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Contact Sales:Phone1-800-405-0844 Does my company subscribe? Newsletter sign-up Envelope Search Log inLogin Become a Client Become a ClientGet a DemoPricing Calendar IndustriesProductsInsightsEventsPricingAbout INDUSTRIES OVERVIEW Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream. Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All → Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All → Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All → GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All → TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All → More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All → All Topics LATEST ARTICLES Browse All → ONE-TIME EXPENSES THWARTED THE Q4 2023 BANK EARNINGS THAT COULD HAVE BEEN Article | Jan 17, 2024 THE MAJORITY OF US ADULTS WILL TURN OFF COOKIES TO MANAGE PRIVACY ONLINE Article | Jan 17, 2024 CHINA LEADS THE WORLD IN PODCAST LISTENER GROWTH THROUGH 2027 Article | Jan 16, 2024 CPG DIGITAL AD SPEND SURGES IN 2024, DRIVEN BY D2C SHIFT Article | Jan 16, 2024 4 RETAIL MEDIA PREDICTIONS FOR 2024 Article | Jan 16, 2024 WHAT GEN ALPHA’S EARLY OBSESSION WITH BEAUTY MEANS FOR BRANDS Article | Jan 16, 2024 RETAILERS LEAN ON DATA, AI FOR CONTENT PERSONALIZATION Article | Jan 12, 2024 BITCOIN ETFS ARE HERE—GET READY FOR CUSTOMERS TO ASK ABOUT INVESTING IN THEM Article | Jan 12, 2024 X MAKES PAYMENTS A 2024 GOAL BUT FACES STEEP CHALLENGES Article | Jan 12, 2024 GOOGLE DIRECTLY ADDRESSES ADVERTISER CONCERNS ABOUT THE PRIVACY SANDBOX Article | Jan 12, 2024 Explore our Research → PRODUCTS Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions. 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Learn More → Open Menu Menu Search Industries Advertising & Marketing Social MediaContent MarketingEmail MarketingVideoBrowse All → Ecommerce & Retail Ecommerce SalesMcommerceRetail SalesSocial CommerceBrowse All → Financial Services BankingPaymentsFintechWealth ManagementBrowse All → Health Value-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All → Technology Connected Devices5GArtificial Intelligence (AI)Browse All → More Industries Real EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All → Geographies Asia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe All Topics Products Reports In-depth analysis, benchmarks and shorter spotlights on digital trends. Forecasts Interactive projections with 10k+ metrics on market trends, & consumer behavior. Charts Proprietary data and over 3,000 third-party sources about the most important topics. Industry KPIs Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce. Briefings Client-only email newsletters with analysis and takeaways from the daily news. Analyst Access Program Exclusive time with the thought leaders who craft our research. InsightsEventsLatest Articles One-time expenses thwarted the Q4 2023 bank earnings that could have beenThe majority of US adults will turn off cookies to manage privacy onlineChina leads the world in podcast listener growth through 2027CPG digital ad spend surges in 2024, driven by D2C shift4 retail media predictions for 2024Browse All → PricingAbout Our StoryMethodologyOur PeopleContact UsNewsroom User Log inEnvelope Newsletter sign-upPhone1-800-405-0844 Become a Client Close Menu Close Search RETAILERS LEAN ON DATA, AI FOR CONTENT PERSONALIZATION Article by Arielle Feger | Jan 12, 2024 Already have a subscription?Sign In Access All Charts and Data * Learn about what technologies are transforming your industry * Gain exclusive perspectives from top industry leaders * Access thousands of data sets and forecasts via our iconic charts Become a Client Share Topics Ecommerce Tactics Retail Marketing United States READ NEXT * Reimagining Retail: The most—and least—important takeaways from NRF 2024 Audio January, 2024 * 4 retail partnerships we think could happen in 2024 Article January, 2024 * How TikTok, Temu, and Sephora are making online shopping fun Article January, 2024 * 3 retail predictions for 2024 Article January, 2024 * Reimagining Retail: 2024 retail trends (Shark Tank style)—The in-store renaissance, livestream shopping, and buying RMNs Audio January, 2024 * Large retailers look to capture an outsize share of procrastinators' holiday spending Article December, 2023 * Sizing up Shein: How it fared in 2023 and what 2024 has in store Article December, 2023 * Retail media grabs a bigger slice of ad spending pie Article December, 2023 * Disney+ explores adding gaming and shopping to its streaming service Article December, 2023 * Reimagining Retail: What to expect from the rest of the holiday season Audio December, 2023 * 4 tips on using Performance Max for ecommerce success in 2024 Article December, 2023 * How to build authentic connections with sustainably minded shoppers | Sponsored Content Article December, 2023 * Reimagining Retail: The changing ways Gen Zers are shopping and 3 campaigns that really worked with them Audio November, 2023 * Reimagining Retail: What's happening on TikTok Shop and how it compares with Instagram's social commerce Audio November, 2023 * The Weekly Listen: Can an AI pin replace the smartphone, shopping Amazon on Instagram, and the next big social app Audio November, 2023 RELATED CHARTS & ANALYSIS * Consumers want brands to take care of fake reviews Article January, 2024 * Latin America Trends to Watch in 2024 Report January, 2024 * Big Tech’s tumultuous year navigating a sea of legal and regulatory storms Article December, 2023 * Latin America Consumer Product Research Behaviors 2023 Report December, 2023 * China Ecommerce Explainer Report November, 2023 * Top Trends to Watch in 2024 Report November, 2023 * Reimagining Retail: US and UK grocery habits, which grocers are doing digital well, and which are taking an alternate approach Audio November, 2023 * The Daily: Amazon's advertising accelerates, Bed Bath & Beyond's comeback, and how Pinterest surpassed expectations Audio November, 2023 * Walmart+ vs. Amazon Prime: Which has the holiday advantage? Article November, 2023 * Authenticity is key: Reaching the Gen Z consumer | Sponsored Content Article November, 2023 * Reimagining Retail: How search is changing how we shop today—and in the future Audio November, 2023 * Latin America Retail Ecommerce Players H1 2023 Review and 2024 Outlook Report November, 2023 * US B2B Ecommerce Forecast 2023 Report October, 2023 * From Muppets to humanoids: Amazon's robotic evolution continues with Digit Article October, 2023 * 7 reasons why partnerships are a gift to retailers this holiday shopping season | Sponsored Content Article October, 2023 E-Mail ChartDownload Key stat: 71% of US retail decision-makers have invested in data/AI-enabled content for personalization, according to an August 2023 report from Coresight Research and Obsess. Beyond the chart: * Over three-quarters (77%) of companies that have invested in data/AI-enabled content for personalization have reported significant or moderate increases in online sales, per the same report. * The top three performance metrics that increased after investing in this type of technology were clickthrough rate, time spent visiting stores, and net promoter score. Use this chart: * Identify which retail technologies are priorities. More like this: * 3 technologies that take in-store retail media to the next level * 3 ways Poshmark uses AI to grow its business * 3 ways beauty brands like Ulta Beauty and Sephora are using technology like AI and AR to engage with consumers * Exclusive—Retailers rank immersive experiences near the top of their investment priorities Methodology: Data is from the October 2023 Obsess and Coresight Research report titled "Immersive Experiences in Retail: Driving Sales Through Enhanced Shopper Engagement" conducted by Coresight Research. 150 US brand and retail decision-makers were surveyed during August 14-16, 2023. Senior manager and above brand and retailers surveyed were from companies with annual revenue of $100 million or above (including online revenue of $10 million or above) that have invested in immersive experiences from fashion (n=61), home (n=41), CPG/FMCG (n=41) or beauty (n=7) sector. The results have a margin of error of +/-10%. Obsess is an experiential e-commerce platform. share via email DAILY NEWS Article 5 charts to help marketers evaluate Amazon Prime Video ads Article US programmatic ad spending set to reach nearly $180 billion by 2025 Article Google directly addresses advertiser concerns about the Privacy Sandbox Article Combined CTV and linear TV ad spend will near $100 billion in 2027 Article Dollar General, off-price retailers continue breakneck expansion pace into 2024 Article CPG digital ad spend surges in 2024, driven by D2C shift Article The rise of grocery brings a fundamental shift in the ecommerce landscape Article Retailers lean on data, AI for content personalization Article 3 mobile predictions for 2024 Article 4 way-too-early retail predictions for the 2024 holiday season Article 2024 trend watch: Social media will have a bigger seat at the marketing strategy table Article 4 retail media predictions for 2024 Audio Reimagining Retail: Lessons from the 2023 holiday shopping season and some way-too-early predictions ... Article Meta responds to regulatory pressure with enhanced teen privacy settings Article 4 retail partnerships we think could happen in 2024 Article 5 charts to help marketers evaluate Amazon Prime Video ads Article US programmatic ad spending set to reach nearly $180 billion by 2025 Article Google directly addresses advertiser concerns about the Privacy Sandbox Article Combined CTV and linear TV ad spend will near $100 billion in 2027 Article Dollar General, off-price retailers continue breakneck expansion pace into 2024 Article CPG digital ad spend surges in 2024, driven by D2C shift Article The rise of grocery brings a fundamental shift in the ecommerce landscape Article Retailers lean on data, AI for content personalization Article 3 mobile predictions for 2024 Article 4 way-too-early retail predictions for the 2024 holiday season Article 2024 trend watch: Social media will have a bigger seat at the marketing strategy table Article 4 retail media predictions for 2024 Audio Reimagining Retail: Lessons from the 2023 holiday shopping season and some way-too-early predictions ... Article Meta responds to regulatory pressure with enhanced teen privacy settings Article 4 retail partnerships we think could happen in 2024 Article 5 charts to help marketers evaluate Amazon Prime Video ads Article US programmatic ad spending set to reach nearly $180 billion by 2025 Article Google directly addresses advertiser concerns about the Privacy Sandbox Article Combined CTV and linear TV ad spend will near $100 billion in 2027 Article Dollar General, off-price retailers continue breakneck expansion pace into 2024 Article CPG digital ad spend surges in 2024, driven by D2C shift Article The rise of grocery brings a fundamental shift in the ecommerce landscape Article Retailers lean on data, AI for content personalization Article 3 mobile predictions for 2024 Article 4 way-too-early retail predictions for the 2024 holiday season Article 2024 trend watch: Social media will have a bigger seat at the marketing strategy table Article 4 retail media predictions for 2024 Audio Reimagining Retail: Lessons from the 2023 holiday shopping season and some way-too-early predictions ... Article Meta responds to regulatory pressure with enhanced teen privacy settings Article 4 retail partnerships we think could happen in 2024 LATEST REPORTS Report AI in Banking Chatbots 2024 Report Social Network Ad Spending and Trends Q4 2023 Report The Beauty Path to Purchase Report Forecast Trends to Watch in 2024 Report Social Trends to Watch in 2024 Report Worldwide Digital Ad Spending Forecast 2024 Report US Digital Grocery 2024 Report Gen Z Social Media Preferences Report The US Beauty Consumer Report Payments Trends to Watch in 2024 Report Latin America Trends to Watch in 2024 Report Fintech Trends to Watch in 2024 Report UK Key Ecommerce Retailers 2023 Report Search Ad Spending Forecast and Trends H2 2023 Report Credit Card Marketing 2023 Report AI in Banking Chatbots 2024 Report Social Network Ad Spending and Trends Q4 2023 Report The Beauty Path to Purchase Report Forecast Trends to Watch in 2024 Report Social Trends to Watch in 2024 Report Worldwide Digital Ad Spending Forecast 2024 Report US Digital Grocery 2024 Report Gen Z Social Media Preferences Report The US Beauty Consumer Report Payments Trends to Watch in 2024 Report Latin America Trends to Watch in 2024 Report Fintech Trends to Watch in 2024 Report UK Key Ecommerce Retailers 2023 Report Search Ad Spending Forecast and Trends H2 2023 Report Credit Card Marketing 2023 Report AI in Banking Chatbots 2024 Report Social Network Ad Spending and Trends Q4 2023 Report The Beauty Path to Purchase Report Forecast Trends to Watch in 2024 Report Social Trends to Watch in 2024 Report Worldwide Digital Ad Spending Forecast 2024 Report US Digital Grocery 2024 Report Gen Z Social Media Preferences Report The US Beauty Consumer Report Payments Trends to Watch in 2024 Report Latin America Trends to Watch in 2024 Report Fintech Trends to Watch in 2024 Report UK Key Ecommerce Retailers 2023 Report Search Ad Spending Forecast and Trends H2 2023 Report Credit Card Marketing 2023 POPULAR ON INSIDER INTELLIGENCE Report Social Trends to Watch in 2024 Report Forecast Trends to Watch in 2024 Article 5 charts to help marketers evaluate Amazon Prime Video ads Report Worldwide Digital Ad Spending Forecast 2024 Article US programmatic ad spending set to reach nearly $180 billion by 2025 Report Social Network Ad Spending and Trends Q4 2023 Report The Beauty Path to Purchase Article Google directly addresses advertiser concerns about the Privacy Sandbox Article Combined CTV and linear TV ad spend will near $100 billion in 2027 Article Dollar General, off-price retailers continue breakneck expansion pace into 2024 Article CPG digital ad spend surges in 2024, driven by D2C shift Article The rise of grocery brings a fundamental shift in the ecommerce landscape Article Retailers lean on data, AI for content personalization Article 3 mobile predictions for 2024 Article 4 way-too-early retail predictions for the 2024 holiday season Report Social Trends to Watch in 2024 Report Forecast Trends to Watch in 2024 Article 5 charts to help marketers evaluate Amazon Prime Video ads Report Worldwide Digital Ad Spending Forecast 2024 Article US programmatic ad spending set to reach nearly $180 billion by 2025 Report Social Network Ad Spending and Trends Q4 2023 Report The Beauty Path to Purchase Article Google directly addresses advertiser concerns about the Privacy Sandbox Article Combined CTV and linear TV ad spend will near $100 billion in 2027 Article Dollar General, off-price retailers continue breakneck expansion pace into 2024 Article CPG digital ad spend surges in 2024, driven by D2C shift Article The rise of grocery brings a fundamental shift in the ecommerce landscape Article Retailers lean on data, AI for content personalization Article 3 mobile predictions for 2024 Article 4 way-too-early retail predictions for the 2024 holiday season Report Social Trends to Watch in 2024 Report Forecast Trends to Watch in 2024 Article 5 charts to help marketers evaluate Amazon Prime Video ads Report Worldwide Digital Ad Spending Forecast 2024 Article US programmatic ad spending set to reach nearly $180 billion by 2025 Report Social Network Ad Spending and Trends Q4 2023 Report The Beauty Path to Purchase Article Google directly addresses advertiser concerns about the Privacy Sandbox Article Combined CTV and linear TV ad spend will near $100 billion in 2027 Article Dollar General, off-price retailers continue breakneck expansion pace into 2024 Article CPG digital ad spend surges in 2024, driven by D2C shift Article The rise of grocery brings a fundamental shift in the ecommerce landscape Article Retailers lean on data, AI for content personalization Article 3 mobile predictions for 2024 Article 4 way-too-early retail predictions for the 2024 holiday season "BEHIND THE NUMBERS" PODCAST Audio Reimagining Retail: The most—and least—important takeaways from NRF 2024 Audio The Daily: The Great BtN Take Off—2024 video trends, Amazon becoming No. 2, AI-created video, and ... Audio The Weekly Listen: Challenging Google's search dominance, saying farewell to cookies, and can Apple ... Audio The Daily: The Great BtN Take Off—2024 ad trends, the media-genAI war, ad quality, and brand ... Audio Reimagining Retail: Lessons from the 2023 holiday shopping season and some way-too-early predictions ... Audio The Banking & Payments Show: BNPL—A look ahead in 2024 Audio The Daily: The Great BtN Take Off—2024 mobile trends, shoppable media, mobile ad dollar shifts, and ... Audio The Daily: The Great BtN Take Off—2024 tech trends, AI smartphones, immersive media, and GenAI's ... Audio The Weekly Listen: Conversational voice assistants, digitally cloning yourself, and AI search ... Audio The Daily: Digital life in 2024—How consumers will spend their time (and money), and the ... Audio Reimagining Retail: 2024 retail trends (Shark Tank style)—The in-store renaissance, livestream ... Audio The Daily: The Great BtN Take Off—2024 trends, GenAI and search, Prime Video drives CTV, and ... Audio The Weekly Listen: The beginning of Amazon's decline, pairing shopping with streaming, and ChatGPT's ... Audio The Daily: The great big monthly advertising, media, and retail quiz finals—X in 2024, cars online, ... Audio Reimagining Retail: 2023 Retail awards—The most must-visit store, the retailer you need to know, and ... Audio Reimagining Retail: The most—and least—important takeaways from NRF 2024 Audio The Daily: The Great BtN Take Off—2024 video trends, Amazon becoming No. 2, AI-created video, and ... Audio The Weekly Listen: Challenging Google's search dominance, saying farewell to cookies, and can Apple ... Audio The Daily: The Great BtN Take Off—2024 ad trends, the media-genAI war, ad quality, and brand ... Audio Reimagining Retail: Lessons from the 2023 holiday shopping season and some way-too-early predictions ... Audio The Banking & Payments Show: BNPL—A look ahead in 2024 Audio The Daily: The Great BtN Take Off—2024 mobile trends, shoppable media, mobile ad dollar shifts, and ... Audio The Daily: The Great BtN Take Off—2024 tech trends, AI smartphones, immersive media, and GenAI's ... Audio The Weekly Listen: Conversational voice assistants, digitally cloning yourself, and AI search ... Audio The Daily: Digital life in 2024—How consumers will spend their time (and money), and the ... Audio Reimagining Retail: 2024 retail trends (Shark Tank style)—The in-store renaissance, livestream ... Audio The Daily: The Great BtN Take Off—2024 trends, GenAI and search, Prime Video drives CTV, and ... Audio The Weekly Listen: The beginning of Amazon's decline, pairing shopping with streaming, and ChatGPT's ... Audio The Daily: The great big monthly advertising, media, and retail quiz finals—X in 2024, cars online, ... Audio Reimagining Retail: 2023 Retail awards—The most must-visit store, the retailer you need to know, and ... Audio Reimagining Retail: The most—and least—important takeaways from NRF 2024 Audio The Daily: The Great BtN Take Off—2024 video trends, Amazon becoming No. 2, AI-created video, and ... Audio The Weekly Listen: Challenging Google's search dominance, saying farewell to cookies, and can Apple ... Audio The Daily: The Great BtN Take Off—2024 ad trends, the media-genAI war, ad quality, and brand ... Audio Reimagining Retail: Lessons from the 2023 holiday shopping season and some way-too-early predictions ... Audio The Banking & Payments Show: BNPL—A look ahead in 2024 Audio The Daily: The Great BtN Take Off—2024 mobile trends, shoppable media, mobile ad dollar shifts, and ... Audio The Daily: The Great BtN Take Off—2024 tech trends, AI smartphones, immersive media, and GenAI's ... Audio The Weekly Listen: Conversational voice assistants, digitally cloning yourself, and AI search ... Audio The Daily: Digital life in 2024—How consumers will spend their time (and money), and the ... Audio Reimagining Retail: 2024 retail trends (Shark Tank style)—The in-store renaissance, livestream ... Audio The Daily: The Great BtN Take Off—2024 trends, GenAI and search, Prime Video drives CTV, and ... Audio The Weekly Listen: The beginning of Amazon's decline, pairing shopping with streaming, and ChatGPT's ... Audio The Daily: The great big monthly advertising, media, and retail quiz finals—X in 2024, cars online, ... Audio Reimagining Retail: 2023 Retail awards—The most must-visit store, the retailer you need to know, and ... TRENDING IN UNITED STATES Report Social Trends to Watch in 2024 Report Forecast Trends to Watch in 2024 Report Social Network Ad Spending and Trends Q4 2023 Article 5 charts to help marketers evaluate Amazon Prime Video ads Article US programmatic ad spending set to reach nearly $180 billion by 2025 Report Worldwide Digital Ad Spending Forecast 2024 Report The Beauty Path to Purchase Article Combined CTV and linear TV ad spend will near $100 billion in 2027 Article Google directly addresses advertiser concerns about the Privacy Sandbox Article Dollar General, off-price retailers continue breakneck expansion pace into 2024 Article CPG digital ad spend surges in 2024, driven by D2C shift Article The rise of grocery brings a fundamental shift in the ecommerce landscape Article Retailers lean on data, AI for content personalization Article 2024 trend watch: Social media will have a bigger seat at the marketing strategy table Article 3 mobile predictions for 2024 Report Social Trends to Watch in 2024 Report Forecast Trends to Watch in 2024 Report Social Network Ad Spending and Trends Q4 2023 Article 5 charts to help marketers evaluate Amazon Prime Video ads Article US programmatic ad spending set to reach nearly $180 billion by 2025 Report Worldwide Digital Ad Spending Forecast 2024 Report The Beauty Path to Purchase Article Combined CTV and linear TV ad spend will near $100 billion in 2027 Article Google directly addresses advertiser concerns about the Privacy Sandbox Article Dollar General, off-price retailers continue breakneck expansion pace into 2024 Article CPG digital ad spend surges in 2024, driven by D2C shift Article The rise of grocery brings a fundamental shift in the ecommerce landscape Article Retailers lean on data, AI for content personalization Article 2024 trend watch: Social media will have a bigger seat at the marketing strategy table Article 3 mobile predictions for 2024 Report Social Trends to Watch in 2024 Report Forecast Trends to Watch in 2024 Report Social Network Ad Spending and Trends Q4 2023 Article 5 charts to help marketers evaluate Amazon Prime Video ads Article US programmatic ad spending set to reach nearly $180 billion by 2025 Report Worldwide Digital Ad Spending Forecast 2024 Report The Beauty Path to Purchase Article Combined CTV and linear TV ad spend will near $100 billion in 2027 Article Google directly addresses advertiser concerns about the Privacy Sandbox Article Dollar General, off-price retailers continue breakneck expansion pace into 2024 Article CPG digital ad spend surges in 2024, driven by D2C shift Article The rise of grocery brings a fundamental shift in the ecommerce landscape Article Retailers lean on data, AI for content personalization Article 2024 trend watch: Social media will have a bigger seat at the marketing strategy table Article 3 mobile predictions for 2024 COVERAGE → INDUSTRIES → ADVERTISING & MARKETING * Social Media * Content Marketing * Email Marketing * Video * Browse All → HEALTH * Value-Based Care * Digital Therapeutics * Telehealth * Online Pharmacy * Browse All → ECOMMERCE & RETAIL * Ecommerce Sales * Mcommerce * Retail Sales * Social Commerce * Browse All → TECHNOLOGY * Connected Devices * 5G * Artificial Intelligence (AI) * Browse All → FINANCIAL SERVICES * Banking * Payments * Fintech * Wealth Management * Browse All → MORE INDUSTRIES * Real Estate * Customer Experience * B2B * Travel * Small Business (SMB) * Browse All → GEOGRAPHIES * Asia-Pacific * Central & Eastern Europe * Latin America * Middle East & Africa * North America * Western Europe INSIDER INTELLIGENCE * Home * Industries * Forecasts * About * Careers * Data Partnerships MEDIA SERVICES * Advertising & Sponsorship Opportunities * Newsroom * Events FREE CONTENT * Newsletters * Articles * Podcasts CONTACT US → WORLDWIDE HQ One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844 SALES INQUIRIES 1-800-405-0844ii-sales@insiderintelligence.com * Copyright © 2024 Insider Intelligence Inc. 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