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MAP SHOWS CITIES WHERE GEN Z HAS MOST OPPORTUNITIES
Published May 28, 2024 at 11:53 AM EDT Updated May 28, 2024 at 12:23 PM EDT
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00:56
Gen Z Are Having Parents Pay For Rent
By Suzanne Blake
Reporter, Consumer & Social Trends
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One of the most important decisions you'll make after graduating from college is
where you live.
Gen Z graduates are considering many factors when it comes to their city
destinations after graduation, and cost of living, job opportunities and social
life are all top influences.
A new report from Checkr, which specializes in background checks, analyzed data
to name the top cities for college graduates in 2024 based on employment trends,
affordability and social aspects. Checkr also factored in things like the
income-to-rent ratio and the percentage of renters paying more than 30 percent
of their income in rent as well as the number of college graduates as a portion
of the overall population.
Read more: First-Time Homebuyer Guide
The top 25 cities, according to the Checkr analysis:
1. Fargo, North Dakota
2. Iowa City, Iowa
3. Lincoln, Nebraska
4. Oshkosh, Wisconsin
5. California, Maryland
6. Madison, Wisconsin
7. Grand Forks, North Dakota
8. Ames, Iowa
9. Fayetteville, Arkansas
10. Elkhart, Indiana
11. Waterloo, Iowa
12. Cape Girardeau, Missouri
13. Sioux Falls, South Dakota
14. St. Cloud, Minnesota
15. Bismarck, North Dakota
16. Midland, Texas
17. Columbia, Missouri
18. Champaign, Illinois
19. Jefferson City, Missouri
20. Grand Rapids, Michigan
21. Florence, Alabama
22. Sheboygan, Wisconsin
23. Mankato, Minnesota
24. Durham, North Carolina
25. Bloomington, Illinois
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A Flourish map
The map shows Checkr's top cities for new graduates to move to. Fargo, North
Dakota took the top spot.
The top spot went to Fargo, North Dakota, for its "impressive combination of
affordability (fourth) and employment factors (sixth), making it a great choice
for young professionals in the workforce," the report found. The city also
boasts a lively art scene and entrepreneurial energy along with tons of outdoor
recreational activities.
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But plenty of other Midwestern cities made the list, including several in Iowa
and North Dakota. While the areas might not have the best winter weather, the
Checkr report found their employment trends to be on track for new college
graduates trying to make the most of their careers.
According to Pamela Skillings, president and chief coach of Big Interview,
despite some of the top cities' relatively small sizes, Gen Z tends to be open
to moving to new cities without established networks in place.
"This is partly due to frustration over the high cost of living and fierce
competition for jobs in large metropolitan areas," Skillings told Newsweek.
"However, a lot depends on what industries and companies are based in that city
and the opportunities that they offer. If companies want to attract the best Gen
Z talent to pack up and move to a new city, they should offer a great employee
experience."
Read more: How to Buy a House With Bad Credit
That can go beyond job security and a long-term career path and go back to the
community available in the city.
"I know some companies do a great job with this, building an office campus and
providing support for new transplants to make friends and feel at home in the
new city," Skillings said. "The culture and cost of living and other factors are
also important, but when you're moving for career opportunities, you need to
feel certain the potential for success is there."
Students attend the George Washington University (GWU) commencement ceremony on
the National Mall on May 19 in Washington, D.C. College graduates have been
recommended several Midwestern cities as places to start their careers. Students
attend the George Washington University (GWU) commencement ceremony on the
National Mall on May 19 in Washington, D.C. College graduates have been
recommended several Midwestern cities as places to start their careers. Kent
Nishimura/Getty Images
Jennifer Magas, a professor with a research focus on Gen Z at Texas Tech
University and the vice president of Magas Media Consultants, echoed Skillings'
statements, indicating that Gen Z is more frequently ditching the traditional
big cities and setting up home in the Midwest.
"Are they saving America's heartland or just avoiding the real world?" Magas
told Newsweek.
Madison, Wisconsin, was one of the larger cities that made the list, which Magas
attributes to its "excellent employment opportunities and affordability, with
the added benefit of a lively social scene thanks to the University of
Wisconsin."
"Are Gen Z-ers turning their backs on Silicon Valley for a simpler life in
places like Madison? The influx of younger residents could enhance local
communities with fresh perspectives and increased diversity, fostering
environments that are both dynamic and resilient," Magas said.
Magas added that if more young people move to these cities, significant economic
growth should be expected, prompting further innovation.
Still, Alan Chang, founder and president of Vested Title & Escrow, cautioned
others from believing Midwestern cities are the next great frontier for careers.
"I still think that the more popular cities with larger companies and more jobs,
depending on the business types, will still be attractive to college recent
grads," Chang told Newsweek. "For folks looking for tech or financial services,
they will still be hard pressed to find those types of jobs in up-and-coming
markets, especially as remote work loses its novelty with employers."
UNCOMMON KNOWLEDGE
Newsweek is committed to challenging conventional wisdom and finding connections
in the search for common ground.
Newsweek is committed to challenging conventional wisdom and finding connections
in the search for common ground.
Request Reprint & Licensing Submit Correction View Editorial Guidelines
ABOUT THE WRITER
Suzanne Blake
FOLLOW
Suzanne Blake is a Newsweek reporter based in New York. Her focus is reporting
on consumer and social trends, spanning from retail to restaurants and beyond.
She is a graduate of UNC Chapel Hill and joined Newsweek in 2023. You can get in
touch with Suzanne by emailing s.blake@newsweek.com.
Languages: English
Suzanne Blake is a Newsweek reporter based in New York. Her focus is reporting
on consumer and social trends, spanning ... Read more
To read how Newsweek uses AI as a newsroom tool, Click here.
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