www.fastcompany.com Open in urlscan Pro
151.101.193.54  Public Scan

Form analysis
0 forms found in the DOM

Text Content

FAST COMPANY

Follow
 * 
 * 
 * 
 * 
 * 

Login
 * Co.Design
 * Tech
 * Work Life
 * News
 * Impact
 * Podcasts
 * Video
 * Live EventInnovation Festival
 * IF360IF360
 * Subscribe
 * 
 * FastCo Works
    * AWS
    * Genpact
    * IBM


 * HOMEPAGE


 * CO.DESIGN


 * TECH


 * WORK LIFE


 * NEWS


 * IMPACT


 * PODCASTS


 * VIDEO

 * Live Event
   
   
   INNOVATION FESTIVAL


 * IF360


 * SUBSCRIBE

Help Center
fastco works


 * AWS


 * DELOITTE


 * DEPT


 * ELEVATE PRIZE


 * EY


 * IBM


 * KLARNA


 * VISA


 * FASTCO WORKS
   
   An award-winning team of journalists, designers, and videographers who tell
   brand stories through Fast Company's distinctive lens

FC Executive Board
collections


 * FAST GOVERNMENT
   
   The future of innovation and technology in government for the greater good


 * MOST INNOVATIVE COMPANIES
   
   Fast Company's annual ranking of businesses that are making an outsize impact


 * MOST CREATIVE PEOPLE
   
   Leaders who are shaping the future of business in creative ways


 * WORLD CHANGING IDEAS
   
   New workplaces, new food sources, new medicine--even an entirely new economic
   system


 * INNOVATION BY DESIGN
   
   Celebrating the best ideas in business

Newsletter
Events


 * INNOVATION FESTIVAL

Courses and LearningAdvertiseCurrent Issue
SUBSCRIBE
Follow us:

The World’s2021
Most Innovative
Companies
Advertising
Architecture
Artificial Intelligence
Augmented Reality & Virtual Reality
Beauty
Biotech
Branding
Consumer Electronics
Corporate Social Responsibility
Data Science
Design
Dining
Education
Energy
Enterprise
Film & Television
Finance
Food
Gaming
Health
Joint Ventures
Live Events
Logistics
Manufacturing
Media
Music
Not-for-Profit
Retail
Robotics
Security
Small & Mighty
Social Good
Social Media
Space
Sports
Style
Transportation
Travel
Urban Development
Video
Wellness
Workplace
 * 
 * 
 * 
 * 

Business as usual is over. Companies around the globe, in every industry, have
spent the past 12 months confronting challenges both practical and existential.
Some have failed. Many have simply survived. A select few have flourished,
remaking their businesses and illuminating the way forward for others. These are
the businesses we’re celebrating on our annual list of the World’s Most
Innovative Companies.

From the biotech firms behind the first mRNA vaccines (Pfizer-BioNTech and
Moderna) to a real estate developer creating high-quality affordable housing
(Stablegold Hospitality), the World’s 50 Most Innovative Companies address a
society remade by COVID-19. Many of them pioneered business models that are now
accelerating: Peloton and Zwift, for example, are riding at-home fitness in new
directions. Others are taking us to entirely different places, whether it’s the
cosmos (SpaceX) or the backwoods (Hipcamp). To determine this year’s Top 50,
Fast Company editors and reporters mined our lists of the Top 10 companies by
industry for organizations that embody creative problem-solving and fearlessness
in the face of crisis. Here are the ones that rose above, along with the
business trends they’re advancing.

advertisement



HOW LEBRON JAMES AND MAVERICK CARTER'S SPRINGHILL COMPANY BECAME THE ENVY OF
HOLLYWOOD

The duo's startup has become a media and branding juggernaut that empowers
communities and is built for the future.

READ MORE


MEET MOXIE, THE ROBOT THAT COULD BE YOUR CHILD'S OR PARENT'S NEW BEST FRIEND

This cute character, with a big, Hollywood-movie personality, is here just in
time to deal with the loneliness epidemic.

READ MORE


THIS VIRTUAL CYCLING PLATFORM HAS CREATED AN ENDURING NEW ESPORT

It's not just a pandemic pastime. Zwift's gamified version of e-cycling is here
to stay.

READ MORE


AI STARTUP PACHAMA BRINGS MUCH-NEEDED TRANSPARENCY TO CARBON OFFSET PROJECTS

Forestry projects play a major role in corporate efforts to offset carbon
emissions, but tracking their effectiveness has been a challenge.

READ MORE


GRAPHIKA FIGHTS MISINFORMATION BY TRACKING IT ACROSS SOCIAL MEDIA

The social network analysis company thwarts online misinformation efforts before
they have offline consequences.

READ MORE


HOW RESONANCE BUILT THE ON-DEMAND, LOW-WASTE CLOTHING FACTORY OF THE FUTURE

Meet the groundbreaking manufacturer behind Pyer Moss, Tucker, Rebecca Minkoff,
and other fashion brands.

READ MORE


INSIDE MICROSOFT AND SONY'S PLANS TO DOMINATE GAMING

The key to Microsoft's strategy is its Game Pass subscription. For Sony
Interactive Entertainment, it's the PlayStation 5.

READ MORE


BIOBOT ANALYTICS KNOWS IF YOU HAVE COVID-19 BEFORE YOU DO—FROM YOUR POOP

The biotech startup pivoted from opioids to COVID-19, and now it's one of Fast
Company's Most Innovative Companies of 2021.

READ MORE


THE STARTUP THAT SAVED THE RESTAURANT INDUSTRY IN THE NICK OF TIME

Restaurant reservations startup Tock was already on a mission to restore the
advantage to restaurants and small businesses when the pandemic hit. Turns out,
it was just getting started.

READ MORE


HOW HERMÈS CONQUERED THE LUXURY INDUSTRY

Hermès eschews trends and embraces old-fashioned craftsmanship—and has seen its
revenue climb.

READ MORE
Top 50
Top 50
Sectors
Sectors

Sort ByRankCompany Name
Rank
Company Name
01
Moderna For making a COVID-19 vaccine that can travel

Moderna’s mRNA-based COVID-19 vaccine, shown to be over 94% effective after two
doses and able to be stored in a regular fridge or freezer, became the second of
its kind to get FDA authorization.
Read More
01
Pfizer-BioNTech For being first to market with an effective COVID-19 vaccine

Even without help from Operation Warp Speed, New York-headquartered drugmaker
Pfizer and German vaccine developer BioNTech managed to deliver a COVID-19
vaccine in record time, getting FDA Emergency Use Authorization (EUA) and
distributing millions of doses less than a year after the genetic sequence of
COVID-19 was first obtained.
Read More
03
Shopify For giving small shops a lifeline

When the pandemic lockdowns began and brick-and-mortar retailers began
suffering, Shopify stepped in with tools that allowed these businesses to launch
online operations overnight by converting their points-of-sale terminals into
e-commerce stores. It then spotlighted them in its Shop app so users could
support local merchants.
Read More
04
SpaceX For flying past competitors in the space race

In May, SpaceX became the first private company to send NASA astronauts to the
International Space Station, the first crew to launch from U.S. soil in nearly a
decade. Its Crew Dragon spacecraft carried a second crew of four astronauts to
the ISS in November, with a third mission planned for 2021.
Read More
05
SpringHill Company For marrying entertainment with social justice through
Hollywood content

LeBron James and Maverick Carter's growing marketing and entertainment company
has an unwavering agenda: to make and distribute content that gives a voice to
creators and consumers who have been pandered to, ignored, or underserved.

See the rest of Fast Company's 10 most innovative companies in media here.
Read More
06
Epic Games For challenging Big Tech hegemony—and possessing a vision to build
something better

The future of social media may not be in traditional platforms, but in immersive
gaming environments with their own economies, currencies, and culture.
"Fortnite," the popular battle royale shooter by Epic Games, is striving to
become the first digital metaverse: a shared virtual space that goes beyond
gaming to include an endless buffet of media experiences.
Read More
07
Netflix For making Black audiences central to its programming strategy

Netflix's global production capabilities allow the content to keep flowing when
people need it most. When the George Floyd protests took hold, it was already
serving viewers a variety of Black perspectives, demonstrating its readiness for
the moment.

See the rest of Fast Company's 10 most innovative companies in film and TV here.
Read More
08
Tock For restoring the advantage to restaurants and small businesses battered by
the coronavirus

When indoor dining halted last year, reservation platform Tock threw restaurants
a lifeline with Tock to Go, an online ordering platform that allows eateries to
offer pickup and delivery on terms that are better for their businesses.

See the rest of Fast Company's 10 most innovative dining companies here.
Read More
09
Microsoft For firing on all cylinders

In 2020, Microsoft was a gaming powerhouse, enabled workplace innovation, and
helped to create an emergency response system for natural disasters. It also
pledged to remove all the carbon the company has ever emitted by 2050.

Read more about Microsoft on the top 10 lists for corporate social
responsibility, enterprise, gaming, and joint ventures.
Read More
10
Graphika For tracking disinformation campaigns around the world through the 2020
elections and beyond

In 2020, researchers at the social network analysis company Graphika reported
suspected Russian operations targeting conservative voters before the U.S.
presidential election, flagged Chinese state efforts targeting Taiwan, and
discovered global misinformation around COVID-19.

See the rest of Fast Company's 10 most innovative security companies here.
Read More
advertisement

11
Ping An Good Doctor For demonstrating how large-scale telehealth services can
work

Backed by Ping An Insurance Group, Shanghai-based Ping An Good Doctor connects
patients with prescription services and online doctors appointments through its
mobile app. It also uses artificial intelligence to screen patients and make
more efficient use of a doctor's time.
Read More
12
Outschool For making remote learning fun

Outschool's marketplace for virtual extracurriculars, such as ukulele lessons,
food-science experiments, drawing classes, and more, all aimed at students ages
3 to 18, became a pandemic lifeline for working parents.
Read More
13
National Basketball Association For blowing the best bubble

Just 20 weeks after stopping play as COVID-19 took hold, the NBA restarted its
season at the ESPN Wide World of Sports Complex near Orlando, and the WNBA
tipped off its 2020 season at the IMG Academy in Bradenton, Florida. The NBA was
the first major pro sports league to halt its season, and among the first to
successfully get back to playing.
Read More
14
Snap For bridging reality with mini apps

Snap usage jumped while people were stuck at home, and the company has wooed
users with everything from mini apps that run inside Snapchat to virtual try-on
tech to bring a taste of real-world shopping to e-commerce. The company says its
daily active users grew 22% to 265 million in Q4 2020, average revenue per user
is up from 33%, and it anticipates 50% revenue growth in the years ahead.
Read More
15
Asana For helping teams meet their goals

The work-management platform is used by more than 89,000 organizations, along
with 3.5 million individuals who rely on the free version. The company launched
Asana Goals in July 2020, enabling teams to better track progress, and in
November added 130 features, including integrations with Microsoft Teams, Slack,
and Zoom.
Read More
16
Biobot Analytics For using sewage to detect the next surge

Wastewater epidemiology startup Biobot Analytics uses genomic and chemical
assays and data analytics to detect viruses, bacteria, and chemicals in sewage.
When COVID-19 hit, it rapidly figured out how to detect the virus in sewage.

See the rest of Fast Company's 10 most innovative companies in biotech here.
Read More
17
Nike For reclaiming its relationship with its customers

Nike saw an 83% spike in digital sales of apparel in 2020—a sign that its effort
to become a direct-to-consumer brand is paying off. During the pandemic, it also
connected with customers through free training videos on YouTube and by making
its Training Club app free, acquiring 25 million new members in the fiscal
fourth quarter.
Read More
18
Ben & Jerry’s For pioneering corporate activism

Ben & Jerry's sees corporate activism as a core part of its business. In June
2020, after years of work to support the Black Lives Matter movement, the
company put out a clear statement in the wake of George Floyd's death: We must
dismantle white supremacy.

See the rest of Fast Company's 10 most innovative social good companies here.
Read More
19
Sony Interactive Entertainment For leveling up yet again

Sony's gaming division put out new hardware and software in 2020 that showcase
what games can do. Its PlayStation 5 employs graphics processors that enhance
how the game looks, while its haptic controller changes how the game feels.

See the rest of Fast Company's 10 most innovative gaming companies here.
Read More
20
Seegene For producing a COVID-19 diagnostic test and taking it global, sending
more than 55 million test kits to 67 countries

The biotech company built a molecular diagnostic test for the COVID-19 virus,
which helped South Korea contain the virus in the spring of 2020: 80% of South
Korean COVID tests taken in April were made by Seegene.
Read More
advertisement

21
goTRG For refurbishing and recycling returned merchandise, and saving money (and
the planet) in the process

goTRG specializes in helping retailers including Walmart, Lowe's, and Target
reshelve, reclaim, and repurpose returned inventory. Its software helps
employees determine whether returned items should be reshelved or put into
goTRG's resale stream, where they can be fixed and resold on marketplaces, or
salvaged for parts and recycled.
Read More
22
Corning For addressing more of our fumbled-phone anxieties

For most new versions of Gorilla Glass, Corning focuses on hardening the
material against drops so that devices don't shatter when they hit the pavement.
But with last year's Gorilla Glass Victus, Corning paid attention to surface
scratches as well, claiming twice the scratch resistance of its previous display
glass.
Read More
23
Farfetch For digitizing the high-street boutique and putting it on China's Tmall

The pandemic was devastating to high-street fashion retailers that were forced
to shutter. Farfetch, a platform that sells products from more than 750
boutiques, was uniquely poised to help. The platform's marketing algorithms
predicted how quickly consumers would shift to e-commerce and helped equip
boutiques to make their product available to be shipped to online buyers.
Read More
24
Marqeta For creating the toolbox for virtual credit cards for Chase, Square,
Uber, and more

Founded in 2010, Marqeta has played the long game of building modern
infrastructure for credit card issuing. Now everyone from Square to JPMorgan
Chase to Uber uses Marqeta's platform, which supports the issuance of
"tokenized" cards that can be deployed in real time, via digital wallets.
Read More
25
Ruangguru For livestreaming school for free to 10 million students during
lockdown

Last March, less than a week after Indonesia closed schools for its 50
million–plus students, Jakarta-based edtech startup Ruangguru launched a free
18-channel, livestreamed online school. It rocketed to the top of the app store
charts, thanks to the company's well-honed approach to engaging kids.
Read More
26
Lululemon For reflecting what customers want by buying Mirror, a sleek,
interactive, at-home fitness system

In the summer of 2020, Lululemon acquired Mirror—a wall-mounted screen that
streams fitness classes—for $500 million. The brand didn't think of it as a new
channel for selling clothes, but rather a new way to engage with customers.
Read More
27
Aclima For providing deeper understanding of pollution—one block at a time

Everybody knows that air pollution and greenhouse gas emissions are huge
problems. What's less obvious: They can vary wildly, even on a block-by-block
basis. Aclima's sensors and cloud-based platform turn big data about air quality
into hyperlocal insights that help governments and other stakeholders identify
hot spots so they can take action.
Read More
28
Get Shift Done For tackling both job loss and hunger by paying hospitality
workers to fill food-bank shifts

Seeing food pantries and shelters struggle to meet the growing need of
unemployed Americans during the pandemic, Patrick Brandt, president of
Shiftsmart, and Anurag Jain, chairman emeritus of the North Texas Food Bank, had
an idea: pay displaced hospitality workers to fill food-bank shifts.
Read More
29
NBCUniversal For proactively moving its traditional businesses into the future

In 2020, NBCUniversal made aggressive moves to turn streaming into a theatrical
distribution platform, taking on movie theater giant AMC to hammer out a deal in
which Universal movies are released on streaming platforms just 17 days after
they come out in theaters and launching Peacock, a streaming service that gives
viewers back some of the serendipity they always liked about TV.
Read More
30
Hipcamp For bringing camping closer to home in a year when we all needed to get
outside

This camping booking site grew its platform in 2020 by bringing on local
landowners across the U.S., especially ones with commercial agricultural
property. The company developed a system to forecast demand in different areas
and invested in enhancing the tools that hosts need to seamlessly list their
land on the site.

See the rest of Fast Company's 10 most innovative travel companies here.
Read More
advertisement

31
Panera Bread For finding creative solutions for getting coffee, groceries, and
meals to customers during the pandemic

Panera created a new revenue model when it launched a monthly coffee
subscription service in April. Some 500,000 people signed up. The service also
incentivized customers to order other items from Panera, which expanded its
delivery options to include select grocery items, such as milk and avocados.
Read More
32
Puris For amping up the alt-meat industry with a high-protein pea variety

Crop genetics company Puris launched a high-protein pea variety that can be
grown at a large scale by commercial farmers around the United States. The new
pea variety is viable across six climate zones and is being grown in California
and Arizona, meaning that it can be cultivated almost year-round.
Read More
33
Avocados From Mexico For catapulting humble produce into a covetable branded
product

Avocados From Mexico is doing everything it can to make sure that its fruit
stands out. With no packaging and no label aside from a sticker, the brand has
become a household name by creating opportunities for recognition across
touchpoints. It even opened its own restaurant to test out new ways to add
avocados to menus and others to do the same.
Read More
34
Hermès For creating aspirational products designed to last forever, made by an
army of skilled craftspeople

Hermès has been quietly growing over the past decade, tripling its revenue to
$7.7 billion. The brand has stayed true to its values, focusing on craftsmanship
and creating high-quality, classic pieces that are designed to be kept for
generations and repaired.

See the rest of Fast Company's 10 most innovative fashion and style companies
here.
Read More
35
LeoLabs For spotting space junk

LeoLabs uses proprietary radars to track objects in Lower Earth Orbit, the area
62 to 1,200 miles above Earth's surface where some 2,000 active satellites
operate—up from 400 just a few years ago (and with 50,000 more planned for
launch in the next few years). In 2020, the company introduced a subscription
that alerts customers when their satellites are on course for a crash.
Read More
36
Goodby Silverstein & Partners For balancing Super Bowl hits with anti-racist PSA
work

In February 2020, the San Francisco-based agency introduced the fantastic "Not a
Gun" campaign for Courageous Conversation Global Foundation, a company that
leads bias training. The campaign raised awareness of the fact that Black people
are three times more likely to be killed by police than white people and asked
people to sign a petition to encourage police de-escalation training.
Read More
37
Credo Beauty For tackling the beauty industry's packaging problem

Last March, clean beauty retailer Credo Beauty announced its Sustainable
Packaging Guidelines, which require its 135-plus brand partners to meet specific
standards meant to reduce the use of single-use items, virgin plastic, and
non-recyclable materials.
Read More
38
Twilio For facilitating face-to-face communication during an era of social
distancing and global lockdown

During the pandemic, usage of Twilio's omnichannel (voice, text, chat, video,
email) communications applications doubled; after receiving expedited HIPAA
certification in March, the company became the go-to choice for much of the
healthcare industry and began offering its video platform for free to
organizations dealing with COVID-19 restrictions.
Read More
39
SiO2 Materials Science For applying an impossibly thin layer of glass to vials
in order to deliver the COVID-19 vaccines

The race to distribute COVID-19 vaccines had an unexpected hang-up: a shortage
of glass vials to deliver them in. That's why last summer Operation Warp Speed
invested $143 million in SiO2 Materials Science, which uses plasma technology to
create a microscopic layer of medical-grade glass inside plastic vials.
Read More
40
Teladoc Health For growing to treat patients with diabetes and hypertension via
a merger with Livongo

Teleheath provider Teladoc expanded its offerings in 2020 by merging with
Livongo, a digital health company that builds out remote healthcare for patients
that suffer from diabetes and hypertension.
Read More
advertisement

41
NotCo For bringing plant-based milk and meat to the masses

Chilean food company NotCo makes plant-based stand-ins for mayonnaise, milk, ice
cream, and meat, using AI to optimize flavor and texture.
Read More
42
Peloton For motivating consumers to keep working out, even after weeks and
months at home

Peloton's growth during the pandemic may have been catalyzed by stay-at-home
orders, but it was propelled by the company's smart digital strategy. Throughout
the spring and summer, the company introduced "threshold deliveries," to get its
bikes to customers safely, invested in hazard pay for workers, and repurposed
retail teams to take customer calls due to the high volume.
Read More
43
Snowflake For letting businesses unlock the power of data, no matter what
business they're in

The defining fact about cloud-based data giant Snowflake is that any company can
call on its tools for storing, analyzing, and acquiring data to tackle
practically any business challenge.
Read More
44
Brandlive For helping the Biden campaign and others capture the live TV
experience

Brandlive's Greenroom, a one-stop-shop streaming platform and video production
tool, was developed over just a few short weeks in late March during the early
days of the pandemic. The idea was to give brands, political campaigns, and
other events a livestreaming experience that would more closely replicate the
feeling of live television.
Read More
45
Substack For giving writers a profitable refuge from the shipwreck of old and
new media

Newsletter and podcasting platform Substack has exploded as the de facto
destination for writers to create their own businesses, giving them access not
just to creative expression but revenue streams. Both more flexible and
proactive than its competitors, Substack helps users build up audiences and
allows them to team up and create bundles.
Read More
46
Frubana For digitizing farm-to-table food sourcing

Bogota-based Frubana is an online platform that lets restaurants and small
businesses source food products directly from farmers—lowering prices for
buyers, while raising margins for suppliers. In 2020, it rolled out Club
Frubana, a suite of free tools to help restaurants navigate COVID-19 guidelines,
digitize menus and services, source supplies, and even post and search for job
openings.
Read More
47
Getaway For redefining the outdoor retreat

With its collection of stylish, single-room cabins tucked into the woods outside
major urban areas, Getaway has created a new paradigm for what constitutes a
hotel. The guesthouses are notable for what they come with—sleek kitchenettes,
full bathrooms, gallery windows, and outdoor fire pits—as well as what they
lack: TVs and Wi-Fi.
Read More
48
Zwift For racing into esports

The online exercise and racing platform, which allows users to connect their
bikes to training stands and cycle virtually alongside thousands of other people
from the comfort of home, isn’t trying to replicate in-person racing. Instead,
it’s creating a gamified new esport.

See the rest of Fast Company's 10 most innovative companies in sports here.
Read More
49
Skillshare For giving creatives and hobbyists a pandemic outlet

One of the first platforms for video-based lessons, Skillshare has hit its
stride as a learning community for more than 12 million users, 3 million of whom
joined in the past year.
Read More
50
Stablegold Hospitality For knitting together a housing safety net in struggling
cities

Affordable extended-stay hotels may not be glamorous, but they accommodate
hundreds of low- and no-income residents in cities across the country. By
targeting and rehabilitating nine of these lower-end and often overlooked
commercial properties in economically challenged areas, Stablegold Hospitality
has created the kind of housing safety net many cities struggle to provide on
their own.
Read More




TECH

Tech


THE FRONTRUNNERS IN THE TRILLION-DOLLAR RACE FOR LIMITLESS FUSION POWER

Tech


THE NEW CLIMATE BILL COULD SHORT-CIRCUIT EV TAX CREDITS, MAKING QUALIFYING FOR
THEM NEARLY IMPOSSIBLE

Tech


HOW TO BUILD A WIRELESS OUTDOOR SMART SPEAKER FOR LESS THAN $50


NEWS

News


WHO IS DREW FINDLING? #BILLIONDOLLARLAWYER DEFENDS TRUMP IN GEORGIA ELECTION
PROBE

News


TESLA STOCK SPLIT: DATE, DAY OF RECORD, AND WHAT HAPPENS NEXT

News


ADAM NEUMANN THINKS WE WANT ‘COMMUNITY-DRIVEN’ LIVING, BUT HOW HAS THAT WORKED
OUT IN THE PAST?


CO.DESIGN

Co.Design


FIRST LOOK: TELFAR’S DEBUT SPORTSWEAR COLLECTION

Co.Design


WHERE WIND POWER WILL CREATE THE NEW U.S. ENERGY BOOM?

Co.Design


1 MILLION SQUARE FEET OF L.A. ROADS ARE BEING COVERED WITH SOLAR-REFLECTIVE
PAINT


WORK LIFE

Work Life


5 QUESTIONS RECRUITERS ASK TO VET YOU FOR ‘CULTURE FIT’

Work Life


HOW TO RECOVER FROM BURNOUT IF YOU CAN’T CHANGE JOBS OR TAKE TIME OFF

Work Life


LOOKING FOR A GREAT LEADER? YOUR CURRENT EMPLOYEES HAVE RECOMMENDATIONS

 * Advertise
 * Privacy Policy
 * Terms
 * Notice of Collection
 * Do Not Sell My Data
 * Permissions
 * Help Center
 * About Us
 * Site Map
 * Fast Company & Inc © 2022 Mansueto Ventures, LLC
 * 



The World’s2021
Most Innovative
Companies
 * 
 * 
 * 
 * 

advertisement

advertisement


Top 50
Top 50
Sectors
Sectors

Sort ByRankCompany Name
Rank
Company Name



VIDEO

Why this Serena Williams tribute is fit for a legend
During Sunday night’s MTV Video Music Awards (VMAs), the newest Beyoncé video
dropped, but it was a Gatorade ad and tribute to the career and legacy of Serena
Williams. And it is pretty close to a masterpiece. This is Fast Company's Brand
hit or miss of the week.
More Videos


0 seconds of 2 minutes, 40 secondsVolume 0%

Press shift question mark to access a list of keyboard shortcuts
Keyboard ShortcutsEnabledDisabled
Play/PauseSPACE
Increase Volume↑
Decrease Volume↓
Seek Forward→
Seek Backward←
Captions On/Offc
Fullscreen/Exit Fullscreenf
Mute/Unmutem
Seek %0-9
Next Up
How to make your luggage more sustainable
04:42
Settings
OffBrand Hit And Miss 090222 Igtv V1 Aq
Font Color
White

Font Opacity
100%

Font Size
100%

Font Family
Arial

Character Edge
None

Background Color
Black

Background Opacity
50%

Window Color
Black

Window Opacity
0%

Reset
WhiteBlackRedGreenBlueYellowMagentaCyan
100%75%50%25%
200%175%150%125%100%75%50%
ArialCourierGeorgiaImpactLucida ConsoleTahomaTimes New RomanTrebuchet MSVerdana
NoneRaisedDepressedUniformDrop Shadow
WhiteBlackRedGreenBlueYellowMagentaCyan
100%75%50%25%0%
WhiteBlackRedGreenBlueYellowMagentaCyan
100%75%50%25%0%
facebook twitter Email
Linkhttps://www.fastcompany.com/video/why-this-serena-williams-tribute-is-fit-for-a-legend/NQ83jRoh
Copied
Auto180p1080p720p406p270p180p
Live
00:00
02:40
02:40








 



TECH

Tech


THE FRONTRUNNERS IN THE TRILLION-DOLLAR RACE FOR LIMITLESS FUSION POWER

Tech


THE NEW CLIMATE BILL COULD SHORT-CIRCUIT EV TAX CREDITS, MAKING QUALIFYING FOR
THEM NEARLY IMPOSSIBLE

Tech


HOW TO BUILD A WIRELESS OUTDOOR SMART SPEAKER FOR LESS THAN $50


NEWS

News


WHO IS DREW FINDLING? #BILLIONDOLLARLAWYER DEFENDS TRUMP IN GEORGIA ELECTION
PROBE

News


TESLA STOCK SPLIT: DATE, DAY OF RECORD, AND WHAT HAPPENS NEXT

News


ADAM NEUMANN THINKS WE WANT ‘COMMUNITY-DRIVEN’ LIVING, BUT HOW HAS THAT WORKED
OUT IN THE PAST?


CO.DESIGN

Co.Design


FIRST LOOK: TELFAR’S DEBUT SPORTSWEAR COLLECTION

Co.Design


WHERE WIND POWER WILL CREATE THE NEW U.S. ENERGY BOOM?

Co.Design


1 MILLION SQUARE FEET OF L.A. ROADS ARE BEING COVERED WITH SOLAR-REFLECTIVE
PAINT


WORK LIFE

Work Life


5 QUESTIONS RECRUITERS ASK TO VET YOU FOR ‘CULTURE FIT’

Work Life


HOW TO RECOVER FROM BURNOUT IF YOU CAN’T CHANGE JOBS OR TAKE TIME OFF

Work Life


LOOKING FOR A GREAT LEADER? YOUR CURRENT EMPLOYEES HAVE RECOMMENDATIONS

 * Advertise
 * Privacy Policy
 * Terms
 * Notice of Collection
 * Do Not Sell My Data
 * Permissions
 * Help Center
 * About Us
 * Site Map
 * Fast Company & Inc © 2022 Mansueto Ventures, LLC
 * 





search by queryly Advanced Search




WE VALUE YOUR PRIVACY

To deliver the best possible experience, we and our partners use techniques such
as cookies to store and/or access information on a device and provide
personalised ads and content, ad and content measurement, audience insights and
product development. Precise geolocation and information about device
characteristics can be used. Personal data such as network address and browsing
activity may be processed.

You may click to consent to the processing described above or review options and
make granular choices. Some processing may not require your consent, but you
have a right to object. Your preferences will apply to this site only. You may
change your mind at any time by visiting our privacy policy.


review options accept & continue