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5 TIPS: HOW TO BUILD A STRONG COVID-19 RECRUITMENT STRATEGY
Tim Leonard
Posted on March 31, 2020
It’s no secret – the spread of the Coronavirus pandemic has made an
unprecedented impact on many businesses and brands. Industry-leading conferences
have been cancelled, all non-essential travel has been banned, restaurants have
shuttered their doors aside from takeout and delivery options, and those who can
work from home are being required to.
How a company chooses to respond to COVID-19 will have a sizable impact on brand
and reputation. In order to keep employees and applicants healthy and safe,
having a well-oiled virtual recruitment and rehire strategy is crucial – for now
and post-crisis. Here are 5 tips to keep communications running smoothly and
applications coming in during COVID-19:
1. Keep your career pages up to date with hiring statuses, and make sure your
applicants know the measures your company is taking to create a safe work
(and interview) environment during COVID-19.
2. 70% of the hourly workforce are mobile-first digital natives. Text-To-Apply
capabilities provide a safe and simplified way to capture candidates who are
grabbing takeout, making a quick visit to your place of business, or just
driving by looking for job opportunities. From custom window displays and
signage with QR codes and/or unique Text-To-Apply keywords and short-codes,
these applicants can complete the entire application from their mobile
device.
3. Make applicants aware of any COVID-19 testing that may need to be completed
prior to extending an offer or commencing employment.
4. Have an existing talent community? Leverage it to send updates to existing
members, keeping them appraised of hiring statuses as it relates to
COVID-19. Communication to applicants is essential during times like these –
candidates want to know what you’re doing to address the health and safety
of employees and applicants, and know when to expect new positions to open
up – a helpful strategy for post-COVID-19 hiring.
5. Build your talent pipeline now; build interest in your soon-to-be open
positions today by encouraging applicants to apply now, where they can
opt-in to your talent community and be considered as soon as new positions
open up. This will reduce time-to-hire and enable a proactive hiring
approach when the post-COVID-19 hiring surge hits.
Regardless of what your “socially distant” recruitment strategy looks like, the
team at TalentReef hopes that you remain healthy, and are taking all of the
recommended steps to protect and update job seekers and current employees. We’re
available to help if you’re looking for a social and mobile recruiting strategy
that offers countless methods and tools to attract talent.
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