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INTEGRATE MIDDLE EAST SUMMIT


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21 May 2024
 1.  11:00 11:05
     Opening host remarks
     Integrate Middle East Summit Stage
     
     
     Bob Snyder, Editor-in-Chief - Channel Media
 2.  11:05 11:45
     Opening Keynote panel: Beyond Linear Narratives: Weaving AI and Hybrid Pro
     AV into Immersive Storytelling for Middle East
     Integrate Middle East Summit Stage
     
      * AI-driven content creation, intelligent automation, and the role of
        machine learning in enhancing user experiences 
     
      * Explore the key trends and drivers shaping the future of AV solutions in
        the Middle East, focusing on software integration, virtualisation, and
        AI-powered automation 
     
      * The Future of Integrated AV Solutions in the Middle East 
     
     
     Bob Snyder, Editor-in-Chief - Channel Media
 3.  11:50 12:15
     Spotlight Session: The Art of Immersion: Digital Installations and AV
     Innovation
     Integrate Middle East Summit Stage
     
      * The evolution of digital art galleries and the role of AV technology in
        this evolution 
     
      * Technological canvas: Integrating cutting-edge AV technologies to create
        immersive art experiences, including projection mapping, spatial audio,
        and interactive displays 
     
      * Future Trends in Digital Installations 
     
     
     Daria Prodaevich, Director - Theatre of Digital Art
 4.  12:20 12:45
     Case Study: AI in Built Environment: Real-World Impact, Trends, Challenges
     Integrate Middle East Summit Stage
      * Dive into practical AI applications for real estate
      * Explore cutting-edge trends like AI-powered immersive design, market
        trends and macroeconomic implications
      * How organisations can start their AI journey considering a microservices
        architecture
     
     
     Zaheer Bawar, Senior Director, Technology Consulting - JLL Technologies
 5.  12:50 13:15
     Presentation: Revolutionising Architectural Artistry: The Deira Clock Tower
     Project
      * The Deira Clock Tower Project as a groundbreaking initiative to
        transform architectural artistry
      * Innovative use of professional display solutions, including 3D mapping
        technology
      * Creating immersive experiences for viewers, turning the clock tower into
        a dynamic canvas for digital artistry
      * The significance of the Deira Clock Tower Project as a testament to the
        power of collaboration, innovation, and creativity in revolutionising
        architectural artistry
     
     
     Lee Harrison, Head of Sales – VP CISMETA - Epson
     
     Anastasiia Bobrysheva, Creative Director - Nuevo Design
 6.  13:20 13:40
     LIVE POWER PERFORMANCE:
     BANDURA MUISC BY VIKTORIYA ZHYTKOVA HARPIST & SINGER
     
     Viktoriya Zhytkova, Harpist & Singer
 7.  13:45 14:10
     Fire – side chat : The Forces Driving the Future of Pro AV Integration in
     Middle East Region
     Integrate Middle East Summit Stage
     
     
     Bob Snyder, Editor-in-Chief - Channel Media
     
     Mike Gopal, Director - HL Group
 8.  14:15 14:40
     Fireside Chat: Data Art, AI and the Future of Experiential Visual Content 
     Integrate Middle East Summit Stage
     
      * What is Data Art and how it can enhance spaces and brand activations  
     
      * Role of data visualisation and human emotions when crafting thoughtful
        and immersive stories  
     
      * Future trends and applications of Data Art  
     
     
     Ameen Insan, Founder - Data is Beautiful
 9.  14:45 15:10
     Fireside Chat: Virtual Venues, Real Impact: Exploring the Potential of
     Virtual and Augmented Reality in AV experiences
     Integrate Middle East Summit Stage
     
      * Balancing automation with human expertise for optimal AV control and
        creativity 
     
      * Innovative AV solutions for complex environments 
     
      * Enhancing audience engagement through interactivity 
     
     
     Steve Critchley, CEO - Illumin8 Studios
 10. 15:15 15:15
     Closing remarks by MC
     Integrate Middle East Summit Stage
     

22 May 2024
 1.  11:00 11:05
     Opening host remarks
     Integrate Middle East Summit Stage
     
     
     Bob Snyder, Editor-in-Chief - Channel Media
 2.  11:05 11:50
     Panel Discussion: The Role of AI in Music Production for Entertainment
     Integrate Middle East Summit Stage
     
      * The latest developments in generative music with AI across the globe 
     
      * Is AI-based music production a threat to creators in the music industry?
        Or, on the other hand, is this an opportunity to make music more
        accessible and affordable? 
     
      * How can brands leverage generative music tools going into the future for
        brand-building and efficient communication? 
     
     
     Pierre Carnet, Managing Director - MassiveMusic
     
     Onur Aydin, Senior Business Development Manager - Warner Music MENA
     
     Alex Mubert, CEO - Mubert
     
     Charles El Soueidi, Co-Founder and Managing Partner - MORE
 3.  11:55 12:25
     Spotlight Session: Illuminating Creativity: The Art and Science of
     Projector Mapping
     Integrate Middle East Summit Stage
      * Real world use cases on the transformative power of projector mapping in
        creating immersive environments.
      * Crafting a memorable impact on the audience: Harnessing technology for
        experience enhancement
     
     
     Tamas Vaspori, Managing Director - Maxin10Sity
 4.  12:30 13:00
     Spotlight Session: The Future of Workplace Design
     Integrate Middle East Summit Stage
      * Audiovisual and Collaboration Technologies
      * Future of AI in the Workplace
      * Staying Ahead of the Curve
     
     
     Mark Peterson, Senior Principal, Global AV Discipline Leader - Shen Milsom
     & Wilke
 5.  13:05 13:25
     Presentation: Leveraging Audio Technology for Enhanced Workplace
     Collaboration and Engagement
     Integrate Middle East Summit Stage
     
      * The latest trends in audio technology for workplace collaboration 
     
      * How to select the right audio technology for different work
        environments 
     
      * Case studies on the transformative impact of audio technology on team
        collaboration 
     
     
     Antony Lovell, Sales Director, MEASA - Shure
 6.  13:30 13:50
     LIVE POWER PERFORMANCE:
     
     BANDURA MUISC BY VIKTORIYA ZHYTKOVA HARPIST & SINGER
     
     
     Viktoriya Zhytkova, Harpist & Singer
 7.  13:55 14:25
     Presentation: Signage for Smart Cities
     Integrate Middle East Summit Stage
      * How Digital Signage can assist communication in Smart Cities
      * How Digital Signage can boost the effectiveness of emergency services
      * How digital Signage can connect and Engage residents in Smart Cities
     
     
     Debojit Das, Chief Strategy Officer - FinesseTech IT Solutions
 8.  14:30 14:50
     Fireside Chat: Harnessing the Power of Digital Out-of-Home (OOH) in the
     Modern Marketing Mix
     Integrate Middle East Summit Stage
     
      * How can digital OOH be integrated with online and mobile marketing
        campaigns to create a cohesive cross-platform strategy? 
     
      * Measuring the effectiveness of digital OOH campaigns, including foot
        traffic analysis and conversion tracking 
     
      * Examples of digital OOH advertising that leverage dynamic content,
        real-time updates 
     
     
     Eamon Sallam, Chief Operating Officer - Elevision Media
 9.  14:55 15:15
     Safe Rigging Methods and Installations in the Entertainment Sector
     Integrate Middle East Summit Stage
     
      * Essential safety protocols and innovative practices for rigging in the
        entertainment sector 
     
      * Latest advancements in rigging technology that are setting new safety
        and efficiency standards 
     
      * Real-life rigging scenarios and solutions that highlight the path from
        complex challenges to successful outcomes 
     
     
     Paul Hadfield, Sales Director of Area Four Industries Middle East -
     Provision AVL General Trading LLC
 10. 15:15 15:15
     Closing remarks by MC
     Integrate Middle East Summit Stage
     




 

OPENING TIMES:

 * Tuesday, 21 May 2024  I  10:00 – 17:00
 * Wednesday, 22 May 2024  I  10:00 – 17:00
 * Thursday, 23 May 2024  I  10:00 – 16:00

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