mypd.co.uk Open in urlscan Pro
185.151.30.179  Public Scan

Form analysis
3 forms found in the DOM

GET https://mypd.co.uk/courses/

<form method="get" action="https://mypd.co.uk/courses/">
  <i class="fas fa-search" aria-hidden="true"></i>
  <input type="text" placeholder="Search..." name="archive-query" required="">
</form>

<form>
  <div>
    <div class="nf-before-form-content"><nf-section>
        <div class="nf-form-fields-required">Fields marked with an <span class="ninja-forms-req-symbol">*</span> are required</div>
      </nf-section></div>
    <div class="nf-form-content "><nf-fields-wrap><nf-field>
          <div id="nf-field-21-container" class="nf-field-container hidden-container  label-above ">
            <div class="nf-before-field"><nf-section>
              </nf-section></div>
            <div class="nf-field">
              <div id="nf-field-21-wrap" class="field-wrap hidden-wrap" data-field-id="21">
                <div class="nf-field-label"></div>
                <div class="nf-field-element">
                  <input type="hidden" id="nf-field-21" name="nf-field-21" class="ninja-forms-field nf-element" value="Digital Marketing and Social Media">
                </div>
                <div class="nf-error-wrap"></div>
              </div>
            </div>
            <div class="nf-after-field"><nf-section>
                <div class="nf-input-limit"></div>
                <div id="nf-error-21" class="nf-error-wrap nf-error" role="alert"></div>
              </nf-section></div>
          </div>
        </nf-field><nf-field>
          <div id="nf-field-15-container" class="nf-field-container textbox-container  label-above ">
            <div class="nf-before-field"><nf-section>
              </nf-section></div>
            <div class="nf-field">
              <div id="nf-field-15-wrap" class="field-wrap textbox-wrap" data-field-id="15">
                <div class="nf-field-label">
                  <label for="nf-field-15" id="nf-label-field-15" class=""> Name <span class="ninja-forms-req-symbol">*</span>
                  </label>
                </div>
                <div class="nf-field-element">
                  <input type="text" value="" class="ninja-forms-field nf-element" id="nf-field-15" name="nf-field-15" aria-invalid="false" aria-describedby="nf-error-15" aria-labelledby="nf-label-field-15" aria-required="true" required="">
                </div>
              </div>
            </div>
            <div class="nf-after-field"><nf-section>
                <div class="nf-input-limit"></div>
                <div id="nf-error-15" class="nf-error-wrap nf-error" role="alert"></div>
              </nf-section></div>
          </div>
        </nf-field><nf-field>
          <div id="nf-field-16-container" class="nf-field-container email-container  label-above ">
            <div class="nf-before-field"><nf-section>
              </nf-section></div>
            <div class="nf-field">
              <div id="nf-field-16-wrap" class="field-wrap email-wrap" data-field-id="16">
                <div class="nf-field-label">
                  <label for="nf-field-16" id="nf-label-field-16" class=""> Email <span class="ninja-forms-req-symbol">*</span>
                  </label>
                </div>
                <div class="nf-field-element">
                  <input type="email" value="" class="ninja-forms-field nf-element" id="nf-field-16" name="email" autocomplete="email" aria-invalid="false" aria-describedby="nf-error-16" aria-labelledby="nf-label-field-16" aria-required="true"
                    required="">
                </div>
              </div>
            </div>
            <div class="nf-after-field"><nf-section>
                <div class="nf-input-limit"></div>
                <div id="nf-error-16" class="nf-error-wrap nf-error" role="alert"></div>
              </nf-section></div>
          </div>
        </nf-field><nf-field>
          <div id="nf-field-20-container" class="nf-field-container textarea-container  label-above ">
            <div class="nf-before-field"><nf-section>
              </nf-section></div>
            <div class="nf-field">
              <div id="nf-field-20-wrap" class="field-wrap textarea-wrap" data-field-id="20">
                <div class="nf-field-label">
                  <label for="nf-field-20" id="nf-label-field-20" class=""> Message </label>
                </div>
                <div class="nf-field-element">
                  <textarea id="nf-field-20" name="nf-field-20" aria-invalid="false" aria-describedby="nf-error-20" class="ninja-forms-field nf-element" aria-labelledby="nf-label-field-20"></textarea>
                </div>
              </div>
            </div>
            <div class="nf-after-field"><nf-section>
                <div class="nf-input-limit"></div>
                <div id="nf-error-20" class="nf-error-wrap nf-error" role="alert"></div>
              </nf-section></div>
          </div>
        </nf-field><nf-field>
          <div id="nf-field-18-container" class="nf-field-container submit-container  label-above  textbox-container">
            <div class="nf-before-field"><nf-section>
              </nf-section></div>
            <div class="nf-field">
              <div id="nf-field-18-wrap" class="field-wrap submit-wrap textbox-wrap" data-field-id="18">
                <div class="nf-field-label"></div>
                <div class="nf-field-element">
                  <input id="nf-field-18" class="ninja-forms-field nf-element " type="submit" value="Submit">
                </div>
                <div class="nf-error-wrap"></div>
              </div>
            </div>
            <div class="nf-after-field"><nf-section>
                <div class="nf-input-limit"></div>
                <div id="nf-error-18" class="nf-error-wrap nf-error" role="alert"></div>
              </nf-section></div>
          </div>
        </nf-field></nf-fields-wrap></div>
    <div class="nf-after-form-content"><nf-section>
        <div id="nf-form-errors-3" class="nf-form-errors" role="alert"><nf-errors></nf-errors></div>
        <div class="nf-form-hp"><nf-section>
            <label id="nf-label-field-hp-3" for="nf-field-hp-3" aria-hidden="true"> If you are a human seeing this field, please leave it empty. <input id="nf-field-hp-3" name="nf-field-hp" class="nf-element nf-field-hp" type="text" value=""
                aria-labelledby="nf-label-field-hp-3">
            </label>
          </nf-section></div>
      </nf-section></div>
  </div>
</form>

https://mypd.co.uk/book-now

<form action="https://mypd.co.uk/book-now" class="event-date">
  <input type="hidden" name="event_id" value="1645">
  <div class="event-date-grid">
    <div>
      <input id="event-date-0" type="radio" name="booking_id"
        value="7b226576656e745f7374617274223a313731303131353230302c22626f6f6b696e675f75726c223a2268747470733a5c2f5c2f7777772e6576656e7473666f7263652e6e65745c2f676f7665726e6d656e746576656e74735c2f313331335c2f7265676973746572227d">
      <label for="event-date-0" class="event-date-radio">
        <span>Mar</span>
        <span>11</span>
        <span>2024</span>
      </label>
    </div>
  </div>
  <button type="submit" class="btn btn-primary w-100" disabled="">Book Now</button>
</form>

Text Content

We value your privacy

We use cookies to enhance your browsing experience, serve personalised ads or
content, and analyze our traffic. By clicking "Accept All", you consent to our
use of cookies.

Customise Reject All Accept All
Customise Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions.
You will find detailed information about all cookies under each consent category
below.

The cookies that are categorised as "Necessary" are stored on your browser as
they are essential for enabling the basic functionalities of the site.... Show
more


NecessaryAlways Active

Necessary cookies are required to enable the basic features of this site, such
as providing secure log-in or adjusting your consent preferences. These cookies
do not store any personally identifiable data.

 * Cookie
   cookieyes-consent
 * Duration
   1 year
 * Description
   CookieYes sets this cookie to remember users' consent preferences so that
   their preferences are respected on subsequent visits to this site. It does
   not collect or store any personal information about the site visitors.

 * Cookie
   ASP.NET_SessionId
 * Duration
   session
 * Description
   Issued by Microsoft's ASP.NET Application, this cookie stores session data
   during a user's website visit.

Functional


Functional cookies help perform certain functionalities like sharing the content
of the website on social media platforms, collecting feedback, and other
third-party features.

 * Cookie
   WyvernDM-AG443-AffinityCORS
 * Duration
   session
 * Description
   
   This cookie is used for maintaining server affinity in user sessions,
   ensuring consistent interaction with the website’s resources. It facilitates
   secure cross-origin requests and enhances site performance. This is a session
   cookie and will be deleted when the browser is closed.

 * Cookie
   WyvernGuestID
 * Duration
   20 years
 * Description
   
   This cookie is used to identify a visitor as a guest on the website. It helps
   in tracking and providing a personalized experience for users who are not
   logged in. The cookie is persistent and does not expire at the end of the
   session.

 * Cookie
   lidc
 * Duration
   1 day
 * Description
   LinkedIn sets the lidc cookie to facilitate data center selection.

 * Cookie
   UserMatchHistory
 * Duration
   1 month
 * Description
   LinkedIn sets this cookie for LinkedIn Ads ID syncing.

 * Cookie
   li_gc
 * Duration
   6 months
 * Description
   Linkedin set this cookie for storing visitor's consent regarding using
   cookies for non-essential purposes.

Analytics


Analytical cookies are used to understand how visitors interact with the
website. These cookies help provide information on metrics such as the number of
visitors, bounce rate, traffic source, etc.

 * Cookie
   shown-popup
 * Duration
   1 month
 * Description
   
   This cookie is associated with Aimtell web push notifications. It uniquely
   identifies a subscriber to deliver targeted notifications. The cookie helps
   in customising user experience based on their interactions. It persists
   beyond the session to remember the subscriber's ID

 * Cookie
   _ga_*
 * Duration
   1 year 1 month 4 days
 * Description
   Google Analytics sets this cookie to store and count page views.

 * Cookie
   _ga
 * Duration
   1 year 1 month 4 days
 * Description
   Google Analytics sets this cookie to calculate visitor, session and campaign
   data and track site usage for the site's analytics report. The cookie stores
   information anonymously and assigns a randomly generated number to recognise
   unique visitors.

 * Cookie
   _gcl_au
 * Duration
   3 months
 * Description
   Google Tag Manager sets the cookie to experiment advertisement efficiency of
   websites using their services.

 * Cookie
   _gid
 * Duration
   1 day
 * Description
   Google Analytics sets this cookie to store information on how visitors use a
   website while also creating an analytics report of the website's performance.
   Some of the collected data includes the number of visitors, their source, and
   the pages they visit anonymously.

 * Cookie
   _gat_gtag_UA_*
 * Duration
   1 minute
 * Description
   Google Analytics sets this cookie to store a unique user ID.

 * Cookie
   AnalyticsSyncHistory
 * Duration
   1 month
 * Description
   Linkedin set this cookie to store information about the time a sync took
   place with the lms_analytics cookie.

Performance


Performance cookies are used to understand and analyze the key performance
indexes of the website which helps in delivering a better user experience for
the visitors.

 * Cookie
   _aimtellSubscriberID
 * Duration
   1 year
 * Description
   
   This cookie is associated with Aimtell web push notifications. It uniquely
   identifies a subscriber to deliver targeted notifications. The cookie helps
   in customizing user experience based on their interactions. It persists
   beyond the session to remember the subscriber's ID.

 * Cookie
   WyvernDM-AG443-Affinity
 * Duration
   session
 * Description
   
   This cookie is used for server load balancing and maintaining user session
   continuity. It ensures that user requests are directed to the same server in
   a session, improving website performance and reliability. It's a session
   cookie and expires when the browser session ends.

 * Cookie
   STACKSCALING
 * Duration
   session
 * Description
   
   Used for managing server load and resource allocation. It helps in optimising
   the website's performance by scaling server resources according to user
   traffic.

Advertisement


Advertisement cookies are used to provide visitors with customized
advertisements based on the pages you visited previously and to analyze the
effectiveness of the ad campaigns.

 * Cookie
   test_cookie
 * Duration
   15 minutes
 * Description
   doubleclick.net sets this cookie to determine if the user's browser supports
   cookies.

 * Cookie
   li_sugr
 * Duration
   3 months
 * Description
   LinkedIn sets this cookie to collect user behaviour data to optimise the
   website and make advertisements on the website more relevant.

 * Cookie
   bcookie
 * Duration
   1 year
 * Description
   LinkedIn sets this cookie from LinkedIn share buttons and ad tags to
   recognize browser IDs.

 * Cookie
   bscookie
 * Duration
   1 year
 * Description
   LinkedIn sets this cookie to store performed actions on the website.

Uncategorized

Other uncategorized cookies are those that are being analyzed and have not been
classified into a category as yet.

No cookies to display.

Reject All Save My Preferences Accept All
Powered by
+44 (0) 20 8194 7965 enquiries@mypd.co.uk

 * Home
 * About Us
 * Training Courses
   * All Courses
   * Delivery Options
     * Online Delivery
     * Face-to-Face Delivery
   * CMI Courses
 * In-House Training
 * MyPD Insights
 * Contact


DIGITAL MARKETING AND SOCIAL MEDIA

Central London

 * Overview
 * Agenda
 * Venue
 * Brochure
 * Course Fee
 * Course Instructors
 * Contact us

Over half of the global population rely on online search engines and social
media, making the digital world an essential space for businesses to thrive in
and maintain an effective presence. Building your brand, measuring your
performance and evolving to meet the needs of your customer base are key
components of successful digital marketing.

This course enables you to optimise the online space, compete with rivals and
attract revenue. Covering SEO, SEM, content marketing, analytics, platform
tactics and much more, this course is a practical guide to effectively
leveraging the disruptive world of digital marketing and social media.

OVERVIEW

Held over three days, this in-depth course is ideal for those seeking to master
the skills and techniques behind quality digital marketing and social media use.

Beginning by identifying the audience and developing a digital strategy, the
course then examines the fundamentals of organic and paid search marketing and
crafting attractive websites. You will gain tips and practical tools for other
digital marketing forms, from email, content, display advertising and B2B
marketing. Day four hones in the success factors of social media use, including
posting with impact and measuring output. On the final day, focus is placed on
digital devices, omnichannel marketing and future trends.

LEARNING OUTCOMES:

 * Develop a Digital Marketing Strategy
 * Understand Organic Search and SEO, Paid Search and SEM
 * Interpret web analytics and performance metrics
 * Discover the Principles to Creating Attractive Websites
 * Explore Effective Content and Email Marketing
 * Understand What Makes Adverts Stand Out
 * Examine B2B Marketing Approaches
 * Tailor Posts to Social Media Platforms
 * Identify Success Factors for Social Media Campaigns
 * Explore Marketing Across Digital Devices

TRAINING DELIVERY

To provide a fully immersive study experience, this course will be led by
experts with a wealth of professional experience and in-depth knowledge of the
field. Live online sessions will be held each day, providing peer-to-peer
exchanges and interactive discussions with the subject matter experts on
content, techniques and case studies. To ensure a varied and engaging learning
experience, the course will delivered as blend of workshop activities, group
exercises, presentations and self-reflective materials.

AGENDA

DAY ONE

Meet your trainer

Insights into Digital Marketing and Social Media

Creating a Digital Strategy, Reach, Act, Convert, Engage

Creating a Digital Strategy, Reach, Act, Convert, Engage

Target Audience, Customer Behaviour Journey mapping

Investigating Emerging Trends

Summary Discussion and Intro to day 2

DAY TWO

Intro to SEO, SEM and PPC

Organic Search and Search Engine Optimisation (SEO)

Paid Search and Search Engine Marketing (SME)

Understanding Web Analytics, Conversion Rates and Dimensions

Summary and Intro into day 3

DAY THREE

Introductions into content marketing, Email and Display Ads

Capturing Attention with Content Marketing

Essential and Effective Email Marketing

Display advertising and how to make ads stand out

Display advertising and how to make ads stand out

Summary and Key Actions

LOCATION

Central London



BROCHURE




COURSE FEE

£1899 + VAT

COURSE INSTRUCTORS

Emma  works with business owners, leaders, and execs to help them build and grow
a business that they are all excited to work in. I provide support by being a
sounding board through challenging times and by helping leaders to create a
strategic direction and plan for the sustained development of their businesses.
I utilise mentoring, coaching, and training to support senior team members in
becoming inspiring managers and leaders and execs in building their confidence
and reaching their full potential in their careers.
Emma has a 25-year career in senior marketing positions cross-sector in both B2B
and B2C companies, with experience in both the planning and execution of
cross-channel marketing and branding, management and leadership. I am qualified
in strategic marketing planning and digital marketing as well as higher
education teaching and use this experience and qualifications to bespoke the
support I deliver for my clients. I have experience of running several start-up
businesses and for the past 5 years running a coaching, mentoring and training
business.
Emma is a member of the Association of Business Mentors and hold the following
recognition of professionalism awards. FIDM (Fellow of the Institute of Data and
Marketing), FCIM (Fellow of The Chartered Institute of Marketing) and also FHEA
(Fellow of the Advanced HE). When I am not working with businesses directly I
work PT as a Senior Lecturer in the Business school at The University of
Lincoln.

CONTACT US

Fields marked with an * are required
Name *


Email *


Message



If you are a human seeing this field, please leave it empty.


BOOK NOW

Mar 11 2024
Book Now

Your Trusted Partner for all your executive education needs

Bouverie House
154-160 Fleet Street
London
EC4A 2DQ +44 (0) 20 8194 7965 enquiries@mypd.co.uk
 * Home
 * About Us
 * Training Courses
 * In-House Training
 * Contact

MYPD INSIGHTS

Subscribe to our monthly newsletter for the latest updates on executive training
and leadership resources

Subscribe © My Professional Development 2024 – Part of the Professional
Development Group. All rights reserved.
Company registered no: 11295320 | VAT registered no. 292790662 Privacy Policy
Terms & Conditions
Subscribe