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Why Kount
Why choose Kount

Learn about our unique approach to trust and safety.

What makes us differentchevron_right

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Complete strategy

Protection against any threat in one platform

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Robust data

Decades of global data collected from dozens of industries

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User dashboard

Intuitive platform with customizable reporting

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Machine learning

Accurate decisions made with advanced artificial intelligence

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Business policies

Fully customizable policies for trust and safety decisions

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Automation

Reduction of time-consuming, error-prone processes

Features
Innovative features

Find out how our industry-leading features can benefit your business.

Explore Kount featureschevron_right

Identity
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Consumer insights

Improve marketing campaigns and customer experiences

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New account fraud prevention

Keep fraudsters out of your ecosystem

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Account takeover prevention

Protect customer accounts and reduce friction

Payments
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Fraud detection

Stop threats and improve business operations

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Chargeback management

Prevent chargebacks and recover revenue

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Authorization optimization

Reduce false positives and approve more transactions

Compliance
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Global watchlist search

Identify known individuals on government watchlists

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Regulatory reporting

Collect, monitor, and track data across a portfolio

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Customer due diligence

Screen customers for potential risks

Industries
Solutions for all industries

Learn how Kount solves the challenges specific to your industry.

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Health and beauty

Grow brand awareness while reducing resale activity

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Health care

Protect medical records and access to patient portals

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Online learning

Expand learning offerings and improve revenue

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Online gaming

Provide secure gaming experiences

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Restaurants

Accept more good orders while minimizing risks

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Streaming services

Decrease account sharing and artificial streaming

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Direct sales

Stop promotion abuse and affiliate account fraud

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Automotive rentals

Deploy safeguards at every step of the rental process

Resources
Kount Resources

Check out our educational resources and learn more about Kount.

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Education
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Educational articles and guides

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WE DELIVER CONFIDENCE IN
EVERY INTERACTION

Your business has unlimited growth potential. But every new expansion
opportunity is accompanied by unexpected threats. Overcome uncertainties with
Kount. We’ll help your business grow safely and confidently — no matter your
industry or the challenges you face.

REQUEST A DEMO


WHAT KOUNT OFFERS


COMPLETE TRUST AND SAFETY.
NO MATTER THE THREAT.

Kount offers a complete approach to trust and safety. Pick the solutions that
are relevant to your business, and we’ll help you grow with confidence. 




IDENTITY

Kount’s technology builds personal profiles with hundreds of data points —
propensity to spend, buying habits, payment history — so you fully understand
who is interacting with your brand. Engage the right customers at the right time
with a satisfying yet secure experience. 

Learn more about customer identity data


PAYMENTS

Access the tools and techniques you need to manage fraud and chargebacks across
the entire customer journey. Everything from preventing criminal fraud and
reducing chargebacks to fighting friendly fraud and recovering revenue — all in
one easy-to-use platform. 

Learn more about trust and safety in payments


COMPLIANCE

Kount simplifies requirements related to industry rules and government
regulations. Comply with expectations for anti-money laundering (AML), know your
customer (KYC), sanctions, embargos, and more — in the most efficient way
possible with the least amount of friction for the end user. 

Learn more about maintaining compliance

PERSONALIZED SOLUTION


CUSTOMIZE YOUR STRATEGY

Want to use the technology in a unique way? Have specific use cases we haven’t
outlined? Let us know. We can customize our solutions to fit your business’s
individual needs.

Request a demo

WHY CHOOSE KOUNT


UNIQUE QUALITIES YOU WON’T FIND
ANYWHERE ELSE.

We don’t think Kount is better than other companies. We believe we are
different. And that’s an important distinction. Because putting Kount in the
same category as any other service provider is like comparing apples to oranges.
Here’s what sets us apart.


1.


COMPLETE STRATEGY

You need protection against any threat that could come your way. And we have
everything you could possibly need. 

2.


UNMATCHED EXPERTISE

We’ve spent decades learning the industry, testing strategies, gathering data,
and analyzing trends. We know what it takes to succeed.

3.


FLEXIBLE TECHNOLOGY

You decide how much or how little is automated. Then the technology goes to
work, replacing repetitive, error-prone processes with accurate efficiency.

Discover what makes Kount different

WHO KOUNT SERVES


ANY INDUSTRY. SAME GREAT PROTECTION.

Thousands of brands in countless industries around the world trust Kount to
ensure safe, secure interactions. 

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RESTAURANTS




HEALTH & BEAUTY




GAMING




ONLINE LEARNING




ONLINE STREAMING




HEALTH CARE




TRUSTED BY THOUSANDS OF BRANDS



USE CASES


GROWTH AT EVERY STAGE OF THE JOURNEY

How will you use Kount's trust and safety technology? 


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CONSUMER INSIGHTS

Learn about your target audience with consumer insights.

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IDENTITY VERIFICATION

Separate good customers from bad with identity verification.

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FRAUD DETECTION

Identify and prevent suspicious activity with fraud detection.

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CHARGEBACK PROTECTION

Intercept and resolve disputes with chargeback protection.

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REGULATORY COMPLIANCE

Adhere to industry rules and policies with regulatory compliance.

WHAT OUR CLIENTS SAY


CLIENT CONFIDENCE. PROVEN SUCCESS.

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"When we began to see that our internal fraud detection rules were not
sophisticated enough to keep pace with sophisticated criminal and fraudulent
activity, we turned to Kount. With Kount's pre-built integrations, we were able
to quickly get up and running — Kount's implementation team helped us configure,
test, and validate our environment in a matter of days. With Kount reporting and
data interfaces, we are able to easily monitor the effectiveness of the
technology. Immediately, we saw the fraud stop. To say that Kount has saved us
from considerable loss due to fraud would be an understatement."

 

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Matt Hulett
CEO & President
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"Implementing the Kount fraud solution was very simple. And achieving these
great results in such a short time has exceeded our expectations. With Kount’s
technology and expertise on our side, we feel we can confidently move into new
and exciting markets."

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Michael McClane
COO
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"Kount really won us over with the data transparency. The extra detail is really
helpful for a team like ours."

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Bethany Morgan
Fraud Manager
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“I'm really proud to say that we feel very supported. When we have questions or
want to dive into things that we don't know, we get solutions, answers, and
action.”

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Norma Flores
Sr. Customer Care Manager
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"If every business had Kount, fraudulent ecommerce wouldn’t be nearly as
lucrative to criminals. The product works, and working with Kount’s customer
support has been one of the best professional experiences I’ve had."

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Mark Van Vliet
VP of Strategic Initiatives
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"Kount has made my life infinitely easier. I’m back to doing my job instead of
spending my entire work week battling fraud.”

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Christine Barnum
Controller
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"Kount offered us something other companies couldn’t: the ability to write our
own custom rules that apply to our unique situation. I didn’t have to buy
someone else’s pre-packaged sets."

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Dave Parrott
Fraud Manager
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"Kount allows us to continue to serve the customer to the best of our ability
without having to slow things down, without having to say no to the customer."

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Chad Funk
Fraud Specialist
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"We have been very, very satisfied. Excellent quality, performance, availability
and reliability. The support we get from Kount is great."

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Kara Mangiere
Risk & Director of eCommerce
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“Kount is really worth the price. It’s more than paying for itself. "

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Nick Wallpe
Director of Customer Service
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"Our ability to offer the baseline level of Kount fraud protection at no extra
cost helps us win business from competitors. Merchants see it as a big benefit."

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John Johansen
Fraud Manager
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"The bottom line is Kount works. It does exactly what was advertised for us,
which was reducing friendly fraud."

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Lee Schmidt
Founder and CEO
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EXPLORE KOUNT


WANT TO LEARN MORE?

Schedule a conversation with our team to find out how to grow your business with
more confidence. 

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Certified and secure technology

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FOOTER

Kount is trust and safety technology.

We deliver confidence in every interaction.


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herin are trademarks of Equifax Inc. Kount is a trademark of Equifax Inc. Other
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