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MARKETING

TEAM LEAD CRM (F/M/X)

Full-time

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EMBRACE THE WORLD: HOP ON YOUR NEXT ADVENTURE WITH US!


We are a lively and diverse team, founded by our CEO Julian Weselek in 2016,
currently active in the DACH region and France. Our ambition is to become the
leading travel company for authentic, customized, multi-day trips while being
mindful of our planet: we are the first travel company in the EU to set
near-term carbon reduction targets approved by the Science Based Targets
initiative (SBTi): this is an imperative step toward decarbonization. We are and
always will be driving the change in the travel industry for a better tomorrow.

 

DESTINATION? THE WORLD!

We are discoverers. We are believers in the life-changing power of travel. On
our journey we've built the amazing team that we have today - a team that sets
the ambition to be remembered for building the future of travel, for
consistently changing the norms of the industry and, simply, for staying true to
our passion for bringing together the cultures of the world. 

At Tourlane, we're committed to delivering exceptional customer experiences, and
our CRM initiatives are at the heart of our strategy. We seek a Team Lead CRM
passionate about customer engagement, analytical thinking, and leading
high-performing teams.

 

What is the role about? 

 * Team Leadership: You'll lead, mentor, and scale a dedicated team of CRM
   managers to drive performance and innovation.
 * Customer Engagement: You'll use transactional and non-transactional emails
   and push notifications across web and app to engage and retain customers.
   You'll leverage A/B testing to refine and improve these channels constantly.
 * Revenue Generation: You'll be responsible for increasing revenue through
   loyalty, referral and repeater programs. This means setting ambitious goals
   and creating strategies to reach them.
 * CRM Scaling: Your responsibility will be to grow our CRM initiatives in DACH
   and France, using your understanding of these markets to drive customer
   growth and engagement.
 * Developing CRM channel strategies across the DACH and French marketing,
   setting channel-specific goals and KPIs, and proactively reporting on their
   performance.

 

What will you need to be successful? 

 * You have strong analytical abilities with a data-driven mindset.
 * You have a proven track record in scaling CRM initiatives, customer
   engagement, and revenue.
 * You are familiar with different Email Service Providers (ESP), like Braze.
 * You are a strong leader with the ability to develop and hire talent.
 * You have at least six years of experience in CRM, including two years in a
   leadership role.
 * You are aware and you understand the latest CRM trends and initiatives.
 * You have experience in generating substantial revenue with CRM, with a
   positive ROI.
 * You have a hands-on mentality and the ability to manage CRM initiatives
   across multiple departments.

 

YOU ARE THE WORLD

 * We value your participation in Tourlane's success and complement your cash
   compensation with a package of employee stock options (ESOP)
 * Flexible working setup to get the most of your working hours: we offer full
   flexibility in our Hybrid/Remote model, however we do expect that you take
   advantage of our lively Berlin office 2-3 days per week
 * We share your passion for traveling: enjoy working abroad through our new
   program
 * Your wellbeing matters to us: we offer mindfulness classes to take care of
   your mental health, sessions with Nilo.health
 * We support all the diverse communities that make us Tourlane: join or create
   your own Employee Resource Group (ERG) and connect with Tourlaneans
 * Dog-friendly office: we can’t wait to meet your furry friends

 

If you're excited about the opportunity to shape the future of CRM at Tourlane
and lead a team of passionate CRM managers, we'd love to hear from you.



Sounds interesting? We are excited to get to know you!

 

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TOURLANE

Tourlane brings out your inner explorer. As your personal travel expert, we'll
help plan you a tailor-made trip packed with moments to remember for a lifetime.



ABOUT TOURLANE

Traveling with us

Working with us

Reporting about us

DESTINATIONS

Costa Rica

South Africa

Tanzania

Kenya

Namibia

Seychelles

Italy

Iceland

Canada

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Free cancellation with Tourlane's money-back guarantee and flexible rebooking
policy.

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TOURLANE

Tourlane brings out your inner explorer. As your personal travel expert, we'll
help plan you a tailor-made trip packed with moments to remember for a lifetime.



ABOUT TOURLANE

Traveling with us

Working with us

Reporting about us

DESTINATIONS

Costa Rica

South Africa

Tanzania

Kenya

Namibia

Seychelles

Italy

Iceland

Canada


TOURLANE

Tourlane brings out your inner explorer. As your personal travel expert, we'll
help plan you a tailor-made trip packed with moments to remember for a lifetime.



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