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ANDREW ROCKEFELLER
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ANDREW ROCKEFELLER - EXPERIENCED MARKETING MANAGER

Showcasing my marketing expertise, campaign management, graphic design work and
other relevant content





ROLES




MARKETING MANAGER

D2 Emerge - 2021 to 2024




D2 Emerge, parent company of popular tech news publications such as SD Times, is
the leading media firm for reaching software development management audiences in
North America. 


 * EMAIL CAMPAIGN MANAGEMENT
   
   Created and managed numerous successful email marketing campaigns resulting
   in lead generation, sales increases and other conversions
   
   View Details




 * DIGITAL CONFERENCE MANAGEMENT
   
   Managed, moderated and created content for numerous in-house online
   conference events with 500+ viewers, spearheading comprehensive campaigns
   that led to increased registrations and audience engagement
   
   View Details




 * WEBINAR MANAGEMENT
   
   Created, deployed and moderated live and recorded webinar events with 100+
   viewers, boosting lead acquisition and participant engagement
   
   View Details




 * OTHER GRAPHIC DESIGN, CONTENT CREATION
   
   Designed, coordinated, and oversaw multiple marketing campaigns that invovled
   crafting visually compelling content, boosting leads, conversions and
   visibility
   
   View Details




MARKETING AND CLIENT SUCCESS MANAGER

TappedIn - 2020 to 2022




TappedIn is a marketing agency that caters to food & beverage industry
clientele, offering a suite of marketing, analytics, and other digital solutions
for bars and restaurants.


 * DIGITAL TRANSFORMATION CAMPAIGN MANAGEMENT
   
   Designed and managed numerous digital transformation service campaigns for
   restaurants, resulting in client acquisitions and sales increases
   
   View Details




 * SOCIAL MEDIA MANAGEMENT
   
   Designed, coordinated, and oversaw numerous marketing campaigns and social
   posts that invovled writing original copy and creating visually compelling
   content, boosting conversions and growth of social profiles
   
   
   
   I contributed to the following pages from Jan 2020 to April 2022:
   
    * Hamilton's Pub Instagram: 50 to 1.2k followers
    * TappedIn Instagram: 100 to 3k followers
    * Whiskey Business Facebook: 500 to 6k followers 
    * Whiskey Business Instagram: 2k to 12k followers

 * View All Social Page Examples


 * OTHER GRAPHIC DESIGN, CONTENT CREATION
   
   Designed and coordinated a variety of content, contributing to overall
   visibility and public image for company and clients (Pictured: YouTube
   thumbnails for company podcast series, various social content across company
   and client Facebook, Instagram accounts)




MARKETING DIRECTOR, LEAD GRAPHIC DESIGNER

Voyan - 2020 to Present




Voyan is a content creator and YouTuber who produces video essays encompassing a
wide range of topics within the video game industry, including current events,
retrospectives, and other commentary 


 * CONTENT IDEATION, GRAPHIC DESIGN
   
   Coordinated with online personality to plan and develop video content, draft
   script outlines, and create visually compelling thumbnails, incorporating
   knowledge of target audience. Garnered over 55,000 subscribers in under 4
   years
   
   
   
    * Voyan's YouTube page




ABOUT


I’m Andrew — a creative director and marketing strategist located in Central New
York. For the past 7+ years, I've procured numerous B2B and B2C projects and
managed numerous campaigns in a variety of roles. I am passionate about
capturing an idea, vision, or sentiment and nurturing it to reach its fullest
potential. For every role I take, I have two M.O.'s: eliminating guesswork and
paying attention to the details. Getting a thorough understanding of a company's
target demographic, their motivations, and the most effective channels for
engagement, followed by care and passion put into the look, feel, presentation
and polish of a campaign is the heart and soul of what I do.




RECCOMENDATIONS

(from colleagues and supervisors)



DAVID LYMAN

I had the pleasure of working with Andrew for the past three years. Throughout
his time at our company, Andrew demonstrated a remarkable range of talents and
an unwavering commitment to excellence.


His versatility was a key asset. Andrew effectively managed diverse projects,
including developing marketing programs, managing CRM systems, and designing
compelling campaign artwork. His ability to adapt and execute consistently
produced outstanding results. Notably, Andrew showed a capacity for event
management during our COVID-era addition of virtual events. His contributions
were crucial in the success of five events, where he handled marketing,
registration, and all necessary technical systems.


Andrew possesses an eye for technical detail, ensuring projects are
well-defined. He is a proactive problem-solver, always eager to go the extra
mile for the company and the team. His genuinely friendly demeanor makes him a
pleasure to work with. Andrew's multifaceted skill set, dedication, and positive
attitude would make him an invaluable addition to any organization. 

CEO; D2 Emerge
Dave's LinkedIn
 * 1




JENNA BARRON

I worked with Andrew for nearly three years at D2 Emerge, the company behind SD
Times, a publication for software developers. Though we worked in different
parts of the organization (Andrew in Sales/Marketing and I in Editorial) we
collaborated quite frequently on various lead gen programs, social media
strategy, virtual events, and more.


His ability to think of the end user and their needs is evident from the way he
creatively improved marketing assets with those needs in mind. He put his
graphic design skills to use to create eye-catching emails, social media posts,
and banner ads. Additionally, his expertise in web design was instrumental in
creating websites and landing pages for our virtual events, webinars, and
whitepapers. His efforts led to many visual improvements across the company’s
web pages and social media.


Beyond his skills as a marketing manager, Andrew is just a great person to work
alongside and I always enjoyed getting to collaborate with him on any project we
teamed up on. I saw firsthand the positive relationship he fostered with
external marketing clients as well. I often moderated webinars for different
companies and Andrew was always behind the scenes making sure these live events
ran as smoothly as possible and ensuring clients were comfortable with the
platform.


In summary, Andrew is a highly skilled and adaptable marketing professional who
would be a valuable asset to any team. His blend of technical expertise,
creative talents, and interpersonal skills make him well-suited for any
leadership role in marketing. I wholeheartedly recommend him for any opportunity
he pursues. 

Executive News Editor; SD Times, ITOps Times
Jenna's LinkedIn
 * 1




CONTACT




 * LINKEDIN:
   
    * 


 * EMAIL:
   
   arockefeller4680@gmail.com


 * PHONE:
   
   (315) 956 4619
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SOCIAL ACCOUNT EXAMPLES

Note: My involvement for the following social media accounts took place between
January 2020 - April 2022

 * TappedIn - Instagram
 * Hamilton's Pub - Facebook
 * Hamilton's Pub - Instagram
 * Pelican Harry's - Facebook
 * Pelican Harry's - Instagram
 * Tasteful Tables - Facebook
 * Tasteful Tables - Instagram
 * Whiskey Business - Facebook
 * Whiskey Business - Instagram

© 2024 

- Connect with me on LinkedIn or send me an email at arockefeller4680@gmail.com

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