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Product-Led Growth Go-to-Market Customer Success and Onboarding Metrics &
Measurement AI & Machine Learning Product Leadership Achieving Scale



THE CPO SPACE

Product Leadership



You’ve arrived at the centre for all things product leadership. This space is
designed to be the go-to place to get your learnings on leadership roles.

If you’re looking for inspiration, insights and more, right here is the place
you need to be.

--------------------------------------------------------------------------------


LEADERSHIP LEARNINGS & INSIGHTS 🤓

5 ways product leaders can create a culture of innovation
Senior product leadership can ensure teams work beyond a few ideas and help
foster a culture that turns innovation into a strategic, guiding principle that
connects to every part of the organization. And here are five ways to do just
that…
Product-Led Alliance | Product-Led GrowthAdam Bennett

Bettering lives through the power of FinTech
Nina Mohanty, Founder and CEO of Bloom Money, took us through her leadership
journey in FinTech, and what inspired her to develop an app that empowers
migrant communities to build generational wealth. Here’s the Q&A highlights.
Product-Led Alliance | Product-Led GrowthProduct-Led Alliance

Change management: learning the hard way
Change is a hard but necessary state of growing organizations. Here is
everything I learnt over the past 12 months. The hope is that this will support
any large scale change management you may take on or be part of.
Product-Led Alliance | Product-Led GrowthChris Compston

You’re hired: top tips for building the best product team
From the skills to look for in a prospective PM hire to how culture fit is an
important piece of the hiring puzzle. Check out all the juicy bits and top tips
from what the experts had to say.
Product-Led Alliance | Product-Led GrowthProduct-Led Alliance

Extend Agile to build more customer-focused products faster
During our Chief Product Officer Summit, Christine Tran, Senior Director of
Product Marketing at Quantum Metric and Melissa Perri, Founder & CEO of Produx
Labs, discussed how developing an Agile model can help build more
customer-focused products faster.
Product-Led Alliance | Product-Led GrowthProduct-Led Alliance

Expert tips for building the best product team
During our fantastic Chief Product Officer Summit, Jason Knight, Product
Director at DueDil, led a panel discussion sharing tips and insights on building
the best product team with four industry experts.
Product-Led Alliance | Product-Led GrowthProduct-Led Alliance

Navigating constantly changing customer needs
How important is it to maintain a constant connection with your customers? We
sat down with Rick Kelly, Fuel Cycle, to find out. Rick took us through his
inspirational journey in product. Here’s the highlights from the Q&A.
Product-Led Alliance | Product-Led GrowthProduct-Led Alliance

Creating a great product strategy: insights from CPO Summit speakers
Fancy a snapshot of the insights our CPO Summit panelists will be sharing?
Yamini Borra, VP of Product Management at SAP SuccessFactors, and Lauren
Barrett, Director of Product at Premise Data, have offered answers to some
pivotal product strategy questions.
Product-Led Alliance | Product-Led GrowthAdam Bennett

The restless CPO revolutionizing healthcare: iPlato’s Namrata Sarmah
We recently got to sit down and chat with Namrata Sarmah, Chief Product Officer
at iPlato Healthcare; about her greatest hits on the journey to CPO, finding
success in large companies and startups, the importance of diversity in product,
empowering the product teams of the future and more.
Product-Led Alliance | Product-Led GrowthAdam Bennett

Effective steps you can take to create a winning product strategy
A PM can be given all the pieces of the puzzle and resources they need, but it’s
up to them to see how they fit together and realize the value in each, to craft
something greater than the sum of its parts. That’s where these steps to
creating a winning product strategy come in.
Product-Led Alliance | Product-Led GrowthAdam Bennett

Stakeholders: How to Successfully Work With Them
Caz Brett, BBC, maintains the importance of a good relationship with your
stakeholders. You’re able to make higher quality products. You’re more
productive. You begin to time-save and cost save. All in all, you get an easier
life and a better night’s sleep.
Product-Led Alliance | Product-Led GrowthTanya Lang

The top takeaways from CPO Summit 2021
The range of subjects on offer at the CPO Summit ranged from how to deliver
value based on feedback, to the data-driven CPO and how to build a good product
strategy. We’ve narrowed down the day of insights into some top takeaways.
Product-Led Alliance | Product-Led GrowthAdam Bennett

Top 10 takeaways from CPO Summit
The Chief Product Officer Summit was ablaze with helpful insights, actionable
advice, and all-around great discussion, and over 1,000 C-suite execs, VPs, and
Heads of Product tuned into the agenda of inspiring keynotes and fiery panel
discussions.
Product-Led Alliance | Product-Led GrowthMax Duce

How to Improve the Value of Product in an Open Source Business
Paul Holmes-Higgins, Flowable, walks us through the complexities of open-source
business. “Just because it’s free, just because it’s open, doesn’t mean it’s
valueless. The value of open source, the value of free is actually thinking hard
about the end customer.”
Product-Led Alliance | Product-Led GrowthTanya Lang

How to Effectively Plan the Release of your Product
“The direction that you execute should not be the way you plan. You should be
doing it backwards.” Marko Perisic, Zellis, advises an entire flip of
perspective when looking to successfully plan for and launch innovative product.
Product-Led Alliance | Product-Led GrowthTanya Lang




--------------------------------------------------------------------------------


JOIN YOUR FELLOW PRODUCT LEADERS ONLINE 🗣️

Head over to our Slack community and get connected to CPOs and product leaders
from all over the world, in all sorts of industries, and all levels of
seniority.

Join the PLA Slack community | Product-Led Alliance
Join 3,000+ of the world’s top product-led leaders in the Product-Led Alliance
Slack community.
Product-Led Alliance | Product-Led GrowthProduct-Led Alliance




--------------------------------------------------------------------------------


FOR THE LOVE OF PRODUCT 🎙

Tune into to immerse yourself in those who are living, breathing and embodying
PLG. We take deep dives into the passion and practice of product leadership,
through thought-provoking interviews with seasoned CPOs - and more.

For the Love of Product | Product-Led Alliance
At the PLA, all roads lead to product-led growth and our goal with For the Love
of Product (FLP) is to shine a light on those who are really living, breathing,
and embodying PLG.
Product-Led Alliance | Product-Led GrowthProduct-Led Alliance




--------------------------------------------------------------------------------


IT'S REWIND TIME 🎥

Wanna learn from product leaders at orgs like Zoopla, GoCompare, Yellowfin,
Mixpanel, Quantum Metric, Hostelworld, and more? Grab yourself a membership plan
and catch-up on Vol. 1 and 2 of the CPO Summit. 👇

Chief Product Officer Summit, June 2022
Catch up with every session from the Chief Product Officer Summit and hear from
the likes of Amazon, Citi, JustEat and RoyalMail.
Product-Led Alliance | Product-Led GrowthProduct-Led Alliance

Chief Product Officer Summit | May 2021
Catch up on every single session from the CPO Summit and learn from senior
product leaders from orgs like Facebook, Gousto, Mastercard, Pearson, Citi,
Aircall & more.
Product-Led Alliance | Product-Led GrowthHeather James

Chief Product Officer Summit, December 2020 | OnDemand
Catch up on every single session from the first ever CPO Summit and learn from
senior product leaders from orgs like WeWork, Equifax, Huffpost, Zoopla & more.
Product-Led Alliance | Product-Led GrowthHeather James


Once you're in, you'll unlock access to OnDemand presentations on topics like:

 * How to build a great product strategy
 * The data-driven CPO
 * How to deliver value based on feedback
 * Building product teams for success

Plus templates, frameworks, lots more footage, and exclusive content.

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February 13-14, 2024
Austin
CPO Summit
March 14, 2024
New York
Product-Led Summit
March 20-21, 2024
New York
Product Operations Summit
March 20-21, 2024
New York
Product-Led Alliance was founded in December 2019 with a vision of providing an
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