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homeresourcesguideshow to get more google reviews a no nonsense guide
Free Guide
HOW TO GET MORE GOOGLE REVIEWS: A NO-NONSENSE GUIDE
Google reviews aren’t optional - they’re essential. Without them, your brand
risks getting ignored by both customers and search engines. After all, they’re a
major ranking factor in search and the first thing customers see when they look
up one of your locations. If you don’t have many reviews right now, don’t worry
- download this guide to find out how to collect and manage Google reviews and
make your business the obvious choice.
DOWNLOAD THE FULL GUIDE
Number of locations
Number of locations
* 1 location
* 2-3 locations
* 4-14 locations
* 15-249 locations
* 250+ locations
Best mobile number to reach you
DOWNLOAD NOW
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communications from us.
IN THIS GUIDE, YOU’LL LEARN:
* 5 proven ways to make collecting Google reviews effortless
* Sample review request templates that you can start sending to customers today
* Tips and tricks for dealing with negative reviews (and limiting the damage
they can do to your brand)
* And much more!
Download now
INTERESTED? HERE’S A SNEAK PEEK
WHAT ARE GOOGLE REVIEWS?
Google reviews are reviews of location-based businesses posted by customers that
appear on Google properties such as Google Maps and Google search. Since both
these platforms are so widely used by customers worldwide, Google has become the
single most important review site on the Internet.
In this guide, we’ll talk about the importance of Google reviews for your
business. We will also dive into how you can get new Google reviews, better
respond to them, and leverage them to the fullest to supercharge your growth.
The strategies we’ve laid out in this guide are the same strategies used by
thousands of our customers to improve their online reputation and be found in
relevant search results.
Why are Google reviews important?
Here are four reasons why your business should actively spend time collecting
and managing Google reviews.
Customers trust them.
Studies show that 92% of consumers read online reviews before visiting a
business. While all review sites are important, Google’s reviews have the most
impact because people turn to Google more than any other search engine or review
site.
Google trusts them
Google trusts reviews for a simple reason: they want to give their users the
best and most relevant search results. If there are thousands of people giving
you 5-star reviews, chances are that your team is delivering great services —
and Google responds by making sure you’re showing up whenever customers make
relevant searches.
More reviews mean more information for Google’s algorithm
Google also aims to give searchers relevant information. When a customer review
contains relevant keywords about your business (“Awesome estate planning!”),
that will help Google better understand the kinds of services that you provide.
According to Moz, review signals makeup 15.44% of your local search ranking.
How reviews impact your clickthrough rate
We’ve seen that businesses with a higher overall star rating see up to a 35%
higher clickthrough rate. That means more traffic to your website and more
attention from potential customers. Of course, there’s one thing any business
needs to start collecting Google reviews: a Google My Business profile.
GOOGLE MY BUSINESS EXPLAINED
In order to start collecting Google reviews, you’ll need to claim your Google My
Business (GMB) profile. Your GMB profile is what will show up when someone
searches for your business on Google.
Your Google Business Profile looks is a card-like display of your business that
gives your customers essential information like location, working hours,
reviews, ratings, and the services you provide.
Google My Business (GMB) is a free tool from Google that helps you manage how
your business appears in Google search and Google Maps. Once you’ve claimed your
profile, you’ll be able to send review requests, respond to reviews and update
your business information like address and hours of operation.
There’s one big reason why Google My Business matters for any business: SEO.
Google My Business is crucial for getting your business discovered by new
customers. According to Moz, Google My Business is the single-largest factor
determining your business’s local search ranking.
OPTIMIZING YOUR GOOGLE MY BUSINESS PROFILE FOR MORE REVIEWS
The more you optimize your Google My Business profile, the better your chances
of ranking high in search results. This in turn helps you get more organic
reviews from customers. So let’s talk about how you can ensure that your GMB
profile is getting more views and more clicks.
Step 1: Claiming your business profile
If your business has been around long enough, you can find your listing simply
by searching for your company’s name. Once you find it, all you need to do is
claim the profile. Check out our guide on setting up/claiming your Google My
Business profile for more details
Step 2: Updating your listing with accurate information
Make sure that your business is updated with relevant information, such as name,
address, hours of operation, phone number and email address. This will make it
easier for customers to find you and get in touch with you
Step 3: Add a Google My Business description
Google My Business allows you to write a 750-character summary of the services
your business provides. Adding this description is a great way to help customers
better understand the value that you deliver. Be honest and upfront about what
your business has to offer, and let potential customers know how your service
differs from the competition.
Step 4: Add relevant Google My Business categories
Finally, take time to set some relevant Google My Business categories so that
you can rank higher in relevant search results. Google allows you to select up
to 10 categories for your business, so you’ll want to choose any categories that
may be relevant. For example, a realtor that also does appraisals can choose
categories like "real estate agency" and "real estate appraiser.” Once you’ve
set up your Google My Business profile, you can start taking steps to collect
Google reviews from your customers.
More inside you don’t want to miss:
-Five tips to start collecting Google reviews
-Three things to avoid at all costs in Google reviews
-Why you should respond to customer reviews
-Sample review templates
-How to write a perfect review response
-How to delete Google reviews
Download the complete guide to read on.
BIRDEYE GETS YOU REAL RESULTS THAT HELP YOU BE CHOSEN
* +350%Increase in Google Reviews
* +0.8 StarsIncrease in Google rating
* +10%Increase in revenue
Data is from over 100,000 Birdeye business customers
BIRDEYE: THE OBVIOUS CHOICE
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and highest-rated customer experience software for businesses of all sizes.
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