option>
<option value="TN">Tunisia</option>
<option value="TR">Turkey</option>
<option value="TM">Turkmenistan</option>
<option value="TV">Tuvalu</option>
<option value="UG">Uganda</option>
<option value="UA">Ukraine</option>
<option value="AE">United Arab Emirates</option>
<option value="GB">United Kingdom</option>
<option value="US">United States</option>
<option value="UY">Uruguay</option>
<option value="UZ">Uzbekistan</option>
<option value="VU">Vanuatu</option>
<option value="VA">Vatican</option>
<option value="VE">Venezuela</option>
<option value="VN">Vietnam</option>
<option value="EH">Western Sahara</option>
<option value="YE">Yemen</option>
<option value="ZM">Zambia</option>
<option value="ZW">Zimbabwe</option>
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<div for="nf-field-1357"></div>
</div>
</div>
</div>
<div class="nf-after-field"><nf-section>
<div class="nf-input-limit"></div>
<div id="nf-error-1357" class="nf-error-wrap nf-error" role="alert"></div>
</nf-section></div>
</div>
</nf-field><nf-field>
<div id="nf-field-1358-container" class="nf-field-container listselect-container label-above one-half right list-container">
<div class="nf-before-field"><nf-section>
</nf-section></div>
<div class="nf-field">
<div id="nf-field-1358-wrap" class="field-wrap listselect-wrap list-wrap list-select-wrap" data-field-id="1358">
<div class="nf-field-label">
<label for="nf-field-1358" id="nf-label-field-1358" class=""> Industry <span class="ninja-forms-req-symbol">*</span>
</label>
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<div class="nf-field-element">
<select id="nf-field-1358" name="nf-field-1358" aria-invalid="false" aria-describedby="nf-error-1358" class="ninja-forms-field nf-element" aria-labelledby="nf-label-field-1358" aria-required="true" required="" data-uw-rm-form="nfx">
<option value="" selected="selected">Please select...</option>
<option value="Agency">Agency</option>
<option value="Automotive">Automotive</option>
<option value="Consulting">Consulting</option>
<option value="CPG">CPG</option>
<option value="Education">Education</option>
<option value="Electronics">Electronics</option>
<option value="Finance">Financial Services</option>
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<option value="Internet">Internet</option>
<option value="Manufacturing">Manufacturing</option>
<option value="Media">Media</option>
<option value="Music">Music</option>
<option value="Non For Profit">Non-Profit</option>
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<option value="Sports">Sports</option>
<option value="Technology">Technology</option>
<option value="Telecommunications">Telecommunications</option>
<option value="Television & Cable">Television & Cable</option>
<option value="Video Gaming">Video Gaming</option>
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<div for="nf-field-1358"></div>
</div>
</div>
</div>
<div class="nf-after-field"><nf-section>
<div class="nf-input-limit"></div>
<div id="nf-error-1358" class="nf-error-wrap nf-error" role="alert"></div>
</nf-section></div>
</div>
</nf-field><nf-field>
<div id="nf-field-1377-container" class="nf-field-container listcheckbox-container label-hidden list-container">
<div class="nf-before-field"><nf-section>
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<div class="nf-field">
<div id="nf-field-1377-wrap" class="field-wrap listcheckbox-wrap list-wrap list-checkbox-wrap" data-field-id="1377">
<div class="nf-field-label">
<span id="nf-label-field-1377" class="nf-label-span "> Speak with sales </span>
</div>
<div class="nf-field-element">
<ul aria-describedby="nf-error-1377">
<li>
<input type="checkbox" id="nf-field-1377-0" name="nf-field-1377" class="ninja-forms-field nf-element " value="sales" aria-labelledby="nf-label-field-1377-0" data-uw-rm-form="nfx">
<label for="nf-field-1377-0" id="nf-label-field-1377-0" class="">Please have someone contact me from Nielsen</label>
</li>
</ul>
</div>
</div>
</div>
<div class="nf-after-field"><nf-section>
<div class="nf-input-limit"></div>
<div id="nf-error-1377" class="nf-error-wrap nf-error" role="alert"></div>
</nf-section></div>
</div>
</nf-field><nf-field>
<div id="nf-field-1384-container" class="nf-field-container hidden-container label-above ">
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<div class="nf-field">
<div id="nf-field-1384-wrap" class="field-wrap hidden-wrap" data-field-id="1384">
<div class="nf-field-label"></div>
<div class="nf-field-element">
<input type="hidden" id="nf-field-1384" name="nf-field-1384" class="ninja-forms-field nf-element" value="false">
</div>
<div class="nf-error-wrap"></div>
</div>
</div>
<div class="nf-after-field"><nf-section>
<div class="nf-input-limit"></div>
<div id="nf-error-1384" class="nf-error-wrap nf-error" role="alert"></div>
</nf-section></div>
</div>
</nf-field><nf-field>
</nf-field><nf-field>
<div id="nf-field-1360-container" class="nf-field-container listcheckbox-container label-hidden list-container">
<div class="nf-before-field"><nf-section>
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<div class="nf-field">
<div id="nf-field-1360-wrap" class="field-wrap listcheckbox-wrap list-wrap list-checkbox-wrap" data-field-id="1360">
<div class="nf-field-label">
<span id="nf-label-field-1360" class="nf-label-span "> Salesforce News </span>
</div>
<div class="nf-field-element">
<ul aria-describedby="nf-error-1360">
<li>
<input type="checkbox" id="nf-field-1360-0" name="nf-field-1360" class="ninja-forms-field nf-element " value="true" aria-labelledby="nf-label-field-1360-0" data-uw-rm-form="nfx">
<label for="nf-field-1360-0" id="nf-label-field-1360-0" class="">Yes! Sign me up for insights and news that count in Nielsen's weekly newsletter.</label>
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<div class="nf-after-field"><nf-section>
<div class="nf-input-limit"></div>
<div id="nf-error-1360" class="nf-error-wrap nf-error" role="alert"></div>
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</nf-field><nf-field>
<div id="nf-field-1371-container" class="nf-field-container listcheckbox-container label-hidden list-container">
<div class="nf-before-field"><nf-section>
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<div class="nf-field">
<div id="nf-field-1371-wrap" class="field-wrap listcheckbox-wrap list-wrap list-checkbox-wrap" data-field-id="1371">
<div class="nf-field-label">
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<option value="QA">Qatar</option>
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<option value="TZ">Tanzania</option>
<option value="TH">Thailand</option>
<option value="TG">Togo</option>
<option value="TK">Tokelau</option>
<option value="TT">Trinidad and Tobago</option>
<option value="TN">Tunisia</option>
<option value="TR">Turkey</option>
<option value="TM">Turkmenistan</option>
<option value="TV">Tuvalu</option>
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<option value="UA">Ukraine</option>
<option value="AE">United Arab Emirates</option>
<option value="GB">United Kingdom</option>
<option value="US">United States</option>
<option value="UY">Uruguay</option>
<option value="UZ">Uzbekistan</option>
<option value="VU">Vanuatu</option>
<option value="VA">Vatican</option>
<option value="VE">Venezuela</option>
<option value="VN">Vietnam</option>
<option value="EH">Western Sahara</option>
<option value="YE">Yemen</option>
<option value="ZM">Zambia</option>
<option value="ZW">Zimbabwe</option>
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Skip to main contentEnable accessibility for visually impairedOpen the accessibility menu Open the Accessible Navigation Menu Skip to content Solutions▼ Audience measurement Audio measurement Cross-media measurement Digital measurement Streaming measurement TV measurement Media planning Audience segmentation Competitive intelligence Scenario planning Marketing optimization Marketing outcomes Sports & games Content metadata Audio metadata Sports metadata Video metadata FEATURED Nielsen One Media is more complex than ever. Discover the future of cross-media measurement with Nielsen ONE. Insights▼ TYPE Articles Case Studies Perspectives Podcasts Reports Videos Webinars TOPIC Advertising Audiences Digital & technology Marketing performance Media Sports & gaming TV & streaming FEATURED Top 10 rankings Explore what consumers are watching, playing and listening to around the world. 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Download the report 2024 ANNUAL MARKETING REPORT MAXIMIZING ROI IN A FRAGMENTED WORLD Discover how global marketers are allocating budgets, measuring success and what these trends mean for your own impact planning. Download the report WHAT’S SHAPING THE YEAR AHEAD Nielsen surveyed marketers around the world to understand where they’re spending, what their goals are and what’s getting in the way of maximizing their ROI. By analyzing these plans and priorities, we’ve developed recommendations to sharpen your own ROI strategies for 2024 and beyond. OUR RESEARCH REVEALED FOUR KEY GLOBAL THEMES: SPENDING OPTIMISM IS UP Ad spend estimates are up and earmarked for ‘effective’ channels, especially across CTV, retail media networks, social and search. But channel-level performance doesn’t always help you achieve campaign goals. TACTICS AND KPIS ARE MISALIGNED Marketers’ top KPIs are long-term ROI and full-funnel ROI. However, a global shift toward performance marketing, coupled with other media buying trends, won’t deliver on these priorities. DIGITAL DOMINANCE MAY HURT RETURNS ROI starts with reach, and not all digital channels deliver winning, on-target rates. Leaning too heavily into just a few channels can mean you miss out on reaching new audiences essential for long-term growth. MEASUREMENT CONFIDENCE IS HIGH, BUT INCOMPLETE Global marketers are very confident in their martech’s ability to measure holistic ROI. However, barely one-third measure their traditional and digital marketing efforts together. Audiences don’t consume media in silos, and neither should measurement. Download the report MARKETING’S GREAT BALANCING ACT Despite inflation, slowed consumer spending and supply chain uncertainties, marketers feel better about budgets this year. But they won’t spread that money evenly across the buyer journey, and a siloed view of performance may hurt marketers’ ability to deliver on full ROI potential. 72% of global marketers expect bigger ad budgets this year, up from 64% in 2023 2/3 of media budgets are going toward digital channels—with CTV, search and retail media driving the biggest increases 38% of global marketers evaluate holistic ROI by measuring traditional and digital marketing efforts together Data source: 2024 Nielsen Global Marketer Survey REMOVE SILOS AND BOOST IMPACT Get the data-centered insights and practical recommendations you need to plan, measure and optimize campaigns that set your brand up for timely wins and long-term success. Download the report STAY IN THE LOOP Keep up-to-date with our weekly newsletter, Media Pulse. Notice: JavaScript is required for this content. email * By clicking on 'Subscribe', I agree to Nielsen's Privacy Notice and Terms of Use. 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