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 1. May 17, 2023 Blog
    How Much Should You Spend on Your Lead Generation Budget?
    
    Without effective lead generation, you don’t have a business. That much is
    clear. But when you start getting into the...

 2. May 15, 2023 Pages
    Your Lead Scoring Model In Seconds | Breadcrumbs Copilot
    
    Copilot Get started with your first lead-scoring model in seconds with
    Copilot Breadcrumbs Copilot analyzes your data and generates a...

 3. May 10, 2023 Blog
    5 Battle-Proven Upsell Techniques That Increase Monthly Revenue by 37%
    
    You've done the hard work of attracting new customers to the business.
    However, net growth has been lackluster. One plausible...

 4. May 8, 2023 Blog
    6 Demand Generation Strategies to Capture High-Quality Leads 
    
    Content marketing has become an integral pillar in sales strategies around
    the globe. And it’s not hard to see why....

 5. May 3, 2023 Blog
    The 6 Essential HubSpot Workflows for Lead Scoring We Use At Breadcrumbs
    
    Top sales performers automate their routine tasks on HubSpot to save time. 
    From nurturing high-value leads to identifying customers at...

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Menu
 * Home
 * Product
   * Overview
   * Features
   * Integrations
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   * Revenuepedia
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THE SCORING MODEL MANAGER YOU ALWAYS WANTED.

 * Build, validate, test, deploy, measure, tweak—all in just a few clicks.
   #byeblackboxes
 * Designed for operators: no data scientists or backend engineers required
 * Skip the guesswork and surface the data that correlates with revenue the most






TRUSTED BY INNOVATIVE COMPANIES LIKE




LOOKING FOR EFFICIENT REVENUE GROWTH?

Well, look no more. Breadcrumbs powers the high-performing scoring models of
many of the best-in-class companies you know and love. The flexibility of a
homegrown solution or the convenience of an out-of-the-box tool: why choose when
you can have both?




UNIFY ALL THE FUNNELS!

Uncover sales leads and upsell opportunities you didn’t know existed so that
your best people can focus on your most valuable opportunities at the right
time.

 * Improve deal velocity, value, volume, conversion
 * Find the leaks in your funnel and fix them
 * Identify accounts at churn risk ahead of time

See how Breadcrumbs works


ML. AI. DATA SCIENCE. BLAH, BLAH, BLAH.

It’s easy to get caught up in the buzzwords. Focus on hitting your revenue
goals, not on yet another tech or data project. Measure impact through rich
analytics and insights.

 * All the models you want for all the objectives you need
 * Use the data you have where you have it
 * Hands-on expertise always at your fingertips

See Breadcrumbs in action




WORKS WITH YOUR TECH STACK IN JUST A FEW CLICKS

You have a wealth of data sitting in your tech stack!
Get marketing, sales, and product data from your existing stack piped into
Breadcrumbs in no time.



and more

SALES ASSISTED, PLG, HYBRID
SUPPORT ANY GTM STRATEGY

There is no one-size-fits-all selling strategy! Whether you are sales-led,
product-led, sales-assisted, or something in between, we’ve got you covered.

GIVES SELLERS CONTEXT AROUND
WHAT MAKES A LEAD HOT

Just say no to black box solutions! Sellers can access a detailed breakdown
around what fit and intent data was used to generate every score.

ACCESS INSIGHTS THAT
IMPROVE FUNNEL EFFICIENCY

Provide operators with deep, meaningful insights—not vanity metrics—about the
quality of leads entering and progressing through your funnel.

MACHINE LEARNING SERVES AS
YOUR DATA SCIENTIST SIDEKICK

Understand which attributes are the best predictors of revenue today, while
machine learning gets smarter over time as more data is introduced.


YOUR SUCCESS IS OUR MISSION

Our team’s mission is to drive successful outcomes for our customers. To do so,
we act as an extension of your team to improve your data strategy, build
objective-based models, and ensure that scores are being used to maximize
revenue growth!

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engine living at the intersection of marketing and sales.


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RECENT POSTS

 * How Much Should You Spend on Your Lead Generation Budget?
 * 5 Battle-Proven Upsell Techniques That Increase Monthly Revenue by 37%
 * 6 Demand Generation Strategies to Capture High-Quality Leads 
 * The 6 Essential HubSpot Workflows for Lead Scoring We Use At Breadcrumbs
 * PLG Strategy: 6 Common Challenges PLG Marketers and Companies Face

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