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About usTestimonialsCase StudiesResources
WORK WITH US


ABOUT USTESTIMONIALSCASE STUDIESRESOURCES
WORK WITH US




TURN YOUR EXISTING TRAFFIC INTO BUYERS


GET THE MOST OUT OF YOUR EXISTING ECOMMERCE TRAFFIC BY TURNING MORE STORE VISITS
INTO VALUABLE CUSTOMERS.

LEARN MORE
READ CASE STUDIES

Hi there! I'm Samuel, founder of CRO Gurus
173 Clients Optimized
- as of 2024

eCommerce Optimization
- since 2015

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OUR SIGNATURE APPROACH


ECOMMERCE GROWTH

Besides acquiring more traffic, you have only three ways to grow your Ecommerce
store. We work with your existing traffic and optimize your revenue (and
profitability) utilizing our proven process and experience from growing 100+
Ecommerce stores.

Below you can see our growth methodology and the levers we focus on. The goal is
to transform your Ecommerce store into an ultimate sales machine. In Ecommerce,
the store that can pay the most to acquire a customer wins, and the key to
winning this game is to enable you to scale your advertising with the best
possible funnel.
WATCH VIDEO

More transactions from the current traffic


CONVERSIONS

Most Ecommerce stores have significant leaks that happen after people land on
the site. For us to work on increasing the average order value and purchase
frequency, we first need to be effective in turning visitors into customers.

This is where conversion optimization comes to play, the goal is first to get
customers into the funnel so that we can then move on to the next step.

More revenue from the transactions


AVERAGE ORDER VALUE

We repeatedly see that average purchase size optimization is one of the most
neglected areas for online stores.

How to improve the average order value:
• Product categorization
• Cross-selling, upselling, and joint ventures
• Email categorization
• Branding and presenting value
• Price testing

More LTV from the acquired customers


FREQUENCY & LOYALTY

Customer acquisition is expensive. We implement strategies with a focus to get
people to turn your one-time buyers into repeat customers. It is vital to do the
onsite optimization in a way that is honest and supports loyalty.

On top of this, we'll help put together the strategy & positioning focused on
building customer loyalty and setting up customer relationship-building,
reactivation & post-purchase setups.

100% PROVEN & EFFECTIVE


WHAT MAKES OUR ECOMMERCE GROWTH
METHODOLOGY WORK?


FOCUSING BEYOND
THE FIRST CLICK

Scaling traffic is harder and more expensive than it's ever been. The majority
of Ecommerce stores are like leaky buckets, the more traffic enters to it, the
more it leaks. Most of the time, stores don't have a traffic problem; they have
a conversion problem. Getting a person to the site is just the first step, the
rest of the purchase happens (or doesn't happen) post-click.


LONG TERM
SCALABILITY

If you are continually increasing your profitability from incoming traffic, you
can afford to spend more to get that traffic. In other words, you have a
competitive advantage in your market.
The impact on profitability is so significant that this is the same approach
venture capitalists take when growing newly acquired Ecommerce companies. They
don't focus on traffic, they focus on conversions, AOV, and purchase frequency.


SMALL LONG
TERM COSTS

Unlike ads, where you always need to invest more to get additional traffic.
Optimizing your Ecommerce store mostly has fixed costs, so the more traffic you
can profitably get to your funnel, the better off you are. Once you have
optimized for the three levers, every dollar, euro, or pound that you invest in
extra traffic will have a much higher return. That is why we recommend
"Optimize, then maximize."

GROWTH PARTNERSHIP


WE WORK WITH THE RIGHT PARTNERS


WE WORK WITH THE
RIGHT PARTNERS

You have a validated business model that has already gained initial traction
You have growth ambitions and you are willing to accept help
You have an investor mindset, and you realize that success comes with a price
CLIENT TESTIMONIALS TO INSPIRE YOU


SINCE 2015, WE'VE HELPED 100+ AMAZING BRANDS

Oliver Nelson
Nelsonwash.co.uk
Jason Chen
Worldwine.com.au
Ibrahim Rehman
Bootsorvino.com
Carl & Ewelina Agustin
Theveganwarehouse.com
Chris LaBarbera
Rosiegraceluxe.com
Edwin Chung
Lancermedia.com
Jester Schilder
Qualityanimation.nl
Tal Mor
Brillianteers.com

Previous
Chris LaBarbera
Rosiegraceluxe.com
Edwin Chung
Lancermedia.com
Jester Schilder
Qualityanimation.nl
Tal Mor
Brillianteers.com
Oliver Nelson
Nelsonwash.co.uk
Jason Chen
Worldwine.com.au
Ibrahim Rehman
Bootsorvino.com
Carl & Ewelina Agustin
Theveganwarehouse.com
Chris LaBarbera
Rosiegraceluxe.com
Edwin Chung
Lancermedia.com
Jester Schilder
Qualityanimation.nl
Tal Mor
Brillianteers.com
Oliver Nelson
Nelsonwash.co.uk
Jason Chen
Worldwine.com.au
Ibrahim Rehman
Bootsorvino.com
Carl & Ewelina Agustin
Theveganwarehouse.com
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WE TAKE PRIDE IN OUR WORK


WHY CLIENTS CHOOSE US?


FULL
TRANSPARENCY

You will be able to have access to the same tools we are using so that you’ll
have the complete picture where we are going and where we are using the budget.


GROWTH FOCUSED
SHOPIFY EXPERTS

We’ve been around the block since 2015 and, during that time, have worked with
over 100 clients helping to generate tens of millions of dollars in additional
revenue.


SMALL AND
DEDICATED TEAM

We’ll assign you a dedicated growth champion who does all the communication. You
won’t be passed on to interns or moved to the next person whom you don’t know.

HOW WE WORK


OUR 3-STEP WORK PROCESS


1


APPLICATION &
INTRODUCTORY CALL

Fill out our quick application so that we can get to know your business.

We will contact you to book a call with us. On this call, we'll dive deeper into
the methods and talk about the initial plan and expectations for growing your
store.


2


ACTIONABLE
ANALYSIS

Once we start working together, we always start by making an actionable road map
that we customize to your store and situation.

This in-depth analysis & plan forms a foundation for our co-operation together.


3


ONGOING
IMPROVEMENTS

After the analysis, we have confidence that we are working on the right things
with the correct prioritization.

On this step, we start tackling the three levers in practice, beginning with the
one we decide to be the priority.

EVERYTHING YOU NEED TO KNOW


FREQUENTLY ASKED QUESTIONS

How much does it cost?


Engagements are priced based on the value we are capable of bringing to your
business. Mostly we engage in consulting with reflective pricing – and the final
quotes aren’t negotiable. We need our clients to be both serious about the
project and invested in results as a starting point.


What input does it require from me?


The most critical factor in the eventual success of the project is the role of
the client. With rare exceptions, the client should be the champion of the
project. The client may delegate accountabilities to lower-level subordinates,
and we will take care of a lot of them, but the client must be the point person
who is leading the charge.


How fast will I see results?


It’s a case-by-case basis. In reality, each business is unique in its own way
and is starting their CRO Guru journey from a different starting point.
Depending on that starting point, there may be some initial, easy-to-implement
opportunities that could yield results very quickly. Alternatively, some
businesses may have already made major optimizations before and the opportunity
for quick results in these cases is less likely. Thus, these businesses may see
it take slightly more time to see results.


Do you have experience in my line of business?


Since 2016, we’ve worked with over 100 stores in a wide variety of industries,
so there is a good chance that we also have experience from your industry or, at
least, something closely related to it.

Whether we do or not, our principles have proven to be universal, and we’ve
successfully applied them to clients with vastly different products.


Do you offer discounts to non-profits?


We believe in social responsibility, and giving good discounts to nonprofits is
one of the ways that we like to give back to the communities we serve. If your
profit is for a good cause, feel free to contact us, and we’ll discuss it a bit
further.


READY TO GET STARTED?


SEE IF YOU ARE A GOOD MUTUAL FIT FOR A GROWTH PARTNERSHIP

WORK WITH US
The epicenter of the eCommerce experience
Helsinki, Finland


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